Student-View© Report
May, 2014
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Executive Summary
•
Eastern Michigan’s awareness rose modestly in 2014, marking the fifth consecutive
annual increase.
•
The University’s overall favorability declined in the past year. It appears that more
negative perceptions of campus safety, campus setting, and residential facilities have
contributed to this decline.
•
Despite a weakening in market position, Eastern Michigan continues to maintain its 8th
place overall rank within the state.
•
The University’s top segments continue to be students with ACT scores below 20,
students majoring in education and nursing, and those who live in Wayne County and
the Southeast Michigan region. The University improved its rank versus the competition
in these segments.
•
Eastern Michigan gained ground versus key competitors in overall considerations levels
•
The number of students citing campus safety as a barrier to considering Eastern
Michigan increased significantly in the past year.
•
The University’s fell approximately in the middle of 60 national benchmark institutions for
interaction with students. Compared with the same benchmark group, the University
ranked 3rd overall in advertising recall and 1st in several specific media.
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Survey Overview
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Survey Methodology
•
Online survey of Michigan high school seniors
– Conducted in January - April, 2014
– Incentives included several random drawing scholarships
– Promoted through mailing to high school guidance counselors and scholarship
search sites
•
Responses were generally reflective of the student demographics
– 1,548 total responses from 211 high schools in Michigan
– Distribution generally matched population distribution. Some sample biases
include:
• Females comprise about 67% of responses
• Estimated mean combined ACT scores about 24, somewhat higher than the
average national- and Michigan score
– Margins of error
• Margins of error for overall awareness and perception are approximately +/- 24% at a 90% confidence level
• Margins of error for segmented data vary by type of segmentation
• A margin of error bar
is shown on slides to provide a visual reference
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Survey Response Distribution
ZIP Code
Each pin represents a ZIP code from which at least one response was received. Many ZIP codes had multiple responses.
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Market Size Analysis
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College Selection Factors
How important are the following factors when choosing a college?
Job opportunities for
graduates, 3.64
Tuition cost, 3.57
Academic strength, 3.54
Facilities - Academic, 3.31
Campus safety, 3.15
Social life - On campus, 3.04
Distance from home, 2.96
Facilities - Residential, 2.96
Small class sizes, 2.76
College size, 2.72
Social life - Off campus, 2.7
Campus setting, 2.57
Public vs. Private, 2.18
College religious affiliation,
1.68
0
1
Very
Unimportant
Somewhat
Unimportant
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Neutral
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3
Somewhat
Important
4
Very
Important
Students in Michigan, as
well as across the U.S.,
continue to rate five key
attributes as most important
when choosing a college or
university.
Among these top attributes,
importance scores fell
solidly in the past year for
academic strength,
academic facilities, and
campus safety. In contrast,
the importance of job
opportunities rose. Among
other factors, the importance
of an institution’s
public/private status rose,
and the importance of
residential facilities and
campus setting fell after
registering a one year spike
in 2012.
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Drive Zones
30-, 60-, 120- and 180 minutes around Ypsilanti, MI
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Market Size
Distance Preference
What distance from home do you prefer college to be?
30 minutes or less, 13%
Thirty-one percent of students have no preference
regarding the distance between home and college.
These students from throughout Michigan should
find Eastern Michigan University to be an
acceptable distance from home.
A 60 minute drive zone around Ypsilanti includes
about one half of the Detroit and Flint metro areas
and all of several secondary metro areas.
30 - 60 minutes, 17% Approximately 13-17% of students from this zone
would prefer the distance to Eastern Michigan.
No Preference, 31%
3 hours or more, 8%
1 - 2 hours, 21%
2 - 3 hours, 11%
A broader 120 minute drive zone includes the
remainder of the Detroit and Flint metro areas as
well as portions of the Lansing and Grand Rapids
metro areas. Twenty-one percent of students in
this zone would prefer the distance to Eastern
Michigan University.
Beyond the 120 minute zone are the rest of the
Grand Rapids and Kalamazoo metro areas,
several secondary metro areas, and largely rural
areas. Eight to eleven percent of students in this
region prefer the distance to Eastern Michigan.
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Market Size
College Size Preference
What size school do you prefer to attend?
0 - 999
students, 2%
No Preference,
40%
1,000 - 2,500
students, 9%
2,500 - 5,000
students, 14%
Forty percent of students have no
college size preference and would find
Eastern Michigan University to be
acceptable.
Another 22% of students would like to
attend a college, such as EMU, that has
more than 10,000 students.
Preferences for a university with 10,000
or more students rose in the past year to
its highest level in six years.
5,000 - 10,000
students, 14%
10,000 students
or more, 22%
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Market Size
Religious Preference
What religious affiliation do you prefer?
Fifty percent of students have no
preference regarding a college’s
religious affiliation. These students
would be comfortable attending EMU.
Christian Catholic, 11%
Christian Protestant, 5%
No Preference,
50%
Another 23% of students prefer a
secular university such as Eastern
Michigan University.
Christian - Non
denominational,
9%
Prefer NO
religious
affiliation, 23%
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Market Size
Setting Preference
What college setting do you prefer?
Rural, 6%
Twenty-seven percent of Michigan
students prefer an urban university
such as Eastern Michigan.
Another 45% of students have no
preference and would find EMU’s
location to be acceptable.
No
Preference,
45%
Suburban,
22%
Urban, 27%
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Market Size
Public/Private Preference
Sixty percent of Michigan
students prefer a public university
such as EMU.
No
preference,
31%
Private, 10%
Another 31% of students have no
preference and would find EMU
to be acceptable.
Public, 60%
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Market Size
Tuition Expectation
What do you expect to pay ANNUALLY for college tuition? Consider only the
published tuition rate not including any form of financial aid that you may receive.
No expectation, 9%
$35K or more, 8%
$0 - 5K, 5%
EMU’s published tuition is $8,813. (US
News, 2013).
$30 - 35K, 4%
$5 - 10K, 9%
$25 - 30K, 10%
$10 - 15K, 14%
Nine percent of students expect to pay
$5,000 – 10,000 per year and another 9%
have no expectation. These students
would find Eastern Michigan’s tuition
acceptable.
Seventy-six percent of all students expect
to pay more than $10,000 per year and
would find EMU’s tuition preferable.
$20 - 25K, 23%
$15 - 20K, 17%
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Consolidated Market Opportunity
100%
100%
95%
The consolidated market opportunity examines all
student preferences, showing the percentage of
students who find Eastern Michigan to be
acceptable or preferred on all key variables.
The University is acceptable or preferred on all
attributes by just 14-17% of students.
63%
45%
33%
14-17%
0%
All
Students
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Size
Screen
Setting
Screen
Religious
Preference
Screen
Distance
Screen
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Awareness and Favorability
Overall Ratings
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Awareness Distribution
Awareness levels among students who have heard of Eastern Michigan University
35%
30%
30%
25%
20%
15%
21%
20%
14%
14%
Very
Unfamiliar
Somewhat
Unfamiliar
Among students who have
heard of Eastern Michigan
University, 28% are
somewhat- or very
unfamiliar with the
University, while 51% are
familiar to some degree.
10%
5%
0%
Neutral
Somewhat
Familiar
Very
Familiar
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Index Calculation
•
Awareness Index is the average of all survey respondents’ familiarity levels
•
Numeric assignments for awareness
– Very Unfamiliar = 0
– Somewhat Unfamiliar = 1
– Neutral = 2
– Somewhat Familiar = 3
– Very Familiar = 4
•
Perception Index is the average of all survey respondents’ perception ratings
•
Numeric assignments for perception
– Very Unfavorable = 0
– Somewhat Unfavorable = 1
– Neutral = 2
– Somewhat Favorable = 3
– Very Favorable = 4
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Awareness Index
EMU registered only a slight increase in the past year. This is the 5th consecutive annual
increase. While several of these increases are within the margins of error, they represent
a cumulative improvement trend. Although Eastern Michigan’s increase was small in 2014,
it was larger than that of all other institutions except for Oakland and Wayne State.
Michigan State, 3.23
UM - Ann Arbor, 3.13
Grand Valley State, 2.83
Central Michigan, 2.67
Western Michigan, 2.48
Wayne State, 2.35
Eastern Michigan, 2.3
Oakland University, 2.28
UM - Dearborn, 2.15
Ferris State, 2.11
UM - Flint, 2.07
SVSU, 1.88
0
1
Somewhat
Unfamiliar
Very
Unfamiliar
2
Neutral
3
4
Somewhat
Familiar
Very
Familiar
19
Margin of Error
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Perception Distribution
Perception levels among students who have heard of Eastern Michigan University
35%
30%
30%
24%
25%
20%
20%
15%
Eastern Michigan received
somewhat or very
unfavorable scores from
33% of students and
somewhat or very favorable
scores from 37%.
13%
13%
10%
5%
0%
Very
Unfavorable
Somewhat
Unfavorable
Neutral
Somewhat
Very
Favorable Favorable
20
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Perception Index
Eastern Michigan’s perception score fell from 2.12 in 2013 to 2.02 in 2014.
This was the second consecutive decrease. Many other institutions also
had decreases, although most were less than Eastern Michigan’s.
Michigan State, 3.04
UM - Ann Arbor, 3.02
Grand Valley State,
2.79
Central Michigan, 2.52
Western Michigan, 2.46
Oakland University,
2.28
Wayne State, 2.22
Ferris State, 2.11
SVSU, 2.08
UM - Dearborn, 2.05
Eastern Michigan, 2.02
UM - Flint, 1.85
0
Very
Unfavorable
Margin of Error
1
2
3
4
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
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College Position Matrix
Eastern Michigan’s overall market position weakened somewhat in the past year, as
small gains in awareness were offset by decreases in favorability. The University’s
favorability gap, the distance from the best-fit line, increased in the past year. As
shown subsequently in this report, it is likely that the University’s favorability scores
are being negatively impacted by perceptions of campus safety.
4
UM - Ann Arbor
3
Western Michigan
Favorability
Michigan State
Grand Valley State
Central Michigan
Oakland
Ferris State
Wayne State
SVSU
Eastern Michigan
2
UM - Flint
UM Dearborn
1
0
0
1
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2
Awareness
3
4
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Market Position Index
Michigan Top 15
After pulling past Ferris State into 8th place
last year, Eastern Michigan continued to hold
its position in 2014.
