Centennial Planning Committee Minutes 2006
July 11, 2006
Attending: Nancy Davis, Carol Green, Tom Hinckley, Tom Mentele
1. Approval of minutes.
As a first order of business, the minutes from the Centennial Planning Committee meeting of
June 27 th were addressed. Some amendments/corrections were made to those minutes:
(Item1) The first item (paragraph) under “Roundtable Discussions” in the June 27 th will be
amended to read as suggested by Cecilia in previous emails as several committee members felt
the original text contained an overstatement regarding the tag line and the motion by Brian to
develop a few variations for the group.
(Item 2) The group approved use of new fern logo to be used within Centennial marketing
materials. Cecilia will ask publication services to come up with several images incorporating the
fern, college name, etc. Nancy made a motion that we send out these multiple options for
committee members to consider. Motion passed.
The minutes of June 27 th were approved with noted changes.
Themes
The title of the CFR Lecture Series was discussed. “Sustaining our World” was suggested. Tom
Hinckley noted that this was a rather bold statement and, perhaps, too grandiose for our
purposes. The group decided that “Sustaining our Northwest World” (as used in the past) was
more appropriate. The group discussed topic ideas and the need to, at the very least, identify a
basic theme for speakers to follow.
Communications; brand, logo, web
Discussion of this item was tabled until Cecilia returns.
Audiences and messages
The group identified the different groups (populations) we are trying to engage with and how we
might use a different context to our theme depending upon which population we're talking to.
Different sub-themes could be developed for each group. The groups are: students
1.
2.
3.
4.
5.
general community politicians/government officials alumni academia at large industry The committee took some time to brainstorm each sub-theme in order to develop a consistent
message which would resonate for that group.
Ideas
New Students
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jobs/employment shaping the environment making a difference (via knowledge) (Duke's logo) “pea‐patch” to president environmental literacy Alumni
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future direction of CFR and tech recognition for good deeds camaraderie big issues such as stewarding natural resources in increasingly urban environment facing change & instability change in stature of field nostalgia and pride countdown of the decades General community
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helped shape Northwest and Seattle (culture, economy ecology) images of forestry offering alternate and multiples images (restorer of land) sustainability of environment Politicians/Elected Officials
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effect on the economy…economic drivers…jobs…business effect on the quality of life RTI, NWFD, CMER, Streamside studies (water program), Cedar River watershed & CFRs role water quality/quantity research drivers climate change invasive species, pandemics, ecosystem health, fire Academic
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long‐term credibility highlight research via other means; Send a team to Toronto 's 2007 centennial? (differences, similarities, session, SWOTS, our centennial team to the forestry summit sponsorship Establish a sense of history to adorn the college; footprint of the college. Timeline. collection of future focused essays – then & now Tom Mentele suggested we come up with a roadshow poster display idea with the future focus
provided by faculty. The “roadshow” could be moved around to various events/activities and
eventually incorporated into a book. The first opportunity to display would be at the Legislative
reception. The book would then be given to people at the gala event as a keepsake. Carol noted
that we could take pieces from “The Long Road Traveled” and add to it (because it ends at
1965).
