ACADEMIC VITAE
David Strutton
January, 2006
Chairperson, Department of Marketing and Logistics
Co-Director, New Product Development Scholars Program
University of North Texas
HOME ADDRESS
OFFICE ADDRESS
2312 Hollyhill Lane
Denton, TX 76205
P.O. Box 311396
Denton, TX 76203-1396
Strutton@unt.edu
(940) 565-3123 (O)
(940) 368-5671 (C)
ACADEMIC TRAINING
Doctor of Philosophy in Business Administration, 1990: University of Mississippi, Oxford,
Mississippi. Majored in Marketing with minors in Managerial Economics, Psychology and
Statistical Methods.
Master of Business Administration, 1982: Temple University, Philadelphia, Pennsylvania.
Majored in Marketing.
Bachelor of Science, 1980: Kutztown University, Kutztown, Pennsylvania. Majored in Business
Administration and Marketing.
ACADEMIC EXPERIENCE
August, 2001 – 2005, Professor & Chairperson of the Department of Marketing and Logistics,
University of North Texas, Denton, Texas. Also, Co-Director NPD Scholar Program at the
University of North Texas, beginning, January, 2006)
August 2000 to August 2001: Associate Dean & MBA Director, University of Louisiana at
Lafayette, Lafayette, LA.
June 1995 to August 2001: J. Wesley Steen Regents Memorial Distinguished Professor in
Business Administration, (Held this Professorship Concomitant with the Acadiana Bottling
Professorship in Marketing), University of Louisiana at Lafayette, Lafayette, LA.
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June 1991 to August 2001: Acadiana Bottling Distinguished Professor of Marketing, Department
of Marketing, University of Southwestern Louisiana, Lafayette, LA.
November 1997 to December 1997: Acting Head of Marketing Department, University of
Louisiana at Lafayette, Lafayette, LA. (Temporary Assignment)
June 1995 to August 1995: Acting Head of Marketing Department, University of Louisiana at
Lafayette, Lafayette, LA. (Temporary Assignment)
January 1990 to May 1991: Assistant Professor of Marketing, Department of Marketing,
University of New Orleans, New Orleans, LA.
January 1987 to December 1989: Instructor - while serving as Ph.D. student, Department of
Management and Marketing, University of Mississippi, Oxford, Mississippi.
SIGNIFICANT ACADEMIC and ADMINISTRATIVE ACCOMPLISHMENTS,
HONORS & AWARDS.
Established initial endowment in the amount of $150,000 to fund an Executive in Residence
faculty position in the Department of Marketing and Logistics
Established New Product Development Scholar Program in the department of Marketing and
Logistics at the University of North Texas, and facilitated launch of the program itself (January,
2005).
Endowed New Product Development Scholars Program at the University of North Texas by
securing a $650,000 to endow the program and to fund several related NPD Scholar scholarships
(January, 2005)
Secured 100,000 shares of MicroTrack, Inc., stock as an incremental endowment to the New
Product Development Scholar program in the Department of Marketing and Logistics at UNT
(May, 2005)
Initiated and established relationship between the United States Air Force and the department of
Marketing and Logistics at UNT, wherein the Department is a preferred and designated provider
of the Ph.D. in Business Administration for USAF Logistics and Supply Chain Officers (August,
2004).
Lead Department of Marketing and Logistics, which itself earned National Championship
recognition in Marketing (General Motors Marketing Research Contest; 2004) and Logistics and
Supply Chain Management (National Champions in 2005, 2003, 2001)
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Blue Key Alumni Faculty Excellence Award (1997): Awarded annually by the U.S.L.
Foundation to the University faculty member who best exemplifies the ideals of excellence in
teaching and in service to the University.
Achieved Early Promotion to Full Professor at the University of Louisiana at Lafayette (1996).
Achieved Early Tenure and Promotion to Associate Rank at the University of Louisiana at
Lafayette (1993).
1999 ANBAR (Electronic Intelligence) Citation of Excellence Award for AEssay on When to
Fully Disclose in Sales Relationships...@ article published in Journal of Business Ethics.
Awarded Acadiana Bottling Distinguished Professor of Marketing; An Endowed Professorship
(May 1991; May 1994; May 1997, May 2000).
Awarded J. Wesley Steen Regents Memorial Professorship in Business Administration,
Concomitant with the Acadiana Professorship, (July 1995; July 1998; May 2001). At the time, I
was the only professor at the University who was holder of two professorships.
U.S.L. College of Business John T. Landry Endowed Award for Teaching Excellence (19971998).
U.S.L. College of Business Administration: Col. Piccione Award for Research Excellence (19961997).
U.S.L. College of Business Administration: Col. Piccione Award for Research Excellence (19931994).
Winner of Best Conference Paper B 1993 Society of Franchising Conference, (February 1993),
San Francisco, CA.
Outstanding Reviewer Award (1996-1997), Journal of Business Research.
Outstanding Reviewer Award (1994-1995), Journal of Marketing Theory & Practice.
Winner of Best Track Paper (Marketing Research/Models/Theory Track) B Southern Marketing
Association Conference, (November 1991), Atlanta, GA.
Secretary-Treasurer of Southwestern Marketing Association (1994-1996 term).
American Marketing Association Doctoral Consortium Fellow: (August 1989), Berkeley, CA.
Nominated for Vice President of Finance (Member of Executive Council) for the Academy of
Marketing Science (June 1995).
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COURSES TAUGHT
Applied Marketing Research, Principles of Marketing Research, Sales Management, Personal
Selling, Marketing Principles, Industrial Marketing Management, Retailing Management,
Marketing Channels, Consumer Behavior, Marketing Strategy, Promotion Management,
Professional Services Marketing, Marketing Principles (Graduate), Marketing Strategy
(Graduate), International Marketing (Graduate), Marketing Research (Graduate), Retailing
(International-Graduate), Organizational Strategies in e-business (International-Graduate),
Management Policy (MBA Capstone Course), Customer Behavior (Graduate), Emerging Issues
in Strategic Marketing (Graduate), Internships (Graduate and Undergraduate), Professional
Services Marketing, Ph.D. Seminar in Marketing Readings.
NON-ACADEMIC EXPERIENCE
March, 2005 – Present, Managing Partner, The Challance Group, Denton, Texas
Summer 1987-1989 - Marketing Consultant - Small Business Development Center, Oxford,
Mississippi. Provided managerial and marketing consulting to small businesses. Analyzed
financial statements, sales forecasting and strategic planning.
1983/1986 - Owner/President - McQuay=s, Eden, North Carolina - Established and managed an
upscale women=s clothing store.
1980/1983 - Marketing (Sales) Representative for the Tenneco Corporation: Packaging Division,
Philadelphia, Pennsylvania. Duties included sales, price and specification negotiations with a
wide variety of industrial customers. Focus was on consultative selling, information gathering
and analysis and implementation of product within the client=s production system.
1976/1980 - Activities Director/Youth Care Worker - Topton Lutheran Home, Topton,
Pennsylvania. Diagnosis, development, and implementation of treatment plans for court placed,
institutionalized delinquents. This was full time employment undertaken during my
undergraduate tenure in order to support my academic pursuits.
PROFESSIONAL AFFILIATIONS/EXTERNAL PROFESSIONAL ACTIVITIES
Board Member, River of Trade Corridor Coalition, Dallas, TX
Executive Advisor, Urban American TV Network, Arlington, TX, a 75 station network Affilitate.
Advisory Board Member, North Texas Commission, Chair, The Marketing Committee, Irving,
TX.
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Board of Directors, Texas Logistics Education Foundation Center for Logistics Education,
(TLEF/CLER), Denton, TX.
Past Board of Directors Relationship, DPS Media Group (ThatsInfotainment.com), Hollywood,
CA.
Board of Directors, Leukemia and Lymphoma Society, North Texas Chapter (Marketing
Advisory Board & Patient=s Services Advisory Board)
Past Board of Directors relationship, The Red Cross, Dallas-Fort Worth Area Chapter
Board of Directors, StokesTropicals.com, Jennerette, LA.
Member of the Zydetech Board, Lafayette, LA.
Associate Editor, Pedagogical Issues, Research Advances in Relationship Marketing, a
monograph in the Research Signpost International Journal.
Member of the American Marketing Association
Member of the Academy of Marketing Science
Member of the Southern Marketing Association
Member of the Southwestern Marketing Association
Past Member of International Franchising Association
Member of Pi Sigma Epsilon
Member of Lafayette Chamber of Commerce
Faculty Advisor - MBA Student Association (UL Lafayette)
Reviewer – Journal of Executive Education.
PAST OR ONGOING CONSULTATIVE RELATIONSHIPS WITH THE FOLLOWING
CORPORATIONS OR ORGANIZATIONS:
Palm Harbor Homes, Inc. Dallas, TX.
Levenson and Hill, LLC, Dallas, TX
TrinityRail, Inc., Dallas, TX
FIMC, Sarasota, Fl
MicroTrakgpa, Inc, Dallas, TX
Columbus Industries, Columbus, Ohio
Haggar Manufacturing, Dallas, TX
Urban American Television Network, Arlington, TX
Baker Oil Tools, Lafayette, LA
DPS Media Group, Hollywood, CA
Baker Oil Tools, Broussard, LA
Teche Trans (Waste Disposal), Jenerette, LA.
