Fashion Design
Trend Forecasting and Fashion Media
Arts, Audio/Visual Technology, and Communications
Lesson Plan
Performance Objective
• Upon completion of this lesson, the student will develop an understanding of how fashion trends are
forecasted and the role the media plays in broadcasting trends.
Specific Objective
• Students will identify and provide examples of fashion trends.
• Students will describe the ways trends originate.
• Students will analyze trends using the fashion cycle.
• Students will identify factors that accelerate and decelerate fashion movements.
• Students will forecast upcoming trends and provide the reasoning for their forecast.
• Students will create a visual trend board to display their trend forecasts.
Terms
Fashion trends
Fashion seasons
Demographic categories
Trend forecasting
Fashion forecasting websites
Street style
Fashion media
Fashion cycle
Fashion leaders
Fashion laggards
Time
When taught as written, this lesson should take approximately 3 class periods to teach.
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may result
in the elimination of any or all of the TEKS listed.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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130.93. Fashion Design. (c) Knowledge and Skills.
(1) The student applies academic knowledge and skills in fashion, textile, and apparel projects. The
student is expected to:
(A) apply English language arts knowledge and skills by demonstrating use of content, technical
concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and
edit documents; and composing and editing copy for a variety of written documents such as
patterns, brochures, advertisements, and press releases.
(2) The student applies professional communication strategies. The student is expected to:
(C) interpret and communicate information, data, and observations
(10) The student develops an understanding of fashion and the textile and apparel industries. The
student is expected to:
(A) analyze the nature and scope of fashion by:
(iv) identifying prominent fashion publications;
(v) summarizing the fashion process
(D) analyze factors that impact consumer purchases of fashion and apparel accessories by:
(i) describing social, cultural, and life cycle influences of fashion and apparel
preferences and management;
(ii) explaining how fashion trends are determined
Interdisciplinary Correlations:
110.32. English Language Arts and Reading, English II
(9) Reading/Comprehension of Informational Text/Expository Text. Students analyze, make inferences
and draw conclusions about expository text and provide evidence from text to support their
understandings. Students are expected to:
(C) make and defend subtle inferences and complex conclusions about the ideas in text and
their organizational patterns
(12) Reading/Media Literacy. Students use comprehension skills to analyze how words, images,
graphics, and sounds work together in various forms to impact meaning. Students will continue to
apply earlier standards with greater depth in increasingly more complex text. Students are expected to:
(A) evaluate how messages presented in the media reflect social and cultural views in ways
different from traditional texts.
(15) Writing/Expository and Procedural Texts. Students write expository and procedural or workrelated texts to communicate ideas and information to specific audiences for specific purposes.
Students are expected to:
(A) write an analytical essay of sufficient length that includes:
(v) relevant evidence and well-chosen details.
Occupational Correlation (O*Net – www.onetonline.org/):
Job Title: Fashion Designer
O*Net Number: 27-1022.00
Reported Job Titles: Apparel Fashion Designer, Clothing Designer, Costume Designer, Product Developer
Tasks: Direct and coordinate workers involved in drawing and cutting patterns and constructing samples or
finished garments.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Examine sample garments on and off models, modifying designs to achieve desired effects.
Sketch rough and detailed drawings of apparel or accessories, and write specifications such as color schemes,
construction, material types, and accessory requirements.
Confer with sales and management executives or with clients to discuss design ideas.
Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at
sales meetings or fashion shows.
Soft Skills: Active listening, speaking, writing, social perceptiveness, judgment and decision making
Accommodations for Learning Differences
It is important that lessons accommodate the needs of every learner. These lessons may be modified and/or
accommodated to your students with learning differences by referring to the files found on the Special
Populations page of this website.
Preparation
• Review and familiarize yourself with the terminology.
• Search online for fashion trend forecasting and appropriate website links
• Collect several fashion magazines as examples of fashion trends
• Have materials and websites ready to go prior to the start of the lesson.
References
1. Calasibetta, C. M., & Tortora, P. (2003). The Fairchild dictionary of fashion (3rd ed.). New
York: Fairchild Publications, Inc.
2. Wolfe, M. (2009). Fashion marketing and merchandising (3rd ed.). Tinley Park, IL:The
Goodheart-Willcox Company, Inc.
Instructional Aids
• Lesson Plan: Trend Forecasting and Fashion Media
• Slide Presentation: Trend Forecasting and Fashion Media
• Assignment Rubric
• Trend Forecasting and Fashion Media Notes Handout
• Trend Forecasting and Fashion Media Assignment
• Instructor Computer/Projection Unit
• Online Websites and Fashion Magazines with examples of Fashion Trends
• Student computers, tablets, or smart phones
• Poster board, copy paper, glue, scissors
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Introduction
Introduce the lesson by discussing characteristics of fashion trends.