Lecture Series speaker ideas:
Several names were mentioned including: Jack Ward Thomas, Joel Holtrip, Char Miller, Harold
Steen, Thicken. The group decided that a good approach for the CFR Lecture Series theme
would be:
•
historians to set the stage • Anderson, or others
•
current issues • Head of EPA, USFS, DNR, others
• Steineman, Franklin or others
•
future o
Gore, or others The group decided by consensus that the title to be used for the CFR lecture series may be (to be
determined by the committee upon a motion in the next meeting):
______________________________________________________________________________
_________________
6/27/2006
Attending:
1. Roundtable discussions:
•
•
Some commitee members want a bolder impact statement to strengthen the base tag line; something that ignites passion and inspires involvement during the centennial. Several felt that this is a big opportunity and we really need to think out of the box. Others felt that the base tag line needs at most the addition of "100 Years" or "Celebrating 100 Years" to provide an effective and strong message. Cecilia will develop a few alternatives for the next meeting. Visual brand/logo to be developed for print and electronic media; letterheads, cards, website, invitations awards and momentos; Cecilia to work with Pub Services for presentation at next meeting. The look will likely follow along with Carol's suggestions from the previous meeting. The logo needs to be printed on paper and other substrates, transferrable to the web, awards, and momentos. •
•
•
•
The group discussed setting expectations and the importance of a strong launch and finale. This involved getting the calendar out prior to November, positioning the actual launch event at the CFRAA Banquet, and creating a strong show at the January reception in Olympia . The next major event will involve the CFR/UWAA Sustaining Our NW World Lecture Series. It was felt that finding the right theme and high profile speakers will be crucial. Names like Bruce Bare, Steve Anderson, Bill Ruckelshaus, Al Gore, and Dan Evans were suggested as opening speakers. Roger Hoesterey, Cecil Andres (sp?), Kenton Miller, and Anne Steineman were disucssed as second or third speakers. Theme structure may be 1) Define our NW world, 2) Identify issues affecting it's sustainability, 3) focus on a key element or example of a sustainable solution and how it creates a better future for here and around the globe. Or, on the otherhand, it was suggested that the speakers be left to discuss whatever they want with regards to the sustaining our NW world. Each quarter will involve a strategic focus and an overview of dates will be distributed for discussion. The group wants our event schedule to keep spotlight on the college, while maintaining high quality, high impact event schedule, and communications package. It was also suggested that we be inclusive of our entire community, while also recognizing the people who have, and will, make this institution great in the future. Events and Communications
Fall Quarter 2006: Get the word out, set expectations
• September Wetlands Safari and various mailings, message mediums
• ASAP Hold the Date Cards with firm and tentative dates
• October Fall Newsletter
• Nov 3 CFRAA Banquet Roll Out
• Nov 14 Direct mail announcement to all alumni and friends; calendar
• Nov 21 Feature in Working Forest Forum
• December Winkenwerder Tree Party (TBD) (?)
Winter Quarter 2007: Focus on a strong kick off & media blitz
• January UW Career Fair
• January Legislative Reception in Olympia (Date TBD 1/18?)
• January Media briefing and reception (TBD)
• February/March March Lecture Series (2/8 Reception, 2/23 Lecture, 3/8 Lecture)
• February March Distinguished Alumni Seminar Series (TBD)
• February NWFGS event (2/13 Gala)
• March - Denman Series (TBD)
Spring 2007: Focus on active engagement
• March UWAA Dawg Days Centennial Reception (TBD)
• April CFRAA Arbor Days (TBD)
• April Washington Weekend Open House and Symposia (April 26 -27)
• April SAF Regional Meeting Centennial Presentation (TBD)
• May CFR Scholarship Luncheon (May 3 or May 10)
• May WPPF Banquet (Middle of May TBD)
• May Distinguished Alumni Seminar Series (TBD)
• May Centennial Day at Pack Forest (TBD)
Summer 2007: Focus on regional and globl partners
• May St. Helens Forestry Safari ( Research Centers , possible CFR Bus Tour) (TBD)
• May CFR Spring Safari: Garden tour at Hill Crest (TBD)
• June Denman Series (TBD)
• June Centennial Graduation Party (TBD)
• June Media Reception (Move to January)
• July Research/Program Events; BRSE, ONRC, WRCC, WFC, WHS
Fall Quarter 2007: Focus on our Centennial Relationships
• September Suzallo Gala (September 8)
• September UW Dinner Series Parties (TBD)
• October CFR Fall Tree Festival Safari (TBD)
• October Denman Series (TBD)
• October SAF National Meeting Centennial Presentation (TBD)
• November CFRAA Banquet & Centennial Gala (TBD, likely Nov 2)
• November Homecoming Football Game BBQ (TBD, likely Nov 3)
• December Winkenwerder Tree Party (TBD)
• December Holiday Party (TBD)
Meeting Dates; 2 nd Tuesday of each month with additonal meetings as agreed upon
July 11 th , 2006 10:00 am A107
August 8 th , 2006 10:00 am A107
September 12 th , 2006 10:00 am A107
October 10 th . 2006 10:00 am A107
November 14 th , 2006 10:00 am A107
December 12 th , 2006 10:00 am A107
Follow up items:
See Goals and Objectives Chart for your follow up items. Please send updates prior to meetings
if possible to lorig@u.washington.edu
GOALS AND OBJECTIVES
Revised June 27, 2006
DUE
DATE
WHO
WHAT
STATUS
COMMENTS
Done On Target Rev
6/14
Committee; Determine
Janet
theme through
consensus
Still
working
on this
one -
6/14 Meeting consensus;
“Creating futures since 1907”
would be base tag line on all
documents and
6/27
6/16
6/16
Committee; Develop overall
impact statement
Janet
and segmented
sub-themes
Cecilia
Add Mack to
Tom and
Dean Bare committee
mailing list
Tom and
Outline budget
Dean
and secure
approval from
the Dean
ü
7/20
6/15
6/27
Tom and
Nancy
Distribute list of 6/16
key dates;
identify both
firm and
potential dates
6/27
Tom
Create visual
identity;
logo/brand
Cecilia &
Pub
Services
7/11
Cecilia and Create
complimentary
Carol
calendar of
events for the
Nancy
Centennial Year
ü
ü
communications. Impact
statement such as “Our
Legacy, Our Future” or “Our
legacy, Our World” may
crown logo. Visuals would be
used to convey “100 Years”
and symbolize CoFR
Cecilia to re-configure key
words and create an impact
statement that ignites
passion, which also
compliments “creating
futures since 1907” which
has utility but needs flare.