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Institution
Michigan State
UM - Ann Arbor
Grand Valley State
Central Michigan
Western Michigan
Wayne State
Oakland
Eastern Michigan
Ferris State
UM - Dearborn
SVSU
Hope College
UM - Flint
Michigan Tech
Northern Michigan
Awareness
3.23
3.13
2.83
2.67
2.48
2.35
2.28
2.30
2.11
2.15
1.88
1.79
2.07
1.77
1.68
** Market Position = Awareness X Perception
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Perception
3.04
3.02
2.79
2.52
2.46
2.22
2.28
2.02
2.11
2.05
2.08
2.15
1.85
1.99
1.98
Market
Position
Index
9.80
9.45
7.88
6.73
6.09
5.21
5.20
4.65
4.45
4.40
3.91
3.85
3.82
3.52
3.33
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Extra-Curricular Activities
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Extra-Curricular Activities
Which activities, interests, and hobbies would you like to pursue in college?
Study abroad, 49%
Sports - Watch college
sports events, 46%
Sports - Individual
sports/exercise, 41%
Sports - Intramural, 39%
Pre-professional
organization, 26%
Fraternity or sorority, 26%
Religious/spiritual
organization, 25%
Sports - Participate in
intercollegiate sports, 22%
Performing arts, 22%
Student government, 12%
0%
10%
20%
Media - Student
newspaper and/or
broadcasting, 16%
30%
40%
Study abroad and sports,
including watching college
sports events, intramurals,
and individual sports/exercise,
remain the most popular
activities that students would
like to pursue in college.
Interest in study abroad and
fraternities/sororities fell
somewhat in the past year.
50%
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Basic Segmentation
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Awareness Index
Gender
Awareness continues to be slightly higher
among female students.
Male, 2.18
Female, 2.35
0
1
2
3
4
Very
Unfamiliar
Somewhat
Unfamiliar
Neutral
Somewhat
Familiar
Very
Familiar
Margin of error
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Perception Index
Gender
Perception scores remain highly similar
regardless of gender.
Male, 1.97
Female, 2.04
0
1
2
3
4
Very
Unfavorable
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
Margin of error
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Market Position Matrix
Gender
Market position differs only slightly
based on awareness.
4
3
2
Favorability
Male
Female
1
0
0
1
2
Awareness
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3
4
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Awareness Index
Race
Awareness declined among black students
and increased among white students.
White, 2.26
Hispanic/Latino, 2.36
Black, 2.77
Asian/Pacific Islander,
1.79
0
1
2
Very
Unfamiliar
Somewhat
Unfamiliar
Neutral
3
4
Somewhat
Familiar
Very
Familiar
30
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Perception Index
Race
Perceptions fell most notably among black
students and are now fairly similar in all
segments.
White, 1.98
Hispanic/Latino, 2.11
Black, 2.2
Asian/Pacific Islander,
2.13
0
Very
Unfavorable
1
2
3
4
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
31
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Market Position Matrix
Race
The University’s market position fell notably
among black students in the past year,
however, it remains the area of greatest
strength.
4
3
Hispanic/Latino
Black/African-American
White/Caucasian
2
Favorability
Asian/Pacific Islander
1
0
0
1
2
Awareness
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3
4
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Geography
The following geographic regions were selected by Student
Insights for use in subsequent segmentation analysis.
Oakland
North/U
P
West
Macomb
Wayne
Central
East
South
East
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Awareness Index
Geography
As in previous years, the University’s highest awareness is in Wayne County
and the Southeast region. Awareness fell notably in Oakland County in the
past year, while awareness increased in the North/UP region.
Detroit - Macomb, 2.18
Detroit - Oakland, 2.22
Detroit - Wayne, 2.84
Central East, 2.06
South East, 2.7
West, 1.66
North/UP, 1.8
0
1
2
3
4
Very
Unfamiliar
Somewhat
Unfamiliar
Neutral
Somewhat
Familiar
Very
Familiar
34
Margin of error
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Perception Index
Geography
Perceptions continue to be most favorable in Wayne
County. Scores rose most in the South East region and
fell to a notable degree in the Central East region.
Detroit - Macomb, 2
Detroit - Oakland, 1.8
Detroit - Wayne, 2.47
Central East, 1.69
South East, 2.32
West, 1.53
North/UP, 2.03
0
1
2
3
4
Very
Unfavorable
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
35
Margin of error
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Market Position Matrix
Geography
As in previous years, the University’s strongest position is in Wayne County,
followed by the Southeast region. Market position declined notably in
Oakland County and the Central East region. These regions should be
particularly closely monitored in the future.
4
3
Wayne
Southeast
Favorability
North/UP
2
Macomb
Oakland
West
Central East
1
0
0
1
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2
Awareness
3
4
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Awareness Index
ACT Scores
Awareness continues to be higher among students with ACT
scores of 26 or less. The difference between lower scoring and
higher scoring students has lessened, however, as awareness has
improved among students with scores of 27 or more.
30 or higher, 2.03
27 - 29, 2.17
24 - 26, 2.34
21 - 23, 2.46
18 - 20, 2.39
17 or less, 2.37
0
1
Very
Unfamiliar
Somewhat
Unfamiliar
2
Neutral
3
4
Somewhat
Familiar
Very
Familiar
37
Margin of error
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Perception Index
ACT Scores
Perceptions continue to lag among students with ACT
scores of 27 or higher. Perceptions reached a five-year
low among students with ACT scores of 18-20.
30 or higher, 1.7
27 - 29, 1.8
24 - 26, 2.12
21 - 23, 2.13
18 - 20, 2.2
17 or less, 2.35
0
1
Very
Unfavorable
Somewhat
Unfavorable
2
Neutral
3
4
Somewhat
Favorable
Very
Favorable
38
Margin of Error
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Market Position Matrix
ACT Scores
Eastern Michigan’s market position is similar in most ACT segments,
except for weaker position among students with scores of 27 or
more. The difference has lessened somewhat, due largely to longer
term weakening among students with scores of 20 or less.
4
3
Favorability
17 or less
18 - 20
24 - 26
21 - 23
2
30 or more
27 - 29
1
0
0
1
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2
Awareness
3
4
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Awareness Index
Family Income
The University’s awareness among students
from families earning $75-100K continued a
multi-year improvement trend.
$150K or more, 2.14
$100 -150K, 2.16
$75-100K, 2.41
$50-75K, 2.34
$25-50K, 2.38
$0-25K, 2.49
0
1
Very
Unfamiliar
Somewhat
Unfamiliar
2
3
Neutral
Somewhat
Familiar
4
Very
Familiar
40
Margin of error
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Perception Index
Family Income
Perceptions are slightly more favorable among students
from families earning less than $100K, which has been
generally consistent for the past five years.
$150K or more, 1.82
$100 -150K, 1.93
$75-100K, 2.16
$50-75K, 2.08
$25-50K, 2.07
$0-25K, 2.27
0
1
Very
Unfavorable
Somewhat
Unfavorable
2
Neutral
3
4
Somewhat
Favorable
Very
Favorable
41
Margin of Error
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Market Position Matrix
Family Income
There continues to be modest correlation between income and market
position. The differences are relatively small, but market continues to
be weaker among students from families earning $100k or more and
stronger among students from the least affluent families.
4
3
Favorability
$0-25K
$50-75K
$75-100K
$100 -150K
$25-50K
$150K or more
2
1
0
0
1
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2
Awareness
3
4
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Awareness Index
Intended Major
After declining for two years, awareness among
education majors rose in the past year.
Undecided, 2.25
Social/Behavioral
Sciences, 2.49
Health - Other, 2.3
Health - Nursing, 2.45
Engineering, 2.03
Education, 2.72
Business, 2.34
Biology, 2.25
Arts, 2.18
0
1
Somewhat
Unfamiliar
Very
Unfamiliar
2
Neutral
3
4
Somewhat
Familiar
Very
Familiar
43
Margin of error
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Perception Index
Intended Major
Perceptions of the University are most favorable
among nursing and education majors.
Undecided, 2.16
Social/Behavioral
Sciences, 2.22
Health - Other, 2.05
Health - Nursing, 2.35
Engineering, 1.9
Education, 2.34
Business, 1.94
Biology, 1.72
Arts, 1.73
0
1
2
3
4
Very
Unfavorable
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
44
Margin of Error
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Market Position Matrix
Intended Major
Eastern Michigan’s position among education majors weakened in 2012
and 2013, but rebounded in 2014 to earlier levels of strength. The
University’s position among nursing majors has shown a gradual and
somewhat uneven strengthening trend. Eastern Michigan’s position
among social/behavioral science majors has held steady in a relatively
strong position for the past several years.
4
3
Health - Nursing
Favorability
Undecided
2
Engineering
Arts
Education
Social/Behavioral Sciences
Business
Biology
Health - Other
1
0
0
1
2
Awareness
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4
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Awareness Index
Parental Education
Awareness continues to be slightly higher among students
whose parents do not have a four-year degree.
Graduate degree, 2.2
Four-year degree, 2.24
Two-year degree, 2.37
Some college, 2.42
High school diploma,
2.49
0
1
Very
Unfamiliar
Somewhat
Unfamiliar
2
3
4
Neutral
Somewhat
Familiar
Very
Familiar
46
Margin of Error
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Perception Index
Parental Education
Favorability scores declined among
students whose parents have a
four-year or graduate degree.
Graduate degree, 1.84
Four-year degree, 1.9
Two-year degree, 2.28
Some college, 2.2
High school diploma,
2.19
0
Very
Unfavorable
1
2
3
4
Somewhat
Unfavorable
Neutral
Somewhat
Favorable
Very
Favorable
47
Margin of Error
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Market Position Matrix
Parental Education
As in the previous four years, the 2014 results
show a modest relationship between market
position and parental education.
4
3
Two Year Degree
Favorability
Some College
2
HS Diploma or less
Four Year Degree
Graduate Degree
1
0
0
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2
Awareness
3
4
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Segmentation
Consideration Levels
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Consideration Levels
Segmentation: Geography
The University’s highest consideration level is in
Wayne County and to a lesser degree, the South
East region. This mirrors the 2013 results.
Detroit - Macomb, 45%
Detroit - Oakland, 36%
Detroit - Wayne, 62%
Central East, 49%
South East, 55%
West, 41%
North/UP, 31%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: ACT
As in 2013, consideration levels are
distinctly lower among students with ACT
scores of 27 or higher.
30 - 32, 35%
27 - 29, 41%
24 - 26, 55%
21 - 23, 52%
18 - 20, 53%
17 or less, 50%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: Parental Education
Consideration continues to be lower among students
whose parents have a graduate degree – a segment
in which consideration fell notably in the past year.
Graduate Degree, 31%
Four Year Degree, 48%
Two Year Degree, 49%
Some College, 50%
HS Diploma or less, 56%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: Family Income
Consideration is lower among students from
families earning more than $100K per year.
