Nissan Carwings connects
driver to the world
Kenji Ikeura
Nissan Motor Co., Ltd.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Objectives of this presentation
Current situation of Telematics
Automotive
Automotive industry
industry has
has actively
actively worked
worked on
on Telematics.
Telematics.
However,no
However,no economic
economic success
success has
has been
been achieved.
achieved.
Objectives of the presentation
Find
Find out
out
·· What
What we
we need
need to
to do
do
·· What
What success
success we
we can
can have
have
by
by referring
referring to
to how
how Nissan
Nissan deals
deals with
with Telematics
Telematics and
and mobile
mobile
phones
phones from
from an
an automotive
automotive viewpoint.
viewpoint.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Nissan Corporate Vision
Corporate
Corporate vision
vision Enriching
Enriching people
people’’ss lives
lives
Environment policy
People
Symbiosis of people,vehicle and nature
Contribute to the development of a flourishing society by
integrating “the heart” of conscious of people, society, nature
and the earth into a vehicle design .
Vehicle
Symbiosis
Nature
Target for Driving Safety
Reduce fatal and serious injuries by half
Society
Pushing
Pushing actively
actively ITS/Telematics
ITS/Telematics as
as aa means
means to
to realize
realize “Environment”
“Environment”
and
and “Safe”
“Safe” concepts
concepts as
as well
well as
as boost
boost products
products values.
values.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Concept-1 Open model
Win-Win
Win-Win with
with open
open model
model
Mobile
Mobile phone
phone operators
operators
Service
Service
providers
providers
Mobile
Mobile phone
phone
suppliers
suppliers
•Nissan’s core business is “Vehicles”
•Nissan try to realize excellent Telematics services
with good partners.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Concept-2
Expand navigation value
üExpand value of navigation by Telematics
Pleasure
Telematics
· Digital
broadcast
Navigation
system
Convenience
· Music
· Game
· E-mail
· V- telephone
· E-commerce
· MP3
· DVD video
· Bluetooth
· Hands
Hands--free
phone
· ETC
HMI · VICS
Navigation
Real time / the latest
·
Map/POI/Software
The latest info download
·
Traffic info on demand
· Stolen car tracking
· E/B
E/B--call
· Concierge
· Camera
· Vehicle
“The Fully Networked Car, A Workshop on ICT in Vehicles”
info
ITU- T Geneva, 2-4 March 2005
Ease of mind
Concept-3 Expand mobile phone value
ü Make your mobile phone more valuable
in your vehicle
- Hands -free telephone
- CARWINGS connection
- E-mail
Bluetooth
- Telephone directory
etc…
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Services of Nissan CARWINGS
E-mail
(Text-to-speech reading)
Drive plan (Destination setting)
Navigation with Telematics type
Traffic/Weather information
Hands-free phone
I am here mail
( vehicle location mail service)
Operator service
Nearest restaurant
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
CARWINGS Subscribers/Subscription ratio
100000
90000
80000
70000
80
Number of
subscribers
Subscription ratio
70
60
60000
50
50000
40000
40
30
30000
20
20000
10000
10
0
0
2004 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
%
How “CARWINGS” is used
üDriver focused services are accepted well
20
3 . Operator service
4 . Destination weather info
5 . The nearest restaurants
6 . I am hear mail ( Related with a mobile
phone)
7 . Info package about your location
Main contents of Operator service
lDestination setting
lTraffic info
lEmergency call support (24hours)
l Road service, Hospital…..
l Auto DJ : Channel search engine
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
100~
~ 90
~ 80
~ 70
~ 60
~ 100
2 . Navigation system to destination
~ 50
1 . My channel ( Bookmark, quick connection)
~ 40
0
Access ranking
~ 30
10
~ 20
• Simple operation makes necessary
(useful) info available for drivers.
Access rate by speed
30
0~ 10
• Drivers use it most during a drive.
Ratio (% )
Vehicle speed(km/h )
Strength of Nissan Telematics
ü “How drivers use Carwings” has been accumulated
though 6 years of operation.
Operator service
Information available when you ask operators
One Push Operation
Information available by pressing a button once
Operator service
? AutoDJ? Direct call button ? AutoDJ? My channel
(All
your favorite info channels available)
Button to call an operator
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Telematics in Japan
üNissan, Toyota and Honda are pushing ITS/Telematics forward
Crash speed reduction break
Keep-to-lane support
Vehicles distance control
Telemaitcs
Navigation system
prevalence
Traffic info
1994
1996
Highway fee machine
1998
2000
2002
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
2004
Customers’ Expectations
Opinions on telematics in the future
Don’t want to use
33.4%
( N=10,4850)
Source:
Want to use
66.6 %
üIt’s nice to have,
but less customers are willing to pay
Opinions on telematics
Nikkei BP
I use one with charge
I use one if it’
it ’s free
I don’
don’t need one.