ABC.com (Division of the ABC Television Network, Los Angeles, CA)
First United Methodist Church, New Iberia, LA
ThatsInfotainment.com, Hollywood, CA
Dunkelberger=s Jewelry, Inc., Kutztown, PA
Cansurmount - Pro Bono
Our Lady of Lourdes Hospital - Pro Bono
National Aeronautics and Space Agency, Long Beach, MS
New Iberia Cancer Support Group Program - Lafayette, LA
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The Walk for Life Organization - Lafayette, lA
LEDA - Lafayette Economic Development Agency
University of Louisiana Credit Union, Lafayette, LA - Pro Bono
Cochrane Technologies, Inc., Broussard, LA
Festival Internationale, Lafayette, LA
The Huval Group - Cost Management Services, Lafayette, LA
Ministry of Foreign Trade & Economic Cooperation of China, Beijing, China
China Council for the Promotion of International Trade, Washington, D.C., Houston, TX, and
Beijing, China
New Phoenix International, Baton Rouge, LA and Beijing, China
Vivian Alexander, Inc., Maurice, LA
EXTERNAL CORPORATE RELATIONSHIP DEVELOPMENT ON BEHALF OF
DEPARTMENT OF MARKETING & LOGISTICS (all at the University of North Texas)
AFFES Corporate University; Air Force Institute of Technology; United States Air
Force; Angel Financial Group; American Airlines Arean (i.e., SportServices, Inc.),
Avomaster, Inc.; Black & Decker, Inc.; Bunn, Inc.; Burlington Northern Pacific Railroad,
Inc.; Chuck E. Cheese. Inc; Cube Smart, Inc.; Crest Foods-Nestles Toll-House; Dallas
Transfer, Inc.; Eagle Press, Inc.; Electronic Data Systems (EDS); Excel Technologies;
Ford Motor Co., Inc.; Ignition, Inc.; Fastenal Company, Inc.; Fidelity Mutual
Investments; Fossil, Inc.; General Motors, Inc.; Hagger Clothing, Inc.; Heidrick and
Struggles, Inc., Home Depot, Inc., Inforte, Inc.; Inside-Business, Collin County; JC
Penny’s, Inc., Jazz-Video Networks, Inc.; Keller-Williams Reality; KXAS-TV5 (Fort
Worth); Lochheed-Martin, Inc.; Malt-O-Meal, Inc.; MicroTrakGPS, Inc.; Minolta
Business Solutions; NCH Corporation, Inc.; New York Life, Inc.; Northwestern Mutual
Life, Inc.; Palm Harbor Homes, Inc.; PerotSystems, Inc.; Peterbilt, Inc.; Pinnacle
Graphics; Raytheon, Inc.; Retro 1951, Inc.; Red Pepper Productions, Inc.; Rent-a-Center,
Inc; Russell Newman, Inc., Ryder Logistics Systems, Inc.; Savits Research Solutions,
LLP; Scarborough Faire; Southeastern Freight Lines, Inc. Sustained Profitability
Systems, Inc. Terris LLC, divisions of Suez Logistics; Texas Instruments; Texas Motor
Transportation Association; The Myers Group; Transpace, Inc.; Touchstone
Communications, Inc.; TrinityRail, Inc. TTI, Inc.; United Parcel Service, Inc.; Univision,
Inc.; Urban American TV Network, Inc.; Wal-Mart, Inc.; Zena Logistics, Inc.
SCHOLARSHIPS DEVELOPED WHILE AT UNIVERSITY OF NORTH TEXAS
Cliff and Pam Price Scholarship, Mr. and Mrs. Gene Golke Scholarship, The Pinnacle
Graphics Scholarship in Marketing, Edeventure/General Motors Scholarship, Kim Treger
Scholarship, RedPepper Productions sponsoring the Al Cox Scholarship in Marketing,
Verizon Logistics and Marketing Scholarships (2), Karen and Gus Seligman Scholarship,
Ariadne Strutton Scholarship in Marketing, Sustained Profitability Systems, Retro 1951
Scholarship in Marketing, John Keeny (Master Craft Window Systems) Scholarship in
Marketing, Society for Marketing Professional Services. 7 additional individuals and
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corporate scholarship contributions given that will be used to endow the Al Cox
Scholarship in Marketing, Jim and Carolyn Miller Scholarships (5), with Mobil, Inc.
match, Nick and Anna Ricco Scholarships in Marketing (5), Society for Marketing
Professional Services Scholarship in Marketing (3 years commitment), Southeastern
Freight Lines (2), Concretiron, Inc., Michael Gade and Family Scholarship in Marketing,
Touchtone Communications Scholarship in Marketing, Verizon Scholarship in
Marketing, Tait Cruse Scholarship in Marketing (matching with Northwestern Mutual);
Betty and Tom Ratheim Scholarship in Marketing (2 scholarships), Anita Lagemann
New Product Development Scholarship, Martin T. Farris and Diana Lynn Farris
Memorial Scholarship, Urban American Television Network Merit Scholarship (Jacob
Miles), Pam Harbor Homes Scholarship in Marketing (Joe and Kim Kesterson),
“Helping Restore Ability, Inc. Scholarship in Marketing, TrinityRail Scholarship in
Logistics, TrinityRail Scholarship in New Product Development, Levenson & Hill
Scholarship in Logistics, Thomas and Francis Slone Scholarship in New Product
Development, ConcreteIRON Scholarships (2), Rent-a-Center Scholarships (5) in New
Product Development and Marketing, Sam Moon (Retailing) Scholarships [multiple
endowed] Scholarship in New Product Development, Jazz Video Networks Scholarship
in Marketing; Star-Power, Inc. .
EXTERNAL DISCRETIONARY (Gifts in Kind Provided to the UNT Department of
Marketing and Logistics)
FUNDING RECEIVED from the following firms:
Fidelity Investments, Inc., Eagle Press, Inc., RedPepper Productions, Inc., Roger Neal
Compton, Inc., Retro 1951, Inc., the Myers Group, Ed-Venture, Inc., General Motors,
Inc. TerrisNA, LLC (Suez Logistics), Lockheed-Martin, Inc., Burlington Northern Santa
Fee, Anonymous Gift of $650,000.00 to the Department to be fund the New Product
Development Scholar Program, Northwestern Mutual Investments (i.e., a named sales
training room for the Department), MicroTrak, Inc. (100,000 shares of Class 144 stock),
TrinityRail, Inc., Palm Harbor Homes (Joe Kesterson) (Substantive Endowment
received), the Challance Group LLP (60,000 shares of Class 144 MIOK.pk stock), Renta-Center.
PROFESSIONAL AFFILIATIONS/EXTERNAL PROFESSIONAL AND
DEVELOPMENTAL ACTIVITIES
Urban America Television, Arlington, TX.
Haggar Clothing, Dallas, TX
EDS, Plano, TX
DPS Media Group, Hollywood, CA
Baker Oil Tools, Lafayette, LA
Zydetech (Developing Acadiana Region Technology), Lafayette, LA
Lafayette Chamber of Commerce, Lafayette, LA
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U. S. Department of Agriculture, Washington, D.C.
Lafayette Parish School Board, Lafayette, LA
Miles Laboratories, Inc., New Haven, CT
Tenneco Corporation, Houston, TX
South Central Bell, Birmingham, AL
South Central Bell of Louisiana, New Orleans, LA
Premier Bank (now Banc One) of Louisiana, Baton Rouge, LA
American Bank and Trust Company, Opelousis, LA
Ferrell Gas, Inc., Lafayette, LA
Export Institute of Singapore, Division of Trade Development Board, Singapore
National Productivity Board, (N.P.D.), Singapore
Wahana Trainindo Perkasa, Jakarta, Indonesia
LaundryMed, Inc., Lafayette, LA
R.L.S. Industries, Lafayette, LA
Ricky=s Audio Service, Lafayette, LA
Myrtle Place Elementary School, Lafayette, LA
Birdie=s Plants & Flowers, Hammond, LA
DISCIPLINARY CONTRIBUTIONS
Former Associate Editor, Research Advances in Relationship Marketing
Secretary/Treasurer of Southwestern Marketing Association (Term of Office: 1994-1996)
Editorial Review Board Member for the Journal of Business Research (1993- )
Editorial Review Board Member for the Journal of Marketing Theory & Practice (1993- )
Editorial Review Board Member for the Journal of Asia-Pacific Business (1994-1997)
Editorial Review Board Member for the Journal of Marketing Channels (1999- )
Editorial Review Board Member for the Journal of Executive Education (2001- )
Editorial Review Board Member for the Health Marketing Quarterly (2000- )
(Regular) Ad Hoc Reviewer for the Journal of the Academy of Marketing Science (1995- )
Ad Hoc Reviewer for the Journal of Business Ethics
Ad Hoc Reviewer for the Journal of Personal Selling & Sales Management
Ad Hoc Reviewer for the Journal of Pharmaceutical Marketing and Management
Track Chair for Marketing Channels Track at the World Marketing Congress (1999)
Dissertation Reviewer for 1999 SWARD meeting
Reviewer for World Marketing Conference (Cross Cultural Marketing Track, 2000)
Reviewer for Southwestern Marketing Association Proceedings (1992- )
Reviewer for Understanding Consumer Behavior (J. Paul Peter and Jerry Olsen)
Reviewer for Southern Marketing Association meeting conference proceedings (1992-1996)
Reviewer for Southeast Decision Sciences Institute (1992, 1993)
Reviewer for Society of Franchising Conference (1992, 1993)
Reviewer for 1993, 1994, 1995 Atlantic Marketing Association
Reviewer for 1993, 1994, 1995 Sixth Bi-Annual World Marketing Congress
Reviewer for 1993, 1994, 1995, 1996 Academy of Business Administration Conference
Reviewer for 1995, 1996 Midwestern Marketing Association Conference
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Reviewer for LEQSF Grant Proposals (1996)
Reviewer for American Marketing Association Summer Proceedings (1997)
Reviewer for Journal of Business Research Special Issue on Marketing Productivity (1997)
Member of Leadership Council (1995- ), Relationship Marketing Special Interest Group (S.I.G.)
of the American Marketing Association. Currently serve this organization as Director of
Membership.
GRANTS
Title III Planning Grant for University of Louisiana, submitted to the U. S. Department of
Education, Grant Approval Conferred (September 2000-March 2001). Grant awarded
Assisted in the Preparation of Boustany Board of Regents Support Grant for Eminent Scholar
Endowed Chair. Grant awarded.
Health Informatics and the Enhancement of Population-Based Health Assessment in Louisiana,
submitted with Dr. Terry Holmes (May 2000), Grant Awarded ($90,000).
USL College of Engineering/NASA Grant (1998). Grant Awarded.
University of New Orleans Summer Research Grant (1990). Grant Awarded.
University of Southwestern Louisiana Faculty Development Grant (1991). Grant Awarded.
University of Southwestern Louisiana Faculty Development Grant (1993). Grant Awarded.
University of Southwestern Louisiana Faculty Development Grant (1996). Grant Awarded.
University of Southwestern Louisiana Faculty Development Grant (1997). Grant Awarded.
BOOKS PUBLISHED
Pelton, Lou E., David Strutton and James R. Lumpkin (2006) Marketing Channels, McGrawHill/Irwin, New York: Primis Online.
Pelton, Lou E., David Strutton and James R. Lumpkin (2005), Caneles de Marketing, Y
Distribucion Comercial: Un enfoque de Administracion de Relaciones, 1E, McGraw-hill,
New York.
Pelton, Lou E., David Strutton, and James R. Lumpkin (2005), Marketing Channels: A
Relationship Management Approach, 2E, New York: McGraw-Hill/Irwin (Forthcoming:
Chinese Print Version).
Strutton, David (2001), Lessons Learned: What Having Cancer and a Bone Marrow
Transplantation Taught Me (and What You Need to Know to Win Your War Against
Cancer), Baton Rouge: Delta Dog Press.
Pelton, Lou E., David Strutton, and James R. Lumpkin (2002), Marketing Channels: A
Relationship Management Approach, 2E, New York: McGraw-Hill, Inc.
Pelton, Lou E., David Strutton, and James R. Lumpkin (2002), Market Channels: A Relationship
Management Approach, 2E, Instructor=s Manual, New York: McGraw-Hill, Inc.
