Eaton’s Bussmann business brand guide
December 10, 2013
© 2013 Eaton. All rights reserved.
1.1 The Eaton Brand Identity
Contents
Bussmann by Eaton
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Color
Clear Area
The Bussmann by Eaton Logo
Incorrect usage
The Eaton Brand Identity is one of our most valuable
assets. It includes our name, brand signature, logomark,
and graphic presentation.
Embroidery Logo
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Color and Fonts
The Bussmann by Eaton
Embroidery Logo
The most visible representation
of our company, the Eaton Brand
Identity, is an important tool
that we can use to shape the
perceptions of our customers,
investors, and employees.
Thus, it is critical to leverage
and protect this asset for
competitive advantage today
and in the future.
Whether you are an Eaton employee
involved in commissioning or developing
promotional materials, or an external
designer, creative agency, production
house, or printer, the Eaton Brand
Identity system is intended to support
both your creativity and your productive
work for Eaton.
In that light, here is a summary of
the key design and layout rules for
producing marketing or corporate
materials.
Bussmann by Eaton Brand Identity — 9/17/13
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The Eaton Brand Identity
BUSSMANN BY EATON
Color
The primary color style for the
Bussmann by Eaton logo is
Eaton Blue and black on a white
background. The Bussmann by
Eaton logo may also be used
in Eaton Blue and black against a
brushed or matte, silver-colored,
metal background.
Primary color usage
Auxiliary color usages
Eaton Blue and black on white
Black on white
Eaton Blue color specifications
Match Color Pantone 300
CMYK
C100 M43
Y0
RGB
R0
B198
G103
K0
Auxiliary colors
White (reversed)
Where it is technically impossible
to use Eaton Blue and black on
white, show the brand logo in
• solid black on white
• white (reversed) on an Eaton
Blue or other background
• the identical color as its background; e.g., embroidered in
white on a white golf cap, or cut
out of stainless steel on a
stainless steel wall
The identical color as its background
• Eaton Blue and black on a silver
metallic background
The Bussmann by Eaton logo
must not be redrawn or recreated
from separate graphic and type
elements. The correct reproduction
of the brand logo can only be
achieved by using the official
master artwork files.
Eaton Blue and black on silver metallics
Bussmann by Eaton Identity Standards — 9/17/13
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The Eaton Brand Identity
THE BUSSMANN BY EATON BRAND
Clear Area
Clear Area
Maintain a Clear Area around the
Bussmann by Eaton; i.e., a zone
where no other type, art, or design
element may appear.
Bussmann by Eaton Clear Area
1/2X
X
The Clear Area can be calculated
by taking the height of the word
“Bussmann” and calling it “X.”
Size
The Bussmann by Eaton logo may
be enlarged to any size required.
1/2X
The logo should always be enlarged
or reduced in porportion.
1/2X
Minimum size
X = height of “BUSSMANN”
1/2X
BUSSMANN In sizes smaller then 12pt set the
name BUSSMANN in Univers 45 or 55,
all caps.
12pt
Bussmann by Eaton
Blue and Black
Reverse - White
Black
EPS - Spot Color
EPS
EPS
JPEG - Spot Color
JPEG
JPEG
EPS - Process Color
DWG
JPEG - Process Color
Bussmann by Eaton Identity Standards — 9/17/13
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The Eaton Brand Identity
BUSSMANN by EATON LOGO
Incorrect usage
At right are examples of how not
to use the bussmann by Eaton
logo.
The logo must NOT be redrawn
or recreated from separate
graphic or type elements. The
correct reproduction of the Brand
logo can only be achieved by
using the official master artwork
files.
™
Never use unauthorized colors
Never apply patterns or place in a shape
Bussmann
Bussmann by Eaton Identity Standards — 9/17/13
Never use as a pattern
Never distort
Use only approved art files
When used in Eaton Blue, always
display on a white background
Never add shading, dimension or highlights
is#1
Never add a phrase or sentence
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Embroidered Merchandise
FONTS AND COLORS
Approved Colors and Fonts
Embroidery Logo
It should only be used for embroidery
and other promotional items where
the “Bussmann by Eaton” section
needs to be larger due to technical
production issues
The preferred color style for the
Bussmann by Eaton logo is Eaton
Blue and black on a white or
matte silver metallic background
Bussmann by Eaton logo in white
Bussmann by Eaton logo in black
The preferred color style for
displaying the Bussmann by Eaton
logo is Eaton Blue and black on a
white or matte silver metallic
background. Where it is technically
not possible to use Eaton Blue and
black on white, show the brand
logo in solid black on white, or
white (reversed).
Alternatively the logo may be
reproduce on merchandise in the
identical color as the merchandise,
e.g. blue on blue, or matte silver on
matte silver When a charity or
cause is associated with a
particular color, for example the
color pink used in the fight against
breast cancer, the Bussmann by
Eaton logo may appear pink on a
pink field.
Text on branded merchandise
should be set in one of the Eaton
proprietary fonts, i.e. Eaton
regular, medium or bold.
Embroidery Logo Dimensions
2.24
0.78
Eaton Blue and Black
Reverse - White
Black
EPS
EPS
EPS
JPEG
JPEG
JPEG
Bussmann by Eaton Identity Standards — 9/17/13
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