International Telecommunication Union
The Future Evolution of
SK Telecom Telematics
Kyu Kwan Lim
Vice President of Solution Business Division, SK Telecom
(Korea)
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Contents
ITU-T
I. Introduction of SK Telecom
II. Telematics environment of Korea
III. Current status & future direction of SK Telecom Telematics
’05-3-2
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
2
I. Introduction of SK Telecom
ITU-T
1. Overview
Mobile Technology Pioneer & Leader
Jan 1996
u
Launched world’s first commercial CDMA service
Oct 2000
u
Launched world’s first commercial CDMA 1X service
Feb 2002
u
Launched world’s first CDMA 1x EV-DO service
Mar 2004
u
Launched world’s first DMB satellite
[Growth in Revenue and No. of Subscribers of SK Telecom]
10,077
2,861
’05-3-2
4,571
2,432
3,192
'96
' 97
10,935
17,220
18,313
7,849
8,654
11,867
5,967
3,222
3,895
5,237
' 98
' 99
' 00
Revenue($ Million)
(M/S: 51.5%)
18,700
8,909
5,660
' 01
' 02
' 03
No. of subscriber (Thousands)
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
' 04E
3
I. Introduction of SK Telecom
ITU-T
Network Evolution Path of SK Telecom
(bps)
100M
~
~
WiBro
(Wireless Broadband Internet)
(To-be launched, ’06.2Q)
50M
20M
Wireless LAN
10M
2M
115K
4G Mobile Communication
1x CDMA EV-DO(’02.2), WCDMA(‘05.3 )
1M
Satellite DMB(To-be launched, ’05.5)
CDMA 2000 1x(‘00.10)
Bluetooth
64K
IS-95B(’99.8)
9.6K
IS-95A(’96.1)
Home
Building
Indoor
’05-3-2
2. Evolution of SK Telecom Network
Walking Speed
Medium Speed
High Speed
Outdoor
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
4
I. Introduction of SK Telecom
3. Service Roadmap
Service/Application Roadmap by Network Evolution
ITU-T
IS-95A
IS-95B
CDMA 2000 1 x
EV-DO
n.TOP
·
·
·
·
’05-3-2
’97.8
’99.4
’00.9
’01.6
’01.10
’02.5
’02.10
’02.11
SMS
Online
SMS
Download
Service
Video
Streaming
NATE Air
NATE Photo
NATE
Drive
MMS
June
(VOD, MOD)
’04.4
’04.11
’05, 3
’05, 5
Mobile
Cyworld
MelOn
Cizle
WCDMA
Satellite
DMB
VOD : Video-on-demand
AOD : Audio-on-demand
MMS : Multimedia Messaging Service
DMB : Digital Multimedia Broadcasting
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
5
4. Future Biz Strategy
of SK Telecom
I. Introduction of SK Telecom
ITU-T
Future Biz Strategy – The evolution of SK Telecom to “Ubiquitous Provider”
Provider”
•Internet/Wireless
Finance
Portal
•Satellite DMB
•Home
Content
Aggregator
CDMA 1x
EV-DO
Network
•Wireless Internet
•WCDMA
Driving
Dining
Factory
Home
SK
Telecom
Education
“Ubiquitous
Provider”Entertainment
Shopping
Game
•E/M/T-
Commerce
SK
Telecom
Content
Commerce
E/M SK
Commerce
Telecom
Commerce
Finance
Intra-Communication
’05-3-2
Sports
Media
Office
•Finance
Portal
Finance
m-Payment
Convergence
Ubiquitous Environment
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
6
II. Telematics environment in Korea
1. Overview
50,000
Internet Users
ITU-T
Automobile Industry
(Unit : 1,000)
24,380
25,000
25,650
29,220
30,670
• High automobile ownership
(13.18million as of end 2003)
19,040
• 1 automobile per 1.2 household
10,860
1,630
• Globally 6th largest automobile
3,100
manufacturing nation
0
1997
1998
1999
2000
2001
2002
2003
2004.6
• Avg. driving 2hrs / day
Mobile Communication Subscribers
(Unit : 10,000)
•35,000
•25,000
•20,000
’05-3-2
•2001
•2000
•2002. 3
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
•1999
•0
•3,181
•1,641
•960
•166 •272 •472
•1997
•5,000
•6,828
•1996
•10,000
•1995
• 73% Mobile Phone Distribution Ratio
•13,983
•1994
•15,000
•1993
• 36 million Mobile Communication Users
•1992
• 30 million Internet Users
•30,000
•1991
• 12 million High Speed Internet Users
•30,305
•29,046
•26,816
•23,443
•1998
IT Industry
7
2. Biz relationship
w/ other Industries
II. Telematics environment in Korea
ITU-T
Telematics
Car
Maintenance
Broadcasting
Hospital
Insurance
Contents
Provider
Ad
Agency
On-line
shopping
’05-3-2
Logistics
company
Manufacturer
of Electronic
Appliances
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
8
II. Telematics environment in Korea
3. Provision of Core Service
ITU-T
Multi Media Service
Information &
m-commerce
Safety & Security
Navigation Service
• LBS-based Information
• Stand-alone Road Guide
• Turn by turn Road Guide
• Real-time Traffic
• Remote Automobile
• Reservation Service
Control
Diagnosis
• Real-time Road Guide
’05-3-2
• Shopping/Ticketing
• Remote Automobile
Information
Phase 1
• Emergency Rescue
• Messaging
• Logistics
• Multimedia Video & Audio
• Audio on Demand
• Video on Demand
• Internet Browsing
• Advertisement
• Fleet Management
• Automatic Crash Sensor
Phase 2
Phase 3
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
Phase 4
9
III. Current Status & Future
Direction of SK Telecom Telematics
ITU-T
n
Business
Progress
1. SK Telecom
Business Progress
Apr ’02: NATE Drive Commercialized
(World first marketing of mobile phone-based telematics product)
n
Sep ’03: Reno-Samsung automobile commercialized
n
Jun ’04: 2004 Intelligent Service Category Grand Prize
n
Dec ’04: 187,840 subscribers
Service Type
?
