BC University Webmasters Conference
Slide 1
Introduction
• Name: Tyler Douglas
• Title: Vice President Sales and Marketing
• Contact: tyler@ironpoint.com
»604.738.2140 ext: 223
Slide 2
Agenda
• Who is IronPoint?
• The Future of CMS
• The Future of CMS in the Higher
Education Market
• IronPoint’s Response to the Future
• Questions
Slide 3
Who is IronPoint?
Corporate
• Started in 1995: Ten years experience
• Most CMS implementations in Canada
• Named one of Canada’s 50 fastest growing firms
• Named one of BC’s 25 hottest technology firm in 2005
• Extensive Post Secondary experience
• Proven Implementation Process: TeamWork
• Competitive and non-punitive pricing
• Technology
• World class senior technology team
• 100% .NET application
• Extensible architecture
• Includes out-of-the-box modules such as: Survey’s, Search,
Forms, Hiring Module, Graphical Calendar, Personalization,
CRM, Document Management, Email Broadcast.
•
Slide 4
IronPoint and Higher Education
Slide 5
The Future of CMS:
•Transforming Information Into
Knowledge
•Modular Extensibility
•Got Vertical?
Slide 6
Section 1: Transforming
Information into Knowledge
• “It’s about creating and sharing
knowledge; the ability to connect
information, teams, and associated
business processes in ways more relevant
to stakeholders.”
Slide 7
Section 1: Information versus
Knowledge:
•
•
•
•
•
•
Information Age:
- Information is siloed
- Information is costly and slow to
update
- Information is out of date, hard
to find and impossible to re-use
- No audit trails or version control
- Sites do not comply with
standards
- Information overload
Slide 8
Knowledge Age:
- Centralized information
- Intelligent information
- Organized information
- Personalized information
- Accessible information
Section 1: What the
‘Experts’ Say:
• In the past 30 years the world has produced
more information than in the previous 5000
years (Deloitte 2003)
• Every day there are 7 million new documents
published to the web (E&Y 2003)
• “That 80% of information in enterprises lies
untapped in disorganized and unstructured
content is a well accepted statistic. However,
current technologies fail to treat data and
content as equally important resulting in
uninformed decisions, incomplete search
results, incompatible interfaces” Forrester 2004
Slide 9
Section 1: What the ‘Experts’
Say continued:
• Enterprises’ content management strategies
should address the importance of content
integration as a key driver through 2006 (0.8
probability) Gartner
• Content integration efforts requiring business
process management and application
integration technologies will be present in
more than 70 percent of content management
implementations by 2007 (0.7 probability)
Gartner
Slide 10
Section 1: Market Pain
Slide 11
Section 1: The Solution is the
Future!
Slide 12
Section 1: Hotel Industry
Example
Slide 13
Section 1: Market Evolution
Slide 14
Section 1: Does this look
familiar? It’s still the Goal!
Slide 15
Section 2: Modular
Extensibility
• No black box!
• IronPoint’s CTO calls this,
“Embrace the Developer”
Slide 16
Section 2: Modular
Extensibility
• “Modular extensibility and service orientation
promise to improve business flexibility and
responsiveness by reducing the time required to
build, change, and integrate enterprise
applications both internally and across
organizational boundaries”
•
Slide 17
Randy Heffner, GIGA Research.
Section 2: What is modular
extensibility?
• Higher level of application development
• Collection of services that communicate with
one another
• Services provide access to data, business
processes, and IT infrastructure
• Services are loosely coupled and have well
defined interfaces
Slide 18
Section 2: Why modular
extensibility + CMS?
• Content management forms the bridge between
non technical resources and unstructured data
• Effective content management has wide
adoption rates across the enterprise
• Good content management has proven
business processes (version control, rich text
editing, digital asset management, workflow,
meta data management, personalization etc…)
Slide 19
Section 2: Signs an organization
needs modular extensibility
•
•
•
•
IT systems built in house are hard to use
Large backlog of IT projects
IT team cannot respond fast enough
Brittle systems break whenever anyone touches
them
• IT resources all tied up customizing packages
• Must get more value from IT systems
Slide 20
Section 2: Modular
Extensibility
Slide 21
Section 3:
• GOT VERTICAL?
(Even local companies have distinguished
themselves by going vertical)
Slide 22
Section 3:
• “BC technology firms urged to ‘walk
with the elephants’ of the industry”
• Peter Wilson, Vancouver Sun
• January 13, 2005
Slide 23
Section 3: Market
Direction
“Content Application vendors will develop special,
dedicated products for integration with vertically
focused Data Application vendors…This market
direction is emerging and represents the primary
alternative that the end state of the market will take.”
GIGA 2004
Slide 24
Section 3: Why Go
Vertical?
• “As a client or prospective client, why do I
care about a vertical application?”
- Specific software functionality that meets
your specific needs
- Implementation process built off
experience with organizations like yours
- Leverage a network of peers across North
America in your industry
Slide 25
The Future of
CMS in:
Higher Education
Slide 26
Going Vertical in
Higher Ed:
•
•
•
•
Slide 27
University Calendar
Portal integration (uPortal, Banner,
Collegue, etc)
Hiring Center Management
Alumni Management
University Calendar
Example: Before
Slide 28
University Calendar
Example: After
Slide 29
Worth Watching:
Capilano College!
• http://www.capcollege.bc.ca/prospective/collegecalendar/2004-2005/Home.html
Slide 30
How is IronPoint
responding to the
Future?
Slide 31
IronPoint’s Response:
• Vertical: It’s best to do one thing really, really
well: Focus, Focus, Focus
• Customer Service: Software growth is viral and
customer-led.
• Architecture: Build for extensibility, scalability
and open integration points
• References: Fewer customers with stronger
references is better than more customers with
weaker references
Slide 32
Success Roadmap
Slide 33
Email: tyler@ironpoint.com
Web: www.ironpoint.com
Slide 34