MEDIA RELEASE Legacy’s badge of honour aims to raise half a million dollars this ANZAC week Wednesday 24 April 2013: Legacy is calling on Australians to show their support of our veterans and their families by wearing a new rosemary badge – and help raise $500,000 in the process. The sprig of rosemary has been worn on the lapels of Australians for generations as a sign of remembrance and respect for our fallen diggers from the Gallipoli campaign. This year, Legacy has created a new commemorative rosemary badge which Aussies can buy to show their respect and raise much needed funds during ANZAC week. Exclusively available at Woolworths supermarkets, proceeds from the sale of the badges will help Legacy’s ongoing work to provide services to Australian families suffering financially and socially after the incapacitation or death of a spouse or parent, during or after their defence force service. Legacy Australia Council Chairman, Charles Wright, said, “We see the new rosemary pin as something of a badge of honour and, thanks to Woolworths, everyone will have the opportunity to wear a proud commemorative symbol of our fallen diggers while helping to raise half a million dollars to continue the care and support Legacy offer to veteran’s families. “The funds raised will help the needs of families with financial assistance, personal development, much needed respite and ongoing education. “Rosemary has long been a symbol of those fallen in war. An ancient symbol of remembrance, it has special significance for Australians as it continues to grow wild on the slopes of Gallipoli.” The new metal rosemary badge, which costs $5, is just one way shoppers can support the Legacy Appeal at Woolworths. Camouflage wristbands, also $3, are available for purchase while Woolworths are continuing their longstanding tradition of donating 25 cents to Legacy for every bunch of rosemary sold in store until 26 April. Steve Greentree, Chief Operating Officer of Woolworths, said, “Our customers have always been strong supporters of our annual rosemary appeal for Legacy and this year, with the support of our customers, we’re aiming to raise half a million dollars to support the families of fallen service men and women.” For further information please contact: Corene Strauss, Legacy Australia on 0419 966 132 or Benedict Brook, Woolworths on 02 8885 1033. More information on Legacy can be found at www.legacy.com.au #ENDS#