Lesson Plan

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Lesson Plan
Course Title:
Principles of AATVC
Session Title:
Trend Forecasting
Lesson Duration: 8 class days
Day 1 – Use slide presentation to cover main concepts.
Days 2-6 – Students research and work on trend boards.
Days 7-8 – Students make trend board presentation.
[Lesson length is subjective and will vary from instructor to instructor]
Performance Objective:
Upon completion of this assignment, the student will be able to construct a professional trend
board using forecasted trends in the proper format and style while applying design principles.
Students will be able to use the research collected and the trend board created to make a
persuasive professional presentation to peers.
Specific Objectives:
1. Explain trend forecasting.
2. Explain the uses and purposes of trend boards.
3. Identify the benefits of creating a trend board.
4. Identify basic design concepts and layout guidelines.
5. Identify trend research resources.
6. Identify positive presentation techniques.
Preparation
TEKS Correlations:
130.82(C)
(3) The student understands and examines problem-solving methods. The student is
expected to employ critical-thinking and interpersonal skills independently and in team to
solve problems.
(4)
The student applies information technology applications when completing Arts,
Audio/Video Technology, and Communications cluster projects. The student is expected to
use personal information management, email, Internet, writing and publishing,
presentation, and spreadsheet or database applications.
(6)
The student applies safety regulations. The student is expected to implement personal and
classroom safety rules and regulations.
(8)
The student applies ethical decision making and understands and complies with laws
regarding use of technology in the Arts, Audio/Video Technology, and Communications
cluster. The student is expected to:
(A) exhibit ethical conduct related to interacting with others such as client confidentiality,
privacy of sensitive content, and providing proper credit for ideas.
(10) The student applies technical skills for efficiency. The student is expected to employ
planning and time-management skills to complete work tasks.
(11) The student develops a basic understanding of the Arts, Audio/Video Technology, and
Communications cluster. The student is expected to:
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
1
(B) develop an understanding of the elements and principles of art
(H) make and evaluate formal and informal presentations by:
(i)
analyzing the audience, occasion, and purpose when designing presentations;
(ii) determining specific topics and purposes for presentations
(iii) researching topics using primary and secondary sources, including electronic
technology;
(iv) using effective strategies to organize and outline presentations;
(v) using information effectively to support and clarify points in presentations;
(vi) preparing scripts or notes for presentations;
(vii) preparing and using visual or auditory aids, including technology to enhance
presentations;
(viii) using appropriate techniques to manage communication apprehension, build
self-confidence, and gain command of the information;
(ix) using effective verbal and nonverbal strategies in presentations;
(xi) making individual presentations to inform, persuade, or motivate an audience;
(xii) participating in question and answer sessions following presentations;
(xiii) applying critical-listening strategies to evaluate presentations; and
(xiv) evaluating effectiveness of presentations.
Instructor/Trainer
References:
 Variety of fashion magazines (educational subscriptions may be purchased for
student/educator use)
 Variety of companies that create trend resources for their clients (many also make this
information available to the general public on their websites)
 March and September issues of fashion magazines (give seasonal overviews of trends)
 Search online for media coverage regarding fashion trends, designers and the industry.
 Search online for insider forecasts on design and merchandising
Instructional Aids:
1. Slide presentation – Trend Forecasting and Trend Boards
2. Trend Board Guidelines Handout (1 per student)
3. Trend Board Evaluation Rubric
Demonstration