Some felt adding “our
legacy, our future” was
redundant and was low
level “pabulum”
Mack needs to be invited by
the Dean, as well as accept
the invitation.
Dean has approved
preliminary budget for 1 st
half of Centennial (Jan 1 –
June 31, 2007). Tom needs to
get final signed approval.
Most dates and venues are
firm for 1 st quarter, see
minutes for specific
information on both events
and internal deadlines. Nancy
to email group a list of event
dates.
Conceptual in development
for review on 6/27 and 7/11;
General conceptual
framework provided by Carol
Green and committee on 6/14.
Cecilia to present concepts
in 7/11/06 meeting
Carol to provide material
from special collections, and
Cece to scour image base for
contemporary photos. Cecilia
to provide quote on 2500 ea
and 5000 ea in 4 color spiral
7/11
Cecilia
7/11
bound daytimer format.
Nancy to develop mailing
list for this and Nov
mailing. Many felt the
calendar needs to be mailer
sooner than November.
Basic site to announce, invite,
inform, inspire. More details
to be added as available.
DONE. Improve as needed.
Create a working 6/27
web site for
minutes, rosters,
reference
documents, and
links.
Create/think
about hubs and
Committee; devise a list of
key individuals
Brian
for events and
engagements
Nancy
ü
7/11
Nancy and
Ann
Roll out at
CFRAA
Banquet on Nov
3, 2006. Direct
Mail drop in
November
ü
6/27
Lori and
Nancy,
Janet
Get on President
Emmert's and
politico
schedules
ü
6/27
Nancy
Reserve
Washington
Weekend and
Visiting Day
Schedules
ü
See minutes for ideas on hub
model and who might QB
each market segment.
Brian to review events and
work with Nancy to form
initial invitation list/s for
review by committee.
CFRAA has agreed to feature
the roll-out, Nancy is
outlining direct mail piece.
Bob Van Pelt will be key
note speaker at the
invitation of the CFRAA,
CFRAA would like the
Dean to ask new faculty to
provide afternoon showcase.
Nancy to work with Lori on
PARF; PARF for Legislative
Reception will be driven by
Governor's dates which
have been submitted to
President Emmert's staff.
Event plan being crafted by
Janet.
Via UWAA and UW
Marketing.
6/12, 6/13, 2006
Attending: Carol Green, Brian Boyle, Ann Forest Burns, Nancy Davis, Sally Morgan, Tom
Mentele, Janet Wainwright, Cecilia Paul, Lori Grobman
1. General Discussion:
•
•
Janet's group presented potential themes for group discussion. Although the group split intially, “Creating Futures Since 1907” was generally agreed upon, provided a suitable impact statement and segmented sub‐themes could be developed to accompany the base tag line. An overview of event dates was reviewed and the group agreed to offcially roll out on Nov 3, 2006 at CFRAA Banquet. This will be followed up with a direct mail piece dropped to all alumni and friends. Prominent feature of the logo or brand will occur as soon as possible on web‐site. 2. Outline of Events for the Centennial Year (preliminary)
We adopted the general schedule below and a list of firm and pending dates:
Fall Quarter 2006: Get the word out, set expectations
•
•
•
•
•
ASAP Hold the Date Cards with firm and tentative dates
Nov 3 CFRAA Banquet Roll Out
Nov 14 Direct mail announcement to all alumni and friends; calendar
Nov 21 Feature in Working Forest Forum
December Winkenwerder Tree Party (TBD)
Winter Quarter 2007: Focus on a strong kick off & media blitz
•
•
•
•
•
January Legislative Reception in Olympia (Date TBD 1/18?)
