History of Graphic Design and Illustration Practicum in Graphic Design and Illustration Lesson Plan Performance Objective Upon completion of this lesson, each student will have an understanding of the significance major art styles in the 20th century had and still have on graphic design and illustration. Specific Objectives Students will explain the impact of art styles on graphic design. Students will describe the origination of art movements in the 20th century. Students will list the major art styles of influence and give a basic description. Students will compare and contrast different types of art influence on graphics today. This lesson should take three class days to complete; add at least two days for presentations. Preparation TEKS Correlations This lesson, as published, correlates to the following TEKS. Any changes or alterations to the activities may result in the elimination of any or all of the TEKS listed. 130.90. Practicum in Graphic Design and Illustration 130.90. (c) (2) The student applies academic knowledge and skills in art and design projects. The student is expected to: (A) apply English language arts knowledge and skills by demonstrating skills such as: correct use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as brochures, programs, posters, flyers, and magazine covers; 130.90. (c) (4) The student implements advanced problem solving methods. The student is expected to employ critical thinking and interpersonal skills, including data gathering and interpretation independently and in teams to solve problems and make decisions. 130.90. (c) (6) The student implements advanced knowledge of design systems. The student is expected to analyze and summarize the history and evolution of the commercial art and design field. 1 Copyright © Texas Education Agency, 2015. All Rights Reserved. 130.90. (c) (9) The student applies ethical decision making and complies with laws regarding the use of technology. The student is expected to: (A) exhibit ethical conduct related to interacting with others such as client confidentiality, privacy of sensitive content, and providing proper credit for ideas; (B) discuss and apply copyright laws in relation to fair use and acquisition and use of digital information by citing sources using established methods; (C) model respect of intellectual property when manipulating, morphing, and editing graphics, video, text, and sound; and (D) demonstrate proper etiquette and knowledge of acceptable use policies when using networks, especially resources on the Internet and intranet. 130.90. (c) (11) The student uses advanced graphic design and illustration methods and skills. The student is expected to: (A) interpret, evaluate, and justify design decisions; (B) conduct verbal or written critiques of design projects; (C) Identify and apply art elements and principles to designs and illustrations; and added identify to reinforce understanding. (D) employ a creative design process to create professional quality two- or threedimensional projects by: (i) creating designs for defined applications; (ii) using appropriate elements of design; (iii) using appropriate design principles and typography; (iv) using appropriate composition; (vii) using the most effective color choices in projects; and (viii) using appropriate printing concepts Interdisciplinary Correlations English 110.42(b) Knowledge and skills (6) Reading/word identification/vocabulary development. The student uses a variety of strategies to read unfamiliar words and to build vocabulary. The student is expected to: (A) expand vocabulary through wide reading, listening, and discussing; and (B) rely on context to determine meanings of words and phrases such as figurative language, idioms, multiple meaning words, and technical vocabulary. (7) Reading/comprehension. The student comprehends selections using a variety of strategies. The student is expected to: (F) identify main ideas and their supporting details; (G) summarize texts; and (J) read silently with comprehension for a sustained period of time. 2 Copyright © Texas Education Agency, 2015. All Rights Reserved. Speech 110.56 (b) Knowledge and skills (1)(A) Explain the importance of communication in daily interaction. (2)(E) Participate appropriately in conversations for a variety of purposes. (3)(A) Use appropriate communication in group settings. (E) Use appropriate verbal, non-verbal, and listening strategies to communicate effectively in groups. (5)(B) Use language clearly and appropriately. Tasks Students use the information from the presentation to fill in the blanks of the Student Outline Notes. Students will create a history timeline of 20th century art styles (up to the present) that influenced graphic design – they will superimpose their lives into the timeline as well. (Assignment 1) Students will recreate graphic design and illustration work using an art style prevalent in the 20th century. (Assignment 2) Accommodations for Learning