Lesson Plan Course Title: Principles of AATVC Session Title: Trend Forecasting Lesson Duration: 8 class days Day 1 – Use slide presentation to cover main concepts. Days 2-6 – Students research and work on trend boards. Days 7-8 – Students make trend board presentation. [Lesson length is subjective and will vary from instructor to instructor] Performance Objective: Upon completion of this assignment, the student will be able to construct a professional trend board using forecasted trends in the proper format and style while applying design principles. Students will be able to use the research collected and the trend board created to make a persuasive professional presentation to peers. Specific Objectives: 1. Explain trend forecasting. 2. Explain the uses and purposes of trend boards. 3. Identify the benefits of creating a trend board. 4. Identify basic design concepts and layout guidelines. 5. Identify trend research resources. 6. Identify positive presentation techniques. Preparation TEKS Correlations: 130.82(C) (3) The student understands and examines problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in team to solve problems. (4) The student applies information technology applications when completing Arts, Audio/Video Technology, and Communications cluster projects. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications. (6) The student applies safety regulations. The student is expected to implement personal and classroom safety rules and regulations. (8) The student applies ethical decision making and understands and complies with laws regarding use of technology in the Arts, Audio/Video Technology, and Communications cluster. The student is expected to: (A) exhibit ethical conduct related to interacting with others such as client confidentiality, privacy of sensitive content, and providing proper credit for ideas. (10) The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks. (11) The student develops a basic understanding of the Arts, Audio/Video Technology, and Communications cluster. The student is expected to: AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 1 (B) develop an understanding of the elements and principles of art (H) make and evaluate formal and informal presentations by: (i) analyzing the audience, occasion, and purpose when designing presentations; (ii) determining specific topics and purposes for presentations (iii) researching topics using primary and secondary sources, including electronic technology; (iv) using effective strategies to organize and outline presentations; (v) using information effectively to support and clarify points in presentations; (vi) preparing scripts or notes for presentations; (vii) preparing and using visual or auditory aids, including technology to enhance presentations; (viii) using appropriate techniques to manage communication apprehension, build self-confidence, and gain command of the information; (ix) using effective verbal and nonverbal strategies in presentations; (xi) making individual presentations to inform, persuade, or motivate an audience; (xii) participating in question and answer sessions following presentations; (xiii) applying critical-listening strategies to evaluate presentations; and (xiv) evaluating effectiveness of presentations. Instructor/Trainer References: Variety of fashion magazines (educational subscriptions may be purchased for student/educator use) Variety of companies that create trend resources for their clients (many also make this information available to the general public on their websites) March and September issues of fashion magazines (give seasonal overviews of trends) Search online for media coverage regarding fashion trends, designers and the industry. Search online for insider forecasts on design and merchandising Instructional Aids: 1. Slide presentation – Trend Forecasting and Trend Boards 2. Trend Board Guidelines Handout (1 per student) 3. Trend Board Evaluation Rubric Demonstration Search online for videos demonstrating “Cutting Foam Core Safely” Equipment Needed: 1. Projection system to display slide presentation Learner 1. 2. 3. 4. 5. 6. 7. Online access with printing capabilities, industry publications, and/or fashion magazines 20” x 30” Foam Core or Mat Board Scissors/razor blade or cutting knife Glue/Adhesive Foam Core, Mat Board, or other dimensional mounting material Metal Ruler Self-Healing Cutting Board AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 2 Introduction MI Introduction (LSI Quadrant I): ASK: Have you ever noticed how, in each fashion season, the colors and trends you see in clothing are similar regardless of price or store? Why does this happen? SAY: There are similarities in colors and trends across the fashion industry because of trend forecasting. Trend forecasting is a prediction of what will be popular in fashion in the coming season/seasons. Outline MI Outline (LSI Quadrant II): Instructor Notes: 1. Explain trend forecasting A. What is a trend? B. What is trend forecasting? C. Who/what does trend forecasting apply to? Remember that trend forecasting is about predicting future trends not promoting current trends. Trend forecasting should be at least one season ahead of the current season. 