February/March March Lecture Series (2/8 Reception, 2/23 Lecture, 3/8 Lecture)
February March Distinguished Alumni Seminar Series (TBD)
February NWFGS event (2/13 Gala)
March - Denman Series (TBD)
Spring 2007: Focus on active engagement
•
•
•
•
•
•
•
•
March UWAA Dawg Days Centennial Reception (TBD)
April CFRAA Arbor Days (TBD)
April Washington Weekend Open House and Symposia (April 26 -27)
April SAF Regional Meeting Centennial Presentation (TBD)
May CFR Scholarship Luncheon (May 3 or May 10)
May WPPF Banquet (Middle of May TBD)
May Distinguished Alumni Seminar Series (TBD)
May Centennial Day at Pack Forest (TBD)
Summer 2007: Focus on regional and global partners
•
•
•
•
•
•
May St. Helens Forestry Safari (Johnson Ridge and Research Centers ) (TBD)
May CFR Spring Safari: Garden tour at Hill Crest (TBD)
June Denman Series (TBD)
June Centennial Graduation Party (TBD)
June Media Reception (TBD)
July Research/Program Events; BRSE, ONRC, WRCC, WFC, WHS
Fall Quarter 2007: Focus on our Centennial Relationships
•
•
•
•
•
•
•
•
•
September Suzallo Gala (September 8)
September UW Dinner Series Parties (TBD)
October CFR Fall Tree Festival Safari (TBD)
October Denman Series (TBD)
October SAF National Meeting Centennial Presentation (TBD)
November CFRAA Banquet & Centennial Gala (TBD, likely Nov 2)
November Homecoming Football Game BBQ (TBD, likely Nov 3)
December Winkenwerder Tree Party (TBD)
December Holiday Party (TBD)
Meeting Dates; 2 nd Tuesday of each month with additonal meetings TBD
• June 27 th , 2006 10:00 am A107
• July 11 th , 2006 10:00 am A107
• August 8 th , 2006 10:00 am A107
• September 12 th , 2006 10:00 am A107
• October 10 th . 2006 10:00 am A107
• November 14 th , 2006 10:00 am A107
• December 12 th , 2006 10:00 am A107
4. Follow up items:
See Goals and Objectives Chart below for your follow up items. Please send updates prior to
meetings if possible to lorig@u.washington.edu
GOALS AND OBJECTIVES
Revised June 16, 2006
DUE
DATE
WHO
WHAT
STATUS
Done
6/14
Committee; Determine
Janet
theme through
consensus
6/27
Committee; Develop overall
Janet
impact statement
and segmented
sub-themes
Lori and
Add Mack to
6/15
Tom
committee
mailing list
6/16
6/16
Tom and
Dean
6/27
Tom and
Nancy
6/27
Tom to
Create visual
Committee identity;
logo/brand
COMMENTS
On
Rev
Target
6/14
X
6/14 Meeting consensus;
“Creating futures since
1907” would be base tag
line on all documents and
communications. Impact
statement such as “Our
Legacy, Our Future” or
“Our legacy, Our World”
may crown logo. Visuals
would be used to convey
“100 Years” and symbolize
CoFR
Need to confirm impact
statement and list market
segments and sub-themes
Need to invite Mack to be
on the committee. Mack
has been added to email
list, but needs to be added
to roster upon agreement.
Dean has approved
preliminary budget for 1 st
half of Centennial (Jan 1 –
June 31, 2007)
Most dates and venues are
firm for 1 st quarter, see
June 16 th minutes for
specific information
Outline budget 6/15
and secure
approval from
the Dean
Distribute list of 6/16
key dates;
identify both
firm and
potential dates
X
Conceptual in development
for review on 6/27 and
7/11; General conceptual
7/11
framework provided by
Carol Green and
committee on 6/14
Carol to provide material
from special collections,
and Cece to scour image
base for contemporary
photos.