$150K or more, 36%
$100 -150K, 42%
$75-100K, 48%
$50-75K, 54%
$25-50K, 49%
$0-25K, 57%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: Race
As in 2013, consideration levels are highest
among black and Hispanic students.
Consideration dropped notably among Asian
students, albeit within large margins of error.
White/Caucasian, 46%
Hispanic/Latino, 64%
Black/African-American,
62%
Asian/Pacific Islander, 37%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: Gender
Consideration continues to be
higher among female students.
Male, 42%
Female, 51%
0%
25%
50%
75%
100%
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Consideration Levels
Segmentation: Major
The improvement in market position among education
majors is also reflected in the improvement in
consideration among these same students.
Undecided, 51%
Social Science/Psychology,
54%
Health - Other, 50%
Health - Nursing, 52%
Engineering, 33%
Education, 60%
Business, 42%
Biology, 48%
Arts: Graphic/Performing,
49%
0%
25%
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50%
75%
100%
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Top Segment Analysis
This analysis shows EMU’s areas of greatest strength, as defined by rankings for
both consideration and market position. The top market segments this year are the
same as in 2013, but the order has changed. Only nursing stands out as a top
segment for the first time this year. It is also notable that the University has
improved its rank in most areas. For example, the University had a combined rank
of 10 or lower in only one segment in 2013, but had six such segments in 2014.
Category
Segment
ACT
17 or less
Major
Education
Geography
Wayne
Major
Health - Nursing
Parental Education HS Diploma or less
Geography
Southeast
ACT
18 - 20
HS Size
500 or more
Race
Hispanic/Latino
Market
Position
Score
13.08
14.88
17.28
13.56
11.90
14.56
11.57
12.29
10.48
Market
Position
Rank
5
6
5
6
8
6
8
6
10
Consideration Consideration Combined
Level
Rank
Rank
50%
3
8
60%
2
8
62%
4
9
52%
4
10
56%
2
10
55%
4
10
53%
3
11
53%
6
12
64%
2
12
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Market Position
Transfer Students
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Market Size
Educational Intent
Which best describes your immediate college objective?
Two-year, associates,
4%
Two-year, transfer,
10%
The majority of students plan to
enroll directly in a four-year
institution such as EMU.
Four-year degree,
86%
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College Position Matrix
Two-Year Transfer
Eastern Michigan is ranked 8th in the benchmark set among students who want to
first attend a two-year college. This matches the University’s ranking among
students who plan to enroll directly in a four-year institution. Eastern Michigan’s
rank among transfer students improved solidly in the past year.
Rank
1
2
3
4
5
6
7
8
9
10
11
Institution
Michigan State
UM - Ann Arbor
Grand Valley State
Central Michigan
Western Michigan
Wayne State
Ferris State
Eastern Michigan
UM - Flint
Oakland
SVSU
Awareness
2.86
2.70
2.52
2.52
2.29
2.30
2.27
2.21
2.21
2.03
1.92
Perception
2.77
2.67
2.78
2.72
2.58
2.54
2.44
2.42
2.31
2.48
2.34
Market Position
7.92
7.20
7.01
6.86
5.92
5.85
5.54
5.36
5.11
5.05
4.49
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Attribute Analysis
Ratings and Competitive Comparison
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Attribute Ratings
Specific Eastern Michigan University Attributes
The University’s ratings for campus safety fell very significantly from 2.05 in 2013 to 1.69 in
2014. Campus setting and residential facilities also received much lower scores. All three
factors reached a three year low in 2014. Scores fell modestly for nearly all other attributes.
Tuition cost, 2.67
Financial aid, 2.62
Availability of majors, 2.56
Distance from home, 2.46
Size, 2.43
Social life, 2.41
Academic facilities, 2.38
Admission to graduate
schools, 2.36
Job opportunities for
graduates, 2.31
Campus appearance, 2.28
Sports, 2.28
Academic strength, 2.2
Study abroad programs, 2.1
Residential facilities, 2.09
Campus setting, 2.03
Campus safety, 1.69
0
1
Very
Unfavorable
Somewhat
Unfavorable
Margin of Error
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2
2.31
Neutral
Average
3
4
Somewhat
Favorable
Very
Favorable
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Attribute Ratings
Eastern Michigan vs. Central Michigan
Tuition cost, 0.15
Financial aid, 0.01
Distance from home, -0.03
Job opportunities for
graduates, -0.29
This year’s attribute comparison is
presented in a new format which
highlights the differences between
institutions.
Size, -0.23
Admission to graduate
schools, -0.24
Study abroad programs, -0.28
Eastern Michigan lags Central
Michigan in most areas. The
largest gaps are in campus safety
and other campus-related
attributes.
Availability of majors, -0.3
Academic strength, -0.31
Academic facilities, -0.35
Sports, -0.38
Social life, -0.51
Campus appearance, -0.53
Residential facilities, -0.57
Campus setting, -0.65
Campus safety, -0.95
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. Ferris State
Distance from home, 0.27
Tuition cost, 0.17
Financial aid, 0.14
Availability of majors, 0.06
Size, 0.01
Academic facilities, -0.02
Admission to graduate
schools, -0.03
Academic strength, -0.04
Study abroad programs, -0.09
Job opportunities for
graduates, -0.12
Social life, -0.12
Campus appearance, -0.16
Eastern Michigan has
areas of modest
advantages and
disadvantages versus
Ferris State. Eastern
Michigan does have a
large disadvantage in
campus safety.
Sports, -0.23
Campus setting, -0.26
Residential facilities, -0.26
Campus safety, -0.71
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. Grand Valley State
Financial aid, 0.19
Tuition cost, 0.16
Distance from home, -0.05
Admission to graduate
schools, -0.3
Availability of majors, -0.34
Grand Valley State enjoys very
large advantages over Eastern
Michigan in nearly all areas.
Study abroad programs, -0.35
Size, -0.39
Job opportunities for
graduates, -0.43
Sports, -0.48
Social life, -0.51
Academic strength, -0.62
Academic facilities, -0.68
Residential facilities, -0.92
Campus setting, -0.96
Campus appearance, -0.99
Campus safety, -1.36
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. Michigan State
Tuition cost, 0.8
Financial aid, 0.61
Size, 0.1
Distance from home, -0.15
Admission to graduate
schools, -0.52
Residential facilities, -0.58
Eastern Michigan enjoys a significant
advantage over Michigan State in
tuition and financial aid, but is quite
disadvantaged in most other areas.
Academic facilities, -0.7
Availability of majors, -0.72
Job opportunities for
graduates, -0.72
Social life, -0.74
Study abroad programs, -0.77
Campus appearance, -0.87
Campus safety, -0.96
Campus setting, -0.96
Academic strength, -1
Sports, -1.05
-2
-1
Disadvantage
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Attribute Ratings
Eastern Michigan vs. Oakland
Distance from home, 0.01
Social life, -0.05
Financial aid, -0.1
Eastern Michigan lags Oakland
University most significantly in
campus safety and other campusrelated areas.
Tuition cost, -0.13
Size, -0.18
Sports, -0.2
Availability of majors, -0.24
Admission to graduate
schools, -0.26
Study abroad programs, -0.28
Job opportunities for
graduates, -0.35
Academic strength, -0.4
Academic facilities, -0.42
Residential facilities, -0.52
Campus appearance, -0.63
Campus setting, -0.65
Campus safety, -1.17
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. SVSU
Distance from home, 0.08
Availability of majors, 0
Tuition cost, -0.01
Financial aid, -0.02
Admission to graduate
schools, -0.06
Size, -0.1
Job opportunities for
graduates, -0.13
Sports, -0.17
SVSU enjoys a modest to substantial
lead over Eastern Michigan in all
attributes except for distance.
Academic strength, -0.18
Social life, -0.19
Study abroad programs, -0.25
Academic facilities, -0.3
Campus appearance, -0.42
Campus setting, -0.47
Residential facilities, -0.61
Campus safety, -0.88
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. UM – Ann Arbor
Tuition cost, 1.13
Financial aid, 0.58
Size, -0.14
Distance from home, -0.26
Admission to graduate
schools, -0.79
Social life, -0.83
The differences between Eastern
Michigan and UM – Ann Arbor are
significant. Eastern Michigan has
large advantages in tuition and
financial aid, and large disadvantages
in other areas.
Study abroad programs, -0.91
Residential facilities, -0.92
Availability of majors, -0.93
Campus appearance, -1
Academic facilities, -1.05
Job opportunities for
graduates, -1.1
Sports, -1.16
Campus setting, -1.16
Campus safety, -1.22
Academic strength, -1.42
-2
-1
Disadvantage
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Advantage
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Attribute Ratings
Eastern Michigan vs. UM - Dearborn
Eastern Michigan’s advantage in tuition,
financial aid, distance and several other
areas are offset by disadvantages in
academic strength, campus safety, and
other attributes.
Tuition cost, 0.53
Financial aid, 0.28
Distance from home, 0.22
Size, 0.1
Social life, 0.09
Sports, 0.08
Availability of majors, 0.01
Admission to graduate
schools, -0.05
Study abroad programs, -0.14
Academic facilities, -0.19
Campus appearance, -0.19
Residential facilities, -0.21
Job opportunities for
graduates, -0.23
Campus setting, -0.28
Academic strength, -0.42
Campus safety, -0.7
-2
-1
Disadvantage
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Attribute Ratings
Eastern Michigan vs. UM - Flint
Eastern Michigan is generally
advantaged versus UM – Flint.
Tuition cost, 0.66
Financial aid, 0.39
Size, 0.36
Distance from home, 0.34
Campus setting, 0.28
Social life, 0.14
Availability of majors, 0.12
Sports, 0.12
Admission to graduate
schools, 0.06
Campus appearance, -0.03
Campus safety, -0.08
Residential facilities, -0.1
Academic facilities, -0.11
Job opportunities for
graduates, -0.12
Study abroad programs, -0.23
Academic strength, -0.31
-2
-1
Disadvantage
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Attribute Ratings
Eastern Michigan vs. Wayne State
Differences between the two schools are minor,
although Eastern Michigan does have a
somewhat larger disadvantage in academic
strength, admission to graduate school, and job
opportunities for graduates.