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Pelton, Lou E., David Strutton, and James R. Lumpkin (1999), Vias de Mercaderia Relacionadas
con Prospectus Para Serenica, 1E, McGraw-Hill International, Inc. (Published in Spain,
Latin America, and South America)
Pelton, Lou E., David Strutton, and James R. Lumpkin (1997), Channels Management: A
Relational Approach, 1E, New York: Richard D. Irwin, Inc.
Pelton, Lou E., David Strutton, and James R. Lumpkin (1997), Instructor=s Manual with Test
Bank and Transparency Masters, to accompany Channels Management: A Relational
Approach, 1E, Homewood, IL: New York: McGraw-Hill/Irwin, Inc.
ACADEMIC ARTICLES (Refereed Journals Only)
Hollis Landrum, Victor Prybutok, and David Strutton (2006), “Examining the Merits of
Usefulness Versus Use in an Information in an Information Service Quality and
Information System Success Web-Based Model,” Information Services Management
Journal, Revise and Resubmit.
Prybotuk, Victor and David Strutton (2006), “Modeling Influences on Impulse Behaviors During
Online Marketing Transactions,” Journal of Marketing Theory and Practice, Forthcoming.
Sager, Jeffery and David Strutton (2006), “A Classification Scheme for Hiring Salespeople
Based on Locus of Control and Self-Efficacy Perceptions,” Psychology and Marketing, 23(2),
103-115.
Rawwas, Mohammed and David Strutton (2005), “Consumer Buying Decision Processes:
Sources of Pre- and Post-Purchase Perceptions of Health Organizations,” Journal of Customer
Behavior, 4, 357-383.
Strutton, David (2004), AThe Courtly Path to Managerial Leadership, January/February, Business
Horizons, January/February, 7-18. Article selected as illustrated cover article
Knouse, Stephen and David Strutton (2003), AOrganizational Members Diversity and
Organizational Ethics,@ Business Rights, Writs, and Relationships, Michael J. Coles
College of Business/Houghlin-Mifflin, 69-84.
Pelton, Lou E., Sheb L. True and David Strutton (2003), AThe Lost Frontier in Entrepreneurship:
Aggregation, Saturation and Decimation of the Franchising Channel,@ Journal of
Marketing Channels, 10(1), 130-146.
Strutton, David and Terry Holmes (2002), ABuilding Business to Business Relationships One
Impression at a Time, Business Horizons, 12,7, 73-84 Article selected as cover article
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Wilson, Phil, David Strutton, and Theodore Farris (2002), AInvestigating the Perceptual
Attributes of Sales Training,@ Journal of Personal Selling and Sales Management, 22(2),
77-87.
Strutton, David (2002), An Essay: AWhy and How Health Service Providers Should Pursue
Healing Partnerships with Cancer Patients: A Patient=s Perspective,@ Health Marketing
Quarterly, 18(3), 71-91.
Srivastava, Raj, David Strutton, and Lou E. Pelton (2001), AThe Will To Win: How Sales
Managers Can Inspire Salesperson Effort,@ Journal of Marketing Theory and Practice,
9(2), 11-26.
Strutton, David, Neil Herndon, and Lou E. Pelton (2001), ACompetition, Collusion, and
Confusion: The Impact of Current Anti-Trust Guidelines on Competition,@ Industrial
Marketing Management, 30(2), 243-261.
Pappu, Madhav and David Strutton (2001), AStrategic Inter-Organizational Relationships (IORs)
and Strategic Franchises: A Review of Theoretical Perspectives,@ Journal of Marketing
Channels, 8(2), 111-131
Knouse, Stephen B. and David Strutton (1999), AQuality Preview: Creating Realistic
Expectations Among Applicants to Quality Management Organizations,@ Quality
Progress, April, 61-66.
1998/1999/20001
Meredith, Mary, John Tanner and David Strutton (1998), AHave Medical Group Managers
Changed Their Attitudes Toward Mandatory Drug Testing: A Comparative Analysis,@
Mid-Atlantic Journal of Business, June, 33-47.
Strutton, David (1997), ACommentary on >Marketing Strategies: New Approaches, New
Techniques=,@ Journal of the Academy of Marketing Science, Summer, 261-263.
Strutton, David and Lou E. Pelton (1997), AScaling the Great Wall: The Yin and Yang of
Negotiating Resolutions to Business Conflicts in China,@ Business Horizons, 34
(September/October), 53-65. Article Chosen as Cover Article - Illustrated.
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During 1998, 1999, and 2000 my research output suffered greatly. Here=s why. I was
diagnosed with chronic myelogous leukemia during late March 1997 and was treated at M.D.
Anderson as an outpatient for fourteen months in an experimental therapy that eventually failed.
That forced me to undergo an unrelated bone marrow transplantation in late October 1998, and
that took (as is typical) about 12-14 to fully recover. All of a sudden, it is early 2000, and about
three years of my professional career had been omitted. On the other hand, I did live (Joke!)
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Strutton, David and Lou E. Pelton (1997), ANegotiating: Bringing More to the Table Than
Demands,@ Marketing Health Services (formerly Journal of Health Care Marketing,
17(Spring), 52-59.
Strutton, David and Lou E. Pelton (1997), AEffects of Ingratiation on Lateral Relationship
Quality Within Sales Team Settings,@ Journal of Business Research, 21(4), 77-89.
Strutton, David and Lou E. Pelton (1997), AGeodesic Logistics Structures: Dome or Doom for
Strategic Alliances,@ Communications in Reliability, Maintainability, Supportability, and
Logistics, 33-45.
Strutton, David and J. Brooke Hamilton (1997), AAn Essay on When to Fully Disclose in Sales
Relationships: Applying Two Practical Guidelines for Addressing Truth-Telling
Problems in Business,@ Journal of Business Ethics, 16, 545-560.
Rylander, David, David Strutton and Lou E. Pelton (1997), AToward a Synthesized Framework
of Relational Commitment: Implications for Marketing Channel Theory and Practice,@
Journal of Marketing Theory & Practice, Special Issue on Relationship Marketing, 5(2),
58-71.
Strutton, David and Stephen J. Knouse (1997), AResolving Conflict Through Managing
Relationships in Health Care Institutions,@ Health Care Supervisor, 16(1), 15-29.
Strutton, David, Lou Pelton and O. C. Ferrell (1997) AConsumer Justifications of Non-Normative
Behavior in Market Settings: Is There a Generation Gap?@ Journal of Business Ethics,
16(1), 87-105.
Rawwas, Mohammed Y.A. and David Strutton (1997), AThe Lights Used to be Brighter There:
Market Driven Strategies for Rehabilitating the Retail Trading Areas of Mid-Sized
Cities,@ Journal of Business Strategy, 14(1), 47-71.
Strutton, David, Jhinuk Chowdhury and Lou E. Pelton (1997), AThe Progressive Impact of
Psychological Climate: A Prognosis of Reform of Health Care Providers= Subjective
Powerlessness in Reform Legislation, Health Marketing Quarterly, 14(4), 3-27.
Rawwas, Mohammed Y.A. and David Strutton (1996) AAn Exploratory Investigation of the
Ethical Values of American and Australian Consumers: Direct Marketing Implications,@
Journal of Direct Marketing, 10(4), 42-52.
Strutton, David and Mohammed Y.A. Rawwas (1996), AYou=ve Come a Long Way, Buddy!: An
Examination of Male and Female Views of Current Sex Role Portrayals in Television
Advertising,@ Journal of Promotion Management, 3(1/2), 53-78.
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Knouse, Stephen B. and David Strutton (1996), AMolding a Total Quality Sales Force Through
Managing Empowerment, Evaluation, and Reward and Recognition Processes,@ Journal
of Marketing Theory and Practice (Special Issue on TQM), 4(3), 24-35.
Strutton, David, Lou Pelton and John F. Tanner (1996), AShall We Gather in the Garden: The
Effect of Ingratiatory Behavior on Buyer Trust in Salespeople,@ Industrial Marketing
Management, 25, 151-162.
Strutton, David, Jamahl Al-Khatib and Lou E. Pelton (1996) AConsumer Perceptions of the
United States and Japan as Countries of Origin: Implications for Positioning U. S.
Imports to the Asia-Pacific Region,@ Journal of Asia-Pacific Business, 4(1), 3-25.
Strutton, David and Sheb L. True (1995), ARussian Consumer Perceptions of Foreign and
Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes With
Implications for Promotions and Positioning,@ Journal of Marketing Theory & Practice,
3(3), 76-87.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1995), APersonality Characteristics and
Salespeople=s Choice of Coping Behaviors: Inferences and Managerial
Recommendations,@ Journal of the Academy of Marketing Science, 23(2), 132-142.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1995), AThe Relationship Between
Psychological Climate in Franchising Channel System Channels and FranchiserFranchisee Solidarity,@ Journal of Business Research, 34(2), 81-93.
Pelton, Lou E., David Strutton and Mickey C. Smith (1995), APharmaceutical Promotions to
Physicians: A Prescriptive Model of Persuasive Communications,@ Journal of Social and
Administrative Pharmacy, 11(4), 161-173, ....Featured Article.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1995), ASex Differences in Ingratiatory
Behavior: An Investigation of Influence Tactics in the Salesperson-Customer Dyad,@
Journal of Business Research, 34(1), 35-45.
Pelton, Lou E., David Strutton and Mickey C. Smith (1995), AA Political Economy Perspective
on Why Pharmacists May Be Reluctant to Dispense Generic Medications,@ Journal of
Hospital Marketing, 9(1), 137-156.
Strutton, David and Lou E. Pelton (1994), AA Reticulated Model of Behavioral Channels:
Structure, Power and Climate in Dyadic Exchange,@ Journal of Marketing Theory &
Practice, Fall, 39-51.
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Pelton, Lou E., David Strutton and Mohammed Y. A. Rawwas (1994), AThe Relationship
Between Psychological Climate and Faculty-Administrator Trust in Departments of
Marketing and Management,@ Marketing Education Review, 4(Summer), 53-62.
Hamilton, Brooke and David Strutton (1994), ATwo Practical Guidelines for Resolving Truth
Telling Problems in Business Transactions,@ Journal of Business Ethics, 13, 899-912.
Strutton, David and John R. Tanner (1994), AOlder Consumer=s Perceptions of Health Care
Information Sources: The Effect on Search Behavior,@ Health Marketing Quarterly,
11(314), 175-199.
Rawwas, Mohammed Y.A., David Strutton and Lou E. Pelton (1994), AEthical Attitudes of
Mental Health Practitioners: Balancing Therapeutic Practices and Treatments,@ Journal of
Business Ethics, 13, 597-608.
Strutton, David and James R. Lumpkin (1994), AA Field Study Addressing the Relationship
Between Problem and Emotion-Focused Coping Dimensions and Sales Presentation
Effectiveness,@ Journal of the Academy of Marketing Science, 22(1), 28-37.