Differences It is important that lessons accommodate the needs of every learner. These lessons may be modified to accommodate your students with learning differences by referring to the files found on the Special Populations page of this website (cte.unt.edu). Preparation Copy the handout sheets for the students. Have materials ready to go prior to the start of the lesson. Secure a computer lab if one is not readily accessible. Instructional Aids Student outline and handouts Student Activity sheets Materials Needed Butcher paper or poster board as an option for the “Timeline of Design” activity Students can provide the rest of their materials Equipment Needed Teacher computer Projector (for digital presentation) 3 Copyright © Texas Education Agency, 2015. All Rights Reserved. Introduction Learner Preparation Ask students if they know when the first visual representation was created. (A cave wall thousands of years ago) Ask students why they think someone painted on a cave wall (to communicate). Show students a copy of Andy Warhol’s soup can. Ask if they know what style of art it is (Pop Art) and who the artist is. Ask students how they think technology has impacted graphic design. Ask why it is necessary to see where we have been. (So we will know where we are headed in the future.) Lesson Introduction Use the multimedia presentation to review the history of graphic design as influenced by art styles throughout the 20th century. 4 Copyright © Texas Education Agency, 2015. All Rights Reserved. Outline MI OUTLINE History of Graphic Design Influence of Art Styles – 20th Century I. Brief History up to 20th Century Began on cave walls Art for religion first and then for the sake of art Automation made art available 20th century art movements and styles had impact on graphic design. II. ART NOUVEAU 1880-1914 Decorative, organic and plantlike flow III. FUTURISM, Dadaism 1900 -1930 Futurism: Main focus was speed, technology, youth and violence. DADA: Ridiculed meaningless; were anti-war, anti-art focused IV. CUBISM, SURREALISM 1900 -1930 Both use elements of surprise. Cubism breaks apart and puts back together in an unconventional way. Surrealism uses unexpected juxtapositions and illogical conclusions. V. ART DECO 1910-1930 Art Deco is an eclectic artistic design style VI. TYPOGRAPHY 1930-1990 New typography focus was clarity above beauty. International typography had less NOTES TO TEACHER Notes are provided on the multimedia presentation for teacher extension. Have the Student Outline Notes ready to hand out at the beginning of class. Have students fill in the blanks based on the presentation. 1. Assignment 1: Create a Timeline for 20th Century Art Styles up to the present and include the student’s timeline in a creative way. 2. Have the students complete the “Peer Review” that goes with this assignment. 5 Copyright © Texas Education Agency, 2015. All Rights Reserved. concern for readability and more for artistry. VII. POP ART 1955-1980 Pop Art isolates the subject or turns them into icons, such as a soup can. Were mass produced and considered emotionally detached VIII. INFORMATION VISUALIZATION 1970 -Present Visual representation of data through graphics Takes complex information and presents in a clear, visual manner IX. GRAFFITI AND STREET ART 1970-Present Graffiti is public markings of simple written words to elaborate wall paintings. Sometimes vandalism is used to express social and political messages. X. GRAPHIC DESIGN TODAY Influenced by 20th Century artists Propelled by technology advancements and the “instant information” world XI. INFLUENTIAL ARTISTS 20th Century Salvador Dali, Andy Warhol, Alphonse Mucha etc. Plus many others! 3. Assignment 2: Using one of the art styles create your own design using good principles of design. 4. Use the suggested rubrics for grading. Multiple Intelligences Guide Verbal/Linguistic Existentialist Interpersonal Intrapersonal Kinesthetic/ Bodily Logical/ Mathematical Musical/Rhythmic Naturalist Visual/Spatial 6 Copyright © Texas Education Agency, 2015. All Rights Reserved. Application Guided Practice The teacher will show the multimedia presentation, explain the changes in art styles throughout the 20th century and discuss how they have impacted graphic design today. Students will fill in the blanks on their Student Outline Notes while viewing the presentation. Point out that one of the biggest changes was when art became automated and more readily available for the general population. This presentation will be a reference tool for the writing assignment in this unit. Independent Practice Timeline: Students will organize and develop a timeline for the art styles of the 20 th century. Recreate Art Style: Students will conduct research and investigate a specific art style of the 20th Century. Summary Review How have the art styles impacted graphic design over the years? How has graphic design become more instrumental in conveying complex information? What was the biggest change in the 20th century with regards to graphics? Why? Application Informal Assessment Daily work on assignments to monitor progress. Formal Assessment Rubrics will be used to assess both activities. 