Social life, 0.14
Campus appearance, 0.13
Campus setting, 0.09
Tuition cost, 0.08
Financial aid, 0.04
Sports, 0.04
Size, -0.03
Distance from home, -0.03
Campus safety, -0.1
Study abroad programs, -0.13
Residential facilities, -0.14
Availability of majors, -0.22
Job opportunities for
graduates, -0.3
-2
Academic facilities, -0.22
Admission to graduate
schools, -0.3
Academic strength, -0.44
-1
Disadvantage
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Attribute Ratings
Eastern Michigan vs. Western Michigan
Distance from home, 0.1
Tuition cost, 0.1
Financial aid, 0.1
Western Michigan has an
advantage in a majority of
areas. Campus safety and
campus setting are the
biggest areas of difference.
Size, -0.11
Availability of majors, -0.14
Admission to graduate
schools, -0.15
Job opportunities for
graduates, -0.24
Academic strength, -0.26
Sports, -0.26
Academic facilities, -0.27
Campus appearance, -0.28
Residential facilities, -0.34
Study abroad programs, -0.35
Social life, -0.4
Campus setting, -0.5
Campus safety, -0.86
-2
-1
Disadvantage
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1
Advantage
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Descriptions
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Descriptions
County
Livingston
Monroe
Washtenaw
Gender
Female
Female
Female
ACT
21 - 23
27 - 29
30 - 32
Consideration Level
Description
Considered
A college That is not very popular, but close to many cities.
Considered
A division one athletic school close to home.
Considered
A good college, that doesn't cost too much.
A good nursing or teaching school, and easy for many students to commute to if
Considered
they don't want to live on-campus.
Considered
A great college to go to for studying music. Nice safe atmosphere.
Considered
A great place to continue education after high school.
A mid-size college with great programs in a few areas for a nice college
Considered
experience.
Considered
A mid-sized college that is becoming more prominent
Considered
A nice moderately sized campus. Good commuter school if you live nearby.
Considered
A school where I wouldn't feel challenged
A school where they have a copious amount of sports and education
Considered
opportunities but very dangerous on campus and around
Considered
A slightly remote college known mostly for arts.
Considered
A smaller mid-major state school
Livingston
Macomb
Monroe
Female
Male
Male
24 - 26
33 - 35
30 - 32
Oakland
Ottawa
Oakland
Washtenaw
Male
Female
Male
Female
30 - 32
27 - 29
30 - 32
33 - 35
Wayne
Female
Eaton
Female
Kalamazoo Male
24 - 26
27 - 29
27 - 29
Livingston
Livingston
Monroe
Female
Female
Male
21 - 23
21 - 23
33 - 35
Considered
Considered
Considered
Livingston
Female
30 - 32
Considered
Clinton
Female
21 - 23
Considered
A very well to do university that has lots of majors in the field I'm looking into.
A well known, popular school that provides great opportunities.
Academic standards not to my liking. Good for teaching.
An affordable school with low expectations, I would not have been challenged
academically there.
An older college that has a lot of character, and prides itself on the qualification
of those who graduate from it.
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Descriptions
County
Ottawa
Genesee
Gender
Male
Female
ACT
24 - 26
30 - 32
Monroe
St. Clair
Allegan
Female
Male
Male
24 - 26
30 - 32
24 - 26
Wayne
Female
24 - 26
Livingston
Monroe
Female
Female
18 - 20
21 - 23
Ingham
Male
24 - 26
Wayne
Female
21 - 23
Ottawa
Male
24 - 26
Kent
Male
27 - 29
Macomb
Male
30 - 32
Other
Female
18 - 20
Consideration Level
Description
Considered
As far as I've heard, they're a good college that's well known
Considered
Average college in Michigan.
Big public college, where you go if you're going to be a teacher, great with
Considered
financial aid, somewhat unsafe area
Considered
Cheap and unsafe, this is not the place I wish to accumulate student loans at.
Considered
Dangerous campus, too far from home, academics seem too low
Eastern is a pretty well established school in Michigan, just not as big as
Considered
University of Michigan or Michigan State.
Eastern is a public campus that has a variety of opportunities for those
interested in pursuing those majors. Students can experience college life, as
Considered
well.
Considered
Eastern is very urban.
Eastern Michigan is a great affordable school that offers great programs and a
Considered
friendly social environment
Eastern Michigan is a school that is good for students who want an average
Considered
college experience.
Eastern Michigan is a university that supplies students with the curriculum
Considered
needed to survive in the workforce and has over 300 campus organizations.
Eastern Michigan University is a respectable university, however, they are far
Considered
less prestigious academically then many surrounding schools.
Eastern Michigan University is a university that I have not really considered
Considered
deeply.
Eastern Michigan University is a very academically advanced college with a
Considered
wide range of classes for a good majority of academic majors.
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Descriptions
County
Gender
ACT
Consideration Level
Kent
Female
15 - 17
Considered
Muskegon
Male
24 - 26
Considered
Ottawa
Macomb
Female
Male
18 - 20
15 - 17
Considered
Considered
Genesee
Female
24 - 26
Considered
Macomb
Female
27 - 29
Considered
Macomb
Isabella
Female
Male
33 - 35
27 - 29
Considered
Considered
Wayne
Monroe
Monroe
Oakland
Male
Female
Female
Male
15 - 17
24 - 26
21 - 23
27 - 29
Considered
Considered
Considered
Considered
St. Clair
Female
27 - 29
Considered
Monroe
Female
18 - 20
Considered
Wayne
Male
18 - 20
Considered
Description
Eastern Michigan University is a very respectful college. This college just didn't
suit me.
Eastern Michigan University is not in a preferred area I'd like to go for college.
Eastern Michigan University seems like a great college from what I have heard
of it.
Educational, down to earth
EMU is not in a great area, but appears to be a decent school. It's academically
unappealing as well as visually.
Friends of mine didn't enjoy their time there. Also, heard it lacks hygiene. Also,
I wanted a bigger university.
Good music department, but it seems that the overall college experience is
lacking what I am looking for.
Good school. High academic values.
Great academic standards for incoming students and good class sizes for one on
one with teachers
Great campus, but unsafe
Great for engineering
Has potential, but has been unsuccessful in reaching it, in the past.
I did not enjoy the campus. I liked the food but I would've liked larger dorm
rooms and a better reputation.
I do not know much about Eastern. I know they have a good program for
Aviation.
I don't know much about Eastern Michigan, but I hear a lot of bad things about
them.
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Descriptions
County
Livingston
Oakland
Monroe
Gender
ACT
Consideration Level
Description
Female
I haven't taken the ACT. Considered
I have not heard good things about Eastern Michigan University.
Female
27 - 29
Considered
I personally do not like the area where it is so I find it kind of dangerous.
Female
21 - 23
Considered
I personally dont feel strongly about the safety or the social aspect of it
I really don't know that much about Eastern Michigan, I did not consider it as a
Alpena
Female
27 - 29
Considered
future college.
I think Eastern Michigan University is a pretty nice college, just not what I'm
Genesee
Female
27 - 29
Considered
looking for.
I went of a tour there with a friend a few years ago, and I liked what i saw. It
was very pretty. The only reason I didn't apply, is because they didnt have a
Monroe
Female
21 - 23
Considered
program I wanted to go into.
It didn't feel like a college setting. It was small and uncomfortable. It doesn't
Wayne
Female
24 - 26
Considered
seem like a good school.
Macomb
Female
21 - 23
Considered
It is a very beautiful campus, but it is very unsafe.
Oakland
Female
33 - 35
Considered
It is not academically challenging for me.
It seems like a nice school, but not a nice fit for me. when I visited it enjoyed
Oakland
Female
24 - 26
Considered
my time
It was a very fun clean environment. The people are nice and they seem like
Wayne
Male
21 - 23
Considered
they really care about each other. Overall a good place.
Oakland
Female
27 - 29
Considered
It's a commuter school, so no real resident activities.
Livingston Female
27 - 29
Considered
It's the school where my older sister goes. It isn't the best school for me.
Kalamazoo Female
21 - 23
Considered
Large, good academics, many opportunities available
Kent
Male
27 - 29
Considered
Low academic standards
Other
Female
27 - 29
Considered
Messy and unsafe
Wayne
Female
21 - 23
Considered
My dad went there so I thought it'd be cool to see it.
Monroe
Male
27 - 29
Considered
My mother had some classes there
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Descriptions
County
Ottawa
Kalamazoo
Oakland
Wayne
Gender
Male
Female
Female
Female
ACT
24 - 26
21 - 23
18 - 20
18 - 20
Consideration Level
Considered
Considered
Considered
Considered
Monroe
Livingston
Wayne
Kalamazoo
Osceola
Macomb
Kent
Monroe
Female
Female
Female
Male
Female
Male
Female
Male
15 - 17
21 - 23
21 - 23
33 - 35
27 - 29
24 - 26
24 - 26
24 - 26
Considered
Considered
Considered
Considered
Considered
Considered
Considered
Considered
Saginaw
Monroe
Macomb
Female
Female
Male
21 - 23
21 - 23
15 or less
Considered
Considered
Considered
Barry
Livingston
Female
Female
27 - 29
27 - 29
Considered
Applied
Jackson
Wayne
Female
Female
18 - 20
27 - 29
Applied
Applied
Description
Not a great appearing school
Not as good as western, not as classy
Not very safe and focuses on teaching education majors
Offers good majors. Close to home.
Plenty of available majors, beautiful school. I've heard nothing but good
reviews.
Pleasant
Popular, give great scholarships
Public university on the other side of the state.
Relatively nice campus with a friendly environment.
Similar to Oakland University in prestige.
Sounds like a scary place on the east side of the state.
Teaching college
The campus seems easy to get around and is a nice nice setting, however, the
safety does not seem up to par and that is a huge influence to me.
Very attractive campus setting and good academic program offers.
Very nice size college and very well condensed
When I visited, it seemed like a typical Michigan public school. I didn't like the
city around it. I don't know a lot about it, except that it seemed ordinary with
little perks.
A big college with a lot of different nationalities, all coming together.
A fairly large university with a casual appearance and many majors students are
available to choose from.
A good option, but definitely not a first choice.
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Descriptions
County
Wayne
Gender
Female
ACT
18 - 20
Wayne
Livingston
Livingston
Female
Female
Male
15 - 17
27 - 29
21 - 23
Wayne
Wayne
Female
Male
15 - 17
21 - 23
Wayne
Female
21 - 23
Wayne
Female
18 - 20
Wayne
Female
21 - 23
Delta
Female
21 - 23
Isabella
Female
30 - 32
Oakland
Wayne
Male
Male
24 - 26
21 - 23
Consideration Level
Description
Applied
A good school but not one of my top choices.
A university I applied to my senior year, but have not considered attending
Applied
much after applying, because the retention rate is very low.
Applied
Close to home and not very expensive.