Strutton, David, Scott J. Vitell and Lou E. Pelton (1994), AHow Consumers May Justify
Inappropriate Behavior in Market Settings: An Application of the Techniques of
Neutralization,@ Journal of Business Research, 30(3), 253-260.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1994), AInternal and External Country-ofOrigin Stereotypes in the Global Marketplace,@ Journal of Global Marketing, 7(3), 61-78.
Pelton, Lou E., David Strutton and Mickey C. Smith (1994), AA Political Economy Perspective:
Why Pharmacists May Be Reluctant to Dispense Generic Medications,@ Journal of
Hospital Marketing, 9(1), 137-155.
Strutton, David, Lou E. Pelton and Sheb L. True (1994), AImproving Pharmaceutical Marketing
Survey Research: Addressing the Needs of the Older Consumer,@ Journal of
Pharmaceutical Marketing & Management, 8(2), 97-111.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1994), AProfiling the Generic-Prone
Consumer: Implications for the Promotion of Generic and Branded OTC Medications,@
The Journal of Pharmaceutical Marketing & Management, 8(3), 3-26.
Strutton, David and Lou E. Pelton (1994), AThe Relationship Between Psychological Climate in
Sales Organizations and Sales Manager-Salesperson Solidarity,@ Mid-Atlantic Journal of
Business, 20(2), 153-174.
Strutton, David and Lou E. Pelton (1994), AA Multiple Correspondence of Telephone Contact
Rates,@ Mid-Atlantic Journal of Business, 30(1), 27-40.
14
Strutton, David, Sheb L. True and R. Keith Tudor (1994), AThe Relationship Between Retailer
Attributes and Consumer Outshopping Behaviors in the Rural South,@ Delta Business
Review, 3(2), 11-18.
Strutton, David, James R. Lumpkin and Scott J. Vitell (1994), AAn Investigation into the
Application of Rogers and Shoemaker=s Innovation Attribute Typology,@ Journal of
Applied Business Research, 10(1), 118-131.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1993), AThe Influence of Psychological
Climate on Conflict Resolution Strategies in Franchising Relationships,@ Journal of the
Academy of Marketing Science, 21 (2), 201-217.
Strutton, David and James R. Lumpkin (1993), AStereotypes of Black in-Group Attractiveness in
Advertising: A Note on the Possible Psychological Effects,@ Psychological Reports,
38(September), 507-511.
Strutton, David and James R. Lumpkin (1993), AThe Influence on Dispositional Optimism on
Salesperson Coping Strategies,@ Journal of Personal Selling and Sales Management,
13(2), 71-83.
Pelton, Lou E., David Strutton, James Barnes and Sheb L. True (1993), ARelationships Between
Referents, Opportunity, Rewards and Punishments on Consumer=s Attitudes Toward
Recycling: A Structural Equations Approach,@ Journal of Macromarketing, 13(1), 60-74.
Strutton, David and James R. Lumpkin (1993), AThe Influence of Determinant Product Attributes
on the Elderly=s Information Search for Health Care Innovations,@ Journal of Marketing
Theory & Practice, 2(1), 122-139.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1993), APromoting Generic Products in
the Health Care Marketplace: Who Are the Generic Prone and How to Reach Them?@
Journal of Promotion Management, 2(1), 105-113.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1993), AThe Relationship Between
Psychological Climate and Salesperson-Sales Manager Trust in Sales Organizations,@
Journal of Personal Selling and Sales Management, 13(4), 1-14.
Pelton, Lou E., David Strutton and Mickey Smith (1993), AFuture Pharmacists and Public
Initiatives to Control Retail Drug Prices,@ Health Marketing Quarterly, 10(314), 241-258.
Strutton, David and James R. Lumpkin (1993), AElderly Consumers= Characterization of
Medication Information Sources,@ Journal of Current Issues & Research in Advertising,
15(1), 101-111.
15
Strutton, David, Lou E. Pelton and Sheb L. True (1993), AAn Investigation of Promotional Mix
Considerations for Mail-Order Prescriptions,@ Health Marketing Quarterly, 11(1/2), 111134.
Strutton, David and Lou E. Pelton (1993), ASoutheast Asian Consumer Perceptions of American
and Japanese Imports: The Influence of Country-of-Origin Effects,@ Journal of
International Consumer Marketing, 6(1), 67-86.
Strutton, David and Al Toma (1993), AThe Relationship Between Psychological Climate and
Trust Between Salespersons and Their Managers in Sales Organizations,@ Psychological
Reports, 72(June), 931-939.
Pelton, Lou E., David Strutton, James H. Barnes, Jr., and Sheb True (1993), “Assessing the True
Value of Buyer-Seller Relationships,” Journal of Interactive Marketing, 12(2), 32-45
Strutton, David, Lou E. Pelton and James R. Lumpkin (1992), AThe Persuasive Effects of
Consumer Perceptions on Generic OTC Usage Among the Elderly, Health Marketing
Quarterly, 10(1/2), 43-52.
Strutton, David and Milton M. Presley (1992), AAn Investigation of Demographic Sample
Reliability Among Selected Telephone Sampling Techniques in the Rural South,@ Delta
Business Review, 2(Fall), 22-28.
Strutton, David and James R. Lumpkin (1992), AInformation Sources Used by Elderly Health
Care Product Adopters,@ Journal of Advertising Research, 32(4), 20-36.
Strutton, David and James R. Lumpkin (1992), AThe Influence of OTC Product Use on
Information Source Behavior Among the Elderly,@ Journal of Pharmaceutical Marketing
and Management, 6(4), 3-21.
Strutton, David, James R. Lumpkin and Scott J. Vitell (1992), AThe Elderly=s Perceptions of
Generic OTC Medications Risk,@ Journal of Research in Pharmaceutical Economics,
4(3), 25-39.
Strutton, David and James R. Lumpkin (1992), Relationship Between Optimism and Coping
Strategies in the Work Environment,@ Psychological Reports, 71 (December), 1179-1186.
Strutton, David and Lou E. Pelton (1992), AThe Influence of Older Consumers= Information
Search Activities on Their Use of Health Care Innovations,@ Health Marketing Quarterly,
9(3/4), 67-84.
Strutton, David and James R. Lumpkin (1991), AElderly Consumers= Perceptions of Market Risk:
Examining the Influence of Divergent Probability and Consequence Levels,@ Journal of
Promotion Management, 1(2), 27-42.
16
Lumpkin, James R. David Strutton, Christine L. Kouzi and Sheila J. Lowrey (1991), ACatalysts
for OTC Drug Communication Strategies: Elderly Perceptions of Information Source
Characteristics,@ Health Marketing Quarterly, 8, 3/4, 155-179.
Lumpkin, James R., David Strutton, Christine Lim and Sheila J. Lowrey (1990), A Shopping
Orientation Based Prescription for the Treatment of OTC Medication Abuve Needs
Among the Elder, AHealth Marketing Quarterly, 8(1/2), 95-110.
Vitell, Scott J., Troy Festervand and David Strutton (1990), ABusiness Ethics: Conflicts,
Practices and Beliefs of Bank Executives,@ Mid-Atlantic Journal of Business, 23(1), 1223.
Lumpkin, James R., David Strutton, Christine Lim and Sheila J. Lowrey (1990), AThe Effect of
Self-Reliance and Information Needs on the Over-the-Counter Medication Use Among
the Elderly,@ Journal of Pharmaceutical Marketing and Management, 3(3), 19-32.
PROCEEDINGS (Books Edited and Published)
David Strutton and Lou E. Pelton (1996), Advances in Marketing, New Orleans, LA: University
of Southwestern Louisiana & Southwestern Marketing Association, Publishers.
Lou E. Pelton, David Strutton and John F. Tanner (1995), Advances in Marketing, Houston, TX:
Published by University of North Texas, University of Southwestern Louisiana & the
Southwestern Marketing Association.
NONACADEMIC or INVITED PUBLICATIONS
Strutton, David (2006), featured as Spokeperson in Sharper Image Promotion Video, for
LOCATE I, national distribution.
Strutton, David (2006), Quoted in “There’s Method in Moon Madness,” Dallas Morning News,
June 11, F1-3.
Strutton, David (2006), Quoted in “Program Gives Edge,” UNT Daily, 2/14/06.
Strutton, David (2006), Quoted in “UNT Abuzz About Marketing Program,” Dallas Morning
News, May 21, Employment Section, 1.
Strutton, David (2006), Quoted in “Logistics Grads Secure Jobs,” Graduation, May 2006.
Strutton, David (2006) “Experts Say Outlook is Strongest in Years, but Soft Skills are Critical to
Landing the Best Jobs,” Dallas Morning News, April 9.
17
Strutton, David (2006) “UNT Marketing and Logistics Department Establishes New
Product Development Program,” Interview Published in Business Wire: UNT Press
Release, February 22, 2006.
Strutton, David (2006), “(NPD) Program Gives Edge,” Interview published in North Texas
Daily, 2/14, 10.
Strutton, David, (2006) “Plan to Charge Businesses for Sending E-mail has Pluses and
Minuses,” Business Wire: UNT Press Release, February 7, 2006
Strutton, David, “MicroTRAK, Inc., Signs Marketing Agreement with the Challance Group,”
Business Wire: Press Release, Tuesday, May 21, 2005.
Strutton, David, “University of North Texas Receives Generous Donation from MicroTRAKgps,
Inc, Biz.Yahoo.com, 5/14/2005.
Strutton, David (2005), “Program Puts Students in New Product Development: Scholar Program
One of a Kind” Inside Collin County Business, May 11, 157, 1-20.
Strutton, David AUNT Marketing Students Impress General Motor=s Executives@ InHouse, UNT,
12,121 (July 2, 2004)
Strutton, David (2003), AOur Department: Renewed, Refined, Refreshed,@ Marketing Maven,
January, lead article, p1-2.
Strutton, David (2002), ADoughnuts: We Just Can=t Get Enough of Hot, Fried Treats,@ Waco
Herald Tribune, May 1, C1-2,
Strutton, David (2002) AFirst Among Equals: How to Manage a Group of Professionals,@ A Book
Review, Journal of Personal Selling & Sales Management, 13(3), 63-4.
Strutton, David (2001), ALouisiana MBA Program is Adapting to Market Changes,@ Interview
published in Louisiana Accents, Spring Issue.
Strutton, David (2000), AULL MBA Program is Keeping Up,@ The New Orleans Times-Picayune,
December 12.
Strutton, David (2000), AUniversity Plugs Into E-Commerce,@ Lafayette Daily Advertiser,
October 30.
Pelton, Lou E. And David Strutton (2001), Channels of Distribution, Encyclopedia of Business
and Finance, The Gale Group; An Imprint of Macmillan Press, Farmington Hills, MI.
18
Strutton, David (1988), AAny Road Will Do, If You Don=t Know Where You Are Going,@ Small
Business News, 1(4), 3-4.
