Professional Communications
Promote Me: Business Stationary and Logo Design
Arts, AV Technology & Communication
Lesson Plan
Performance Objective
Students will be able to design and create a logo, business card, letterhead and envelope to present to their
classmates.
Specific Objectives
• Apply ethical decision making in creating designs.
• Apply design elements, such as text, graphics, headlines, use of color, and white space.
• Apply typography concepts, including font, size, and style.
• Identify the intended audience, using the principles of page design to create a product.
• Apply desktop publishing to create products by applying design elements.
• Recognize the differences in intended audiences, and learn how to market yourself to target
audiences.
Terms
Letterhead
Envelope
Business card
Consistency
Placement
Taglines
Fluency of ideas
Oral comprehension
Design
Professionalism
Originality
Inductive reasoning
Time
When taught as written, this lesson should take approximately 4.5 class periods to complete.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may result
in the elimination of any or all of the TEKS listed.
130.99. (c) Knowledge and Skills
(1) The student applies English language arts in professional communications projects. The student is expected
to:
(A) demonstrate use of content, technical concepts, and vocabulary;
(B) use correct grammar, punctuation, and terminology to write and edit documents;
(D) compose and edit copy for a variety of written documents
(4) The student applies information technology applications. The student is expected to use personal
information management, email, Internet, writing and publishing, presentation, and spreadsheet or database
applications for professional communications projects.
(8) The student applies ethical decision-making and understands and complies with laws regarding use of
technology in communications and exhibits ethical conduct.
(9) The student applies technical skills for efficiency. The student is expected to employ planning and timemanagement skills to relate to professional communications.
(10) The student develops an understanding of professional communications through exploration of the
career cluster. The student is expected to:
(G) acquire electronic information in a variety of formats;
(I) format digital information for appropriate and effective communication by:
(i) defining the purpose of a product;
(ii) identifying the intended audience;
(iii) using the principles of page design to create a product, including leading, kerning,
automatic text flow into linked columns, widows, orphans, and text wrap; and
(iv) creating a master template that includes page specifications and other repetitive tasks;
(J) apply desktop publishing to create products by:
(i) using word processing, graphics, or drawing programs;
(ii) applying design elements such as text, graphics, headlines, use of color, and white space;
(iii) applying typography concepts, including font, size, and style;
(iv) applying graphic design concepts such as contrast, alignment, repetition, and proximity;
(v) editing products; and
(vi) developing and referencing technical documentation
Interdisciplinary Correlations:
130.96 Printing and Imaging Technology (c) Knowledge and Skills
(11) The student is expected to:
(F) apply desktop publishing to create products by using graphics or drawing programs, applying design
elements such as text, graphics, headlines, use of color, and white space, applying typography
concepts, including font, size, and style, applying graphic design concepts such as contrast, alignment,
repetition, and proximity and editing products.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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127.3 Exploring Careers (c) Knowledge and Skills
(1)(2)(3)(5) The student explores personal interests and aptitudes as they relate to education and career
planning, analyzes personal interests regarding education and career planning, analyzes college and career
opportunities and recognizes the impact of career choice on personal
Occupational Correlation (O*Net – www.onetonline.org/):
Job Title: Marketing Managers
O*Net Number: 11-2021.00
Reported Job Titles: Marketing Director, Marketing Manager, Vice President of Marketing, Business
Development Manager, Marketing Coordinator, Account Supervisor, Business Development Director,
Commercial Lines Manager, Commercial Marketing Specialist, Market Development Manager
Tasks:
• Formulate, direct and coordinate marketing activities and policies to promote products and services,
working with advertising and promotion managers.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives,
market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their
daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and
development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Initiate market research studies or analyze their findings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or
services, analyzing business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows, working with developers,
advertisers, or production managers, to market products or services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to
be in demand.
Soft Skills: Oral expression, problem sensitivity and deductive reasoning
Accommodations for Learning Differences
It is important that lessons accommodate the needs of every learner. These lessons may be modified to
accommodate your students with learning differences by referring to the files found on the Special
Populations page of this website.
Preparation
• Review and familiarize yourself with the terminology, website links, and slide presentation, and be
prepared to provide website links as needed.
• Be prepared to help students find components listed in the slide presentation and cater to an intended
audience for logo design.
• Have materials and software ready to go prior to the start of the lesson, including any materials
needed for the final presentation project.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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References
QualityArticles.com. (2010). Originality checklist for business cards. Retrieved from
http://www.qualityarticles.com/originality-checklist-for-business-cards.htm
Instructional Aids
If no computer use is available for the preparation, students will need:
• Pen or pencil
• Copy of slide notes or slide presentation
• Logo design, business card, letterhead, envelope and completion project handouts
• Promote Me Grading Rubric
• Instructor computer and projection unit
If computers are available, students will also need:
• Computers
• Design software for logos
• Publishing software
• Online websites as needed (teacher-directed)
Introduction
Ask students what they know about business stationary and logos. Ask what these items may help the student
accomplish. Discuss some of the following questions:
•
•
•
•
•
How many of you know what a logo is? List some popular ones.
Can you name and identify a few different purposes for a business card?
What are some things that you should include in an envelope, and where do the different pieces of
information go on the envelope?
Have you ever created a business card or letterhead? What information was included?
What are some reasons for creating business letterheads and envelopes?
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Students will complete the instructions
and answer questions on the Hando
Outline
MI
Outline
Instructor Notes
Introduce the slide presentation.
Note: During the next 4.5 class
periods, go through the slide
presentation with students.
Discuss information and have
students follow along by
designing and completing
required activities.