7 Copyright © Texas Education Agency, 2015. All Rights Reserved. History of Graphic Design Influence of Art Styles – 20th Century Student Outline Notes I. Brief History up to 20th Century Began on __________ walls. Art for ________________ first and then for sake of art. ____________________ made art available. 20th century art movements and styles had impact on graphic design. II. ART NOUVEAU 1880-1914 Decorative, _______________ and ______________ flow. III. FUTURISM, Dadaism 1900-1930 Futurism: Main focus was speed, ________________, youth and violence. DADA: ridiculed the meaningless; were anti-war, ____________focused. IV. CUBISM, SURREALISM 1900-1930 Both use elements of__________. Cubism breaks apart and puts it back together in______________ ways. Surrealism uses unexpected juxtapositions and ___________conclusions. V. ART DECO 1910-1930 Art Deco is an__________artistic design style. 8 Copyright © Texas Education Agency, 2015. All Rights Reserved. VI. TYPOGRAPHY 1930-1990 New Typography focus was__________ above beauty. International typography had less concern for _______________ and more for artistry. VII. POP ART 1955-1980 Pop Art ____________subject or turns it into icons such as a soup can. Were mass produced and considered _______________ detached. VIII. INFORMATION VISUALIZATION 1970-Present ___________ representation of data through graphics. Takes ___________ information and presents in a clear, visual manner. IX. GRAFFITI AND STREET ART 1970-Present Graffiti is__________ markings of simple written words to elaborate wall paintings. Sometimes _______________ is used to express social and political messages. X. GRAPHIC DESIGN TODAY Influenced by 20th Century artists. Propelled by____________ advancements and the ___________ information” world. XI. INFLUENTIAL ARTISTS 20th Century ______________Dali, Andy Warhol, Alphonse _______etc. Plus many others! 9 Copyright © Texas Education Agency, 2015. All Rights Reserved. History of Graphic Design Influence of Art Styles - 20th Century Student Outline Notes IX. Brief History up to 20th Century Began on cave walls. Art for religion first and then for sake of art. Automation made art available. 20th century art movements/styles had impact on graphic design. X. ART NOUVEAU 1880-1914 Decorative, organic and plantlike flow. XI. FUTURISM, Dadaism 1900-1930 Futurism: Main focus was speed, technology, youth and violence. DADA: ridiculed the meaningless; were anti-war, anti-art focused. XII. CUBISM, SURREALISM 1900-1930 Both use elements of surprise. Cubism breaks apart and puts it back together in unconventional ways. Surrealism uses unexpected juxtapositions and illogical conclusions, XIII. ART DECO 1910-1930 Art Deco is an eclectic artistic design style XIV. TYPOGRAPHY 1930-1990 New Typography focus was clarity above beauty. International typography had less concern for readability and more for artistry. VII. POP ART 1955-1980 10 Copyright © Texas Education Agency, 2015. All Rights Reserved. Pop Art isolates subject or turns it into icons such as a soup can. Were mass produced and considered emotionally detached. VIII. INFORMATION VISUALIZATION 1970-Present Visual representation of data through graphics. Takes complex information and presents in a clear, visual manner. XII. GRAFFITI AND STREET ART 1970-Present Graffiti is public markings of simple written words to elaborate wall paintings. Sometimes vandalism is used to express social and political messages. XIII. GRAPHIC DESIGN TODAY Influenced by 20th Century artists. Propelled by technology advancements and the “instant information” world. XIV. INFLUENTIAL ARTISTS 20th Century Salvador Dali, Andy Warhol, Alphonse Mucha etc. Plus many others! 11 Copyright © Texas Education Agency, 2015. All Rights Reserved. A Historical Timeline “20th Century Art Styles – Graphic Design and ME!” OBJECTIVE: Students will organize and develop a timeline for the art styles of the 20th century and represent events that had an influence on graphic design. They will also include events from their own personal timeline. he purpose of this activity is to classify and explain key events that influenced graphics and for students to see where their lives fit in the overall events. PROCEDURE: You are to design a graphic design timeline that includes the following information: 8 art styles that influenced graphic design events 4 artists of the 20th century associated with influential art styles 10 personal milestones in your life MATERIALS NEEDED: Poster boards or butcher paper, string or yarn, rope, pictures, computer, printer and paper. Be as creative as possible! Use pictures to make your timeline more appealing! No markers or handwritten information may be used. Everything must be typed, cut and pasted. The string, yarn or rope should be used to make the actual timeline and should be adhered to the poster board or butcher paper. TIME ALLOTTED: Five class periods Be ready to share your timeline with the rest of the class. 