Strutton, David (1998), AUsing Poster Presentations in Marketing Channels Classes,@ Article
Published in Lamb, Hair, & McDaniel (1997), Great Ideas in Teaching Marketing,
Cincinnati, OH: Southwestern, Inc.
Pelton, Lou and David Strutton (1997), AQuick Response Logistics: Exploiting the Relationship
Advantage,@ Logistics and Transportation Review, April, 64-71.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1997), APsychological Climate and
Conflict Resolution in Franchising Relationships,@ Featured reading in Channels
Management: A Relationship Marketing Approach, Burr Ridge, IL: Richard D. Irwin &
Co., 349-352.
Strutton, David (1996), AMessage to the Troops: You Can Go to Hell B I=m Going to Texas,@ The
Courier, February, 1.
Strutton, David, Scott J. Vitell and Lou E. Pelton (1995), AMaking An Impact on the Shoplifter,@
International Journal of Retail & Distribution Management, Spring, 12-13.
Boudreaux, Denis, Jan Duggar, Cary Heath, Hal Langford, David Strutton and Baron Wells
[Authors listed alphabetically] (1995), A.A.C.S.B. Accreditation Self-Evaluation Report,
The University of Southwestern Louisiana, College of Business Administration,
Lafayette, LA, (Volumes 1,2 & 3). Initial A.A.C.S.B. accreditation achieved by U.S.L.
(University of Louisiana at Lafayette) on October 18, 1995.
Strutton, David (1996), ACommentary on >Handbook of Selling=: Psychological, Managerial and
Marketing Dynamics,@ Psychology and Marketing, 12(3), 123-27.
Strutton, D. And J. Lumpkin (1994), AStereotypes of Black In-Group Attractiveness in
Advertising: On Possible Effects,@ Communication Abstracts, 17(4), 534, Editorial
Review.
Pelton, Lou E., David Strutton and Mickey C. Smith (1994), AFuture Pharmacists and Public
Initiatives to Control Retail Drug Prices,@ Journal of Health Care Marketing,
14(Summer), 48-50, Editorial Review.
Strutton, David (1993), AHow Busy People Stay Calm: Your Attitudes,@ Redbook (Magazine),
September, 48. (The one my mother has loved the best because she got to show it to all
her friends.)
Strutton, David (1992), ALocal Businesses Fell the Pinch of Wal-Mart,@ Interview published in
the Times of Acadiana, November 11, 23-25.
19
PUBLISHED PROCEEDINGS (Refereed Only)
Pentina, Iryna and David Strutton (2005), ‘Antecedents and Consequences of the
Entrepreneurial Orientation of a Firm” 2005 INFORMS Marketing Science Conference.
Sager, Jeff and David Strutton (2004) AInvestigating Salespeople=s Attitudes and Behavior
Differences Using Locus of Control and Self-Efficacy Beliefs, American Marketing
Association, Summer Meeting, Washington, D.C.
Johns, Roger, Audhesh Paswan, and David Strutton (2004), AFranchise Selection Processes: A
Preliminary Investigation of the Decision Criteria Used by Franchisees,@ International
Society for of Franchising Conference,
Holmes, Terry and David Strutton (2002), AInterfirm Influence Strategies: Affects of Assertive
Impression Management Tactics in Business to Business Relationships,@ ACME
Conference Proceedings, St Louis.
Mobley, Mary F., Lou E. Pelton, David Strutton, Dan Sherrill, Larry Gresham, and Ellen Moore
(2001), APractice What We Preach: What Business Schools Should Learn from
Relationship Marketing,@ Proceedings of the Society of Marketing Advances, Special
Session, (Abstract Only)
Rawwas, Mohammed and David Strutton (2001), AConsumer Buying Decision Process: Factors
Influencing the Evaluation of Alternative and Purchase Evaluation,@ Marketing
Communications and Consumer Behavior (Cannes, France).
Mobley, Mary, Lou E. Pelton and David Strutton (2000), AThe Delivery of Business Education
Through Multi-Media Methods,@ Southern Marketing Association meeting.
Strutton, David, Rajesh Srivastava, and Lou E. Pelton (2000), AIntermediaries, Extramediaries,
and Metamediaries in Marketing Channels,@ Proceedings of the Academy of Marketing
Science Multinational Conference, HKPU, Hong Kong.
Pappu, Madhav and David Strutton (2000), AStrategic Inter-Organizational Learning and
Channel
Relationships,@ Proceedings of the 2000 Academy of Marketing Science
Multicultural Conferences, Scott Smith, ed., Miami, FL: Academy of Marketing Science.
Strutton, David, Lou E. Pelton and David Rylander (1998), AGeodesic Logistics Structures:
Dome or Doom for Strategic Alliances,@ 1998 American Marketing Association Logistics
and Supply Chain Management Conference in the Proceedings of the 1998 American
Marketing Association Exchange Colloquium, VII, Chicago, IL: American Marketing
Association.
20
Srivastava, Rajesh, Lou E. Pelton and David Strutton (1998), AThe Will to Win: an Empirical
Investigation of How Sales Managers Can Impact Sales Performance,@ in Proceedings of
the 1998 American Marketing Association Exchange Colloquium, Volume II, Chicago,
IL: American Marketing Association.
Pelton, Lou E., M. Ahmed Zafar Uddin, Rajesh Srivastava, and David Strutton (1998), AWhere
Sleeping Dogs Lie,@ in Proceedings of the 1998 American Marketing Association
Exchange Colloquium, Volume II, Chicago, IL: American Marketing Association.
Chowdhury, Jhinuk, David Strutton and Lou E. Pelton (1998) ARelational Links in the Supply
Chain: The New Retail Mix,@ World Marketing Congress, Bermuda, 78-86.
Rogers, Hudson, David Strutton and Ben Doddridge (1998), AMeasuring Customer Satisfaction
With Logistics Services: An Investigation of the Motor Carrier Industry,@ Developments
in Marketing Science, Miami, 64-68.
Strutton, David and Lou E. Pelton (1997), AHow to Promote Solidarity Among College of
Business,@ Advances in Marketing, Joyce Young and Faye Gilbert, 39-48.
Strutton, David and Lou E. Pelton (1996), AThe Effect of Ingratiatory Behaviors on Horizontal
Relationship Quality Within Sales Organizations,@ Developments in Marketing Science,
Elizabeth J. Wilson and Joseph F. Hair, Jr., Ed.s, Volume 25, 68-72.
Pelton, Lou E., David Strutton and R. Keith Tudor (1996), AAn Exploratory Investigation of
University Ethos in the U.S. and Germany: A Veritable Landscape in the Mist,@
Developments in Marketing Science, Elizabeth J. Wilson and Joseph F. Hair, Jr., Ed.s,
Volume 25, 295-299.
Strutton, David and Lou E. Pelton (1995), AMarketing Participation in Health Reform: The
Effect of Psychological Climate on Practitioner=s Willingness to Become Involved in the
Reform@ 1995 American Marketing Association Conference Proceedings, Barbara Stern
and George Zinkham, Editors, 414-416.
Strutton, David and Lou E. Pelton (1995), AToward the Development of Guidelines Regarding
When Full-Disclosure is (is Not) Required in Selling,@ Proceedings of the World
Marketing Congress, Sydney, Australia: 68-72.
Strutton, David, Lou E. Pelton and James R. Lumpkin (1995), AA Political Economy Perspective
on How Consumer Costs Can Be Reduced for Pharmaceutical Health Care,@ Academy of
Business Administration Proceedings.
Pelton, Lou E., David Strutton and Sheb L. True (1994), ASocial Responsibility as an Ecological
Imperative: Consumers= Attitudes Toward Recycling,@ Atlantic Marketing Association
Conference Proceedings, Ed. Sammy Amin, 78-86.
21
Strutton, David, Lou E. Pelton and M.Y.A. Rawwas (1993), AA Preliminary Study of the
Promotional Implications Associated with the Influence of Divergent Probability and
Consequence Levels on Risky Consumer Decisions,@ Developments in Marketing
Science, 128-132.
Pelton, Lou E., David Strutton, Sheb L. True and R. Keith Tudor (1994), AStudents= Perceptions
of Psychological Climate and Trust in Higher Education,@ Developments in Marketing
Science, 261-265.
Rawwas, M.Y.A. and David Strutton (1994), AThe Influence of Symbolic and Functional
Products on Consumer Perceptions of the Product Owners,@ Midwestern Marketing
Association Educators= Conference, 10-17.
Strutton, David, Lou E. Pelton and Sheb True (1994), AUn/Ethical Decision-Making in
Disposition Choice: Ethical Ideology as a Salient Framing Dimension,@ Advances in
Marketing, 221-228.
Pelton, Lou E. And David Strutton (1993), AThe Relationship Between Psychological Climate
and Trust in the Faculty-Administrator Channel,@ Marketing: Satisfying a Diverse
Customerplace, 100-105.
Strutton, David, Sheb L. True and Lou E. Pelton (1993), ACountry-of-Origin Perceptions of
Russian Consumers: An Investigation of International Stereotypes,@ Marketing:
Satisfying
a Diverse Customerplace, 137-142.
Tudor, R. Keith, Sheb L. True and David Strutton (1993), AThe Effect of Media Promotions on
Consumer Outshopping: An Investigation of Competing Rural and Urban Markets,@
Business Topics: New Directions, Proceedings of the 1993 International Academy of
Business Administration, Sammy Amin and David Moore, (3d.s.), 425-432.
Strutton, David and Lou E. Pelton (1993), AThe Influence of Psychological Climate on Conflict
Resolution in Franchising Channels,@ Society of Franchising, (February). Winner of
Best Conference Paper.
Pelton, Lou E., David Strutton and James R. Lumpkin (1993), AAn Interactionalist Paradigm for
Assessing Student Outcomes in Marketing Curriculums,@ Developments in Marketing
Science, 501-507.
Strutton, David, Scott J. Vitell, Stephen J. Grove and Lou Pelton (1993), AThe Efficacy of the
>Techniques of Neutralization= as a Means to Explain Unethical Sales Behavior: A
Preliminary Investigation,@ Developments in Marketing Science, 301-307.
22
Tudor, R. Keith, Lou E. Pelton and David Strutton (1993), AThe Relationship Between
Psychological Climate and Sales Force Training,@ Developments in Marketing Science,
308-316.
Strutton, David and James R. Lumpkin (1993), ABlack Stereotyping in Advertising Copy: Some
Possible Causes and Consequences,@ Advances in Marketing, D.O. McKee, D.L. Sherrill,
and F.W. Gilbert, (ed.s), 80-88.
Strutton, David and Lou E. Pelton (1992), ASurveying the Elderly: A Discussion of How
Marketers Can Address Age-Based Influences on the Data Collection Process,@ Advances
in Marketing, J.F. Hair, D.O. McKee and D.L. Sherrill, (ed.s), 264-268.
