Lesson Plan
Course Title: PAAVTC
Session Title: Fashion Design Company Market Research
Lesson Duration: Ten 45 minute class periods
Day 1 – The Fashion Company
Day 2 – Company History, Customer
Days 3-4 – Research
Day 5 – Current trends, Marketing
Day 6 – Company careers, Job search
Days 7-9 – Build Presentations
Day 10 – Presentations
[Lesson length is subjective and will vary from instructor to instructor]
Performance Objective:
Upon completion of this assignment, the student will give a multi-media presentation on a major
company in the fashion industry.
Specific Objectives:
1.
2.
3.
4.
5.
6.
Identify and discuss major companies in the fashion industry.
Research the history of a company.
Identify a company’s core customer.
Identify a company’s current trends in fashion and marketing.
Identify current positions in the fashion industry.
Discuss qualities of a good visual presentation.
Preparation
TEKS Correlations:
§130.82 (c)
(1) The student applies English language arts in Arts, Audio/Video Technology, and
Communications cluster projects. The student is expected to:
(A) demonstrate use of content, technical concepts, and vocabulary;
(B) use correct grammar, punctuation, and terminology to write and edit documents;
(E) evaluate oral and written information; and
(F) research topics for the preparation of oral and written communication.
(2)
The student applies professional communications strategies. The student is expected to:
(A) adapt language for audience, purpose, situation, and intent such as structure and
style;
(D) give formal and informal presentations;
(5)
The student understands Arts, Audio/Video Technology, and Communications cluster
systems. The student is expected to:
(B) analyze and summarize the history and evolution of the various related fields of
study in this cluster.
(7)
The student develops leadership characteristics. The student is expected to participate in
student leadership and professional development activities.
AAVTC: Principles of AATVC: Fashion Design Company Market Research
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(11) The student develops a basic understanding of the Arts, Audio/Video Technology, and
Communications cluster. The student is expected to:
(A) research the scope of career opportunities;
(C) develop an understanding of the industry by explaining the history and evolution of
cluster career fields and defining and using related terminology;
(H) make and evaluate formal and informal professional presentations by:
(i)
analyzing the audience, occasion, and purpose when designing presentations;
(ii) determining specific topics and purposes for presentations;
(iii) researching topics using primary and secondary sources, including electronic
technology;
(iv) using effective strategies to organize and outline presentations;
(v) using information effectively to support and clarify points in presentations;
(vi) preparing scripts or notes for presentations;
(vii) preparing and using visual or auditory aids, including technology, to enhance
presentations;
(ix) using effective verbal and nonverbal strategies in presentations;
(x) preparing, organizing, and participating in an informative or persuasive group
discussion for an audience;
(xi) making individual presentations to inform, persuade, or motivate an audience;
(xii) participating in question and answer sessions following presentations;
(xiii) applying critical-listening strategies to evaluate presentations; and
(xiv) evaluating effectiveness of presentations.
Instructor/Trainer
References: Writer’s expertise and search of online resources
Instructional Aids:
1. Slide presentation
2. Project hand out – Company Market Research and Fashion Career Project
3. Project rubric
Materials Needed:
1. Pencils
2. Paper
3. Magazines
Equipment Needed:
1. Projection system to display slide presentation
2. Computer lab for students (minimum of one computer per group)
Learner
1.
2.
3.
4.
5.
6.
7.
8.
Online access for research
Completion of lesson on Principles of Design
Completion of lesson on Computer Lab Usage and File Storage
Completion of lesson on Ethics and Copyright
Completion of lesson on Professional Communications
Board (optional)
Glue (optional)
Scissors (optional)
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
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Introduction
MI
Introduction (LSI Quadrant I):
ASK: Who knows of some major fashion companies in our local area? What about
in the United States? And the world? (give students time to respond... you are
looking for them to name departments stores, specialty stores, and
designers)
SAY: Fashion design in the United States is big business and people are always in
need of clothing. The fashion industry is ever evolving but will always be here
out of necessity.
Outline
MI
Outline (LSI Quadrant II):
Instructor Notes:
1. Identify and discuss some of the major
companies in the fashion industry.
A. Cover their market shares and basic
customer profiles.
B. Address their price points.
a. Budget
b. Department store
c. Fast fashion
d. Ready-to-wear
e. Bridge
f. Designer
g. Couture
Remember to cover all of the price
points.
2. Research the history of a company.
A. What are some trends that have been
happening in the company?
B. How long have they been around?
C. What is the company philosophy?
D. Where do they fit within the fashion
price points?
You can use some current trends
that are happening within the
fashion industry as case studies:
3. Identify a company’s core customer.
A. Demographics
1. Generation
2. Household size
3. Household income
4. Education
5. Geographic location
B. Reviewing company ads
Remember larger companies will
use different ad companies for
different areas.
Resources:
Check out company websites
Examples: creating designer popup shops or rebranding.
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
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4. Identify a company’s current trends in fashion
and marketing.
Resources would be the
company website, current
magazines, etc.
5. Identify current positions in the fashion industry.
A. Quality job searches (in general for fashion
design and within the company)
B. Qualifications for a career
C. Different levels of careers (entry level, midlevel and executive)
6. Discuss qualities of a good visual presentation.
A. Project
a. Completeness
b. Research
c. Layout
B. Oral presentation
Remind students to use good
design principles while designing
their visual presentations.
Principles of design (covered in a
previous lesson): Balance,
Proportion, Emphasis, Unity and
Variety, and Rhythm.
Presentations can be a
combination of board and
electronic or one or the other.
Application
MI
Guided Practice (LSI Quadrant III):
Teacher will go over the slide presentation with the class to address the instructional
outline.
MI
Independent Practice (LSI Quadrant III):
Students will be broken up into small groups to create a visual presentation covering
the following areas:
1. A fashion company;
2. The history of that company;
3. The traditional costumer of that company;
4. Current company trends;
5. Careers available within the company find three one for each level; and
6. Qualifications needed for each career.
Summary
MI
Review (LSI Quadrants I and IV):
Use this time to review parts of the project.
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
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Also use student presentations as a review time for each of the subjects taught in this
lesson.
Note: Refer to the Teaching Vocabulary Terms and Phrases best practice:
http://cte.unt.edu/content/files/_A%26C/A%26C_BestPractices/Terms_Phrases/Terms
_Phrases_Lesson_all.pdf
Evaluation
MI
Informal Assessment (LSI Quadrant III):
While students are working on their presentations, walk around and work with each
group to verify their understanding of each concept.
MI
Formal Assessment (LSI Quadrant III, IV):