2. Explain the uses and purposes of trend boards. A. It visually presents your ideas about fashion market behavior in the upcoming season(s) Can be presented internally to showcase line or company direction Can be presented to buyers to showcase your concept for the upcoming season B. Will communicate your thoughts on trend direction in areas such as: Color direction Print design Pattern inspiration(s) Silhouettes 3. Identify the benefits of creating a trend board. A. Visual story B. Short written descriptive blurb C. Presentation opportunities D. Trend board vs. inspiration board AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 3 4. Identify basic design concepts and layout guidelines. A. Organization B. Visual focus and impact C. Appropriate information 1. visual 2. written 3. verbal D. Clear visual mood E. Color story F. Dimension G. Trend Board Guidelines Handout 5. Identify trend research resources. A. Trend forecasting services B. Online trend forecasting C. Print trend forecasting D. Companies with an interest in trend forecasting E. Blogs Show examples of trend boards in slides 4 & 5, and discuss the positive and negative elements. Discuss guidelines relevant to independent practice exercise Note: Trend boards can be digital or physical. Digital trend boards are typically limited to use for print purposes while physical trend boards are most common for presentations. Suggested Resources: March/September issues of fashion magazines 6. Identify positive presentation techniques. A. Present the justification for your predicted trend and color story B. Using the trend board to present C. Identify your audience and target market D. Persuading your audience Application MI Guided Practice (LSI Quadrant III): Teacher will go over the slide presentation with the class. A trend board sample is available in the slideshow. Note: Many trend board examples are available on the Internet, in fashion industry publications, and in fashion magazines. MI Independent Practice (LSI Quadrant III): Students will create a trend board that is one to three seasons ahead of the current season. Students can predict trends in womenswear, menswear, childrenswear, accessories (can be broken into bags, jewelry, shoes, hairpieces/hats, etc.), and beauty (can be broken into hair, make-up, etc.). Trend boards can predict broad trends that cover several divisions of fashion or more narrow topics specific to a single item division such as shoes. Note: Distribute the Trend Forecasting: Trend Board Guidelines handout and discuss before students begin working on trend board. AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 4 Summary MI Review (LSI Quadrants I and IV): Review the possible design layouts and guidelines before students begin working on trend boards. Students will apply these techniques in the future as they predict trends for future garments/designs that they intend to create. Evaluation MI Informal Assessment (LSI Quadrant III): While students are working on their trend boards, they can be displayed in the front of the room. A class discussion can follow on trend board layouts which are most effective. MI Formal Assessment (LSI Quadrant III, IV): Students will present their trend board projects to classmates. Have students use rubrics to reflect on their own work and the work of others. The teacher will assess each final trend board and presentation using the attached rubric. Extension MI Extension/Enrichment (LSI Quadrant IV): Students can research trend forecasting on the internet, in industry publications, and in fashion magazines. Students will use trend forecasting and trend board presentation techniques in future fashion design projects. AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 5 Trend Forecasting: Trend Board Guidelines You will: Research upcoming trends (not past or current) on the internet, in industry publications, and in fashion magazines. Your trend board must be one to three seasons ahead of the current season. Choose one trend that appeals to you. Create a catchy title that describes your trend and clearly state the title and season on the front of your trend board. Trends must be supported by at least three different sources (the trend must be shown or discussed in three different sites, magazines, or publications). Make sure to cite your sources in a bibliography on the back of your trend board. Find supporting materials that you can use to show your trend visually on a board. Using the material guidelines below, create a professional quality trend board like one an industry trend researcher would create to present to designers. Neatness, layout, and creativity are keys to the project. Materials: Mat board or foam core Approximately 20” x 30”. Use Internet, magazine, industry