Applied
Decent university
Easern Michigan to me personally seems unsafe, to me I don't think I would like
it there simply because its very close to home and I will have a lot of
Applied
distractions.
Applied
Eastern Michigan is a fun environment with good people.
Eastern Michigan University has many opportunities for there students. Starting
with the different types of majors they can choose from for the students to
Applied
explore.
Eastern Michigan University is a good school overall with an affordable cost, but
Applied
the safety is questionable.
Eastern Michigan University is very diverse with its students and has a wide
Applied
variety of academic programs to choose from.
Eastern was a very nice college campus. Nice size, great selection of majors,
and I felt safe although the city it is in may not be the safest. Class sizes were
Applied
nice and I felt they offered a lot of diverse classes.
EMU has a general education program that encourages exploration, which is
Applied
good for me because I don't know what I want to go into yet.
EMU is a affordable college. The staff and professors are helpful and friendly.
Applied
The class sizes are good for that personal touch.
Applied
EMU is a Michigan university specializing in education.
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Descriptions
County
Gender
ACT
Consideration Level
Livingston
Monroe
Genesee
Ingham
Wayne
Female
Female
Female
Female
Female
24 - 26
18 - 20
30 - 32
15 - 17
27 - 29
Applied
Applied
Applied
Applied
Applied
Macomb
Monroe
Monroe
Wayne
Female
Female
Female
Female
18 - 20
21 - 23
24 - 26
24 - 26
Applied
Applied
Applied
Applied
Livingston
Female
18 - 20
Applied
Kalamazoo Female
21 - 23
Applied
Van Buren
Female
24 - 26
Applied
Wayne
Macomb
Female
Female
18 - 20
21 - 23
Applied
Applied
Monroe
Female
21 - 23
Applied
Description
EMU is medium-sized. They have no waiting lists for nursing, comfortable
dorms, social opportunities, and an overall comfortable campus life.
Ghetto
Good education school.
Great place to meet new people
Great school and I would attend if they had my intended major.
Great school but the surrounding area is becoming worse and worse which
makes the university safety look unsafe. Too many students have been killed
lately.
Growing college with great opportunities
I absolutely love everything about EMU. I'm definitely going there in the fall.
I am going there and I am very excited to be apart of their programs
I applied to Eastern Michigan University, and was accepted. I plan on attending
in the fall. I enjoy the campus.
I really enjoyed my stay when I visited, I thought the academic advisers were
very helpful. However some of the facilities were not ideal.
I would describe Eastern as a college for aspiring teachers. Many of my current
teachers obtained their degree from here.
I would describe Eastern Michigan University as a educational facility for
students who are sure of themselves and who can maintain their focus in and
out of the class room.
It gave me a lot of money, but I'm not going there.
It had many facilities that are athlete friendly and had a beautiful new science
building.
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Descriptions
County
Gender
Washtenaw Female
Oakland
Female
ACT
15 - 17
24 - 26
Livingston
Newaygo
Female
Female
27 - 29
27 - 29
Monroe
Male
24 - 26
Livingston
Female
24 - 26
Ottawa
Female
21 - 23
Monroe
Oakland
Wayne
Genesee
Monroe
Washtenaw
Female
Male
Female
Female
Female
Female
18 - 20
18 - 20
27 - 29
15 - 17
15 or less
18 - 20
Oakland
Livingston
Bay
Saginaw
Livingston
Female
Female
Male
Female
Male
21 - 23
24 - 26
15 - 17
18 - 20
27 - 29
Consideration Level
Description
Applied
It is a great university.
Applied
It is a perfect school for me and I plan on attending
It is okay in size and affordability, but it isn't very safe and is more of a
Applied
commuter college.
Applied
It isn't in a very safe area of Michigan.
It looks like an appealing school with numerous major programs. The location is
Applied
dull and it's becoming known that their campus isn't the safest.
It seems like a good college and is some what affordable but I don't feel like
Applied
their campus is very safe.
It seems like a good college that prepares its students well for the future and
Applied
has many opportunities for the students there.
It seems like a very good school educationally, but when it comes to their
students safety I get a little concerned. I hear it is a great school for those who
Applied
want to pursue a career in teaching.
Applied
It seems to be your average school
Applied
It was a nice school, however I would not want to live there
Applied
it was neat
Applied
My perfect school opportunity
Applied
Nice but too many deaths.
Nice campus and fairly small so its easy to walk across campus in a short time,
Applied
cost friendly
Applied
Nice size, lots of majors, not overly expensive.
Applied
Not to far from home.
Applied
Not very nice and bad part of town
Applied
One of the Midwest's best!
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Descriptions
County
Genesee
Oakland
Wayne
Ottawa
Gender
Male
Male
Female
Male
ACT
18 - 20
24 - 26
18 - 20
21 - 23
Consideration Level
Applied
Applied
Applied
Applied
Macomb
Wayne
Monroe
Wayne
Female
Female
Female
Female
24 - 26
24 - 26
18 - 20
24 - 26
Applied
Applied
Applied
Applied
Monroe
Monroe
Alpena
Male
Male
Female
21 - 23
21 - 23
21 - 23
Applied
Did Not Consider
Did Not Consider
Oakland
Macomb
Midland
Macomb
Livingston
Livingston
Oakland
Ionia
Kalamazoo
Ingham
Male
Female
Female
Male
Female
Male
Female
Male
Female
Female
33 - 35
27 - 29
30 - 32
18 - 20
24 - 26
30 - 32
30 - 32
30 - 32
27 - 29
27 - 29
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Description
Open and good looking
Smaller university, close to home.
Spacious, unsafe, good social life
Strong college to attend, heard of good medical program
The campus is very nice and the major I am looking into they are known for, but
the area its located in is not safe.
The education program is good.
Unsafe
Very accommodating to many different needs
Very favorable college to attend. I will get alumni through my father and it will
help with tuition. Reasonable campus and academics.
A closer and smaller version of Central Michigan University.
A drinking school
A good college for some students, but not academically challenging enough for
me.
A good college for the right student.
A good school for the average student. Go EMU!
A great place to earn an education and learn from the many majors they give
A lesser school. Not for really smart people. Kind of grungy and scary.
A nice university in an interesting setting
A party school.
A standard college in Michgan
A typical low-cost public college in Michigan.
A University with many social opportunities but lacking in academic rigor
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Descriptions
County
Livingston
Ottawa
Ottawa
St. Clair
Gender
Female
Female
Male
Male
ACT
30 - 32
18 - 20
33 - 35
30 - 32
Consideration Level
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Wayne
Female
18 - 20
Did Not Consider
Livingston
Male
33 - 35
Did Not Consider
Monroe
Female
24 - 26
Did Not Consider
St. Clair
Female
Marquette Female
27 - 29
30 - 32
Did Not Consider
Did Not Consider
Ottawa
Female
21 - 23
Did Not Consider
Livingston
Female
21 - 23
Did Not Consider
Macomb
Livingston
Monroe
Female
Female
Female
27 - 29
18 - 20
21 - 23
Did Not Consider
Did Not Consider
Did Not Consider
Wayne
Monroe
Female
Male
18 - 20
27 - 29
Did Not Consider
Did Not Consider
Description
A very large campus, but seems safe.
A very large school.
An average college.
Decent campus but very dangerous surrounding area.
Eastern is a school that's not too far from home that I would enjoy learning in
the environment.
Eastern Michigan is a good, affordable university that has some academic
weaknesses, but has a nice social atmosphere.
Eastern Michigan is a university very close to my town, it has good programs
and financial aid for students. The campus safety isn't strong.
Eastern Michigan University has good Education majors and is on the larger size.
However, it is not the type of school I would be interested in.
Eastern Michigan University is a good, low-cost school option in a bad area.
Eastern Michigan University is an overall great school, with strong academics
and a successful medical program
Eastern Michigan University is easy to get to, in an okay location, has nice
athletic facilities, and high quality academic buildings.
EMU is a great school with great opportunities for students, on and off of
campus.
EMU is in a very unsafe area and I did not want to live/study there.
Ghetto; not safe
Good college life experience, not a very focuse environment. I always hear bad
things about campus safety though.
Good in-state price and financial aid. Many social opportunities
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Descriptions
County
Livingston
Gender
Male
ACT
24 - 26
Wayne
Kent
Female
Female
27 - 29
30 - 32
Kent
Female
27 - 29
Kent
Barry
Macomb
Female
Female
Male
30 - 32
33 - 35
21 - 23
Oakland
Female
27 - 29
Monroe
Female
18 - 20
Oakland
Female
30 - 32
Oakland
Female
30 - 32
Macomb
Male
Kalamazoo Female
30 - 32
18 - 20
Oakland
21 - 23
Male
Consideration Level
Description
Did Not Consider Good school, just concerned about safety issues on campus.
Great University for students that want to have a well college life/education,
Did Not Consider but not for those that want to have a tremendous college education.
Did Not Consider Gross and not well liked.
I do not know a lot about the university but the cost is very reasonable and the
Did Not Consider available scholarships are very helpful.
I don't know much about it but it doesn't have the big college name/reputation
Did Not Consider that I am looking for.
Did Not Consider I don't know that much about it, but it was too near for me to apply.
Did Not Consider I have friends who will attend in the fall, it must be a pretty good college.
I have heard that it is a great place for many people but I could not picture
Did Not Consider myself there.
I have only been there once and it was a very nice campus. All I have heard is
Did Not Consider how nice the school is.
I know that Eastern has a very good education program, but other than that and
Did Not Consider how unsafe it has become, I don't know much.
I really don't know much about it, but I have a few friends who attend EMU and
Did Not Consider seem to enjoy it.
I was personally uninterested because it offered nothing remarkable to me as
Did Not Consider compared to other schools I applied to
Did Not Consider I would describe Eastern Michigan University as far and non-social.
I would describe EMU as a good school, and good environment. it is also very
Did Not Consider urban
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Descriptions
County
Gender
ACT
Consideration Level
Wayne
Female
15 - 17
Did Not Consider
Kent
Monroe
Livingston
Barry
Female
Female
Male
Female
30 - 32
33 - 35
33 - 35
30 - 32
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Oakland
Wayne
Livingston
Wayne
Female
Male
Male
Male
21 - 23
24 - 26
21 - 23
18 - 20
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Oakland
Macomb
Female
Female
30 - 32
24 - 26
Did Not Consider
Did Not Consider
Oakland
Female
33 - 35
Did Not Consider
Eaton
Oakland
Female
Male
21 - 23
24 - 26
Did Not Consider
Did Not Consider
Wayne
Female
18 - 20
Did Not Consider
Description
I would describe it as a good university with several majors you can choose
from.It is nice and small classes, has very good soccer team, and the tuition is
affordable.
