Graphic Design
& Illustration
Propaganda
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Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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What is propaganda?
"the spreading of ideas, information, or
rumor for the purpose of helping or injuring
an institution, a cause, or a person, or
ideas, facts, or allegations spread
deliberately to further one's cause or to
damage an opposing cause; also: a public
action having such an effect."
http://www.merriam-webster.com/dictionary/propaganda
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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Types of Propaganda
• Bandwagon – Very common, where the individual
generally follows the crowd to become part of the “winning
team.”
• Card Stacking – Only presenting information that
supports a proposal and omitting other information.
• Glittering Generalities –
(often political) Uses words
associated with strong
values, but that means
different things to different
people.
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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Types of Propaganda
• Name Calling – (seldom used, political) Derogatory
language or words often used to describe an enemy.
• Lesser of Two Evils – (often political) Convinces us to
choose the less offensive option.
• Plain Folks – The
views represented
are those of
“the common man”
and everyone
around him/her.
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
Types of Propaganda
• Pinpointing the Enemy – (most often used during war time)
Pointing to one group of persons as the enemy (gays,
Muslims, or some other group that is targeted for bias).
• Simplification – (similar to above) Takes out important
information and tries to make it a simple choice, like
stereotyping.
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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Types of Propaganda
• Testimonials – Quotations or endorsements. In or out of
context.
• Transfer – Linking two items
together to try and make the
viewer think of them in the
same way.
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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The values of people in
various age groups
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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Let’s Find Propaganda and
Develop Our Own!
Take the list of items and develop 10 ads
featuring various types of propaganda.
• Five of your items must target adults.
• Develop one slogan for several age groups.
• Develop the best slogan into a final advertisement.
Copyright © Texas Education Agency, 2012. All rights reserved.
Images and other multimedia content used with permission.
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