I. Promoting Yourself Activities
II: Copyright
IV: Personalized Logos
a. Reflect your personality
b. Reflect your skilled service
c. Review logos online
As you go through each slide,
move about the room to
observe as students follow the
directions and complete the
steps on their computers.
V: Business Cards
a. Color
b. Originality
c. Materials
Review each aspect of the
assignment, and discuss the
steps students will take in
completing their projects.
VI: Letterhead
a. Layout
b. Originality
c. Materials
IX: Envelopes
X: Class Discussion
XI: Checkpoint - Assignments
Multiple Intelligences Guide
Existentialist
Interpersonal
Intrapersonal
Kinesthetic/
Bodily
Logical/
Mathematical
Musical/Rhythmic
Naturalist
Verbal/Linguistic
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Visual/Spatial
Application
Guided Practice
1. Introduce the slide presentation. Go over terminology and make sure students understand terms.
NOTE: Teacher may create a vocabulary quiz or let students come up with a creative way to quiz each
other – partner quizzing, team competition, game format, etc.
2. After defining the terms, go back through the slides and demonstrate or model techniques for
designing or choosing logos, business cards, and stationary letterheads. Explain that students will
complete their own logo, business card, and stationary letterhead.
3. Review the information in the slides, and answer any questions.
4. Go over grading requirements based on the attached rubric.
Independent Practice
Students will work individually to collect and assemble documents for their logo, stationary letterhead design,
and project presentation.
1. Students will review the expectations, handout, and grading rubric.
2. Students will create a personalized logo, business card, letterhead and envelope.
3. Students will present these items on a pasteboard to the class, explaining their designs.
4. Students will participate in class presentations and discussion.
Pacing Recommendation:
Lesson Explanation, Slide Presentation and Logo Examples
1 lesson period
Key Terms – Have students define terms.
Go over each slide, and have students examine different logo designs.
Handout:
2 lesson periods
Go over the Business Stationary and Logo Design Handout.
Students will complete all handout instructions.
Promote Me Project Presentations
1 1/2 lesson periods
Summary
Review
Review talking points and key terms from the presentation.
Discuss any issues that come up while completing the projects.
Evaluation
Informal Assessment
Students may be informally assessed through any or all of the following methods:
• Instructor observation during presentation, guided practice and independent practice
• Observe as students follow the steps on each slide. Review or reteach as needed.
• Check understanding of terms orally.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Formal Assessment
Students may be formally assessed through any or all of the following methods:
• Business Stationary and Logo Design Handout: Logo, Business Card, Letterhead and Envelope.
Students will complete the requested parts and compile them for presentations.
• Completed Project: Students will include the required content and use proper organization.
• Assignments may be assessed using the Promote Me Project Grading Rubric.
•
Enrichment
Extension
Students may want to explore sample logos and business ideas.
Encourage students to identify their own marketable skills that they could promote to targeted audiences.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Business Stationary and Logo Design Handout
Logo Design
•
•
•
•
Create a logo on your computer using teacher-recommended or industry-standard software.
The logo should be no larger than 3 x 3 inches.
This logo will be placed on your business cards, letterhead and envelope.
Read more on logos, and view a few well-known logos online (as per teacher recommendation).
Business Card Design
•
•
•
•
•
Open your publishing software.
Choose a business card style.
Click on “Create.”
Choose appropriate font, style, and color, etc., based on design elements and principles, and add this
information to your card.
Place your logo somewhere on the card.
Letterhead Design
•
•
•
•
•
Open your publishing software.
Choose a letterhead style.
Click “Create.”
Fill in and adjust the information on the page, and place your logo somewhere at the top.
It is recommended that all information and logo go at the top or on the side, leaving room to write a
letter on the rest of the page.
Envelope Design
•
•
•
•
•
•
Open your publishing software.
Choose a business card style.
Click “Create.”
Your name and address belong in the top left corner.
Your logo belongs on the left side.
Leave room to write the “to” address in the middle section of the envelope and for the stamp to be
placed in the top right corner.
Completion Project
•
•
•
Print out your business card, letterhead and envelope with your logo on them.
Write a brief description of your logo design, including how you designed and created it.
Tape or glue each of these above items to a poster board or presentation board for classroom
presentation.
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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Promote Me Project Grading Rubric
Criteria
Completeness
(20 points)
Required
Parts
(40 points)
Creativity
(30 points)
Professional
Appearance
(10 points)
Comments:
Below
Average
1-8 points
Exceptional
Above Average
Unacceptable
17-20 points
9-16 points
Work is
organized and
presents a
completed
project with all
parts in order.
Work is
complete, but
lacks some
organization in
overall
presentation.
Work is
incomplete,
and
presentation is
unorganized.
Incomplete or
no attempt was
made to
complete the
project.
31-40 points
Each required
section is
complete,
including
business card,
letterhead,
envelope and
description of
logo.
27-30 points
21-30 points
1-20 points
0 points
All items are
included, but
some are
incomplete.
More than half
of the items
are incomplete
or missing.
15-26 points
1-14 points
0 points
All items are
original in
thought and
exceptionally
creative.
Items are
somewhat
original and
creative.
Limited
evidence of
creativity and
originality in
thought.
No evidence of
creativity or
originality in
thought or
execution of
project.
9-10 points
5-8 points
1-4 points
0 points
Excellent
project. Neat
and
professional in
appearance.
Good project.
Very few
corrections are
needed.
Fair project.
Several errors
are evident.
Project is
unprofessional,
and errors
distract
significantly.
Points
0 points
No attempt was
made to
complete the
project.
TOTAL
POINTS:
AAVTC: Professional Communications: Promote Me: Business Stationary and Logo Design
Copyright © Texas Education Agency, 2015. All rights reserved.
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