I would not personally want to go to Eastern Michigan although they did offer
me a nice scholarship. It seems to small and there academics does not seem as
strong as I would like, I like to be challenged.
In a dangerous area, but affordable
It had a bad reputation among high school students.
It has a very nice pool.
It is a fine college but it is very close to my house and I would rather my college
be a little farther.
It is a fine school, I am just not interested in attending.
It is a nice school with many smiling faces.
It is an okay school
It may be a pretty good school, but I've heard that it is so much of a party school
and it doesn't seem very safe.
It seems like a good school in a poor area that is not very safe.
It seems like a good university in terms of close-knit education, but I want
something a little bigger.
It's a nice college but not fit for me. This is why I didn't really explore this
college.
It's a nice school but the area is not very safe
It's a very good school for those that are seeking a major in teaching, but not a
school for what I wish to go into which is why I didn't look into it.
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Descriptions
County
ACT
Consideration Level
15 or less
27 - 29
18 - 20
30 - 32
21 - 23
27 - 29
27 - 29
18 - 20
27 - 29
30 - 32
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Kalamazoo Female
Kent
Male
21 - 23
27 - 29
Did Not Consider
Did Not Consider
Oakland
Macomb
Female
Female
27 - 29
24 - 26
Did Not Consider
Did Not Consider
Oakland
Male
27 - 29
Did Not Consider
Oakland
Dickinson
Male
Female
27 - 29
18 - 20
Did Not Consider
Did Not Consider
Wayne
Female
15 or less
Did Not Consider
Macomb
Saginaw
Monroe
Kent
Ottawa
Oakland
Wayne
Macomb
Van Buren
Monroe
Gender
Male
Female
Male
Female
Male
Male
Male
Female
Male
Female
Description
It's beautiful and comfortable for all students. It has big size classroom and
campus safety.
It's not exactly a "stand-out" school.
It's very nice but it doesn't offer my major
I've only really heard the name. Otherwise I don't know much about it.
Large, friendly, easy access, big pool
Mainly for majoring in education. Not a good area.
Middle to low end academic school
Nice campus, friendly and helpful staff.
Not a viable option in regards to performance students.
Not much to do around campus
Once I realized that upon my graduating year they no longer offered my major
of choice I didn't look any farther.
Poor academics, uninteresting, dissovling student population
Seems fairly typical and fits in with Michigan State University and other
colleges like that.
Small but cheap, in a rougher city though
Standard university, for high school students who tried in school but didn't
achieve the grades they wanted to.
Teaching college, more human relations and liberal arts kind degree if you go
there.
The college offers many majors. The campus has a very nice appearance.
The the size of the college is great and they people over there is real social and
helpful also the distance from is not that bad.
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Descriptions
County
Gender
ACT
Consideration Level
Description
They are known for programs in speech therapy and are located next door to
Ann Arbor.
They have great academics. Some professors are from the University of
Michigan, for a much lower cost.
This is a very student friendly college to help get you on your feet.
To me this university seems very dirty and unsafe.
To me, It was just not a strong college in my intended field
Too low academic standards and too close to Detroit
Unique in the sense that it is located in the middle of a city.
Unsafe based on recent happenings
Unsafe, gross, and public
Unsafe
Ottawa
Female
27 - 29
Did Not Consider
Monroe
Wayne
Oakland
Oakland
Kent
Kalamazoo
Oakland
Livingston
Oakland
Female
Male
Female
Female
Male
Male
Female
Female
Female
18 - 20
27 - 29
18 - 20
24 - 26
27 - 29
27 - 29
27 - 29
27 - 29
21 - 23
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Did Not Consider
Oakland
Saginaw
Male
Female
24 - 26
24 - 26
Alpena
Female
15 - 17
Saginaw
Female
15 - 17
Did Not Consider Urban area with a ground for educational background, but it not in the best area
Did Not Consider Very big and busy
Visiting Eastern was a sense of "Home". It fit my needs and wants for
Did Not Consider educational purposes.
Where it is located is an exciting experience. They have many stores and
restaurants located around the school It wouldn't be much of a culture shock
Did Not Consider from where i live. They care a lot about there student and theirs sports. etc
88
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Consideration and Barriers
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Consideration Distribution
Which best describes your level of consideration and application to the following colleges? (Simply skip
any college which you did not seriously consider attending.)
100%
100%
Forty-eight percent of all students
considered attending Eastern
Michigan and 18% of students
actually applied.
75%
48%
50%
25%
18%
0%
All
Students
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Considered
Applied
90
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Consideration Levels
Although Eastern Michigan’s consideration fell from 52% in 2013 to
48% in 2014, all other competitors registered even larger drops.
Eastern Michigan therefore gained ground versus competitors.
Michigan State, 66%
Grand Valley State, 60%
UM - Ann Arbor, 57%
Central Michigan, 53%
Western Michigan, 52%
Eastern Michigan, 48%
Oakland, 47%
Wayne State, 46%
Ferris State, 44%
SVSU, 41%
UM - Dearborn, 39%
UM - Flint, 36%
0%
50%
100%
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Application Levels
Michigan State, 35%
Eastern Michigan’s application rate held
steady at 18% in the past year. Most other
institutions also held steady or registered
small increases or decreases. Grand Valley
State and Ferris State had relatively large
decreases.
Grand Valley State, 29%
Central Michigan, 25%
UM - Ann Arbor, 24%
Western Michigan, 20%
Oakland, 18%
Wayne State, 18%
Eastern Michigan, 18%
Ferris State, 13%
SVSU, 11%
UM - Dearborn, 9%
UM - Flint, 5%
0%
25%
50%
75%
100%
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Conversion Percentage
Consideration to Application
This chart shows the “conversion rate” of students who apply as a percentage of those students who at
least considered applying. Since Eastern Michigan’s consideration level declined, but application rate
held steady, the University’s conversion rate increased somewhat. Only Central Michigan, UM – Ann
Arbor, and Oakland University had larger increases than Eastern Michigan.
Michigan State, 52%
Grand Valley State, 48%
Central Michigan, 47%
UM - Ann Arbor, 43%
Wayne State, 39%
Oakland, 38%
Western Michigan, 38%
Eastern Michigan, 37%
Ferris State, 30%
SVSU, 26%
UM - Dearborn, 23%
UM - Flint, 14%
0%
25%
50%
Conversion Percentage
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75%
100%
93
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Barrier Analysis
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Barrier Analysis
If you did not seriously consider Eastern Michigan University,
why not? Check all that apply.
Academic Standards - Too
Low, 33%
Campus Safety, 26%
Campus Setting, 24%
Doesn't offer your intended
major, 20%
Distance - Too Far, 19%
Campus Appearance, 16%
Distance - Too Close, 13%
Cost, 11%
Size - Too Large, 9%
The most frequently cited barrier to consideration
is low academic standards, which is consistent
with prior years. The number of students citing
campus safety jumped significantly from 15% in
2013 to 26% in 2014.
Size - Too Small, 8%
Social Life - Too Little, 7%
Residence Facilities, 7%
Social Life - Too Much, 4%
0%
25%
50%
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Incentive Analysis
If you did consider Eastern Michigan University, why?
Select all that apply.
Among students who considered attending Eastern Michigan, the top reasons
continue to be cost, availability of majors, and close proximity. The most significant
change in the past year was a decrease in the number of students citing size as an
incentive. Although it appears that social life was cited by many more students in
2014 than in 2013, this is actually due to a change in the question’s response option.
Cost, 57%
Available Majors, 50%
Distance - Close to home,
43%
Size, 35%
Social Life, 31%
Campus Setting, 28%
Campus Appearance, 27%
Academic Standards, 23%
Distance - Far from home,
17%
Campus Safety, 11%
0%
30%
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96
60%
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Communication Effectiveness
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Interaction Effectiveness
How would you rate the following types of interactions that you have
had with Eastern Michigan University?
This chart show the favorability scores for various types of EMU interactions with students. The University
earned its highest scores for in-person meetings, campus tours, website, and letters. The scores may be
influenced by students’ overall perspectives on each type of interaction in general. For example, phone calls
are typically the lowest rated interaction for all colleges. An alternative way to view this data is to compare EMU
to other colleges. While such an average has not been finalized for 2014, the University appears to be
positioned near the middle of a group of about 60 institutions across the country. Eastern Michigan did have
particularly high scores for in-person meetings and campus tours.
Average, 2.55
Website, 2.71
Letters in the mail, 2.68
Campus tour, 2.63
Emails, 2.6
In-person meetings with
college personnel, 2.5
College fair, 2.47
Phone calls, 2.25
0
1
Very
Unfavorable
Somewhat
Unfavorable
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2
Neutral
3
4
Somewhat
Favorable
Very
Favorable
98
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Advertising Recall
Fifty-seven percent of students recall seeing an advertisement by Eastern Michigan in at least one
type of media. Thirty-five percent recalled getting a letter from the University, followed by 28% who
saw an advertisement on social media. Compared with a preliminary national benchmark, it appears
that the University had the 3rd highest overall recall among 60 national benchmark institutions. In
fact, the University ranked 1st in pop up ads and radio and ranked 2nd in billboards.
Overall, 57%
Regular mail, 35%
Social media, 28%
Television, 22%
Billboard, 17%
Radio, 15%
Pop up ads, 14%
Other, 5%
0%
50%
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100%
99
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Communication Recommendations
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Recommendations
County
Ottawa
Monroe
Livingston
Wayne
Gender
Female
Female
Female
Female
ACT
27 - 29
30 - 32
24 - 26
21 - 23
Consideration Level
Considered
Considered
Considered
Considered
Wayne
Macomb
Monroe
Monroe
Female
Female
Male
Male
30 - 32
33 - 35
24 - 26
24 - 26
Considered
Considered
Considered
Considered
Macomb
Wayne
Female
Female
27 - 29
24 - 26
Considered
Considered
Saginaw
Male
18 - 20
Considered
Ottawa
Alpena
Genesee
Macomb
Ottawa
Male
Female
Female
Female
Female
24 - 26
24 - 26
24 - 26
21 - 23
18 - 20
Considered
Considered
Considered
Considered
Considered
Kalamazoo Female
21 - 23
Considered
Recommendation
Add more information in their emails and letters
Aim at their level of standards.
Better contact with future students.
By becoming a more welcoming area
By increasing the information available to prospective students, while focusing
less on emails, as they get overlooked.
Calling students and not leaving a voicemail is not very professional.