Search online for videos demonstrating “Cutting Foam Core Safely”
Equipment Needed:
1. Projection system to display slide presentation
Learner
1.
2.
3.
4.
5.
6.
7.
Online access with printing capabilities, industry publications, and/or fashion magazines
20” x 30” Foam Core or Mat Board
Scissors/razor blade or cutting knife
Glue/Adhesive
Foam Core, Mat Board, or other dimensional mounting material
Metal Ruler
Self-Healing Cutting Board
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
2
Introduction
MI
Introduction (LSI Quadrant I):
ASK: Have you ever noticed how, in each fashion season, the colors and trends you
see in clothing are similar regardless of price or store? Why does this happen?
SAY: There are similarities in colors and trends across the fashion industry because
of trend forecasting. Trend forecasting is a prediction of what will be popular in
fashion in the coming season/seasons.
Outline
MI
Outline (LSI Quadrant II):
Instructor Notes:
1. Explain trend forecasting
A. What is a trend?
B. What is trend forecasting?
C. Who/what does trend forecasting apply
to?
Remember that trend forecasting
is about predicting future trends
not promoting current trends.
Trend forecasting should be at
least one season ahead of the
current season.
2. Explain the uses and purposes of trend
boards.
A. It visually presents your ideas about
fashion market behavior in the
upcoming season(s)
 Can be presented internally to
showcase line or company direction
 Can be presented to buyers to
showcase your concept for the
upcoming season
B. Will communicate your thoughts on
trend direction in areas such as:
 Color direction
 Print design
 Pattern inspiration(s)
 Silhouettes
3. Identify the benefits of creating a trend
board.
A. Visual story
B. Short written descriptive blurb
C. Presentation opportunities
D. Trend board vs. inspiration board
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
3
4. Identify basic design concepts and layout
guidelines.
A. Organization
B. Visual focus and impact
C. Appropriate information
1. visual
2. written
3. verbal
D. Clear visual mood
E. Color story
F. Dimension
G. Trend Board Guidelines Handout
5. Identify trend research resources.
A. Trend forecasting services
B. Online trend forecasting
C. Print trend forecasting
D. Companies with an interest in trend
forecasting
E. Blogs
 Show examples of trend boards
in slides 4 & 5, and discuss the
positive and negative elements.
 Discuss guidelines relevant to
independent practice exercise
 Note: Trend boards can be
digital or physical. Digital trend
boards are typically limited to
use for print purposes while
physical trend boards are most
common for presentations.
Suggested Resources:
 March/September issues of
fashion magazines
6. Identify positive presentation techniques.
A. Present the justification for your
predicted trend and color story
B. Using the trend board to present
C. Identify your audience and target
market
D. Persuading your audience
Application
MI
Guided Practice (LSI Quadrant III):
Teacher will go over the slide presentation with the class. A trend board sample is
available in the slideshow.
Note: Many trend board examples are available on the Internet, in fashion industry
publications, and in fashion magazines.
MI
Independent Practice (LSI Quadrant III):
Students will create a trend board that is one to three seasons ahead of the current
season. Students can predict trends in womenswear, menswear, childrenswear,
accessories (can be broken into bags, jewelry, shoes, hairpieces/hats, etc.), and
beauty (can be broken into hair, make-up, etc.). Trend boards can predict broad
trends that cover several divisions of fashion or more narrow topics specific to a
single item division such as shoes.
Note: Distribute the Trend Forecasting: Trend Board Guidelines handout and
discuss before students begin working on trend board.
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
4
Summary
MI
Review (LSI Quadrants I and IV):
Review the possible design layouts and guidelines before students begin working
on trend boards.
Students will apply these techniques in the future as they predict trends for future
garments/designs that they intend to create.
Evaluation
MI
Informal Assessment (LSI Quadrant III):
While students are working on their trend boards, they can be displayed in the front
of the room. A class discussion can follow on trend board layouts which are most
effective.
MI
Formal Assessment (LSI Quadrant III, IV):

Students will present their trend board projects to classmates.

Have students use rubrics to reflect on their own work and the work of others.

The teacher will assess each final trend board and presentation using the
attached rubric.
Extension
MI
Extension/Enrichment (LSI Quadrant IV):

Students can research trend forecasting on the internet, in industry publications,
and in fashion magazines.

