* Indicates confirmed participants Business models

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* Indicates confirmed participants
Business models
BUS.1 : Driving innovation and sustaining new business models across markets
Tuesday, 06 October 2009, 14:30 - 16:00, Room G
A key policy goal of ubiquitous ICT and broadband is to foster innovation, not only in the ICT sectors but
also across the economy. Thus, the reference to ICT as the infrastructure of infrastructures. As ICT and
broadband become widely adopted and used, they become platforms for the development of new services
and even new technological development. This session examines how ICT and broadband can foster and
stimulate innovation.
KEY QUESTIONS: - What types of new business activity and business models are being developed as a
result of ICTs and broadband? - How are ICTs and broadband deployment and adoption stimulating new
forms of content including more local content? - What needs to be done to promote local content and local
language? - What roles will IPR protection, privacy, and standards play in ICTs driven innovation? - What
are potential regulatory barriers to widespread adoption of ICTs and broadband?
Moderator
* Mr Michael Kende, Head of Regulatory and Policy Sector , Analysys Mason, United States
Panellists
* Ms Daphna Steinmetz, VP and Chief Innovation Officer, Comverse Inc., United States
* Dr Shanzi Chen, CTO, DaTang Telecom Technology & Industry Group, China
* Mr Preet Virk, Director, Global Network Segment Marketing, Freescale Semiconductor, Inc., United States
* Mr Luis Jorge Romero Saro, Former Director of Devices and Customer Networks, Telefónica, Spain
* Mr John Frieslaar, CTO Key Accounts, CTO Office, Huawei Technologies, United Kingdom
* Mr Kees Rovers, Founder and Director, Close the Gap B.V., Netherlands
BUS.2 : Defining new business models: Working with price point zero?
Wednesday, 07 October 2009, 09:00 - 10:30, Room C
For many activities consumers do not expect to pay, forcing suppliers to rely on advertising revenues or to
create complex bundles of devices, applications and services with cross-subsidisation. Some applications
and services are launched without a well focused business model, waiting to discover how they are used in
the hope of later finding a way to make money.
KEY QUESTIONS: - Are expectations of "free" services an unreasonable constraint on new business
models? - How does bundling affect the value chain? - What are the metrics that advertisers expect from
new services?
Moderator
* Mr Keith Willets, Chairman, TM Forum, United States
Panellists
* Mr Russell Buckley, Vice President, Global Alliances, AdMob Inc., United Kingdom
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* Mr Roberto Dini, Sisvel's Founder and Intellectual Property Expert, Italy & Europe, Sisvel spa, Italy
* Mr Gerd Leonhard, CEO, Media Futurist, Switzerland
* Mr Anoop Gupta, Corporate Vice President Technology Policy & Strategy, Microsoft Corporation, United
States
BUS.3 : Connected health: innovative business models and clinical practice
Wednesday, 07 October 2009, 16:30 - 18:00, Room G
Advances in ICTs can effectively be leveraged to address some of society's most important challenges in
health. Although states have the principal responsibility for action and industry drives innovation and
investment in this sector, individuals and communities should remain the main beneficiaries. In this
interactive session will engage panelists and the audience in an in depth exploration of key themes,
priorities and challenges in eHealth for the future.
KEY QUESTIONS: - How can ICTs transform health care? " What does it take to make eHealth a reality?
- Are there differences between developed and emerging countries? - What can be learned from other
sectors? - What specific actions are required now? And by whom? - How much will proper eHealth cost?
And, how much will it save? - What needs to happen to accelerate the development of eHealth systems and
drive their use?
