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Startup Sales Tools Are Best Understood By Their
Roles In The Go-To-Market Process
Pre-Sales
Sales
Post-Sales
Tools that help with market intel & lead
generation / qualification
Tools that help with sales team
collaboration, pitching, & closing
Tools that help with customer
engagement & retention
CRM
Collateral Management
Email Marketing
Lead Management
Communication Tools
Social Engagement
Sales Intelligence
Sales Enablement
Customer Service
Follow Us On Twitter & LinkedIn TO Suggest Changes / Additions!
© "497+67+4+:78./6+49+7
http://www.slideshare.net/NicPoulos1/bowery-capital-guide-to-startup-sales-tools
Screenshot © Nic Poulos/Bowery Capital. All rights reserved. This content is excluded from our
Creative Commons license. For more information, see http://ocw.mit.edu/help/faq-fair-use/.
BOWERY CAPITAL
3
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Pre-Sales Tools Overview
CRM
Lead Management
Sales Intelligence
Tools that help with managing customer
relationships
Tools that help sales and marketing
teams generate and track more leads
Tools that help sales teams research
potential clients
Insightly
Eloqua
data.com
Nimble
HubSpot
Hoovers
Salesforce
Infusionsoft
InsideView
SugarCRM
Marketo
Salesgenie
Zoho CRM
Pardot
SalesLoft
Follow Us On Twitter & LinkedIn TO Suggest Changes / Additions!
© "497+67+4+:78./6+49+7
http://www.slideshare.net/NicPoulos1/bowery-capital-guide-to-startup-sales-tools
Screenshot © Nic Poulos/Bowery Capital. All rights reserved. This content is excluded from our
Creative Commons license. For more information, see http://ocw.mit.edu/help/faq-fair-use/.
BOWERY CAPITAL
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CRM
Lead Management
Sales Intelligence
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relationships
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teams generate and track more leads
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potential clients
Insightly
Eloqua
data.com
Nimble
HubSpot
Hoovers
Salesforce
Infusionsoft
InsideView
SugarCRM
Marketo
Salesgenie
Zoho CRM
Pardot
SalesLoft
Follow Us On Twitter & LinkedIn TO Suggest Changes / Additions!
© "497+67+4+:78./6+49+7
http://www.slideshare.net/NicPoulos1/bowery-capital-guide-to-startup-sales-tools
Screenshot © Nic Poulos/Bowery Capital. All rights reserved. This content is excluded from our
Creative Commons license. For more information, see http://ocw.mit.edu/help/faq-fair-use/.
BOWERY CAPITAL
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Screenshot © Nic Poulos/Bowery Capital. All rights reserved. This content is excluded from our
Creative Commons license. For more information, see http://ocw.mit.edu/help/faq-fair-use/.
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MIT OpenCourseWare
http://ocw.mit.edu
15.387 Entrepreneurial Sales
Spring 2015
For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.