The University of Maryland Robert H.
Smith School of Business
IMPACT
May 5, 2014
The Robert H. Smith School of Business at the University of Maryland, College
Park is ranked number 17 in the world for the quality of its EMBA (Businessweek,
November, 2013). Talk to us about your business management development
needs and check out our strengths in strategy, systems thinking, creativity, innovation, entrepreneurship, collaboration, transformational IT, cyber security and
business analytics. Ask us how we use executive coaching and action learning
within blended learning experiences.
www.rhsmith.umd.edu
www.rhsmith.umd.edu/execed/
8:00 — 3:30 PM
Gensler
2020 K Street NW,
Washington DC
Gensler is a global design firm that partners with clients to make cities more livable, work smarter and leisure more engaging. Our 4,000 professionals networked
across 46 locations believe quality design can transform organizations and improve people’s lives. Since 1965, we have helped clients achieve measurable business and organizational goals, delivering projects as large as a city and as small as
a task light for an individual desk.
Gensler is organized to support clients at every stage of the design cycle, from
initial strategy and design planning through implementation and management.
Unique among design firms, our integrated network serves a cross-section of the
global economy.
IMPACT AGENDA
IMPACT AGENDA (Cont.)
8:00 AM
Registration and Breakfast
11:30 AM
8:30 AM
Program Welcome
Is Mexico on the brink of surpassing Brazil as largest economy in
Latin America and what would that mean for your business? At
home, our changing demographics require organizations to
transform if they are to remain competitive and able to attract
the best workforce talent. What does your company need to
know to serve the needs of Mexican and Hispanic customers at
home and abroad? How can you create a culture that is inclusive
of valuable communities in the U.S., and ready to meet the needs
of fast – changing global markets?
Liz Barron, Senior Director, Executive Education, Robert H. Smith
School of Business, University of Maryland, College Park
Kate Kirkpatrick, Principal and Studio Director, Gensler
9:00 AM
A Fast Five For Design Thinking
Kate Kirkpatrick will kick off our learning for the day with a video intro to design thinking and these five techniques to bring
design thinking into your world:
Kevin Hall, Chief Economics Correspondent, McClatchy Newspapers;former Mexico City Bureau Chief, Journal of Commerce

Be The Patient.

Make The Triple Ask.

Propose The Crazy Marriage.
Andrew Selee, Executive Vice President, Mexico Institute, Wilson
Center

