EMPOWERING NATIONS THROUGH
CREATIVE ECONOMIC SECTOR
Boni Pudjianto, PhD.
Director of International Marketing
Indonesian Agency for Creative Economy
Bangkok, 28 April 2016
Asia Pacific Digital Societies Policy Forum 2016
Tour of Indonesia
A Nation in a Glance
Asia Pacific Digital Societies Policy Forum 2016
Size:
Geography
1.904.569 km2
Asia Pacific Digital Societies Policy Forum 2016
Size:
Geography
17,508
ISLANDS
1.904.569 km2
Asia Pacific Digital Societies Policy Forum 2016
Size:
Geography
49%
51%
RURAL
URBAN
17,508
ISLANDS
1.904.569 km2
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
255.500.000
people
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
51.6%
MALE
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
51.6%
48.4%
MALE
FEMALE
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
1,340
tribes
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
1,340
tribes
300+
ethnic groups
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
Size:
Growth
1,340
tribes
300+
ethnic groups
750
dialects
255.500.000
people
1.2%
growth
Asia Pacific Digital Societies Policy Forum 2016
The Digital Market Insights
A Nation in a Glance
Asia Pacific Digital Societies Policy Forum 2016
51 urban | 49 rural
255.500.000
people
Asia Pacific Digital Societies Policy Forum 2016
Internet
penetration
28%
72.7 million
Internet use
51 urban | 49 rural
255.5 million
people
Asia Pacific Digital Societies Policy Forum 2016
Internet
penetration
28%
72.7 million
Internet users
74.0 million
Social media User
51 urban | 49 rural
255.5 million
people
Sosmed
penetration
29%
Asia Pacific Digital Societies Policy Forum 2016
Internet
penetration
28%
72.7 million
Internet users
308.2 Million
Mobile subscribers
Mobile penetration
121%
74.0 million
Social media User
51 urban | 49 rural
255.5 million
people
Sosmed
penetration
29%
Asia Pacific Digital Societies Policy Forum 2016
14%
FACEBOOK
12%
WHATSAPP
11%
TWITTER
9%
FACEBOOK
MESSENGER
9%
GOOGLE+
7%
LINKEDIN
7%
INSTAGRAM
SKYPE
PINTEREST
6%
6%
SOCIAL NETWORK
MESSENGER/CHAP APP/VOIP
LINE
6%
Asia Pacific Digital Societies Policy Forum 2016
INDONESIANS SPENT
+5.1 HOURS
ON INTERNET/DAY
Asia Pacific Digital Societies Policy Forum 2016
The Agency and
Indonesia Creative
Sub-sectors
A Nation in a Glance
Asia Pacific Digital Societies Policy Forum 2016
The Indonesia Agency
for Creative Economy
(Badan Ekonomi Kreatif
– BEKRAF)
deals with policy making,
coordination between
Government bodies,
guiding and supporting the
creative sectors.
There are 16 creative subsectors under the
Indonesian Creative
economy
Apps & Games
Architecture
Interior Design
Visual Communication Design
Product Design
Fashion
Film, Animation & Video
Photography
Craft
Culinary
Music
Publishing
Advertising
Performing Art
Fine Art
Television & Radio
Asia Pacific Digital Societies Policy Forum 2016
The Indonesia Agency
for Creative Economy
(Badan Ekonomi Kreatif
– BEKRAF)
deals with policy making,
coordination between
Government bodies,
guiding and supporting the
creative sectors.
There are 16 creative subsectors under the
Indonesian Creative
economy
Apps & Games
Architecture
Interior Design
Visual Communication Design
Product Design
Fashion
Film, Animation & Video
Photography
Craft
Culinary
Music
Publishing
Advertising
Performing Art
Fine Art
Television & Radio
Asia Pacific Digital Societies Policy Forum 2016
E-Commerce , incubator
and Start-up as prime
mover economy
A case study
Asia Pacific Digital Societies Policy Forum 2016
E-Commerce Growth
Asia Pacific Digital Societies Policy Forum 2016
Added value
Asia Pacific Digital Societies Policy Forum 2016
Issues
Asia Pacific Digital Societies Policy Forum 2016
Asia Pacific Digital Societies Policy Forum 2016
Recommendations and initiatives are classified in six broad topic areas
Asia Pacific Digital Societies Policy Forum 2016
Recommendations and initiatives are classified in six broad topic areas
Asia Pacific Digital Societies Policy Forum 2016
Asia Pacific Digital Societies Policy Forum 2016
Asia Pacific Digital Societies Policy Forum 2016
Bekraf’s role on startup
Asia Pacific Digital Societies Policy Forum 2016
Challenges for
Startups and
Incubators
DC For
Research
and
Education
DC For
Access to
Capital
DC For
Infra
structure
DC For
Marketing
DC For
IPR Facilita
tion
DC For
Inter-insti
tutional
Coopera
tion
Asia Pacific Digital Societies Policy Forum 2016
Asia Pacific Digital Societies Policy Forum 2016
Conclusion
Asia Pacific Digital Societies Policy Forum 2016
1/
Digital Content is a growing and
appealing market
Asia Pacific Digital Societies Policy Forum 2016
1/
Digital Content is a growing and
appealing market
2/
Technology is growing as well as the population
and the economy
Asia Pacific Digital Societies Policy Forum 2016
1/
Digital Content is a growing and
appealing market
2/
Technology is growing as well as the population
and the economy
3/
Government takes role in creating conducive
ecosystem for e-commerce
Asia Pacific Digital Societies Policy Forum 2016
1/
Digital Content is a growing and
appealing market
2/
Technology is growing as well as the population
and the economy
3/
Government takes role in creating conducive
ecosystem for e-commerce
4/
Incubator and Startup becomes essential
part to boost economic growth
Asia Pacific Digital Societies Policy Forum 2016
Thank you