Students will use trend forecasting and trend board presentation techniques in
future fashion design projects.
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
5
Trend Forecasting: Trend Board Guidelines
You will:
 Research upcoming trends (not past or current) on the internet, in industry publications,
and in fashion magazines. Your trend board must be one to three seasons ahead of the
current season.
 Choose one trend that appeals to you. Create a catchy title that describes your trend
and clearly state the title and season on the front of your trend board.
 Trends must be supported by at least three different sources (the trend must be shown
or discussed in three different sites, magazines, or publications). Make sure to cite your
sources in a bibliography on the back of your trend board.
 Find supporting materials that you can use to show your trend visually on a board.
 Using the material guidelines below, create a professional quality trend board like one an
industry trend researcher would create to present to designers.
 Neatness, layout, and creativity are keys to the project.
Materials:
 Mat board or foam core
 Approximately 20” x 30”.
 Use Internet, magazine, industry publications, or similar sources, to obtain photos
 Resize these as needed for better layout with photocopy machines or computers
 Images must be clear
 Images should be very neatly and creatively cut and presented
 3-D mounting will add visual interest and dimension to your board.
 Lettering must NOT be done by hand
 Must be well mounted and integrated into the layout
 Must be legible
 Fonts/text should be appropriately sized and go well with layout and theme
 Check the spelling and grammar of all text used on trend board
 Alignment of text should be neat and clean and make sense with layout of trend
board.
 Support Materials
 Test glues before using – find one that works best for the end purpose
 There should be no glue marks or fingerprints
 No tape
 Pins/staples/tacks not recommended
 Tactfully tactile objects usually stir a designer’s interest
 Avoid the look of a scrapbook or science fair project. The goal is to have a
professional, creative board that clearly portrays the trend to the viewer without
any guesswork.
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
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Other Requirements:
 Name your trend and season and communicate it through a catchy, yet meaningful title
 Title and season should be clearly stated on the board
 Use subtitles to clarify information as needed.
 Must show at least three strong visual examples of the trend, but be sure not to overdo
the number of examples.
 If anything is unclear, label or use text to clarify, but be concise.
 Layout and title must be your original work. Using the title or layout of another is
plagiarism.
 Bibliography – typed
 Securely glue/paste a plastic sheet protector to the back of the board to hold the
bibliography
 List all sources (remember there must be at least three)
 Magazines need title, date, volume number
 Web sources need the address of the homepage for the site and the date
the information was accessed (called “date accessed”).
Helpful hints…..
 Background should support the theme and layout
 Consider colored boards, paper, or prints
 Should be securely and neatly glued to the board.
 Use a fresh blade to cut foam core by scoring (cutting repeatedly along the same line
little by little until you have neatly cut through entire board).
 When cutting foam core correctly, you will hear a light hissing sound (almost like a
whisper). If you do not hear this sound, it is very likely that you are tearing the board
rather than cutting it cleanly.
 Do not make your board too heavy or too delicate.
 Make sure it is sturdy enough to travel in a pile of other boards and won’t be damaged
when other boards are laid on top of it.
 Consider bringing your board in a plastic bag for protection.
 Search for and view an online demonstration video for cutting foam core safely
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
7
Principles of AATVC: Trend Board Rubric
Student Name__________________________________________
Assessment Criteria
1. Completeness – All
relevant sections included
Max.
Points
20
 Clear Trend Direction
 Catchy Title
 Season/Year
 Images of Trend
2. Research
20
 Three Sources
 Credible
 Bibliography
3. Layout
 Clear Design
 Relates to Trend
 Titles/Subtitles as
Necessary to Clarify
Information
 Relevant Images
 Creative
4. Neatness
 Clean Cutting
 Clean Mounting
 No Tape
 No Glue
 No Handwriting
 No Fingerprints
TOTAL:
20
20
Points Earned
Exceptional
Above
Average
Average
Below
Average
(18-20 pts____)
(15-17 pts____)
(11-14 pts____)
(6-10 pts____)
(1-5 pts____)
(0 pts____)
All elements
included.
Most elements
included.
More than half of
the elements are
included.
Fewer than half
of the elements
are included.
Fewer than one
quarter of the
elements are
included.
No elements
included; no
submission.
(18-20 pts____)
(15-17 pts___)
(11-14 pts____)
(6-10 pts____)
(1-5 pts____)
(0 pts______)
All sources are
included,
credible and
accurately
cited.
Most sources
are included,
credible and
accurately
cited.
Most sources
are included, are
somewhat
credible, and
cited.
Fewer than half
of the sources
are included and
cited.
No sources; no
submission.
(18-20 pts____)
(15-17 pts___)
(11-14 pts____)
(6-10 pts____)
Fewer than one
quarter of the
resources are
included, are
invalid, and not
cited.
(1-5 pts____)
Board has very
clear and
creative
message.
Board has clear
and creative
message.
Board portrays
message but
lacks creativity.
Board somewhat
portrays
message but
lacks creativity.
Board lacks clear
message and
creativity.
No submission.
(18-20 pts____)
(15-17 pts___)
(11-14 pts____)
(6-10 pts____)
(1-5 pts____)
(0 pts______)
Board is very
neat, clean,
and
understandable
.
Board is neat,
mostly clean,
and
understandable
.
Board is
somewhat neat,
clean, and
understandable.
Board is
disorderly and
hard to
understand.
Board is sloppy
and
incomprehensible.
No submission.
80
Point Conversion to Letter Grade:
72.0 - 80.0
A
64.0 - 71.9
B
56.0 - 63.9
C
48.0 - 55.9
D
Below 48
F
AAVTC: Principles of AATVC: Trend Forecasting
Copyright © Texas Education Agency, 2012. All rights reserved.
8
Poor
No
Submission
(0 pts______)
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