Come to high school
Come to high school to talk
Eastern Michigan University could expand their horizons and become more
involved in high school's in order in improve their application's importance to
future student.
Eastern could send more in depth information.
Eastern Michigan should be more involved with school districts or offer
scholarships. Even having an Open house at local conference rooms.
Eastern Michigan University can improve their interactions with students by
providing a leadership day program where future students can have fun and
mingle.
Emails containing more information would be great.
EMU can make an effort to really show their strengths.
Focus more on tuition. It's everything
Get their name out there more,have school take a field trip there.
Giving more information that would draw student in and make them take a
special interest in the college, in letters/website.
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Recommendations
County
Other
Monroe
Gender
Female
Female
ACT
21 - 23
18 - 20
Livingston
Female
27 - 29
Livingston
Male
30 - 32
Barry
Female
27 - 29
Wayne
Eaton
Wayne
Female
Female
Female
18 - 20
27 - 29
21 - 23
Saginaw
Ottawa
Macomb
Oakland
St. Clair
Ottawa
Female
Male
Female
Female
Female
Female
18 - 20
24 - 26
24 - 26
27 - 29
30 - 32
18 - 20
Kent
Male
27 - 29
Consideration Level
Recommendation
Considered
Have a representative visit high school.
Considered
I didn't get much information when I requested it.
I don't think they are bad with interaction, but I did not apply and they
Considered
continued to send me letters in the mail about scholarships.
I receive one letter from Eastern, but unlike other schools they did not keep up
Considered
on sending me letters so I lost interest.
I think it would be beneficial for EMU to reach out toward students more. If
they had found out what things interested me and shown me their
Considered
opportunities in those areas, I may have considered applying.
I was there on a school tour (field trip); the tour was nice and informative.
Considered
Overall good job selling the school.
Considered
Just get the word out more
Considered
Less contact if not specifically interested
Make sure students are aware of the majors provided before the college reps
Considered
go on about how good the school is.
Considered
Make the campus better appearing
Considered
Make their campus safer.
Considered
Market toward the people who are interested in attending!
Considered
More
Considered
More advertisements and emails
My best suggestion would be to send more specific letter to prospective
students. Possibly a letter about scientific opportunities to a science majoring
Considered
student.
102
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Recommendations
County
Gender
ACT
Consideration Level
Kent
Wayne
Female
Male
24 - 26
24 - 26
Considered
Considered
Wayne
Jackson
Male
Female
21 - 23
24 - 26
Considered
Considered
Recommendation
My experience was minimal; I received a post card explaining my scholarship
possibilities. That was positive. I was just not interested in EMU; it is too far
from home.
Needed to get more interaction from recruiters
Nothing really. They came and talked to me with a smile on their face and made
me feel welcomed. I enjoyed my time there.
Offer more information to students about their school and campus.
Personally, I met with representatives and current students who attend EMU,
and all were promoting the school. However, they could state what is unique.
Phone calls with students.
Provide better contact
Provide more focus on student life and facilities.
Livingston
Isabella
Other
Monroe
Female
Male
Female
Female
18 - 20
27 - 29
27 - 29
21 - 23
Considered
Considered
Considered
Considered
Wayne
Monroe
Kent
Kent
Oakland
Female
Female
Female
Female
Female
24 - 26
27 - 29
21 - 23
24 - 26
33 - 35
Considered
Considered
Considered
Considered
Considered
Ottawa
Male
21 - 23
Considered
Clinton
Oakland
Female
Female
21 - 23
21 - 23
Considered
Considered
Providing more information about safety on campus as that is a worry of many
Renovate campus, reach out more
Send more emails.
Send out more mail
Stop sending emails if a student does not respond.
Stop sending pointless flyers and save some paper for more important
information.
The college process can be fairly confusing for those who have not been
exposed, perhaps enclose more specific help.
The student body is a fine, the appearance just isn't appealing
103
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Recommendations
County
Gender
Kalamazoo Female
Ingham
Male
ACT
21 - 23
24 - 26
Kent
Wayne
Macomb
Wayne
Oakland
Monroe
Macomb
Livingston
Monroe
Monroe
Oakland
Macomb
Oakland
Livingston
Ottawa
Kent
Female
Male
Female
Female
Female
Female
Female
Female
Female
Female
Male
Male
Female
Female
Female
Male
24 - 26
21 - 23
24 - 26
24 - 26
18 - 20
21 - 23
27 - 29
21 - 23
24 - 26
21 - 23
27 - 29
24 - 26
24 - 26
21 - 23
21 - 23
24 - 26
Macomb
Eaton
Female
Female
24 - 26
27 - 29
Macomb
Female
30 - 32
Consideration Level
Recommendation
Considered
They can explicate the social life a bit more
Considered
They can offer higher scholarships to students with impressively higher GPA
They could provide more specific information when advertising to future
Considered
students.
Considered
They interact with their students pretty well so there is not much to change.
Considered
They should do school visits
Considered
They should send out more emails. They should also directly call students.
Considered
To move locations and not be so hounding
Considered
Try to actually interact with their students.
Considered
Try to sell their college more
Considered
What they are doing know is fine, I just had other plans.
Considered
By calling LESS, and emailing more
Considered
I think there interaction is just fine. I didnt see anything wrong with it.
Considered
More publicity to invite for college visits.
Considered
Simplify their website
Considered
Enjoyed finding scholarship from text
Considered
Great interaction.
Considered
Providing more to do on campus.
Considered
Act more professional around possible students and offer school visits.
Eastern Michigan University can visit individual high schools to talk about what
Considered
the college has to offer.
Considered
I didn't receive very specific information about what they have to offer.
I'm not entirely sure, since I have had a limited amount of interaction with
Considered
EMU.
104
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Recommendations
County
Gender
ACT
Consideration Level
Oakland
Genesee
Female
Female
27 - 29
27 - 29
Considered
Considered
Allegan
Wayne
Female
Female
24 - 26
27 - 29
Considered
Considered
Saginaw
Macomb
Female
Male
27 - 29
27 - 29
Considered
Considered
Washtenaw Female
21 - 23
Considered
St. Clair
Male
27 - 29
Considered
Alpena
Female
15 - 17
Applied
Macomb
Oakland
Wayne
Alpena
Wayne
Female
Female
Male
Female
Male
18 - 20
24 - 26
15 - 17
24 - 26
21 - 23
Applied
Applied
Applied
Applied
Applied
Oakland
Male
24 - 26
Applied
Recommendation
Provide more information to the students in the mail,show them your majors,
and what they can study, and how well they can get into graduate school.
They could go to more high schools to inform students about them.
Connect more with the individual students, figure out what they want to know.
Give more information on the school and its programs
I have not received much interaction from EMU. I have been to the college only
for the pompon commpetitions that were held there.
They are doing everything right, I had a very nice experience
They can be more excited about the school they are representing when telling
students why they should attend Eastern Michigan University.
They can't, unless they provide proof of a successful barrier from the "hood"
and the campus
A good way to offer more to future students is by awarding students certain
items for coming and checking out Eastern.
At the college fairs have the presenter more active and polite to those
interested in the school. I had a horrible experience with that myself.
Attending more college fairs
Based on my experience the interaction with students was quite pleasurable
Be more personal with incoming and applying students.
Contact possible students more
Continue to be informative and cordial. Please help to assist families and
students who are considering or already attending EMU.
105
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Recommendations
County
Gender
ACT
Consideration Level
Wayne
Female
24 - 26
Applied
Van Buren
Female
24 - 26
Applied
Wayne
Wayne
Newaygo
Ottawa
Female
Female
Female
Male
18 - 20
18 - 20
27 - 29
27 - 29
Applied
Applied
Applied
Applied
Monroe
Delta
Female
Female
21 - 23
21 - 23
Applied
Applied
Livingston
Monroe
Macomb
Female
Female
Female
30 - 32
27 - 29
21 - 23
Applied
Applied
Applied
Oakland
Ottawa
Female
Female
27 - 29
21 - 23
Applied
Applied
Wayne
Iosco
Macomb
Monroe
Male
Female
Female
Female
21 - 23
27 - 29
24 - 26
21 - 23
Applied
Applied
Applied
Applied
Recommendation
Eastern could give more time for question and answer sessions for incoming
students to be able to gain knowledge about the school.
Eastern Michigan should send out emails from counselors to prospective
students to welcome them.
Eastern Michigan University could improve their interaction with students by
being more open and communicative.
Fewer letters in the mail
Get into contact more with potential/accepted students
Get to know students
I believe Eastern is doing fine with their interactions with their future students.
I feel they have been very good with their communication.
I have not, yet, gone for a tour of the campus. However, the mail sent to me
has been informative.
I received too many phone calls about attending Eastern Michigan
I think their interaction with students is great.
I think they could try less to sell their school to students and let students enjoy
their tour more.
I think they did a nice job especially with phone calls
I think they should have more opportunities for prospective students to visit
the campus.
Make campus and social life more appealing and well-known.
Make it easier for students to understand
Make more contact
106
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Recommendations
County
Wayne
Ottawa
Gender
Female
Female
ACT
21 - 23
27 - 29
Wayne
Genesee
Female
Female
18 - 20
30 - 32
Wayne
Monroe
Wayne
Kent
Livingston
Alpena
Wayne
Macomb
Male
Female
Male
Female
Male
Female
Male
Female
24 - 26
18 - 20
21 - 23
27 - 29
27 - 29
30 - 32
27 - 29
21 - 23
Macomb
Female
24 - 26
Macomb
Male
18 - 20
Wayne
Female
18 - 20
Consideration Level
Recommendation
Applied
Meeting that are one on one with the incoming freshman
Applied
More digital media based communication.
My experience with Eastern Michigan University proves me that their
interactions with students are remarkable. However, they should visit high
schools around my neighborhood. This is a great opportunity for students to
meet the adviser or the counselor of Eastern. Students will learn more about
Applied
the college by asking questions directly from the adviser.
Applied
Offer an option to get off of their texting list.
Rather than only being on Facebook, eastern could possibly branch out to other
Applied
forms of social media like Twitter or Instagram
Applied
Reach out more
Applied
Send more emails
Applied
Send more personalized letter rather than general emails.
Applied
Shorten orientation
Applied
Show how they are a viable choice over University of Michigan.
Applied
Spend more effort informing potential students about their academics.
Applied
They already have a great interaction with students.
They can improve their student to teacher ratio so students get more individual
Applied
interaction.
They can increase security's protocol. Since the crime rate has recently
Applied
increased, the security should also.
They could improve their interaction by having over night campus visits with
Applied
transportation.