?
?
?
?
?
NATE Drive
My Drive
Dynamic Navi
Safe Driving
Traffic Info
Leisure/Life
? ? ?
Nearby Info
NATE Drive
My
Drive
Traffic
Info
Handset Type
’05-3-2
Dynamic
Navi.
Leisure
& Life
Safe
Driving
Nearby
info
Main Menu
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
Embedded Type
10
III. Current Status & Future
Direction of SK Telecom Telematics
2. Service Configuration
of NATE Drive
?? NATE
NATE Drive?
Drive? Service
Service Configuration
Configuration
ITU-T
Navigation
•• Shortest/Optimal
Shortest/Optimal route
route guidance
guidance
•• Real-time
Real-time traffic
traffic information
information update
update
Information
Entertainment
Safety
’05-3-2
•• Services
Services Provided
Provided
-- Locating
Locating nearby
nearby landmarks
landmarks
-- Real-time
Real-time traffic
traffic info
info
-- Safe
Safe drive
drive assistance
assistance
•• Services
Services provided
provided
-- Driver
Driver Manager
Manager
-- Driver
Driver fortune-telling
fortune-telling
-- Driver
Driver Music
Music
•• ERS
ERS (Emergency
(Emergency Rescue
Rescue Service)
Service)
•• Provide
Provide service
service by
by linking
linking to
to ERS
ERS Center
Center during
during
emergency
emergency rescue
rescue
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
11
III. Current Status & Future
Direction of SK Telecom Telematics
ITU-T
User
User Analysis
Analysis
3. User Analysis
of NATE Drive
Service
Service Satisfactions
Satisfactions
18000
16000
14000
12000
10000
8000
6000
Fact
4000
Indication
2000
20~24 25~29 30~34 35~39 40~44 45~49 50~5 4 55~59 60 ~
§ Majority in Age 30~44
60???
55-59?
50-54?
45-49?
40-44?
35-39?
30-34?
25-29?
~ 19
20-24?
20? ??
0
Traffic info by text
Living Tips
150,000
125,000
Searching Landmarks
100,000
50,000
75.3%
0
ERS
19.5%
25,000
Male
Female
28 %
Traffic info by voice
(30~44 group account for 57.8% )
75,000
57 %
Real-time road guidance
3%
1%
4%
7
%
5.2%
Biz
§ Main user : Male
(Male subscribers account for 75.3%)
’05-3-2
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
12
III. Current Status & Future
Direction of SK Telecom Telematics
ITU-T
4. Future Direction of
SK Telecom Telematics
Ubiquitous world in vehicles (Any Device, Any Industrial)
Distribution
Intelligent
Navigation
Auto
Control
DMB &
Wireless Internet
Commerce
Future (’07 ~)
Safety &
Security
Various Partnership
Improve Convenient
o Can be used in most of device
o User can install without help
SK Telecom
- Car Manufacturer
- Insurance
- ..
.
Now (’05 ~ ’06)
Handset Type (After Market)
Turn by turn
Insurance
Embedded Type (Before Market)
Full Map
+
Enter Before Market
Initial Stage (’03 ~ ’04)
’05-3-2
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
13
III. Current Status & Future
Direction of SK Telecom Telematics
ITU-T
5. Jeju Telematics
Pilot City
The
The Significance
Significance
Of
Of Jeju
Jeju Project
Project
q Being a Telematics promotion center In Korea
q Providing Most of Telematics service
( Full service with one touch)
q Test-Bed using IT technology related to telematics business
( IT technology : Network, Device, Service, Platform ….)
Jeju City
ITS Center
Jeju Telematics Service
Jeju Telematics
Traffic
Culture
V-Shop
?Leisure
? ??
Help
Travel
Map
Theme
Weather
? ? ? ? ???
Phone
? ? ? ? ? ? ? ?
? Num
? ??
Real time Information >> Good
?
’05-3-2
? ? ? ?
Joy
? ?
Safe Jesu
? ?
? ? ??
?
? 25?
? ? ?
? ?
? Navi
? ? ?
? ?
? ?POI? ?
?
Traffic
Leisure
Safe
Fire & Disaster
Relief Center
Telematics
Service Center
§ Large Capa: WLAN
§ Samll Capa: CDMA-1x(EvDO)
Contents Provider
CP 1
CP 2
CP
CP n
The Fully Networked Car, A Workshop on ICT in Vehicles
ITU-T Geneva, 2-4 March 2005
14