Ask students to identify and describe some fashion trends from the current season. Which ones did they
experience personally? Which ones do they think were the most popular and why?
Ask students if they can recall any fashion trends from the previous season or the previous year. What makes
these fashion trends memorable?
Ask students if they can remember how they were aware of particular trends or if they can remember what
factors influenced them to accept those trends. Discuss possible ways that trends are started and sustained.
Allow students to work in groups and peruse various fashion magazines. Have each group make a list of
characteristics they noticed (regarding fashion trends) as they looked through the various magazines.
Discuss students’ observations.
Discuss how fashion trends can be forecasted for upcoming seasons.
Show some examples of appropriate websites on fashion trend forecasting and discuss some of the highlights
of these websites.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Outline
MI
Outline
Instructor Notes
Go through the Slide Presentation with
students. Discuss the following:
I: Overall Objectives
a. What students will learn
b. How students will demonstrate their
learning
Begin Slide Presentation here.
Slide 2: Discuss what students
will learn in this lesson.
II. Fashion Trends
a. What they are
b. Examples
Slide 2: Be sure students
understand that trends touch all
areas of fashion, not just
clothing
III. What are the Fashion Seasons?
IV. What are the Fashion Categories?
V. Where do Trends Come From?
VI. Fashion Forecasting Websites
VII. Street Style
a. What it is
b. Examples
VIII. Fashion Media
Slide 3: Students will participate
in a “trend-spotting” activity
(See Guided Practice).
Slide 6: Discuss what it takes to
not only start a trend, but
sustain a trend. Why is this
important?
Slide 7: The class will perform a
trend forecasting activity
(See Guided Practice).
IX. Fashion Cycle
X. Fashion Leaders and Laggards
XI. Factors that Accelerate a Movement
XII. Factors that Decelerate a Movement
XIII. Description of Student Project
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Multiple Intelligences Guide
Existenti
alist
Interpers
onal
Intrapers
onal
Kinesthe
tic/
Bodily
Logical/
Mathema
tical
Musical/Rhyt
hmic
Natura
list
Verbal/Ling
uistic
Visual/Sp
atial
Application
Guided Practice
Throughout the slide presentation, the teacher will stop periodically for the class to participate in short
activities.
• For Slide #3, the class will perform a trend spotting activity.
Students may work in groups of 3-4. Students should consider individual observations but record their findings
as a whole. Student groups should brainstorm together to come up with a list of current fashion trends they
have seen on campus. Teacher may encourage brainstorming process by prompting questions such as: What
types of shoes are popular right now? What colors do you see the most on girls? Boys? What brands do you
notice the most? What is worn on casual days? What do most teens wear when they want to dress up? Once
student groups have compiled their list of current trends, teacher can gather their findings and record them all
on the board.
• For Slide #7, the class will perform a trend forecasting activity.
The teacher may do an online search for a trend forecasting website. The trend forecasting website should be
displayed by projector so students can see what trends are first publicized on the site. Encourage students to
give their feedback on what they think of trends forecasted. Teacher may engage student participation by
asking questions such as: Do you think students at this school will wear that next season? What type of person
(profession, age range, etc.) would be the most likely to wear this trend? What stores do you think will sell this
trend? How long do you think the trend will last? The class will view and discuss information posted on the
fashion trend forecasting website.
Independent Practice
• Assign or allow students to choose a season and demographic category to research.
o Students will choose a specific fashion season
o Students will choose three demographic categories/sub-categories for researching forecasted
trends
• Students will use a search engine to research forecasted trends for their chosen fashion season/year
and demographic category/sub-category
o Students will list six findings on the assignment page.
o Each recorded trend must also have its source cited.
• Students will hypothesize whether each trend will be a flop, fad, normal trend, or a classic based on
their research and observations.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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•
•
Students will state a supportive claim for each prediction. Students should consider factors that
accelerate or decelerate the fashion movement and the fashion cycle for this step.
Students will create a visual trend board to post their trend forecasts. Students may use any media
outlet available to them, such as posts on social media, fashion blogs, display a poster board at school,
or a flyer.
o Trend report must be publicized and must include: fashion season and year, demographic
category/subcategory, 3 forecasted trends, each with a descriptive title, a picture, a label as a
fad, normal, or classic, and a supportive claim.
Summary
Review
Review and discuss fashion trends forecasted and forecast label predictions.
Evaluation
Informal Assessment
Any and all of the following can be used as informal assessments…
• Check student participation in guided practice
• Prompting
• Check progress of student assignment
Formal Assessment
Any and all of the following can be used as formal assessments…
•
•
•
Required notes filled out completely and accurately
Student project assessment using attached rubric
Class presentation of completed projects
Enrichment
Extension:
Students may hypothesize what the upcoming fashion trends will be and which retailers will be “Leaders” in
upcoming trends. Students may also like to consider and predict the price range for various fashion trends.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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TREND FORECASTING AND FASHION MEDIA
NOTES PAGE
Name: ______________________________________
Date: _________________________
Directions: Fill in the blank spaces with the information given during the slide presentation.