Moderator
* Prof. Lizbeth Goodman, Director of Research, Futurelab, United Kingdom
Panellists
* Ms Isabel Lobos, Executive Director, Asociación TulaSalud, ONG, Guatemala
* Mr Lawrence Mulinda Nyanzi, Senior Systems Analyst, Ministry of Information and Communication
Technology, Uganda
* Mr Hilmi Quraishi, Co-Founder & Project Director for Social Initiatives, ZMQ Software Systems, India
* Mr Bob Gann, Head of Strategy & Engagement, Department of Health, NHS Choices, United Kingdom
Rapporteur
* Dr Ramesh S. Krishnamurthy, Scientist, US Centers for Disease Control and Prevention, United States
BUS.4 : Device developments
Thursday, 08 October 2009, 14:30 - 16:00, Room G
Our interaction with advanced networks depends on the devices we use, from large video screens to
netbooks and smartphones. Consumers face difficult choices for home and personal devices, not only
between brands, but in deciding between classes of device. Enterprise users want longer-lasting devices,
with guarantees of service.
KEY QUESTIONS: - How has the global financial crisis affected the adoption of new devices? - Do
device manufacturers and service providers compete or collaborate?
Moderator
* Mr Dean Bubley, Founder and Director, Disruptive Analysis, United Kingdom
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Panellists
* Dr Mike Short, Vice President Public Affairs, Telefónica Europe plc, United Kingdom
* Mr Steve Bell, President, KeySo Global, United States
* Mr Jon S von Tetzchner, CEO , Opera Software , Norway
* Mr (Fouad) Brahim Boumakh, President & CEO, Nano-Techpower, Inc., United States
BUS.5 : Cloud computing
Thursday, 08 October 2009, 16:30 - 18:00, Room G
Cloud computing has survived the transition from a research topic to commercial delivery of services, with
one claim to be the first US$ 1 billion cloud computing company. A range of services are available "in the
cloud" but raise complex questions over the financial models, the reliability and the security of the stored
data. There are also complex legal issues concerning jurisdiction and discovery.
KEY QUESTIONS: - What has made cloud computing more than hype? - When can enterprise users
expect binding service level agreements? - Is cloud computing for everyone or just certain types of users
and applications? - Who is making money?
Moderator
* Mr Tim Cowen, Barrister & Visiting Professor, City of London School of law, & Visiting Fellow, British
Institute of International and Comparative Law, United Kingdom
Panellists
* Mr Jay Chaudhry, CEO and President, Zscaler, United States
* Mr Michael G. Hill, Vice President, Enterprise Initiatives, Sales, Services, and Business Development,
IBM, United States
* Mr Vincent Franceschini, CTO Distributed Data Storage Solutions, Hitachi Data Systems Corporation,
Japan
* Mr Duncan Stewart, Director of Research, Technology, Media & Telecommunications, Deloitte Canada,
Canada
* Mr Panu Kause, Director, Partnerships and Innovation, Ixonos Plc, Finland
* Ms Monique Morrow, CTO Asia Pacific, Cisco, Hong Kong, China
A Representative from, Oracle, United States
BUS.6 : Future innovation: Scientific & technological foundations
Friday, 09 October 2009, 09:00 - 10:30, Room B
Innovation delivers future developments and business models for interactive telecommunications. If
infrastructures, devices, standardization and regulation are necessary to set up and to structure
telecommunication ecosystem and its economy, they are insufficient to design and develop new services,
new contents and new usages for their business and development opportunities. In prospect of the NGN and
new protocols deployment, we propose to explore and design some possible future innovations that will
allow improvement for health, transport, education, working or entertainment. The key question is how can
these smart environments (intelligent object, remote monitoring, wearable devices, robotics, virtual reality
or augmented reality) contribute to new innovations, sustainable development and wellbeing.
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Moderator
* Dr Didier Fass, Associate Professor, ICN Business School and LORIA INRIA, France
Panellists
* Mr Laurent Haug, Founder & Director, Lift lab SARL, Switzerland
* Dr Mark I. Krivocheev, Professor, Chief Scientist , Radio Research Institute (NIIR), Russian Federation
* Dr Yoshihiro Fujita, Executive Research Engineer, Science & Technology Research Laboratories, NHK
(Japan Broadcasting Corp), Japan
* Dr Hung Song, Vice President, Global Marketing Group, Telecommunication Systems, Digital Media &
Communications, Samsung Electronics Co., Ltd., Korea (Rep. of)
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