Mihaylo College of Business and Economics
Annual Report 2007-2008
Executive Summary
The College’s assessment activities are implemented by the assessment coordinator, under the
supervision of the associate dean for administration. All course-embedded, student learning outcome
measures are developed, implemented and analyzed by faculty. For 2007– 08 there were several
major projects including, course-embedded assessments (CEA) to measure our learning objectives,
surveys, the CSU Business Schools Assurance of Learning Meeting and the 12th Annual Western
Assessment Conference.
Completed programmatic assessment activities for 2007-08
Semester Program Course
Learning Objective
BA BA
Fall 07
MGMT 449
BUAD 301
BUAD 301
MGMT 480
BA IB
MKTG 445
ECON 521
MBA
Spring
08
BUAD 591
BA BA
MGMT 340
MBA
MGMT 524
BA IB
ECON 335
FIN 370
4b: Functional knowledge
9a: Written Communication
9b: Oral Communication
4a: Functional knowledge
6: Economic and legal
environment knowledge
9b: Global Awareness
8: Local, regional and global
awareness
2a & b: Functional knowledge
5: Multicultural awareness
2 a-c: People skills
3 a-c: People skills
7: Multicultural awareness
9a: Global awareness
9c: Global awareness
% of Sections
64% of sections
22% of sections
54% of sections
One section offered
and assessed
100% of sections
One section offered
and assessed
One section offered
and assessed
83% of sections
100% of sections
83% of sections
67% of sections
Follow-Up Actions
The results of each course assessed in fall 2007 and spring 2007 were shared with the department’s
coordinator, chair, faculty, and committees. Dialogue and action have been encouraged with ideas and
actions documented for continuous improvement. Follow-up actions are being taken to ensure
implementation of continuous improvement ideas. Spring 2008 assessment results will be analyzed and
discussed during AY 2008-09. Highlights are as follows:
Figure 4: Major highlights from Assessment Results BA BA
- Development of the Core Course Coordinators Council (CCC)
- Development of an accounting module in BUAD 301 (Advanced Business
Communication)
- Development of a teaching module for oral communication in BUAD 301
- Development and implementation of an ethics quiz for all students declaring any
degree within the College.
BA IB
- Development of a new assessment plan
MBA
- Development and implementation of an MBA ethics quiz
- Graduate student lounge events (regarding employment opportunities, leadership
and other topics mentioned in satisfaction surveys) scheduled monthly starting fall
2008.
MSIS
- Refine methodology to measure learning objectives more precisely and develop
targeted follow-up actions.
Mihaylo College of Business and Economics
Annual Report 2007-2008
Executive Summary
Assessment-Related Faculty/ Staff Development Activities. Assessment and programmatic continuous
improvement are faculty-driven efforts. To better handle these responsibilities, faculty and
administrators hosted and / or attended a number of prestigious assessment conferences and seminars
during AY 2007-08.
Western Assessment Conference: The 12th Annual Western Assessment Conference, sponsored by
the College and organized with the help of the Assessment Center, was held on March 20, 2008. The
conference provided workshops in assessment and program evaluation. The conference offered three
series of workshops with over 20 total presenters. The keynote speakers were assessment experts David
Shulenburger from National Association of State Universities and Land-Grant Colleges, and Barbara
Wright from WASC. Conference attendance was similar to last year with about 100 attendees.
CSU Business Schools Assurance of Learning Meeting: For the first time, the College hosted this
meeting. Twenty-five faculty and administrators from CSU campuses throughout the state attended this
one day meeting. Assessment best practices were the focus of the lively discussions and presentations
made throughout the day.
AACSB Maintenance of Accreditation Seminar: On February 6, 2008, the College assessment
coordinator attended the AACSB Maintenance of Accreditation Seminar in San Antonio, Texas. The
seminar clarified several areas regarding the five-year AACSB maintenance visit scheduled for
February 2009, including details about writing the report and the visit.
CSUF Summer Institute on Program Review and Assessment: On June 10, 2008, the College
assessment coordinator and members of the economics department attended a CSUF institute on
assessment. Swarup Wood from CSU, Monterey Bay led exercises to define learning objectives,
outcomes and measurement methods. An assessment program by the CSUF biology department was
also featured.
Core Course Coordinator Actions: The Core Course Coordinators continued to monitor courseembedded assessments, listen to presentations and give comments regarding course-embedded
assessments, and discussed new ideas for program development. A new idea for program development
born in the CCC is an integrated program for honors students. Guest speakers, included Gerald Patton,
the new Director of Assessment for the University. Additionally, two coordinators made presentations at
the Western Assessment Conference regarding their involvement in course-embedded assessments.
Other Surveys: To monitor perceptions and make improvements the College also employs
indirect measures through survey research. The surveys have given rich data and insight greatly
appreciated by the faculty, staff and administration. Figure 6 below illustrates our survey schedule.
ASSESSMENT ACTION PLANS FOR AY 2008-09
Figure 1: BA, BUSINESS ADMINISTRATION* Learning Objective
F 08
F08
Problem solving and critical FIN
thinking skills
320
Problem solving and critical
ECON
thinking skills
315
Ethical awareness
Functional knowledge
Global awareness
F08
S09
S 09
Coordinator
C. Richert
D. Stanley
MGMT
246
C. Smith
MGMT
449
TBD
Mihaylo College of Business and Economics
Annual Report 2007-2008
Executive Summary
Economic and legal
environment
Information technology skills
ISDS
265
L.
Marcoulides
*Includes BA, International Business
Figure 2: MBA Learning Objective
Problem solving and critical
thinking skills
Ethical awareness
Legal environment knowledge
Communication skills: written and
oral
Information technology skills
F 08
ECON
515
Figure 3: BA, International Business Learning Objective
F 08
Multicultural awareness
MGMT
480
Global awareness
Problem solving and critical
thinking skills
Ethical awareness
Information technology skills
F08
S09
S 09
MGMT
518
MGMT
516
TBD
ISDS
514
F08
S09
MGMT
480
Coordinator
M. Farka &
A. Duella
C. Smith
TBD
Coordinator
K. Harich
K. Harich
ECON 315
& FIN 320
C. Richert &
D. Stanley
C. Smith
MGMT
246
ISDS
265
L. Marcoulides
2008-2009 ACTION ITEMS (INCLUDING INDIRECT MEASURES)
Based on the directives set by the College Senate and AACSB, along with the assessment plan
developed by the program committees, major action items for AY 2008-2009 include:
• 2008 Graduating Senior Survey (Summer 2008)
• 2008 Graduate Alumni Survey (spring 2008, summer 2008, fall 2008)
• BA Business Administration Action Plan (Fall 2008/ Spring 2009)
• MBA Assessment Action Plan (Fall 2008/ Spring 2009)
• Undergraduate Advising Center Survey (summer 2008, fall 2008, spring 2009)
• Tutoring Center Survey (fall 2008, spring 2009)