publications, or similar sources, to obtain photos Resize these as needed for better layout with photocopy machines or computers Images must be clear Images should be very neatly and creatively cut and presented 3-D mounting will add visual interest and dimension to your board. Lettering must NOT be done by hand Must be well mounted and integrated into the layout Must be legible Fonts/text should be appropriately sized and go well with layout and theme Check the spelling and grammar of all text used on trend board Alignment of text should be neat and clean and make sense with layout of trend board. Support Materials Test glues before using – find one that works best for the end purpose There should be no glue marks or fingerprints No tape Pins/staples/tacks not recommended Tactfully tactile objects usually stir a designer’s interest Avoid the look of a scrapbook or science fair project. The goal is to have a professional, creative board that clearly portrays the trend to the viewer without any guesswork. AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 6 Other Requirements: Name your trend and season and communicate it through a catchy, yet meaningful title Title and season should be clearly stated on the board Use subtitles to clarify information as needed. Must show at least three strong visual examples of the trend, but be sure not to overdo the number of examples. If anything is unclear, label or use text to clarify, but be concise. Layout and title must be your original work. Using the title or layout of another is plagiarism. Bibliography – typed Securely glue/paste a plastic sheet protector to the back of the board to hold the bibliography List all sources (remember there must be at least three) Magazines need title, date, volume number Web sources need the address of the homepage for the site and the date the information was accessed (called “date accessed”). Helpful hints….. Background should support the theme and layout Consider colored boards, paper, or prints Should be securely and neatly glued to the board. Use a fresh blade to cut foam core by scoring (cutting repeatedly along the same line little by little until you have neatly cut through entire board). When cutting foam core correctly, you will hear a light hissing sound (almost like a whisper). If you do not hear this sound, it is very likely that you are tearing the board rather than cutting it cleanly. Do not make your board too heavy or too delicate. Make sure it is sturdy enough to travel in a pile of other boards and won’t be damaged when other boards are laid on top of it. Consider bringing your board in a plastic bag for protection. Search for and view an online demonstration video for cutting foam core safely AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 7 Principles of AATVC: Trend Board Rubric Student Name__________________________________________ Assessment Criteria 1. Completeness – All relevant sections included Max. Points 20 Clear Trend Direction Catchy Title Season/Year Images of Trend 2. Research 20 Three Sources Credible Bibliography 3. Layout Clear Design Relates to Trend Titles/Subtitles as Necessary to Clarify Information Relevant Images Creative 4. Neatness Clean Cutting Clean Mounting No Tape No Glue No Handwriting No Fingerprints TOTAL: 20 20 Points Earned Exceptional Above Average Average Below Average (18-20 pts____) (15-17 pts____) (11-14 pts____) (6-10 pts____) (1-5 pts____) (0 pts____) All elements included. Most elements included. More than half of the elements are included. Fewer than half of the elements are included. Fewer than one quarter of the elements are included. No elements included; no submission. (18-20 pts____) (15-17 pts___) (11-14 pts____) (6-10 pts____) (1-5 pts____) (0 pts______) All sources are included, credible and accurately cited. Most sources are included, credible and accurately cited. Most sources are included, are somewhat credible, and cited. Fewer than half of the sources are included and cited. No sources; no submission. (18-20 pts____) (15-17 pts___) (11-14 pts____) (6-10 pts____) Fewer than one quarter of the resources are included, are invalid, and not cited. (1-5 pts____) Board has very clear and creative message. Board has clear and creative message. Board portrays message but lacks creativity. Board somewhat portrays message but lacks creativity. Board lacks clear message and creativity. No submission. (18-20 pts____) (15-17 pts___) (11-14 pts____) (6-10 pts____) (1-5 pts____) (0 pts______) Board is very neat, clean, and understandable . Board is neat, mostly clean, and understandable . Board is somewhat neat, clean, and understandable. Board is disorderly and hard to understand. Board is sloppy and incomprehensible. No submission. 80 Point Conversion to Letter Grade: 72.0 - 80.0 A 64.0 - 71.9 B 56.0 - 63.9 C 48.0 - 55.9 D Below 48 F AAVTC: Principles of AATVC: Trend Forecasting Copyright © Texas Education Agency, 2012. All rights reserved. 8 Poor No Submission (0 pts______) Comments