Communication Program Assessment Plan
Measure ID
DIR 1
DIR 2
DIR 3
DIR 4
DIR 5a
DIR 5b
DIR 6a
DIR 6b
INDIR 1
INDIR 2
Measure Description
Administer activity in which students are presented with particular
In Public Speaking (1112) and Senior Seminar (5000), evaluate student presentations
Administer activity in which students are presented with verbal and non-verbal messages
Embed objective and short answer questions in the two Methods courses (2025 & 2030)
Embed objective and short answer questions in the Social Science Methods course
Evaluate Senior Seminar Projects according to (yet to be developed) rubrics (Sample
Embed objective and short answer questions in the Rhetorical & Historical Methods course
Evaluate Senior Seminar Projects according to (yet to be developed) rubrics (Sample
Internship Supervisor Evaluation
In senior survey, query graduating seniors regarding attainment of relevant outcomes
Data Collection
Direct Measures (course embedded)
Comm
1000
Program Outcomes
CSLO 1 Demonstrate clear, critical and
creative thinking in response to
communication.
Measure
CSLO 2 In a variety of settings, express
ideas in messages that are coherent,
persuasive and ethical.
Measure
CSLO 3 Analyze and evaluate verbal and
nonverbal messages in differing social,
political and/or cultural contexts in order
to assess their effects.
CSLO 4 Demonstrate comprehension of
significant issues in the history, theory
and/or criticism of human communication.
CSLO 5 Demonstrate an understanding
of the social scientific mode of knowledge
creation empoyed in communication
study.
CSLO 6 Demonstrate an understanding
of the humanistic mode of knowledge
creation employed in communication
study.
Comm
1112
Comm
2025
Comm
2030
Comm
5000
Other 1
Other 2
DIR 1
DIR 1
DIR 1
INDIR 1
INDIR 2
2011-12
2011-12
2011-12
2009-10
2010-11
DIR 2
DIR 2
INDIR 1
INDIR 2
2011-12
2011-12
2009-10
2010-11
Collect Term
Collect Term
DIR 3
DIR 3
2011-12
2011-12
2011-12
DIR 4
DIR 4
DIR 4
Collect Term
2010-11
2010-11
2010-11
Measure
DIR 5a/b
DIR 5a/b
Collect Term
2010-11
2010-11
Measure
DIR 6a/b
DIR 6a/b
Collect Term
2010-11
2010-11
Measure
Collect Term
Measure
Indirect Measures
INDIR 2
2010-11