• Fashion trends are the __________________ in which styles, ____________, fabrics, and
____________ are trending to change.
• Trends show up on _____________, ____________, bags/purses, jewelry, make-up, hair, etc.
• Trends are forecasted __________ to _______________ in advance, according to a fashion
season. The 2 fashion seasons are ____________________________________ and
__________________________________.
Fashion Demographics
_______________________
_______________________
_______________________
Sub-category:
_____________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
Trickle-down theory description:
Trickle-up theory description:
Trickle-across theory description:
Each new trend moves through the fashion cycle. Write a description for what each term
means in regards to how it moves through the fashion cycle.
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Flop – __________________________________________________________________
Fad – ___________________________________________________________________
Normal trend – ___________________________________________________________
Classic - _________________________________________________________________
Factors that accelerate
the fashion movement
Factors that decelerate
the fashion movement
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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TREND FORECASTING AND FASHION MEDIA ASSIGNMENT
DIRECTIONS: Search online for upcoming fashion trends. Create a trend board for your fashion
predictions.
STEP 1:
Write the fashion season and year you will research: __________________________
STEP 2:
Target three demographic categories/sub-categories to use in creating your trend board:
_________________________
_________________________
_________________________
STEP 3:
Do an online search for a trend for your chosen season and demographic category. Use a search
engine and type in “trend forecast for _____________.” (In the blank enter your season, year, and a
demographic category that you wrote in steps 1 & 2). Look for websites that are labeled with
keywords such as “Fashion trend forecasting and analysis” or “trend forecast reports.”
STEP 4:
List 6 trends that you find online. Trends may be a combination of colors, prints, apparel styles,
textures, images, etc. Make sure to write down the website source for each finding.
Trend
Category
Forecasted
Source
1
2
3
4
5
6
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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STEP 5:
From your above list of trends, identify which ones you think will be a flop, fad, normal cycle, or
classic. Write a 1-2 sentence supportive claim telling why you labeled your prediction as such.
Trend
number
1
Prediction
Supportive Claim
(I think it will be a ______ because….)
2
3
4
5
6
STEP 6:
Use a media outlet available to you to publish your trend forecast report. In your trend report, you will
need to identify one trend as a potential “fad,” another as “the normal cycle,” and one other that you
think will remain a “classic.”
Potential media outlets include: Posts on social media, post on a fashion blog, create a poster board
to display at school, create a flyer using a word processing document.
Regardless of the format you decide to use to create your trend report, it should contain the following
information:
•
•
•
Fashion season and year
Demographic category
3 forecasted trends….each must have:
o Descriptive title
o 1 picture
o Label that is one of the following:
 “Forecast: Fad”
 “Forecast: Normal Cycle”
 “Forecast: Classic”
o Supportive claim
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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TREND FORECASTING AND FASHION MEDIA
ASSIGNMENT RUBRIC
Criteria
Exceptional Above
Average
Below
Average
Unacceptable
Completeness
20-15 points
14-8 points
7-1 points
0 points
(20 pts)
Work is 100%
complete; all
pieces fit
together as
complete
whole
Work is
complete; pieces
are present but
do not present a
unified look
Work is
incomplete;
pieces are
inconsistent and
difficult to follow
Very little to no
attempt is made
to complete
project
Creativity
15-11 points
10-6 points
5-1 points
0 points
(15 pts)
Work is
presented in
an
aesthetically
pleasing
format
Work is complete
with a creative
attempt that is
not present
throughout the
entire project
Work has little
creative effort
Work is
performed in
haste with no
creative effort
Trend
Forecasts/
Supportive
Claim
30-22 points
21-12 points
11-1 points
0 points
Trend
forecasts are
documented
completely
with picture,
description,
label of fad,
normal, and
classic, and a
supportive
claim
Forecasts are
documented with
75% information
presented
Forecasts are
documented with
50% information;
claims do not
support trend
label
Forecasts do not
have pictures,
descriptions,
labels or
supportive claims
25-18 points
17-10 points
9-1 points
0 points
Report is
posted in
common
viewing
space for a
duration of at
least 1 week
Report is posted
in a place not
easily viewed for
a duration of at
least 1 week
Report is posted
in a place not
easily viewed for
less than 1 week
Report is not
posted
10-8 points
7-4 points
3-1 points
0 points
Report is put
together in an
organized
and easy to
read format
Report is
somewhat
organized;
information is
scattered in
report
Report shows
little organization;
it is not prepared
for the reader
Report is not
prepared to be
viewed by reader
(30 pts)
Published
report
(25 pts)
Professional
Appearance
(10 pts)
Comments:
Total points:
AAVTC: Fashion Design: Trend Forecasting and Fashion Media.
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Points