Pelton, Lou E., David Strutton and R. Keith Tudor (1992), AThe Relationship of Channel
Structure, Climate and Power to Exchange: Relativism Revisited,@ Developments in
Marketing Science, V.L. Crittenden (ed.) 11-16.
Strutton, David, Lou E. Pelton and R. Keith Tudor (1992), ASoutheast Asian Perceptions of US
and Japanese Imports: A Cross-National Comparison of Country-Of-Origin Effects,@
Developments in Marketing Science, V.L. Crittenden (ed.) 205-210.
Hamilton B. And David Strutton (1992), AA Philosophical Discussion of Truth-Telling in the
Sales Role,@ Marketing: Perspectives for the 1990s, 304-308.
Strutton, David, Sheb True and R. Keith Tudor (1992), AAn Investigation of the Relationship
Between Retailer Attributes and the Outshopping Behavior of Consumers in the Rural
South,@ Marketing Perspectives for the 1990s, 254-258.
Strutton, Sheb L. True and Timothy L. Brammer (1992), AWere the Critics Heeded?: An
Empirical A Analysis of Trends in Consumer Research Topics,@ Marketing: Toward the
Twenty-First Century, R. King (ed.), 196-201. Winner of Best Track Paper.
Presley, Milton M. And David Strutton (1991), ADemographic Sample Reliability Among
Selected Telephone Sampling Replacement Techniques,@ Marketing: Toward the TwentyFirst Century, R. King (ed.) 216-219.
Strutton, David and R. Keith Tudor (1991), AA Conceptually Based Discussion of Possible
Antecedents and Societal Implications Associated with Marketing=s Stereotypical
Portrayal of Blacks,@ Developments in Marketing Sciences, R. King (ed.), 243-247.
Strutton, David, Sheb L. True and Timothy L. Brammer (1991), ATrends in Buyer Behavior
Research Topics: A Decade in Perspective (1980-1990),@ Developments in Marketing
Science, R. King (ed.), 21-26.
23
Grove, Stephen J., Scott J. Vitell and David Strutton (1989), ANon-Normative Consumer
Behavior and the Techniques of Neutralization,@ Marketing Theory and Practice, Terry
Childers, et al., (ed.s), 131-135.
COLLOQUIUMS, SEMINARS AND OTHER INVITED PRESENTATIONS (Academic,
Professional, and Fund-raising)
Live interview (Febuary 8, 2006), KRLD – Dallas CBS Radio Network, “Commentary
offered on AOL/Yahoo Merger, the Mark Walter Business Hour.
Panel Presentation given at annual Turnaround Conference, held at Belo Mansion, in
Dallas, TX (September 15, 2005). Other panel participants include Atul Vahle, President
International, PerotSystems; Tom Slone, CEO, Touchstone Communications; Bonnie E.
Flynt, EVP Product, Haggar Corporation; and Michael Gade, Principles, the Challance
Group. Topic: “Outsourcing or Out of Luck.”
“UNT’s New Product Development Scholar Program, Presented to the Advisory Board of
the Department of Marketing and Logistics at UNT, January 27, 2005.
A>Light the Night= Walk for Life@ Keynote Presentation delivered in Denton, TX (September 26,
2004). Sponsored by the Leukemia and Lymphoma Society, North Texas Chapter
>Light the Night= Walk for Life@ Keynote Presentation delivered in Plano, TX (September 26,
2004). Sponsored by the Leukemia and Lymphoma Society, North Texas Chapter
Internship and Hiring Pitch made to Jason Oglesby, Regional Sales Manager, Black and Decker,
Inc, (July 9, 2004)
Presentation of the Marketing and Logistics Program, July 6, 2004: To Charles Bond (CEO) and
Kyle Walters (President and COO), Elliott=s Hardware Store, Inc. Dallas, TX.
Presentation of the Marketing and Logistics Program, July 1, 2004: To Amy Carovillano, Vice
President, Logistics and Distribution, The Container Store, and Valerie Richardson, Vice
President, Real Estate, at Corporate Headquarters, Coppel, TX
APresentation of the UNT Logistics Program@ June 29, 2004 ; To Ronald Russell and Craig
Conrad, Sr. Vice President of Marketing and Senior Vice President of Strategic Planning
at TTI, in Denton, on campus
AProfiling the Gen Y Customer,@ Presentation made to the Executive Team of General Motors
Southeastern Region, May 27 2004, Los Colinas TX
ASucceeding Through Failure,@ Presentation made to the ASociety of Professional Services
Marketing,@ May 19, 2004, Dallas, TX
24
AEMBA in Logistics - Presentation made to Members of College of Business Executive
Advisory Board, January 30, 2004 - at the Hagger Corp., Irving, Texas
Recruiting Presentation Made to General Staff of the Air Force Institute of Technology, in
pursuit of the USAF Agreement to send Ph.D. Students in Logistics to UNT WrightPatterson Air Force Base, Dayton, Ohio, 12/10/03
ALeading-Through-Failure,@ A speech given to customers of United Community Bank,
Lewisville, TX, 10/11/03
Ne Te Terant Molari (ADon=t Let the Plodding Millers Grind You Down@), an invited
presentation made to visiting international executives at the NCH Corporation, Irving,
TX (August 17, 2001).
Ne Te Terant Molari (ADon=t Let the Plodding Millers Grind You Down@), an invited
presentation made to the Rotary Club, Lafayette, LA, (May 17, 2001).
Series of Presentation made in China to represent the city of Lafayette, LA, and its business
interests (May-June 2001).
AManaging Marketing Impressions,@ Presentation given to Ph.D. Students and Faculty at the
University of Rennes, Rennes, France (May 17, 2001).
Lecture series on e-business, given to graduate business students at the University of Rennes,
Rennes, France (May 15, 16, 23, 2001).
Lecture series on U.S. retailing and E-business, given at the University of Caen, Caen, France
(May 28, 31, 2001).
AWhat=s New In the College of Business?,@ Taped Discussion on KLFY TV-10 for Public
Viewing (Concern & Pass Patout), January 31, February 1, and February 4.
ANew Technology Initiatives in the Graduate Program,@ Taped Discussion on KLFY TV-10 for
Public Viewing (Concern & Pass Patout), December 14th, 17th, 18th.
ALessons Learned,@ a Presentation given to the Cancer Support Groups of Lafayette at Our Lady
of Lourdes Hospital, Lafayette, LA (2001).
Developed initiative and proposal that raised $15,000 for Graduate Business (MBA) Program
(Donor Firm, IberiaBank).
Liturgist and Layperson Speaker (Sermon), First United Methodist Church, New Iberia, LA
(January 21, 2001).
25
MoneytalkB AMarketing Presentation,@ KRVS, Lafayette, LA (May 29, 2000).
Liturgist, Easter Service, First United Methodist Church, New Iberia, LA (Easter Sunday, 2000).
AFacing Your Fears About Cancer and Dying,@ an Invited Presentation Made to Acadiana health
Care Professionals at Our Lady of Lourdes Hospital, (May 1998).
AFacing Your Fears,@ ULL Academic Discussion Group, Lafayette, LA, (April 14, 2000).
Quality Symposium (With Geoffrey Stewart and Greg Geautreux) Lafayette Economic
Development Agency, (April 1998).
Keynote Speaker at Men and Cancer: Concerns and Issues, Sponsored by American Cancer
Society and the South Central Louisiana Chapter of ONS, Lafayette, LA, (March 25,
1999).
Living with Leukemia, presentation made to all of the College of Nursing students and faculty
on April 7, 1998. Presentation to the Civitan Club members, (July 17, 1997). Leukemia
Fundraiser.
Series of presentations made on KISS FM 105.1 radio station, Lafayette, Louisiana. Leukemia
fundraisers, all.
A five day series of Television interviews on Channel 10 (AConcern@) addressing bone marrow
donor recruitment and leukemia fundraising issues.
Bone Marrow Recruitment Interview made on Acadiana Cares, TV3 (October 24, 1997).
AInternational Marketing,@ a three-week international course delivered to Masters-Level students
in the Institute for Franco-American Affaires, University of Caen, Caen, France
(February 1997).
ABusiness Opportunities in China: They Abound,@ a presentation made to visiting representatives
of the Chinese Council for the Promotion of International Trade (C.C.P.I.T.), the Oneby
Law Firm, and various members of the Greater Lafayette business community (March
1997).
Strategically Aligning with U.S. Businesses: How to Penetrate the U.S. Marketplace,@ An invited
eight-part, six-hour-per-part, seminar series to be delivered to business managers and
selected governmental officials in Beijing (July 9, 1997), Qingdao (July 11), Shanghai
(July 14), Guiyang (July 16), Kunming (July 18), Nanning (July 21), Guangzhou (July
23), and Hong Kong (July 26, 1997). My participation had to be canceled due to the
cancer diagnosis.
26
The seminar tour was subsidized and sponsored by the Chinese Council for the
Promotion of International Trade (C.C.P.I.T.) And the Ministry of Foreign Trade &
Economic Cooperation in China. (Variations on this basic content delivered to the
respective audience on the basis of their background and interests).
ADelivering and Measuring Quality Health Care Services,@ Two-night Seminar given to the
Louisiana Medical Group Managers Association, Lafayette, LA, December 3 and 10,
1996.
AMarketing Sustainable Design Advantages,@ Presented to the Industrial Design Department
faculty and students at the University of Southwestern Louisiana, October 17, 1996.
AThe Application of Conflict Resolution Strategies in Health Care Facilitates,@ Plenary speech
given to joint membership of the Louisiana & Mississippi Medical Group Managers
Association (M.G.M.A. Annual Conference), Natchez, Mississippi, August 16, 1996.
ADoes the Road to Singapore Run Through Lafayette,@ Presentation given on Meet Your
Neighbor, CATV-10, May 19, 1996.
AThe Road to Singapore May Run Right Through Lafayette,@ Presentation given to the Business
Development Committee of the Lafayette Chamber of Commerce. Lafayette, Louisiana,
June 12, 1996.
ARegionalisation (Sic: British Spelling): The Master Franchise Route,@ Two-Day Seminar
Sponsored by the Export Institute of Singapore, a Division of the Singapore Trade
Development Board (April 3, 1996). Attendees included 59 representatives of 53
Singaporean and Southeast Asian corporations and holding companies. Seminar given in
Singapore.
ARelationship Marketing,@ One-Day Seminar Sponsored by Wahana Trainindo Perkasa of
Indonesia (Technical & Training Management Division) (March 30, 1996). Attendees
included 19 representatives of 19 Indonesian and Southeast Asian corporations. Seminar
given in Jakarta, Indonesia.
AOpportunities for Acadiana Businesses in the Singapore Region,@ Presentation given on
Concern with Candice Gale, KLFY TV 10, (May 29 & June 26, 1996).
ASingapore Trade Mission: Opportunities for Acadiana Businesses,@ Talk given on KPEL
AM/FM Morning Report with Jay Walker.