Basic site to announce,
invite, inform, inspire.
More details to be added as
available.
Cecilia and Create
Carol
complementary
calendar of
events for the
Centennial Year
Create a
working web
site for minutes,
Cecilia
rosters,
reference
documents, and
links.
X
7/11
Create/think
about hubs and
Committee; devise a list of
key individuals
Brian
for events and
engagements
X
See minutes for ideas on
hub model and who might
QB each market segment.
7/11
Nancy and
Ann
X
CFRAA has agreed to
feature the roll-out, Nancy
is outlining direct mail
piece.
6/27
Lori and
Nancy
Roll out at
CFRAA
Banquet on Nov
3, 2006. Direct
Mail drop in
November
Get on President
Emmert's and
politico
schedules
X
Nancy to work with Lori
on PARF
6/27
Nancy
Reserve
Washington
Weekend and
Visiting Day
Schedules
X
Via UWAA
7/11
X
______________________________________________________________________________
_________________
5/23/2006
Attending: Carol Green, Brian Boyle, Neal Lessenger, Ann Forest Burns, Bob Dick, Maureen
Frisch, Nancy Davis, John Wott, Jim Fridley, Sally Morgan, Tom Mentele
1. General Discussion and Approval of Previous Minutes:
•
•
•
Minutes were approved. All concepts are subject to idenitfying desired outcomes, marketing objectives, and budget approval. Centennial will run with calendar year; potentially opening with a reception and closing with the College Holiday Party. Major public events will include Winter Lecture Series and the CFRAA Banquet. An overview of dates will be published soon, and key individuals will be informed. 2. Outline of Events for the Centennial Year (preliminary)
In general we will follow our standard suite of events, and add and revise subject to achieve our
objectives, engage key audiences, and deliver outcomes within our budgetary constraints. Here is
a list of potential events by quarter, beginning with Winter Quarter 2007:
Winter Quarter: Focus on a strong kick off & media blitz
•
•
•
•
•
January - Then and Now Reception
February - March Lecture Series and Receptions
February - March Distinguished Alumni Seminar Series
February - NWFGS event
March - Denman Series
Spring: Focus on active engagement
•
•
•
•
•
•
March - UWAA Dawg Days Centennial Reception
April - CFRAA Arbor Days
April - Washington Weekend Open House and Symposia
May - Super-natural Living laboratory Events; Our campus at large
May - Distinguished Alumni Seminar Series
May - Programs, Centers, Affiliates; Miller, SMC/PFC/RTI, WPPF, AF
Summer: Focus on regional and global partners
•
•
•
•
•
May - St. Helens Forestry Safari at Johnson Ridge
June - Denman Series
June - Graduation Party, Legislative Receptions
June - High amperage media relations
July - Research/Program Events; BRSE, ONRC, WRCC, WFC, WHS
Fall Quarter: Focus on our Centennial Relationships
•
•
•
•
•
•
•
September - Suzallo Gala
September - Dinner Parties
October - Fall Tree Festival
October - Denman Series
November - CFRAA Banquet & Centennial Gala
November - Homecoming Football Game
December - Holiday Party
3. Market Plannning to Achieve our desired outcomes, goals, and obejctives
The group would like to schedule another meeting in the next 10 working days dedicated to
this subject, and scheduled around the calendars of those who could not attend todays meeting,
referencing the May 10 th section on Marketing; Objectives, audiences, brands and messaging,
and Desired Outcomes.
Some potential themes and ideas:
•
•
•
•
•
•
•
•
•
•
•
Quality of life in Pacific Northwest and our Living Laboratory
Reunion/Unity; A River Runs Through It.
Artistic Expressions
Forests from Wildlands to Windowboxes: working forests, urban forests, and collections
Products from the Forest used by society
Creating Futures since 1907: Then, Now, and the Next 100 Years
Relevancy; Elevating the opinions of the people who matter to achieve our objectives
The “Purple and Gold Standard”; The Best College of Forest Resources in the World
Recognition; Celebrating 100 Year Relationships
“Discover the Real World”; Educating the next generation of leaders and scientists
Intra campus seminars; applications at other colleges.