12 Copyright © Texas Education Agency, 2015. All Rights Reserved. Individual Presentation Rubric Presentation Title:____________________________________ Name:_____________________ Teacher:_____________________ ID#_______________________ Date of Presentation:___________ Criteria Organization Content Knowledge Points 0-5 6-10 11-15 16-20 Audience cannot understand presentation because there is no sequence of information. Student does not have grasp of information; student cannot answer questions about subject. Audience has difficulty following presentation because student jumps around. Student presents information in logical sequence that audience can follow. Student is uncomfortable with information and is only able to answer rudimentary questions. Student occasionally used visuals that rarely support text and presentation. Student is at ease with content, but fails to elaborate. Student presents information in logical, interesting sequence that audience can follow. Student demonstrates full knowledge (more than required) with explanations and elaboration. Visuals related to text and presentation. Student used visuals to reinforce screen text and presentation. Visuals Student used no visuals. Mechanics Student's presentation had four or more spelling errors and/or grammatical errors. Presentation had three misspellings and/or grammatical errors. Presentation has no more than two misspellings and/or grammatical errors. Presentation has no misspellings or grammatical errors. Delivery Student mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation. Student's voice is clear. Student pronounces most words correctly. Student used a clear voice and correct, precise pronunciation of terms. Total Teacher Comments: 13 Copyright © Texas Education Agency, 2015. All Rights Reserved. Research and Recreate Art Styles/Artists OBJECTIVE: Students will conduct research and investigate a specific art style of the 20th century along with the most famous artist associated with that style. Students will then make their own reproduction using that style. PROCEDURE: You are to research one or two art styles from the past and one of the most famous artists from that time period. Think about how you can create a design that uses your choice of a particular art style modeled after that artist. Create your own version of a famous artist or artistic style – either hand drawn or computer generated. Attach to it a brief essay that includes: A description of the art style chosen, the general techniques, prominent colors, layout, etc. A description of the artist you are modeling your creative design after. A brief explanation of your design. Be prepared to share with the class. 14 Copyright © Texas Education Agency, 2015. All Rights Reserved. Research and Recreate Art Project Rubric Research and Recreate Art Style and Artist:____________________________________________ Criteria Points 4 3 2 1 Design is good reproduction Student(s) properly created a design that is an excellent example of art style/artist. Student(s) properly created a design that is similar to art style/artist. Student(s) properly created a design that is only somewhat similar to art style/artist. Student(s) properly created a design but it is not similar to art style/artist. Design is attractive and shows effort. Numerous detailed conclusions are reached from the evidence offered. Several detailed conclusions are reached from the evidence offered. Some detailed conclusions are reached from the evidence offered. A conclusion is made from the evidence offered. ____ Design shows originality within the art style Student(s) captured artist’s style but created an original and unique design. Student(s) captured the style but created a similar design to the artist’s work. Student(s) captured the style but created a design very much like the artist’s work. Student(s) copied the exact style and elements of the artist’s work with only slight changes. ____ Brief Essay Well organized, demonstrates logical sequencing and sentence structure. Covers the topics required. Well organized, but demonstrates illogical sequencing or sentence structure. Covers the topics required. Well organized, but demonstrates illogical sequencing and sentence structure. Does not cover all the topics required. Weakly organized. Does not address all the topics required. ____ Punctuation and capitalization are correct. There is one error in punctuation and/or capitalization. There are two or three errors in punctuation and/or capitalization. There are four or more errors in punctuation and/or capitalization. ____ Punctuation, Capitalization, & Spelling Total----> ____ ____ Teacher Comments: 15 Copyright © Texas Education Agency, 2015. All Rights Reserved.