AU.S.L. College of Business Develops Trade Mission to Singapore,@ Talk given on KRVS FM,
Happenings in Acadiana with Judith Meriwether, (May 29, 1996).
27
ASingapore Trade Mission: Opportunities for Louisiana-Based Franchisors, a Presentation given
on Passe Partout, with Gary Arnold, KLFY TV 10, (June 13, 1996).
ASingapore Trade Mission: Opportunities for Acadiana Businesses,@ Presentation give on Good
Morning Acadiana, with Tom Voinche, KATC TV3, (June 18, 1996).
APractical Applications of the Techniques of Neutralization,@ & AAttaining Publication Success
in Smaller School Setting,@ Colloquium Presentations given to the College of Business
Faculty and Ph.D. students at the University of Houston, Houston, TX. (October 14,
1994). Jointly sponsored by the UH Department of Marketing and the Business Ethics &
Public Policy Institute. (Other participants included Richard Bagozzi.)
AThe Psychology of Selling,@ Presentation given to state government officials at the 1995
Louisiana Tourist & Tourism Summit, (January 18, 1995), Lafayette, LA.
AU.S. Marketing Strategy: Managing Current and Future Developments,@ A week long (30 hour)
seminar given to the M.B.A. students at the Institut de Management European Affaires,
Besancon, France. (May 15-May 19, 1995).
AU.S. Business Strategy: Oriented Toward East or West,@ (January 5, 1995): Lecture given to Le
Fact and Students (Economics and Public Relations Department), University de
Besancon, Besancon, France.
U.S. Business Strategy: Is It Still Oriented Toward the West,@ (December 20, 1994): Seminar
given to the Faculty and Students at the Institut de Management European Affaires,
Besancon, France.
Conference Presentations/Panels/Editorships/Discussants/Session Chairs/Reviewing
ACADEMIC PRESENTATIONS
Special Panel Presentation, APractice What We Preach: What Business Schools Should Learn
from Relationship Marketing, (November 2001), (Panel Participates David Strutton, Dan
Sherrill, Larry Gresham, Ellen Moore, Lou Pelton, and Ellen Moore), New Orleans, Southern
Marketing Association Annual Meeting.
Special Panel Presentation, AThe New Role of Technology in a Marketing Education,@ (March
2001), (Panel Participants Mary Mobley, Ellen Moore, Lou Pelton and David Strutton), San
Antonio, TX: Southwestern Marketing Association Annual Meeting.
Special Panel Presentation, AThe New Role of Technology in a Marketing Education,@ (March
2000), (Panel Participants Mary Mobley, Ellen Moore, Lou Pelton and David Strutton), Orlando,
FL: Southern Marketing Association Annual meeting.
28
APrinciples of International Business Communication,@ International Association for Business
Communication, Washington, D.C., November 12-15, 1998. Co-Authored with Nelda Spinks
and Barron Wells.
ARelational Links in the Supply Chain: The New Retail Mix,@ to be presented at the World
Marketing Congress, Kuala Lumpur, Malaysia, June 1997. Participation canceled due to cancer
diagnosis.
AMeasuring Customer Satisfaction with Logistics Services: An Investigation of the Motor Carrier
Industry,@ to be presented at the Academy of Marketing Science Annual Meeting: Coral Gables,
FL, May 28, 1997.
Rapid Rail, Rapid Retail and Responsible Recurs in Marketing Channels, Track Chair at the
Atlantic Marketing Association, Baltimore, Maryland, October 2-5, 1996.
AHow to Promote Solidarity Among College of Business,@ Presented at the 1997 Southwestern
Marketing Association Conference, (March 1996).
ARelationship Marketing and Global Distribution,@ Presentation given to the Board of Directors
for the Singapore Trade Development Board, (April 1, 1996).
AThe Effect of Ingratiatory Behaviors on Horizontal Relationship Quality Within Sales
Organizations,@ ADevelopments in Marketing Science,@ given at the 1996 Academy of Marketing
Science Meeting, Phoenix, Arizona.
AAn Exploratory Investigation of University Ethos in the U.S. and Germany: A Veritable
Landscape in the Mist,@ given at the 1996 Academy of Marketing Science Meeting, Phoenix,
Arizona.
AMarketing Participation in Health Reform: The Effect of Psychological Climate on
Practitioner=s Willingness to Become Involved in Reform,@ at the 1995 Summer Marketing
Educator=s Conference (e.g., American Marketing Association), Washington, D.C.
ASocial Responsibility as an Ecological Imperative: Consumer Attitudes Toward Recycling,@ at
the 1994 Atlantic Marketing Association Meeting, Atlantic City, N.J.
ATargeting the Older Consumer Market: Promoting and Positioning to an Under-considered
Segment,@ at the 1994 Lafayette Aging Network: Older American Conference, Lafayette, LA.
AIntegrating Relationship Marketing Into Traditional Channels Courses,@ at the 1994 Mid-South
Marketing Educators= Conference (with Lou E. Pelton and Brent Wren).
AStudents= Perceptions of Psychological Climate and Trust in Higher Education,@ Presented at the
1994 Academy of Marketing Science Meeting, Nashville, TN.
29
AA Preliminary Study of the Promotional Implications Associated with the Influence of
Divergent Probability and Consequence Levels on Risky Consumer Decisions,@ Presented at the
1994 Academy of Marketing Science Meeting, Nashville, TN
AConsumer Ethics: An Empirical Investigation of the Ethical Beliefs of Elderly Consumers,@
Presented at the 1994 Southwestern Marketing Association, Dallas, TX (Paper was written by
Professors Vitell, Lumpkin and Rawwas.)
AUn/Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing
Dimension,@ Presented at the 1994 Southwestern Marketing Association, Dallas, TX.
AThe Relationship Between Psychological Climate and Trust in the Faculty-Administrator
Channel,@ Presented at the 1993 Southern Marketing Association Meeting. Atlanta, GA.
ACountry-of-Origin Perceptions Among Russian Consumers: An Investigation of International
Stereotypes,@ Presented at the 1993 Southern Marketing Association Meeting. Atlanta, GA.
AAn Interactionalist Paradigm for Assessing Student Outcomes in Marketing Curriculums,@
Presented at the 1993 Academy of Marketing Science Meeting, Miami, FL.
AThe Relationship Between Psychological Climate and Sales Force Training,@ Presented at the
1993 Academy of Marketing Science Meeting. Miami, FL.
AThe Effect of Media Promotions on Consumer Outshopping: An Investigation of Competing
Rural and Urban Markets,@ Presented at the 1993 International Academy of Business
Administration Meeting, Nassau, The Bahamas.
AThe Efficacy of the >Techniques of Neutralization= as a Means to Explain Unethical Sales
Behavior: A Preliminary Investigation,@ Presented at the 1993 Academy of Marketing Science
Meeting, Miami, FL.
AThe Influence of Psychological Climate on Conflict Resolution in Franchising Channels,@
Presented at the 1993 Society of Franchising Conference. San Francisco, CA.
AAn Investigation of the Relationship Between Retailer Attributes and the Outshopping Behavior
of Consumers in the Rural South,@ Presented at the 1992 Meeting of the Southern Marketing
Association. New Orleans, LA.
AA Philosophical Discussion of Truth-Telling in the Sales Role,@ Presented at the 1992 Meeting
of the Southern Marketing Association. New Orleans, LA.
30
ASurveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on
the Data Collection Process,@ presented at the 1992 Southwestern Marketing Association
Conference. San Antonio, TX.
ACurrent Issues in the Marketing of Insurance Services,@ Presented at a Seminar Sponsored by
the University of Southwestern Louisiana for the Lafayette Parish Insurance Exchange
(Louisiana Department of Insurance): Lafayette, LA (1992).
ASoutheast Asian Perceptions of US and Japanese Imports: A Cross-National Comparison of
Country-Of-Origin Effects,@ Presented at the 1992 Academy of Marketing Science Conference.
San Diego, CA.
AThe Relationship of Channel Structure, Climate and Power to Exchange: Relativism Revisited,@
Presented at the 1992 Academy of Marketing Science Conference. San Diego, CA.
AA Conceptually Based Discussion of Possible Antecedents and Societal Implications Associated
with Marketing=s Stereotypical Portrayal of Blacks,@ Presented at the 1991 Academy of
Marketing Science Conference. Miami, FL.
ATrends in Buyer Behavior Research Topics: A Decade in Perspective (1980-1990),@ Presented
at the 1991 Academy of Marketing Science Conference. Miami, FL.
AWere the Critics Heeded?: An Empirical Analysis of Trends in Consumer Research Topics,@
Presented at the 1991 Southern Marketing Conference. Atlanta, GA.
ADemographic Sample Reliability Among Selected Telephone Sampling Replacement
Techniques,@ Presented at the 1991 Southern Marketing Conference. Atlanta, GA.
ANon-Normative Consumer Behavior and the Techniques of Neutralization,@ Presented at the
1989 American Marketing Association Winter Conference. St. Petersburg, FL.
SPECIAL PANEL PARTICIPATION
Special Panel: AWritten Word, Printed Word, Cyber Word B Evolving Educational Challenges,@
Presented at the 2000 Southern Marketing Association Meeting in Orlando (November).
Special Panel: AWritten Word, Printed Word, Cyber Word B Evolving Challenges on the
Marketing Educational Frontier,@ Given at the Southwestern Marketing Association Meeting, San
Antonio, TX. (March 17, 2000).
Special Panel: ARelationship Marketing: Boom or Bust,@ Given at the Academy of Marketing
Science Meeting, Fort Lauderdale, FL. (May 22, 1999)
31
Special Panel: AU.S. Franchising Opportunities: Boon or Boondoggle for Asian Investors?@
Special Panel Presentation given at the World Marketing Congress, Academy of Marketing
Science, Kuala Lumpur, Malaysia. June 27, 1997. (Other panel members include Jagdish Sheth,
Atul Paryitar, and Lou Pelton.) Participation was scheduled but canceled due to the cancer
diagnosis.
Special Panel: ARelationship Marketing: Implications for Curriculum Refinement and
Development,@ at the 1996 Atlantic Marketing Association Meeting (October). Baltimore, MD.,
with Mary Mobley.
Special Panel: APedagogical Issues in Channels of Distribution,@ at the 1996 Academy of
Marketing Science Meeting (May). Phoenix, AZ., with Lou E. Pelton.
Special Panel: ARelationship Marketing in the New Millennium: Paradigm Shift and Shaft,@ at
the 1996 Academy of Marketing Science Meeting. Phoenix, AR., with Jagdesh Sheth, Christian
Gronroos, and Deborah Cowles.
Special Panel: ATeaching Relationship Marketing: Pedagogical and Curricula Alternatives,@ at
the 1995 Midwestern Business Association Meeting. Chicago, IL., with Lou E. Pelton, Joyce
Young, George E. Prough, Shirish P. Dant.