107
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Recommendations
County
Gender
ACT
Consideration Level
Wayne
Oakland
Monroe
Washtenaw
Female
Female
Male
Female
27 - 29
24 - 26
18 - 20
15 - 17
Applied
Applied
Applied
Applied
Wayne
St. Clair
St. Clair
Alpena
Monroe
Oakland
Female
Female
Female
Female
Female
Female
21 - 23
27 - 29
21 - 23
24 - 26
18 - 20
18 - 20
Applied
Applied
Applied
Applied
Applied
Applied
Wayne
Female
21 - 23
Applied
Livingston
Wayne
Wayne
Kent
Male
Female
Female
Male
21 - 23
24 - 26
24 - 26
24 - 26
Applied
Applied
Applied
Applied
Wayne
Oakland
Monroe
Female
Female
Female
27 - 29
30 - 32
21 - 23
Applied
Applied
Applied
Recommendation
They do a good job already. They interact, but just enough so that it isn't
overbearing.
They do a very good job keeping in contact with us.
They do not need to change anything
They should have more faculty helping students when they come in.
To be honest, I think that they are doing a fantastic job with their involvement
with students and does not need improvement.
Train people to talk on the phone less awkwardly.
Contacting students earlier than so close to their scholarship deadlines.
Have students call potential freshman students
Higher standards
Doing a great job
Eastern Michigan University can improve there interactions with their students
by allowing other students that already attend explain why this university is
the right choice.
Emphasize the student life. What is available for interacting with others?
Improve the feeling of safety.
Less phone calls. More emails. They called me about 20 times.
More emails
Social activity.
They could have more one on one time with potential students during the tours
to figure out if the school is the right choice.
Make the website easier to maneuver.
Nothing! It was one of the most personable tours I have ever been on.
108
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Recommendations
County
Gender
ACT
Consideration Level
Wayne
Female
18 - 20
Applied
Wayne
Female
21 - 23
Applied
Jackson
Female
18 - 20
Applied
Isabella
Allegan
Isabella
Oakland
Livingston
Oakland
Female
Female
Female
Male
Male
Female
24 - 26
21 - 23
27 - 29
27 - 29
21 - 23
15 - 17
Applied
Applied
Did not consider
Did not consider
Did not consider
Did not consider
Kalamazoo Male
Ottawa
Female
24 - 26
21 - 23
Did not consider
Did not consider
Wayne
Female
24 - 26
Did not consider
Kalamazoo Female
Monroe
Male
18 - 20
30 - 32
Did not consider
Did not consider
Macomb
Female
30 - 32
Did not consider
Ottawa
Female
21 - 23
Did not consider
Recommendation
Show more interest. send flyers etc to show that you want them to attend your
university.
Eastern has held great communication with me so I see no errors that need
correcting.
I believe Eastern Michigan goes a great job interacting with students through
the mail and emails.
In my experience Eastern Michigan University can not really do much to
improve their interaction. They have good interaction with students.
They did good.
Advertise or promote their school more
Advertise the positives of the school better.
Become a little more personal with their students.
Better student halls
Call more students and become harder to get into so students will want to go.
Campus life
Eastern can improve their interaction, by being a little more consistent with
reaching out. I almost forgot that they requested my application.
Eastern could improve the interactions with students by e-mailing them and
more advertising.
Eastern could work to sell their college more.
Eastern Michigan has not found a way to differentiate itself from other colleges
in the area.
Eastern Michigan University could try to interact with their student more one
on one.
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Recommendations
County
ACT
Consideration Level
Female
Male
21 - 23
30 - 32
Did not consider
Did not consider
Washtenaw Female
30 - 32
Did not consider
Oakland
Male
27 - 29
Did not consider
Newaygo
Muskegon
Monroe
Female
Female
Male
30 - 32
27 - 29
18 - 20
Did not consider
Did not consider
Did not consider
Oakland
Female
27 - 29
Did not consider
Saginaw
Genesee
Livingston
Kent
Female
Female
Female
Male
15 - 17
24 - 26
24 - 26
30 - 32
Did not consider
Did not consider
Did not consider
Did not consider
Genesee
Male
30 - 32
Did not consider
Macomb
Oakland
Female
Female
21 - 23
33 - 35
Did not consider
Did not consider
Macomb
Wayne
Gender
Recommendation
Eastern Michigan University has sent me many e-mails and letters, so I would
describe Eastern as eager to learn more about their students and getting
involved with them.
Emphasize new campus safety and academic programs
EMU could benefit from reaching out to potential students more personally,
perhaps through phone calls and direct invitations to visit and apply.
Engaging them more in social life and honors programs - that will attract better
students.
Get their name out there! At my high school, EMU typically flies under the
radar.
Give more information about programs, be more knowledgeable.
Have better dorms
I always hear commercials on the radio for truEMU, but I think they can improve
on sending students mail directly.
I believe they do a pretty good job with interacting with their student. Their
class sizes are generally a good size.
I did not go on a college visit there I played basketball there though
I have not had contact with Eastern Michigan University.
I have zero interaction with EMU.
I think if they made more student rec centers on their campus they would be
more attractive.
I think that they have interacted with students perfect as it is. I've gotten
invited to events and gotten phone calls on my decision.
I think they should put in more time getting their name out there.
110
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Recommendations
County
Livingston
Ottawa
Gender
Female
Male
ACT
27 - 29
33 - 35
Consideration Level
Recommendation
Did not consider Improve campus safety and advertise that they have
Did not consider Improve safety
Increase the protection of the students and advertise how much safer they
Did not consider have become.
Did not consider Information didn't stand out among all of the other universities.
Did not consider It could offer more financial aid.
Did not consider Let them know it's safe!!
Oakland
Oakland
Oakland
St. Clair
Female
Male
Female
Female
18 - 20
27 - 29
33 - 35
24 - 26
Wayne
Oakland
Livingston
Oakland
Macomb
Oakland
Male
Female
Female
Male
Female
Male
30 - 32
27 - 29
21 - 23
27 - 29
21 - 23
27 - 29
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Macomb
Alpena
Kent
Eaton
Female
Female
Female
Male
27 - 29
27 - 29
27 - 29
27 - 29
Did not consider
Did not consider
Did not consider
Did not consider
Wexford
Male
21 - 23
Did not consider
Genesee
Oakland
Female
Male
30 - 32
30 - 32
Did not consider
Did not consider
Make more contact with students. I heard from other universities more often.
Maybe they could send more information about their school in the mail.
More emails
More emails/letters to inform possible students.
Offer more information.
Online QA sessions.
Personally, EMU was wonderful with their interaction of students, it just was
not a fit for me.
Please stop sending me so much stuff in the mail.
Provide more information to possible students
Reach out to high school, schedule visits
Send more things in the mail and promote strengths of other majors than
teaching.
Since I never considered attending Eastern Michigan University, I feel I cannot
accurately answer this question.
Some more information in their letters about the university.
111
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Recommendations
County
Gender
ACT
Consideration Level
St. Clair
Macomb
Ottawa
Kent
Male
Female
Female
Female
30 - 32
27 - 29
30 - 32
27 - 29
Did not consider
Did not consider
Did not consider
Did not consider
Livingston
Livingston
Kent
Livingston
Van Buren
Dickinson
Female
Male
Female
Female
Female
Female
24 - 26
30 - 32
30 - 32
21 - 23
21 - 23
18 - 20
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Livingston
Genesee
Oakland
Oakland
Ionia
Ottawa
Female
Female
Female
Female
Female
Male
27 - 29
27 - 29
30 - 32
24 - 26
27 - 29
33 - 35
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Macomb
Female
24 - 26
Did not consider
Genesee
Oakland
Female
Female
33 - 35
30 - 32
Did not consider
Did not consider
Recommendation
Spend more money improving campus grounds and offering more security for
the students.
Stop assuming everyone wants to teach their major
Stop being so desperate. I got accepted before I even applied.
The letters looked very welcoming that I received! I just never considered it!
The main reason I didn't like it is where in the state they are located. Maybe
offer more off campus sites.
The University should let students know about scholarship opportunities
There interaction was nice, very informative.
They are fine with interaction, I just wasn't interested.
They can connect with the Kalamazoo area more.
They can give students more information on programs within the school.
They can make the campus cleaner and more appealing to kids with higher
academic standards
They could better promote open houses or tours happening at their school.
They do fine. They aren't too annoying or too invisible.
They have good commercials on TV but maybe more presence at college fairs
They need more advertisement and an effort to recruit.
They never interacted with me.
They should come to high school and talk to the students about their programs
and their campus.
They should make their postcards more graphically appealing, and put more
information in them.
They should market themselves as having higher academic standards.
112
136 Justice Dr. Valencia PA 16059
724-612-3685
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Recommendations
County
Wayne
Ottawa
Midland
Kalamazoo
Gender
Male
Male
Female
Female
ACT
24 - 26
21 - 23
30 - 32
33 - 35
Consideration Level
Did not consider
Did not consider
Did not consider
Did not consider
Macomb
Macomb
Female
Male
18 - 20
24 - 26
Did not consider
Did not consider
Kent
Male
27 - 29
Did not consider
Livingston
Female
21 - 23
Did not consider
Eaton
Female
21 - 23
Did not consider
Oakland
Monroe
Oakland
Macomb
Kent
Monroe
Alpena
Female
Female
Male
Male
Female
Female
Male
27 - 29
27 - 29
33 - 35
15 or less
24 - 26
18 - 20
27 - 29
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Did not consider
Genesee
Female
30 - 32
Did not consider
Recommendation
Visit more high schools for recruiting.
I was there for MISCA swim meet, NA
They are doing just fine in advertising themselves.
They could do more to make us aware.
They need to seem like they are actually interested in talking to you or having
you attend their college.
Communicate with them more.
Improve their academics and provide more interaction oppurtunities with
students via media.
They could get improve their interaction through a wider range of social
medias.
Visit each high school. The visits are where I really learned about colleges. Also
more advertising.
Advertise more. For example, ask teachers and others to advertise when a visit
will take place at school.
I have not had any interaction with this University.
I think they should visit with students on a more personal level.
its has everything good; have to work together to improve
Not sure it applies as I was interested in Kinesiology Major.
Send more newsletters
I did not pursue interaction with EMU.
I think that they do very well, the only thing I could think of would be sending a
rep. to our school!
113
136 Justice Dr. Valencia PA 16059
724-612-3685
www.studentinsights.com
Copyright © All rights reserved to Student Insights.
Thank you!
114
136 Justice Dr. Valencia PA 16059
724-612-3685
www.studentinsights.com
Copyright © All rights reserved to Student Insights.