Students will present their company research projects to classmates (whole class).

Have students use rubrics to reflect on their own work and the work of others.

The teacher will assess each final company project using the attached rubric.
Extension
MI
Extension/Enrichment (LSI Quadrant IV):

Students can do an informational interview with someone in the fashion industry.

Students will use information for future projects.
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
5
Company Market Research and Fashion Career Project
Your group will:







Research a few fashion companies and determine which one
piques your interest.
Once you have decided on a company you will research the history
of that company.
Using that same company, you will research the company’s core
customer utilizing demographics.
You will also research the company’s current trends in clothing as
well as marketing.
Using the company, you will find three careers within that company
at each level (entry, mid-level, executive).
For each career you will determine the qualifications needed.
You will create a group presentation using digital, traditional, or a
mixture of both materials describing:
 The company you chose
 The company’s customer
 Current trends in fashion
 Current trends in marketing
 Careers at the company
 Qualifications needed for each career
 Bibliography of resources
You will be evaluated on the completeness and the accuracy of
your information as well as your oral presentation.
Please review the attached rubric for grading criteria.
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
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Principles of AATVC: Company Market Research and Fashion Career Project
Student Name__________________________________________
Assessment Criteria
Max.
Points
1. Completeness – All
relevant sections included
20
 A fashion company
 The history of that company
 The traditional costumer of
that company
 Current company trends
 Careers available within the
company (three for each
level)
 Qualifications needed for
each career
2. Research
20
 Three Sources
 Credibility of resources
 Bibliography
3. Layout of presentation
20
 Clear Design
 Accurate
 Titles/Subtitles as necessary
to clarify information
 Relevant images to support
presentation
 Creative
4. Presentation
20
 Clear and Articulate
 Presentation was within the
time limit
TOTAL:
Points Earned
Exceptional
Above
Average
Average
Below Average
Poor
No
Submission
(18-20 points____)
(15-17 points___)
(11-14 points____)
(6-10 points____)
(1-5 points____)
(0 points______)
All elements
included.
Most elements
included.
More than half of
the elements are
included.
Less than half of
the elements are
included.
Less than one
quarter of the
elements are
included.
No elements
included; no
submission.
(18-20 points____)
(15-17 points___)
(11-14 points____)
(6-10 points____)
(1-5 points____)
(0 points______)
All sources are
included, credible
and accurately
cited.
Most sources are
included, credible
and accurately
cited.
Most sources are
included, are
somewhat credible,
and cited.
Less than half of
the sources are
included and cited.
Less than one
quarter of the
resources are
included, are
invalid, and are
not cited.
No sources; no
submission.
(18-20 points____)
(15-17 points___)
(11-14 points____)
(6-10 points____)
(1-5 points____)
(0 points______)
Presentation has
very clear and
creative message.
Presentation has
clear and creative
message.
Presentation
portrays message
but lacks creativity.
Presentation
somewhat portrays
message but lacks
creativity.
Presentation
lacks clear
message and
creativity.
No submission.
(18-20 points____)
(15-17 points___)
(11-14 points____)
(6-10 points____)
(1-5 points____)
(0 points______)
Presentation is
clear and
organized and
within the time
limit.
Presentation is
clear and within
time limit.
Presentation is clear
and but goes over or
under time limit.
Presentation is
unclear but within
time limit.
Presentation is
unclear and not
within time limit.
No presentation.
80
Point Conversion to Letter Grade:
72.0 - 80.0
64.0 - 71.9
56.0 - 63.9
48.0 - 55.9
Below 48
A
B
C
D
F
AAVTC: Principles of AATVC: Fashion Design Company Market Research
Copyright © Texas Education Agency, 2012. All rights reserved.
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