Special Panel: ADeveloping Faculty-Administrator Trust: How Can This Relationship Be
Improved?@ at the 1994 Southwestern Marketing Association Meeting. Dallas, TX., with Ray
Rody, Armen Taschchian and Jim Underwood.
Panel: AStructure and Orientation in Masters Degree Programs: Marketing in the 21st Century,@ at
the 1993 Mid-South Marketing Meeting, Long Beach, MS., with Tom Ingram and John King.
Panel: AThe Implementation of Ethical Programs in Corporate Settings,@ at the 1993
Southwestern Marketing Association Meeting. New Orleans, LA., with O.C. Ferrell, Lou Pelton,
Eric Reidenbach and Donald Robin.
Special Panel: AEmerging Methodological Issues in Marketing,@ at the 1992 Southwestern
Marketing Association Meeting, San Antonio, TX., with Bob Bush, David Ortinau and Bill
Moncrief.
Discussant Roles Performed
ABeing Lucky vs. Being Good: Benefits of Facing Weak Competition as Opposed to Being
Market-Oriented,@ at the 1996 Southern Marketing Association Meeting, New Orleans, LA.
ATempering Relationships in Tepid Marketing Channel Climates: (Discussed AVoices and
Marketing Channels: A Closer Look@),@ at the 1996 Academy of Marketing Science Meeting,
Phoenix, AR.
32
AMarketing Education Track,@ (Discussed The Survival of Academic Journals), at the 1995
Southwestern Marketing Association Meeting in Houston, TX.
AAdvertising, Promotion and Sales@ Track at the 1993 Southern Marketing Association Meeting
in Atlanta, GA.
ASales Management: Ethics@ Track at the 1993 Academy of Marketing Science Meeting in
Miami, FL.
AIssues in Survey Research@ Track at the 1992 Southwestern Marketing Association Meeting in
San Antonio, TX.
EDITORSHIPS, CHAIRMANSHIPS: Conferences and Session Tracks
Track Chair, Southern Marketing Conference (ACME Session), New Orleans, LA. March 2,
2001).
Co-Editor (with Lou E. Pelton & Shannon Shipp) of 1996 Southwestern Marketing Association
Conference Proceedings, Spring 1996, David Strutton and Lou E. Pelton, (ed.s), publisher
University of Southwestern Louisiana: Lafayette, LA.
Co-Editor (with Lou E. Pelton & Jeff Tanner) of 1995 Southwestern Marketing Association
Conference Proceedings, Advances in Marketing, (Spring 1995) Publishers: University of
Southwestern Louisiana and the University of North Texas.
Chaired ARapid Rail, Rapid Retail, and Responsible Recurs in Marketing Channels@, Track Chair
at the Atlantic Marketing Association, Baltimore, Maryland, October 2-5, 1996.
Chaired AStrategic Marketing Management & Public Policy@ Track at the 1996 Southern
Marketing Association Meeting in New Orleans, LA.
Co-Editor of Marketing Education Review: Special Issue on Relationship Marketing.
Co-Chair of 1994 AMid-South Marketers Association@ Conference held at Long Beach,
Mississippi. The University of Southwestern Louisiana and Memphis State University jointly
sponsored the conference. Co-Chair was George Lucas.
Chaired AMarketing Research/Theory@ Session at the 1994 Southwestern Marketing Association
Conference in Dallas, TX.
Chaired ASales Management: Sales as a Career@ session at the 1993 Academy of Marketing
Science Meeting in Miami, FL.
BOOK REVIEWS
33
Review for JPPSM: Published in Date: Book titled (First Among Equals).
Served on Southwestern Publishing Company Advisory Group at 1993 Academy of Marketing
Science Meeting: Topic, Marketing Strategy.
Reviewed Peter, J.Paul and Jerry C. Olson (1994), Understanding Consumer Behavior,
Homewood, IL: Richard D. Irwin, Inc.
COMMITTEE RESPONSIBILITIES (All at the University of Louisiana at Lafayette)
Put down committee Responsibilities at UNT.
Developing E-business curriculum and certification alliance between UL Lafayette MBA and
Center for Advanced Computer Science (CACS-ULL) (October 2000-).
Accreditation Planning Committee (2000-2001).
Marketing Planning Committee (2000-2001).
Strategic Planning Committee (Team) (2000-2001); Team Leader, Developing Strategic
Planning Document that is now in place in the College.
Graduate Faculty Committee (Team); Team Leader.
Blue Ribbon Panel to Evaluate the University President (I was designated as one of four faculty
leaders from the entire university to serve on this panel (May 2, 2000).
College of Business Strategic Planning Team (2000-).
MBA Strategic Team (Chairperson) (2000-).
Promotion and Tenure Committee (1993, 1994, 1995, 1996) (Chairman 1996-1997), 1999,
2000).
(Out of service in 1998 due to illness.)
College of Business Representative Bon the SACS Re-Accreditation Process Committee for The
University of Southwestern Louisiana (1997-1998).
College of Business Administration Mission & Accreditation Committee (1996-).
Accreditation Committee 1992-1996 (A.A.C.S.B. Accreditation Received in 1996).
Dean=s Faculty Advisory Committee (1991-1996) (inclusive).
Graduate Studies Committee (1991-1996) (inclusive).
Undergraduate Studies Committee, Chairman (1993-4, 1994-5, 1996-1998).
Graduate Faculty Review Committee (University Level) (1996-1997).
TQM Committee (1991-1992, 1992-3).
Senior Day Committee (1991-2, 1992-3, 1994-5, 1995-6).
Undergraduate Studies Committee (1992-4, 1996-1998).
Committee to Introduce the Doctor of Philosophy in Manufacturing Engineering and Business
Degree (1993-1994).
Faculty Senator B College of Business Representative (1994-1996).
College Mission Committee (1993-1994)
OTHER UNIVERSITY or COMMUNITY SERVICE ACTIVITIES
34
C
Assisted in Preparation of 1/15/2002 Interim Report to AACSB about the state of COBA
$
Initiated Visit from Alexei Koukoev, (CEO B National Bank of Moscow to University).
$
Initiated and introduced two new E-business courses (Organizational Strategies in Ebusiness and CyberBusinessLaw) into the MBA curriculum.
$
Solicited and acquired funding support for business graduate students and MBA from
several local business organizations.
$
Spearheaded new alliance between MBA program and CACS wherein a joint
concentration and certification in E-business will be offered to MBA and computer
science students.
$
Spearheaded new alliance between the MBA programs at ULL and the University of
Rennes.
$
Lead Committee member on UL Lafayette initial attempts to develop documentation in
pursuit of AACSB accreditation.
$
Spearheaded an advertising and promotional campaign for the MBA program (This
included print ads, newspaper articles, Accents articles, and TV appearances.).
Enrollment grew substantially (by 8.2%), perhaps as a consequence of these efforts.
$
Member of four faculty member Blue Ribbon panel assigned the task of evaluating
President Ray Authement=s performance.
$
Administrative Governance Board Members, First United Methodist Church, New Iberia,
LA.
$
Marketing Director, First United Methodist Church, New Iberia, LA (Pro Bono).
$
Served on Committee to Evaluate Dudley Romero/BORSF Professorship in Health Care
Administration Committee.
$
Served on Committee to Evaluate Gene Braun=s Chairholder.
$
Pro Bono Consultant to the United Way of Lafayette.
$
Co-Investigator on NASA project (with Engineering and Environmental Departments).
$
Member of Education Advisory Committee, USL/UL Credit Union.
35
$
Initiate, organize, and administer the Louisiana Institute for the Development of ChineseAmerican Business (LIDCAP). Beginning in 1998, the Institution will provide Chinese
national students with an intensive six-week course in finance, management, marketing,
and technology/information systems. The Institution involves a strategic partnership
with the Chinese Counsel for the Promotion of International Trade and the Chinese
Ministry of International Trade. Upon completing the coursework, approximately 100120 students will receive certification from the Institution each summer.
$
Initiated, organized, and administered the U.S.L. College of Business-sponsored Trade
Mission to Singapore (August 1996).
$
Served on Marketing Strategy Committee for the Festival Internationale, Lafayette, LA
(1996-1998).
$
Assisted in the development of a marketing minor within the College.
$
Assisted in the development of research instrument to survey faculty concerning their
interests and ambitions vis a vis U.S.L. summer school program.
$
Drafted Strategic Plan for the Masters of Business Administration Program at the
University of Southwestern Louisiana: Preparatory to the A.A.C.S.B. Accreditation
Procedure (ongoing during 1992-1995).
$
Edited Strategic Plan for the College of Business Administration (1995).
$
Revised College of Business Strategic Plan (1995-1999( (1995).
$
Drafted the Strategic Plan for the School of Business at the University of Southwestern
Louisiana: Preparatory to the A.A.C.S.B. Accreditation Process (1992-1994).
$
Assisted in developing International Business Program at U.S.L. (Summer 1995)
(I.M.E.A.-U.S.L. consolidation).
$
Co-Editor (with James Lumpkin) of 1995 Update of U.S.L. M.B.A. Strategic Plan.
$
Co-Editor with Steve Knouse & Baron Wells of College=s Response to A.A.C.S.B. Letter
of Concerns (Preparatory to Accreditation Team=s Visit).
$
Participated in University, College and Departmental Recruiting on Senior Day, et al.
(1991-1996, inclusive).
$
Drafted College of Business Mission Statement.
36
$
Annual Co-Chair of Vince Cangelosi Memorial Scholarship Fund Committee (Internal &
External Fund Raising Activities), with Bruce Payne.
$
Co-Editor of Self-Study Document for the College of Business Administration pursuant
to A.A.C.S.B. accreditation (with Baron Wells).
$
Served on Thesis Committee for Montri Tangjaurikij: Thesis Title: ALoad Selection
Heuristic for Multiple Load Automated Guided Vehicle Systems@ (1994).
$
Administered independent studies to Geoffrey Stewart and Ralston Champaignie (19971998).
$
Served as Departmental Coordinator, Marketing Minor (1995-).
$
Officer and Fund Raiser B Walk for Life (Cancer Research Funding) - February 18, 2001
(New Iberia, LA).
$
Member of Administrative Governance Board for the First Methodist Church of New
Iberia.
$
Hospital Visitation Team B First United Methodist Church.
$
Sunday School Teacher B First United Methodist Church.
$
Participant in the American Heart Association (Team Sponsor and Fund Raiser).
$
Consultant/Fund Raiser for the American Cancer Society.
$
Consultant/Fund Raiser for the Leukemia Society of Louisiana.
$
Board of Directors B The Extra Mile (Lafayette).
$
Board of Directors B Mosquito Control, Inc. (New Iberia).
$
Member of Cansurvive Team B Our Lady of Lourdes Hospital.
$
Served as Internship Director for some 12 MBA Students (2000-2001).
37