International Telecommunication Union
Telematics Service Solutions
for MM Communications on the
Move
Nobuaki Kitagawa
Manager, NTT DoCoMo, Inc.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Contents
ITU-T
1.
Telematics Market Overview in Japan
1.
2.
2.
Car Navigation Systems
Mobile Phones
Strategies for Telematics Services
1.
2.
3.
Evolution of Mobile Phones
Growth Strategies
Vision for Telematics Services
3. Telematics Service Solutions
4. Conclusion
1.
2.
03/04/05
Telematics Services on Business Portfolio
Key Issues in Japan
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
2
1. Market Overview in Japan
1. Car Navigation Systems
ITU-T
o
o
o
o
3 million units sold in 2004
>10 million installed base
3.2million units sales expected in 2005 (+8% from 2004)
45% of units sold in 2003 equipped with HDD
(thousands)
Examples of Navigation Systems
Car Navigation Sales Units
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
03/04/05
2000
2001
2002
2003
2004E
2005E
2006E
The Fully Networked Car, A Workshop on ICT in Vehicles
Source: Marketing Publishing
ITU-T Geneva, 2-4 March 2005
(Japan), 2004
3
1. Market Overview in Japan
2. Mobile Phones
ITU-T
o Penetration Rate: 67.2% (85.5mil subs)
o Mobile Internet Service: 73.5mil subs
o 3rd Generation Service(WCDMA, CDMA1X): 25.7mil subs
* As of 4Q/2004
Total Subs
0
10
20
30
40
50
0
10
20
30
40
50
30
40
Mobile
Internet
Subs
(W-CDMA)
3rd
(CDMA 2000 1X)
Generation
Subs
(W-CDMA)
0
03/04/05
10
20
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
50
(millions)
4
2. Strategies for Telematics Services
1. Evolution of Mobile Communications
“Anytime, Anywhere, with Anyone”
Anyone ” ( Voice
Voice))
ITU-T
“From Volume to Value”
Value” ( Data
Data))
No. of
Subscribers
“Cellular services useful for
daily life and business”
business ”
(millions)
( 46.7 mil subs)
40
( 43.0 mil subs)
Telecommunications
Telecommunications
Infrastructure
Infrastructure
IT
IT Infrastructure
Infrastructure
Life
Life Infrastructure
Infrastructure
20
Cellular phone
subscribers
'94
03/04/05
'95
'96
'97
'98
'00
'01
'02
Contactless
IC
External
memory
Bar code
reader
( 8.5 mil
subs)
i-mode
subscribers
'99
Infrared
transmission
'03
'04
'05
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
5
2. Strategies for Telematics Services
2. Growth Strategies
From Voice
to NonNon-Voice
ITU-T
Multimedia
i-mode
2G
Ubiquitous
To
Anything
Mobile
03/04/05
Globalization
3
G
3G
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
From
Domestic to
International
6
2. Strategies for Telematics Services
3. Vision for Telematics Services
ITU-T
Larger Traffic Volume
Larger Social Roles
(Safer, more comfortable in-vehicle environment)
Enhance DoCoMo
DoCoMo’’s
brand equity
Increase in traffic
volume from
existing
customers
Develop
integration
services b/w
mobile phones
and carnavigation
Develop new services
based on embedded
modules
Larger install
base of
mobile
terminals
Increase in new “customer
customer”
” base
03/04/05
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
7
3. Example of Solution - #1
1. Integration Service of Mobile Phones and Car
Navigation System – “Okutto-Keitai”
ITU-T
n Developed by collaboration among Nissan, i-mode contents
providers, and DoCoMo
n Customer’s mobile phone receives value-added data information
about locations set by their car navigation system
Car Navigation System
DoCoMo Network
Location info
i-mode Contents
Providers
Value-added services
(e.g. map, coupons)
i-mode phones
03/04/05
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
8
3. Example of Solution - #2
2. Integration Service of Mobile Phones and
Embedded Modules – “Switch Phone Service”
ITU-T
n Customer can make/receive a call through car-navigation system at
the same number as its mobile phone’s
n The activation shift between its mobile phone and embedded
module will be done as network function
n The shift can be geared by a turn-on/off of a vehicle’s ignition
Ignition
ON
Out of vehicle
Mobile Phone
In vehicle
Activation shift
Embedded Module
Customers can use both
Ignition
terminals with the same
OFF
phoneThe
# Fully Networked Car, A Workshop on ICT in Vehicles
03/04/05
ITU-T
Geneva, 2-4 March 2005
9
3. Example of Solution - #3
ITU-T
3. New Service Trial Based on Embedded Modules –
“Eco-Drive Project”
n Joint trial of NTT DoCoMo and an electric power company to
promote electric cars
n Established a system for remote monitoring of the electric car
conditions
Telematics Data
Management Server
DoCoMo
Packet NW
Internet
Data to be measured:
• Buttery power supply
• Buttery voltage
• Mileage traveled
• Record of acceleration
• Record of buttery charge
• Temperature of buttery
• GPS location info
Data confirmation on
mobile phones, PCs
The Fully Networked Car, A Workshop on ICT in Vehicles
03/04/05
ITU-T
Geneva, 2-4 March 2005
Electric
Car
Module
Periodical upload of
electric vehicle's data
10
4. Conclusions
1. Telematics Services on Business Portfolio
Machine-to-Machine
ITU-T
• Telematics
• Remote monitoring
Human-to-Machine
• Home networking
Complexity
• i-mode(Web Browsing)
• Music/video distribution
Human-to-Human
• Mobile E-commerce
• Voice communication
• Email
• Video phone
Ubiquity
03/04/05
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
11
4. Conclusions
2. Key Issues to Develop Telematics Services
ITU-T
n Difference of product life cycle between mobile phones and
auto vehicles
- >10 years for auto vehicles, 1-2 years for
mobile phones
n Seamless/integrated service available for both on-board and
off-board is the key
- Japanese people spend only 30 minutes per day in
their vehicle
- “Okutto-Keitai” and “Switch Phone Service” are in
the line with this concept
n Interface between mobile communications network and car
navigation systems
- Cable? Bluetooth? Embedded modules?
03/04/05
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
12
International Telecommunication Union
Thank you
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005