International Telecommunication Union
Mobile Device Integration
Opportunities and Risks
Thomas Moder
Harman/Becker Automotive Systems
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Contents
ITU-T
o
o
o
o
dates
Levels of mobile device integration
Challenges of HMI design when
integrating mobile devices
Opportunities and risks for car OEMs
Does mobile device integration drive
the telematics marketplace ?
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
2
Levels of mobile device integration
Network Access and
Synchronisation of
èContact data
è music data
è picture data
Integration Level
ITU-T
Universal
OEM Carkit
With Voice
Control
Integration Level
Universal
Portable Audio
Player
OEM ipod
Integration
Wired
Universal BT
OEM Carkit
OEM ipod
Integration
Wireless
Universal
Digital
Camera
OEM USB
MP3 Player
Universal
OEM Carkit
Aftermarket
Carkit
Universal
Aftermarket
Carkit
Portable Audio
Player via AUX IN
Up to 2000
dates
2001
2002
2003
2004
2005
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
2006
2007
2008
3
Challenges of HMI design when
integrating mobile devices
ITU-T
• The HMI of the mobile device is not accessible
During driving
• The HMI of the mobile device is not suitable for use
During driving (e.g. search in a phonebook)
• The HMI of the car infotainment system is owned
by the car OEM
• The car OEM has a stronger brand name than the
mobile device OEM
• Mobile Device industry is moving fast in terms of
new features and new products
• Mobile Device industry has not agreed on
interface standards for their products
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
4
How can these challenges be
overcome ?
ITU-T
The HMI of the mobile device is not accessible during driving
The HMI of the mobile device is not suitable for use during driving (e.g. search
in a phonebook)
è Add functionalities of the mobile device HMI to the car HMI where
appropriate
è Do not try to rebuild functions of the mobile device HMI in the car HMI
where not appropriate
è Add speech recognition as a means to ease access to data that have been
stored on the mobile device (e.g. access to phonebook data via speech
recognition)
Example
è Add other HMI elements for further passengers if extende functionalities
might be used (e.g. a handset or keypad connected via BT could be used to
write SMS or email)
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
5
How can these challenges be
overcome ?
ITU-T
The HMI of the car infotainment system is owned by the car OEM
The car OEM has a stronger brand name than the mobile device OEM
è The car HMI wins and needs to be consistent over all applications
(navigation, phone, audio, media player, ...)
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
6
How can these challenges be
overcome ?
ITU-T
Mobile Device industry is moving fast in terms of new features and new
products - Mobile Device industry has not agreed on interface standards for
their products
è Define a virtual device and Separate abstract function from underlying
physical device (ipod, Creative Labs ZEN player, ...)
Application
Virtual Device (MOST Fblock)
Ipod driver
ZEN driver
USB Player XYZ driver
è Define a universal physical interface, e.g.
è wireless technology like Bluetooth
è wired technology (e.g. USB) with adapter extensions
specific to dedicated physical devices
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
7
Risks for car OEMs
ITU-T
dates
• Extended development work to keep track with
the mobile device industry
• Compatibility issues with mobile devices
• Customers complaining about incompatibilities or
malfunctions due to errors in the mobile devices
• Mobile devices can replace functions that have
been originally located in the car (e.g. navigation
systems) and thus might reduce business.
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
8
Opportunities for car OEMs
ITU-T
• Satisfy the user expectation of bringing personal
content into the car
• Differentiate from competitors
• Generate new products (optional equipment or
even standard equipment)
• Generate new revenue
• OEMs might profit from the marketing campaigns
of mobile device manufacturers
• DRIVE Telematics applications
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
9
Opportunities vs. Risks
ITU-T
dates
• New business opportunities clearly outperform
potential risks
• There is no alternative to mobile device
integration as customers will require this.
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
10
Does mobile device integration drive the
telematics marketplace ?
ITU-T
YES, because
è The user brings not only a mobile device but he
also brings content into the car
è The user might be willing to extend the content
or use the content for communication (e.g. if I have
Comfortable access to the email address of someone
I will use that for sending emails). This however
requires the smooth HMI integration of those
Functions.
dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
11
Does mobile device integration drive the
telematics marketplace ?
ITU-T
Example 1: Sending Emails
Email to Thomas
Moder
Email to Thomas Moder:
Go ahead with email text
Hi Thomas, please don‘t forget to copy
your presentation for
the ITU workshop onto your laptop
today
Encode according to GSM codec
And send as mail with attachment
dates
tomorrow
Handle by dictation software and send as
Email with plain text
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
12
Does mobile device integration drive the
telematics marketplace ?
ITU-T
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....
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Downloading
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dates
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
13