Coolfarming
How to unlock the Power of your
Collaborative Innovation Networks (COINs)
Peter A. Gloor
MIT Center for Collective Intelligence
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There is “No Single
Truth” on the Web!
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you
Coolfarming
me
Facebook
Sociometric badge
MediaWiki
COINs
Wikipedia
Increase
creativity
Nurture trends
Make trends
succeed
Twitter
Email
Coolhunting
Blogger
Mobile phone
& SMS
Organization
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Google
Yahoo
Bing
World
Find +
predict
trends
Like
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people I “like”
people “like” me
There is no truth, only likelihoods
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How Bees Swarm - Coolfarming
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define
problem
Queen Bee
brainstorm
solutions
plan
project
execute
plan
monitor
progress
COIN
CLN
Coolhunt hive
Heat the swarm
CIN
Build the hive
Get Trend over
Tipping
Point
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deliver
product
1. Queen – start cool trend
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The Digital Divide – choose well
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2. Venture to new grounds
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3. Coolhunting
 200 coolhunters find next big thing
 “genetic” knowledge of what’s cool
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4. Set new trend
 200 coolhunters agree on next big thing
 Mutual reinforcement
 One coolhunter alone looses interest
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Angry Bird Cell Phone Game (Rovio)
CLN
COIN
CIN
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5. Heat the swarm
 200 coolhunters heat the swarm
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Send samples to 300 bloggers
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6. Guide the swarm
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Creativity and Performance of Eclipse Developers
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7. Release attraction pheromone
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Next big thing!!!
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Lessons…..
 Waggle dance
 Immerse yourself into the swarm –
choose your friends well
 Rotating leadership
 Trust leads to flow
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Thank You
Tom Allen
Robin Athey
Melina Becker
Hans Brechbuhl
Gloria Busche
Scott Cooper
Marius Cramer
Marco DeMaggio
Pierre Dorsaz
Lyric Doshi
Scott Dynes
Marc Egger
Eric Esser
Kai Fischbach
Hauke Führes
Julia Gluesing
Francesca Grippa
George Herman
Takashi Iba
Bill Ives
Eric Johnson
Adriaan Jooste
Jermain Kaminsiki
Min-Hyung Kang
Yared Kidane
Reto Kleeb
Jonas Krauss
Dustin Larimer
Casper Lassenius
Rob Laubacher
Charles Leiserson
Fillia Makedon
Tom Malone
Pascal Marmier
Chris Miller
Stefan Nann
Keiichi Nemoto
Tuomas Niinimäki
Daniel Olguin Olguin
Daniel Oster
Maria Paasivaara
Sandy Pentland
John Quimby
Johannes Putzke
Ornit Raz
Renaud Richardet
Ken Riopelle
Michael Schober
Detlef Schoder
Thomas Schmalberger
Shosta Sulonen
Masamichi Takahashi
David Verrill
Christoph Von Arb
Ben Waber
Andrew Westerdale
JoAnn Yates
Wayne Yuhasz
http://www.ickn.org
Xue Zhang
Antonio Zilli
http://www.swarmcreativity.net
Yan Zhao
www.galaxyadvisors.com
© 2011 Peter A. Gloor
MIT OpenCourseWare
http://ocw.mit.edu
15.599 Workshop in IT: Collaborative Innovation Networks
Fall 2011
For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.