Ask How Could We Fail?
Xochitl Yaňez, Corporate Public Affairs, State Farm

Just Test It!
We will then put it into practice with a small group exercise.
12:30 PM
Networking Lunch
1:15 PM
Learning Everywhere
Dr. Pat Cleveland demonstrates that leadership and management
lessons can be creative and that every environment provides
learning opportunities. Share your own examples of experiential
learning and pick up some tips you can apply in your workplace.
Kate Kirkpatrick, Principal and Studio Director, Gensler
10:15 AM
The Necessity of Strangers
All of us have been taught to believe that friends are the real keys
to our success. But what if friends are overrated and strangers
are even more vital to learning, innovation, collaboration, and
personal growth and career success? In this upbeat and thoughtprovoking session, based on his critically-acclaimed and Washington Post bestselling new book "The Necessity of Strangers,"
join author Alan Gregerman on a fun, fast-paced, and inspiring
journey around the world to discover the real keys to innovation,
collaboration, and creating breakthroughs in the things that matter most by tapping a world filled with remarkable strangers,
ideas, and possibilities.
Dr. Alan Gregerman, Adjunct Faculty, Robert H. Smith School of
Business, University of Maryland, College Park
11:00 AM
1
Mexico, America and Learning Organizations
Dr. Pat Cleveland, Lecturer, Department of Management and Organization, Robert H. Smith School of Business, University of Maryland, College Park.
2:00 PM
Market-Driven Sustainability: Learning from Mayorga Coffee
Mayorga Coffee prides itself on making a positive impact by leveraging consumer demand and focusing on quality. Find out how
the driving values of the locally based company make a difference in many parts of the world-- and close to home. What could
your enterprise learn from Mayorga?
Martin Mayorga, Founder and President, Mayorga Coffee
3:00 PM
Program Concludes
Break
2
BIOS
Liz Barron is Senior Director of Custom Programs in the
Office of Executive Education at the Smith School of Business at the University of Maryland, College Park. Liz is
accredited by the International Coach Federation and
holds a Leadership Coaching Certificate from Georgetown
University. She is certified to administer the Center for
Creative Leadership suite of 360 assessments and the Hogan Assessments. Liz was formerly Director of Education
at the National Association of Corporate Directors (NACD)
providing governance education to public, private, and non-profit boards. She
was previously Director of Leadership Programs and Communications at the
Brookings Center for Executive Education, part of the Brookings Institution.
Dr. Patricia Cleveland is a lecturer in the Management
and Organization department. She served as Associate
Dean for Undergraduate Programs at the University of
Maryland’s Robert H. Smith School of Business from 1998
-2012. Prior to coming to the Smith School, she was the
Assistant Dean for Student Academic Services, and MBA
program advisor at the University of Hawaii’s College of
Business Administration for six years. She has taught organizational behavior in the MBA program at the University of Hawaii, and strategic human resources and American business culture
as part of international executive programs offered in conjunction with the
East West Center and University of Hawaii.
Dr. Alan Gregerman is a highly-respected and awardwinning author, business consultant, teacher at the Robert H. Smith School of Business, University of Maryland,
College Park, keynote speaker, and all-around nice guy
who has been called “one of the most original thinkers in
business today” and “the Robin Williams of business consulting.” His work focuses on helping companies and organizations to unlock the genius in all of their people in
order to deliver the most compelling value to their customers. Alan’s first two books—“Surrounded by Geniuses” and “Lessons from
the Sandbox”—challenge our thinking about people, the world around us, and
where brilliant ideas actually come from. Today he will share insights about
about “The Necessity of Strangers” in our success as individuals and organizations.
3
Kevin G. Hall is the chief economics correspondent for
McClatchy Newspapers and immediate past president of
the Society of American Business Editors and Writers. For
much of the 1990's, he was the Mexico City Bureau Chief
for the Journal of Commerce, then the bible
of international trade, and closely followed the Nafta negotiations, implementation and Mexico's integration into the
global economy.
Kate Kirkpatrick is a writer, brand strategist and design
team leader who challenges clients and Gensler teams to
see brand experience as an emotional endeavor. As a principal with 23 years experience and 16 years at Gensler, she
strives for even-better-than expected outcomes and experiences for her clients and colleagues. She is a Washington
Nationals fan who loves running and stiletto heels (not
together), and ice cream and arugula (also not together).
Say hello at twitter.com/LifeWithKK.
Martin Mayorga was born in Guatemala City, Guatemala,
to a Nicaraguan father and a Peruvian mother. Soon after,
his family moved to Managua, Nicaragua. Growing up in
Nicaragua, Martin spent time traveling to the regions of
Matagalpa and Esteli, where his father would take him to
visit friends who grew coffee, tobacco, and other agricultural products. This early experience gave Martin a deep
appreciation for the arduous process involved in growing,
harvesting, and processing agricultural products. When
Martin was 7 years old, the Mayorga family left Nicaragua to live in Costa Rica
and Peru for several years, ultimately moving to the United States several
years later.
When he returned to Nicaragua in 1991 at the age of 18, Martin witnessed the
impact that many years of turmoil had on farmers that depended on the land
to survive. At that moment Martin found his calling: to empower Latin American farmers by showcasing their high-quality, sustainable products to the U.S.
consumer. Shortly after meeting Kerry, the couple launched Mayorga coffee
under a Direct Trade model. The goal was to help farmers earn better income
through a direct link to the U.S. market while consumers would enjoy natural,
high quality products at a fair price.
During his time away from the office, Martin spends time with Kerry and the
kids traveling and learning about sustainable, healthy living. Their preferred
destinations happen to be coffee-growing regions in Latin America.
4
Andrew Selee was named Executive Vice President of the
Wilson Center in January 2014. Prior to this position, Selee was the Wilson Center’s Vice President for Programs (2012-13) and the founding Director the Center’s
Mexico Institute (2003-12) where he worked extensively
on U.S.-Mexico relations, immigration policy, and Mexico’s
economic and political changes. He is an adjunct professor
of Government at Johns Hopkins University and of International Affairs at George Washington University and has
been a visiting professor at El Colegio de Mexico. His most recent books
are What Should Think Tanks Do? A Strategic Guide for Policy Impact (Stanford University Press, 2013), Mexico and the United States: The Politics of Partnership (Lynne Rienner, 2013), and Mexico's Democratic Challenges (Stanford University Press/Woodrow Wilson Center Press, 2010). Selee is
co-director of the Regional Migration Study Group, convened by the Migration
Policy Institute and the Wilson Center, and was a member of Council on Foreign Relations' Task Force on Immigration. He is a long-time volunteer of the
YMCA and was a member of the YMCA of the USA’s National Board and International Committee.
Xochitl Yaňez is an experienced communications professional with a diverse background in the corporate and
public sectors. Her career has focused on corporate communications, public relations and corporate social responsibility (CSR) efforts at the national and regional levels to
help advance organizations’ reputation while successfully
identifying, connecting, and developing opportunities to
positively affect an organization’s direction.
Mrs. Yaňez currently manages State Farm's national Hispanic community relationships, where she leads a variety of issues and efforts
including philanthropic programs, corporate positioning and communications.
Mrs. Yaňez joined State Farm in 2005 and was responsible for developing and
advancing national media relations and public relations efforts with a focus in
Spanish language media. Prior to joining State Farm, Mrs. Yaňez led the communication and community strategies for the City of San Jose Office of the Independent Police Auditor, a civilian oversight agency, and previously worked
for a Texas State Representative.
Mrs. Yaňez earned a B.B.A. in Economics from the University of Texas at San
Antonio and a M. S. in Public Administration from the City University of New
York – Baruch College. She is a National Urban Fellow and serves on the board
of directors of a local community clinic in D.C.
5
IMPACT Save the Date!
Mon, August 4, 2014
Location: Gallup
901 F St NW, Suite 400
Washington, DC 20004
Contact us:
Liz Barron
lbarron@rhsmith.umd.edu
301-405-5387
Andrea Morris
amorris@rhsmith.umd.edu
301-405-9492
Samantha James
sjames@rhsmith.umd.edu
301-405-1934
Robert H. Smith School of Business
2417G Van Munching Hall
University of Maryland
College Park, MD 20742