The University of Warwick
An International University?
Dr David Law
Academic Registrar and
Director of International Office
To cover today …
• The context of globalisation in relation to
higher education
• The University’s International Strategy
• International League Tables
• Branding and reputation
Globalisation and HE
• Education and related services = UK’s
fastest growing export
• Student mobility
• Programme mobility
• International research collaborations
• International staff recruitment
Globalisation and HE
• 5 years – ed services nearly doubled in value
(to £10.3bn)
• British Council (Vision 2020) – international
students (on campus) will be over 20% UG
and nearly 40% PG
• TransNational Education registrations will
grow faster than on-campus
Warwick’s international mission
Warwick aims to command an international
reputation for the highest quality
education, research and engagement
with the wider economy and society.
Warwick places particular emphasis on:
• attracting outstanding researchers, teachers
and students from across the world;
• valuing the international diversity of its staff
and students and enabling all to benefit from
the rich academic and cultural resource that
this represents;
• supporting its staff and students in gaining
international experience to foster their
personal and professional development.
Warwick places particular emphasis on:
• building long-term partnerships with
leading foreign academic, scientific and
other private and public sector
organisations;
• participating actively in the principal
international academic, scientific and
policy communities.
Reputation and Comparative Position
• RAE 2001
– Warwick ranked fifth overall
• League Tables (May 2006)
– 8th place in the Times
– 6th in the Guardian
• International – THES (2005)
– 25th in Europe
– 77th in the world
Where are the top universities?
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•
•
•
TOP 20
N. America 12 (11)
Europe
5 (5)
Asia/Australia 3 (4)
•
•
•
USA
UK
Australia
12 (11)
4 (4)
1 (1)
TOP 50
23 (23)
13 (13)
14 (14)
20 (20)
8 (8)
6 (6)
2004 figures in brackets
TOP 100
35 (38)
37 (37)
28 (25)
31 (35)
13 (14)
12 (11)
THES Weightings
• Peer review by academics, 88 countries - 40%
• Poll of employers - 10%
• Students per member of academic staff - 20%
• Research citations per faculty member - 20%
• Proportion of international students - 5%
• Proportion of international staff - 5%
Shanghai Jiao Tong criteria
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•
•
•
•
Alumni winning Nobel Prizes/Fields Medals: 20%
Staff winning Nobel Prizes/Fields Medals: 20%
Research citations in 21 areas: 20%
Articles published in Nature and Science: 20%
Articles in Science Citation Index and Social
Science Citation Index: 20%
• Weighted scores divided by full-time equivalent
staff: 10%
Comparing the results
•
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
THES
Harvard
MIT
Cambridge
Oxford
Stanford
Berkeley
Yale
Caltech
Princeton
Ecole Poly.
•
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
SJTU
Harvard
Cambridge
Stanford
Berkeley
MIT
Caltech
Columbia
Princeton
Chicago
Oxford
Branding
• Derived from a Norse word (Brandr) – to burn
• A means of identifying and differentiating – a
company, an institution, a product, a service,
… a university?
• Superbrand – “a brand that has established
the finest reputation in its field and offers
consumers emotional and tangible
advantages over other brands”
Sunday Times 23 July - Superbrands
TOPSHOP
197
42.8
82.1
Retail - Clothing
42.6
60.6
Leisure & Entertainment
42.5
58.5
Toiletries & Cosmetics
42.3
57.7
Services & Utilities
42.1
69.7
Media & Internet
41.9
68.2
Automotive
41.9
65.8
Retail - General
SCALEXTRIC
198
IMPERIAL LEATHER
199
The Open University
200
Which?
201
ALFA ROMEO
202
PC WORLD
203
Branding defined
• Products and services deliver a function – a
brand is a product or service that has created
an on-going relationship with its customers
• Products/services are what organisations
want to sell …. Brands are what people want
to buy!
• Our Brand is not what we say about
ourselves but what others say about us.
International reputation
The possession of a strong,
clearly defined, aspirational but
realistic brand and brand vision
is a crucial element in ensuring
growth and success in the
coming years.