Locate a stolen car
Car theft notice to your mobile phone
Ask for help when emergency ( MAYDAY)
Download a latest map
Unlock doors by a remote control
Pedestrians info by IR camera
Immediate service when Breakdown
Identify an owner (IC tip etc …)
Active instruction on a best trip route
0%
20%
60%
80%
“The Fully Networked
Car,
A Workshop 40%
on ICT in Vehicles”
Source: ITUYanoTResearch
2 0 2005
0 2 edition, I T S Telematics marketing
Geneva,Institute
2-4 March
100%
forecast report
Challenges for Telematics
ü More value by Less cost for customer
ü Win-Win-Win model among Driver, mobile phone and Car
( 1 ) More Value
· Easy and seamless connection among Driver, mobile phone,
Car and the internet world through standardized “seven layers”.
· Synchronized database among Car, mobile phone, own PC
and internet world to realize “The Fully Networked car”.
( 2 ) Less Cost
· Affordable charge for airtime and services.
· Single Contract for Seamless connection.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Mobile phone realizes Ubiquitous
üMobile phone is,
· Basic tool to access People, Music, personal database, and
internet world
· A part of yourself ( ID of yourself, another wallet. . . )
• Accessible to any information
• Seamless connection available
24 hours a day, 365 days a year,
and anywhere you are.
• ID and account of individuals
E-mail
Telephone
Camera
TV
IrDA
Internet
Bluetooth
Ticket
Wallet
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Seven Layers compatibility
Network architecture based on the OSI model
Layer
7
Application
6
Presentation
5
Session
4
Transport
3
Network
Network
2
Data Link
1
Physical
Application Protocol
Exchange
Unit
Application
APDU
Presentation
PPDU
Session
SPDU
Transport
TPDU
Network
Network
Packet
Data Link
Data Link
Data Link
Frame
Physical
Physical
Physical
Bit
Presentation Protocol
Session Protocol
Transport Protocol
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Facts of connectivity
ü It is not easy to guarantee physical connection
Car navigation
system
Bluetooth
Mobile phone
Mobile phone
companies
radio tower
Wired
Nissan prepares 4 wires to customer
It makes 80% cell phone possible to connect
???
It is far better than the situation in US
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Service
Commonization among automakers
ü Seek for a scale effect by commonization
Commonization
•Basic parts of on-board equipment
(processor, DVD, etc)
•Development of basic software
Seek for a scale effect in
cooperation with partners and
other OEMs.
(Increase the number of members)
•Voice recognition
•On-board communication unit
•Communication/carrier services
•General contents
•Portal infrastructure
•Billing, certification and settlement
•Call center, agent service
Differentiation
Pursue the originality
as OEM maker
•e-CRM (Utilization of customer and vehicle information)
•Vehicle inherent contents
•Vehicle related portals
•HMI
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Telematics and communication
ü More diversity of communication infrastructure is coming.
What is suitable to what? Is it possible to catch the change up?
•Life cycle is different between vehicle and communication devices
•Each transceiver needs own device and contract. It cause much cost.
Mobile phone
Quasi-zenith Satellite
Wide area
communication
/broadcast
DSRC
Terrestrial digital broadcast
Wireless LAN
Mobile broadcast etc…
Optical Beacon
Limited area
communication
DSRC(Dedicated Short Range Communication):
Communication between vehicles on exclusive drivers
roads/Communication medium “The
for vehicles.
It
is
applied
to ETC.
Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Could 4G mobile phone be messiah?
üNext generation mobile phone may have powerful ability
Is it possible to realize “plug and play” capability?
PDC
FOMA
Service area(m)
4 G mobile
phone
Cdma1x EV-DO
2.5~ 3G mobile
phone
1K
100
Cdma 1x
2G mobile
phone
Coverage over
limited DSRC zone
10
DSRC
1
10K
100K
1M
10M
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
100M
Communication speed (BPS)
Conclusion
1.
More value with less cost for customer is essential for growth of
Telematics.
2.
Open model, Enhanced Car Navigation System and Greater power of
customer’s mobile phone are three policies of Nissan to build affordable
and valuable Telematics.
3.
Nissan is focusing on “Driving related Services”. Other services could be
common among car makers and service providers.
4.
Mobile phone is bringing Ubiquitous and seamless connection. It is
becoming a part of personality now.
5.
Standardized connectivity is essentially required for customer’s usability.
All seven layers has problems in compatibility.
6.
Win-Win-Win relation among User, mobile phone and Car is the key factor
to success. We have to make clear perception about what could be
common and what must be competition.
“The Fully Networked Car, A Workshop on ICT in Vehicles”
ITU- T Geneva, 2-4 March 2005
Thank you