SOCIAL MEDIA
<Challenge or opportunity for governance?>
#Emergence
#Engagement
#Ecosystems
Alan G. Alegre
ITU-ASEAN Forum on Social Media | 16 December 2014/ Jakarta
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Roadmap
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#EMERGENCE
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#ECOSYSTEMS
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the world of social media
statistics, trends, impact
‘web 2.0 & beyond’: mobile internet & the cloud
‘post-PC world’: tablets & smartphones
‘social media is mobile’: the ‘apps’ economy
#ENGAGEMENT
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social media & e-business, e-govt, e-policy
social media & the challenge for governance
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#EMERGENCE
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Social Media << WEB 2.0
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Source:
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intel.com Union
1.
THE INTERNET
IS SOCIAL.
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What is social media?
Wikipedia: “A group of Internet-based (web & mobile)
technologies and applications that:
• builds on the ideological and
technological foundations of Web
2.0…allow the creation and
exchange of user-generated
content.
• used to turn communication into
interactive dialogue among
organizations, communities, and
individuals.
• is ubiquitously accessible, and
enabled by scalable
communication techniques
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Social networking
• Facebook, Google+, Twitter
• Bebo, Badoo, Linked In, Hi5,
Tagged, Orkut, Plaxo, Jaiku,
Pinterest
• Mixi, Qzone, zing, renren, Cyworld
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A social networking service is an online service, platform,
or site that focuses on facilitating the building of social
networks or social relations among people who, e.g., share
interests, activities, backgrounds, or real-life
connections. (Wikipedia)
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SNS: usually consists of a representation of each user
(often a profile), his/her social links, and a variety of
additional services.
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Global Social Network Penetration
“a global phenomenon”
Social Networking is the
most popular online
activity worldwide.
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From: Global Web Index via mashable.com
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Facebook
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Facebook
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Trend: Growth is from WEST to EAST
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Asia (229 M) now surpassing N. America as #2 FB
continent next to Europe (234 M)
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3 Asian countries in the top 10 FB user populations
> #3 (India), #4 (Indonesia), #8 (Philippines)
> 10 in top 20 (Thailand, Malaysia, S. Korea)
Yet penetration is still low! (room for growth)
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7 out of top 15 highest growing countries are Asian:
Japan > 60%, Vietnam > 52%, India > 20%
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USA (# 1 from the start), experiencing negative growth,
losing 2M in 2012
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Micro-blogging
TWITTER:
April 2011: 200 Million registered accounts (Twitter).
April 2013: 500 Million (200 Million active)
60% of Twitter users have posted content (vs. 1% of
YouTube)
Sources: Twitter and Twopcharts
Twitter total Registered users
Platform for marketing &
public relations
SNS also have MB feature:
FB, G+, LinkedIn
Other top MB sites: Tumblr,
Plurk, Jaiku… Sina Weibo,
Tencent Weibo (China)
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Twitter
ID (#4)
PH (#7)
(2013)
“Microblogging has
emerged as new
disruptive
force in social
networking”.
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PHOTOS AND
VIDEO
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#ECOSYSTEMS
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#ecosystems
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the post-PC world:
tablets &
smartphones
web 2.0 & beyond:
the cloud & the mobile
internet
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the internet is social;
social media is mobile
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International
source: bitcurrent.com
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SaaS
PaaS
IaaS
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2.
THE INTERNET
IS MOBILE.
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3.
MOBILE
IS SOCIAL.
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Are we in the post-PC world??
PC world
of the
1990s
Source: Jim Ayson
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Source: Meeker/KPCB: Internet Trends (May 2012)
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NOW: the post-PC world is mobile
Source: Jim Ayson
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Source: Meeker/KPCB: Internet Trends
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(May
2012)
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Slide from:
Jim Ayson
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Mobile App Ecosystem: defined by Apple
iPhone in 2007 (the modern smartphone)
iPad in 2010 (the modern tablet computer)
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Source:
Jim Ayson
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Mobile App Ecosystem: defined by Apple
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Source:
Jim Ayson
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Source:
Jim Ayson
The APPS Economy
source: Jim Ayson
International
Source: dailyinfographic.com
(2011)
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The MOBILE OPERATOR’S View
• Apps are important
because they drive
mobile internet
usage
• More usage =
more REVENUE
• Mobile operators are
trying to become part
of the app
ecosystem
Source: Jim Ayson
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ATT App Store
Mobile
operators
setting up
App Stores
SMART App
Store
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Source:
Jim Ayson
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#ENGAGEMEN
T
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The INTERNET is mobile...
Mobile is SOCIAL…
Social Internet is mobile…
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#engagement
Social Media & Economic Development
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Nurturing ecosystems >> enabling environment
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Social media-driven e-Government +
mGovernment
Social Media & Governance
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Open government, citizen engagement & social
mobilization
Social Media & Policy
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Balancing REGULATIONS & RIGHTS
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In lieu of a CONCLUSION…
How to leverage the opportunities?:
transparency & accountability, public
engagement, open government…
participatory development, popular democracy
Social media to bridge ‘social/digital divides’?
Don’t lose sight of the big picture:
Internet based on freedom…may be ‘abused’…
rules are needed…but how to ensure that the ‘cure’
is not worse than the disease
One-size-DOESN’T-(always) fit-all :-)
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Thank you.
Terima Kasih.
Al Alegre
alalegre@fma.ph
alalegre@yahoo.com
F: /alalegre
T: @alalegre
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