4. Follow up items:
Tom: Send out other Centennial links and websites provided by Carol to the group
Nancy : Email Nancy 's Centennial Guide Book outline for group reading and comments
Tom: Email the schedule of Standing Meeting Dates
Lori: Distribute a Committee Roster and post to web site
Cecilia: Create a working web site for minutes, rosters, reference documents, links.
Tom: Schedule Marketing Meeting
Group: Create/think about hubs and send me a list of key individuals & events
• Bob, Ann, Maureen to forestry and industry circles
• Brian to NGO's and Agencies
• Neal and John to Hort and Collections
• Carol to Libraries and arts,
• Cecilia to internal communications and media,
• Janet to extrernal communications and media
• Tom to donors, friends and alumni
• All to identify who else should be on this committee
• All to identify other key groups/links
5. Parking Lot Notes:
Get on President Emmerts and politico schedules
Set dates and inform people soon
Focus on Visiting Day
Reserve parking for Washington Weekend
Obtain Homecoming date
For new business items requiring more than three minutes, please contact Chair Tom Mentele or
Administrative Coordinator at or 206-543-4060 to be added to an agenda. Centennial web site
address: www.cfr.washington.edu , select Centennial Committee page (note: this web page is
work in process).
______________________________________________________________________________
_________________
5/10/2006
Attending: Carol Green, Brian Boyle, Sally , Tom Mentele, Michelle Trudeau, Janet
Wainwright
1. Defining the Celebration; Creating a successful Centennnial:
The Centennial Celebration will be a year long “re-union” of sorts for the entire college. Themes
and messages need to be developed. These should appeal to all the stakeholders; alumni,
students, recruits, agencies, NGO's, academia, and partners in the PNW and across the world.
The Centennial Year will be celebrated over the calendar year of 2007 beginning January 1 st
and running through December 31 st .
The celebration will involve our typical suite of annual events, along with special events and
features to make the year meaningful while reflecting the importance of our field to society.
2. Defining Events and Activities
A calendar of events needs to be developed and distributed quickly for planning and budgeting
purposes.
The Winter Lecture Series is the logical start and the group felt the CFRAA Banquet would be
desirable finale. Other events like Washignton Weekend, Arbor Day, etc. may be integrated into
our plans. Permission will be sought from the CFRAA in this regard.
3. Developing a Marketing and Communications Plan
Our communications plan should provide recognition of the past, present, and future value of our
college, and involve the UW Presidential Administration, the media, government and public
interest groups. Statements should be read into the legislative record, and the governor could be
encouraged to name one day CFR day.
Marketing should be multi-faceted and target alumni, students, and recruits, for college growth
and financial sustainability. A web site and gift fund need to be established.
Competing centennials on campus need to be identified, and examples of other centennials
should be researched.
Our communications should add prestige; timelessness, and potentially involve essays by the
decade, colloquial input, web history. Artistic and cultural expressions should be used to convey
our value to society. All senses should be stimulated during the centennial events; sight, smell,
touch, sound. Events, symposia, films, art displays and other media need to be developed to
convey messages, raise awareness and involvement in the future of the college. Museums and
Libraries, and special collections, will be key partners.
Recognition of leadership, self-examination, future projections should be emphasized, in both
local and global contexts.
A budget must be developed for planning purposes and sponsorships could be sought.
The group identified possible corporate sponsors from forest products sectors, NGO's and
community leaders such as Microsoft, Starbucks, Nordstrom, Weller Productions, Costco,
Vulcan, others.
Potential themes and messages include:
•
•
•
•
quality of life in Pacific Northwest
Reunion
Coordinating with artistic expressions
Forests
4. Desired Outcomes of the Centennial
Consciousness raising, community involvement, and increased engagement were identified as
the general outcome of the centennial.
Greater alumni participation, especially with younger alums – targeted to decade in needed; we
are at about 17% participation in the fundraising campaign and the CFRAA, Forest Club and
SAF would like to grow along with us.
The Centennial must create energy, involve our media partners, get lots press, improve external
relations, cause a groundswell of pride, and stimulate future undergraduate and graduate growth.
The Centennial should engage all corners of the College; Arboretum, UWBG, Forestry, Paper,
ecology, national and global partners, with tours and celebrations intended to help define and
unify relationships among stakeholders.
The Centennial should shine spotlight on our greatest alumni & bring DC here; proclamation into
reports. Notify local staff. Correlate funding & governmental leadership; schedule with staff.