Debriefing the briefings:
Public housing redevelopment
11.201 GATEWAY: Planning Action
5 October 2005
GATEWAY: Planning Action
Slide 1
Preview
ƒ Content
ƒ Defining the message
ƒ Visual aids
ƒ Delivering the
message
ƒ Handling the audience,
understanding the
questions
ƒ Positioning and
movement
ƒ Making eye contact
GATEWAY: Planning Action
Slide 2
Content: Message
Define the message
ƒ Avoid long wind-up: Please “jump to the
conclusion” fast (memo-like)
ƒ What decision-makers need from you:
Your arguments, support for same,
discussion of risks and alternatives
ƒ The message is not a script (specific words
in fixed sequence)
GATEWAY: Planning Action
Slide 3
Content: Visual aids
Develop a storyline with the visual aids
ƒ Say something when possible (and beware
“table of content” visuals)
ƒ Try to make the slides understandable on
their own (“stand alone”), i.e. without you
ƒ Avoid being “too cute” (out of step with the
content)
ƒ Careful with “charged” images
GATEWAY: Planning Action
Slide 4
Delivering the Message
Limit the visual scope
Give roadmap
Make the main ideas readable
Calibrate the emotional content
Don’t let go of realism
Be strategic about charged content
Highlight lessons
Use clear logic
Manage complexity
Say something meaningful
GATEWAY: Planning Action
Slide 5
Give roadmap, frontload main ideas
Background
ƒ Angela Meehan
Tenant Engagement as Foundation
ƒ Quinn Eddins
ƒ Josh DeFlorio
Physical Design Interventions as Enhancements
ƒ Molly Markarian
ƒ Priyanka Shah
Re-cap: Principles for Future Redevelopment
GATEWAY: Planning Action
Slide 6
Find clear “core message” slides
Site Selection
Clarity and Accountability
Relocation
• Reabsorb max
- Re-evaluate
screening
• Develop clear
standards for
assessing distress:
building & community
Community:
Support & Participation
•Such sites get priority
• Renew Choice:
–Inform
-Increase Voucher
Amounts
-Relationships/
incentives for landlords
-Provide services
Sustainability and Self Sufficiency
GATEWAY: Planning Action
Slide 7
Highlight lessons in data trends
(Group 4)
ƒ Losses in units impacting only lowest income*
ƒ Between 1991- 1999…
ƒ “Very low income” experienced 8% decline in
available units
ƒ 70 units to every 100
ƒ “Extremely low income” experienced
14%decline
ƒ Only 40 units to every 100
Disproportionate burden on our most vulnerable
populations
GATEWAY: Planning Action
Slide 8
Use clear logic to “roadmap”
Key questions (Group 5)
•
Who should public housing serve?
•
What model of public housing meets
this goal?
•
What is the best way to address the
physical and socioeconomic distress in
Boston public housing?
GATEWAY: Planning Action
Slide 9
Manage complexity
AGENDA (F-Field)
ƒ Context
ƒ Key Intervention
Areas and Policy
Recommendations
ƒ Role of Tenants
ƒ Role of
Neighborhood
ƒ Conclusion
ƒ Q&A
GATEWAY: Planning Action
Slide 10
Say something
Recommendations:
ƒ No net loss
ƒ No displacement
ƒ Vacancies - most in need
ƒ Low-income mix
ƒ Private sector supplement
GATEWAY: Planning Action
Slide 11
No, really say something
Recommendations:
Community Integration
GATEWAY: Planning Action
Slide 12
Broad policy choices ≠ success factors
“KEYS TO SUCCESS”
ƒ Serve the extremely low income
ƒ Preserve public housing units
ƒ Empower the community
GATEWAY: Planning Action
Slide 13
Say something: Beware “TOC”
ROLE OF TENANTS
ƒ Relationships
Among Tenants
ƒ Tenants’
Relationship with
BHA
ƒ Tenants’
Relationship with
Neighborhood
GATEWAY: Planning Action
Slide 14
Say something: “Unpack” problems
ADDRESSING RACE
ƒ Rebuild Image
ƒ Improve Economic Opportunities
ƒ Facilitate Community Dialogue
ƒ Consider Linguistic Needs
ƒ Maintain Diverse Staff
GATEWAY: Planning Action
Slide 15
Say something: Stand-alone slides
Invite interaction of neighbors within
development and with greater
neighborhood
z Defined and un-defined play
areas
z Sitting areas for elderly
z Wide pedestrian pathways
z Community rooms
z Mixed-use developments
GATEWAY: Planning Action
Slide 16
Deliver the message effectively
ƒ Make as much eye contact as possible,
minimize reading cards or slides
ƒ Position yourself to reach the decisionmakers, avoid distractions
ƒ Interacting with the audience is an
opportunity, but don’t “revert to script”
ƒ Confirm the question (e.g., $5.5 billion
allocated for HOPE VI)
GATEWAY: Planning Action
Slide 17