Colorado School of Mines
Publication Lunch and Learn
HOME FOR SALE
AlphaAdmin
8290 West 80th Avenue
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Phone: 303-422-5400
Fax: 303-456-4893
E-mail: us424@alphagraphics.com
Looking for a way to provide engaging, valuable content to your target audience in a dynamic way?
Through ePublications, you can combine text, pictures, video and more to create an interactive experience
that provides your customers with the tools and resources they need. Whether you want to digitize case
studies, brochures, newsletters or books, AlphaGraphics can manage the
In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are
there, providing them options as you increase your company’s exposure.
Scan this QR code with
your smartphone to see an
informative video about
ePublishing Marketing.
For a free reader, visit
alphagraphicsmobile.com
from your phone’s browser.
AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential clients in ways
never before possible. Whether you need to improve brand awareness, boost marketing efforts or explore the world
of ePublishing, you’ll get expert assistance backed by over four decades in the communications industry.
Increase your reach today by working with the marketing communications team at AlphaGraphics.
Providing your marketing materials in digital format introduces a whole new level of data mining
opportunities. Through focused reporting and tracking, you’ll learn exactly how effective your
better results. When you work with AlphaGraphics, we’ll help
you collect and analyze the metrics that matter most, so you can
improve your ROI.
Increase your reach by:
Cutting the fat – Campaign analytics allow you to track where
your money is spent and what the return is, so you can make the
most of every penny.
Creating more impact – Successful marketing is more than just
throwing mud at the wall and hoping something sticks. Tracking
results.
A QR Code is a 2-dimensional barcode.
during the manufacturing process, the QR code is the single most
popular type of two-dimensional barcodes. The QR code was
designed to allow its contents to be decoded at high speed.
The term QR is derived from “Quick Response”. When read by a QR
code reader on a smartphone, the phone’s browser will be directed
to the programmed information embedded within the code.
QR codes can embed web addresses, phone numbers and other text
information. They create shortcuts to make it easy to engage
smartphone users. A QR code scan provides a seamless connection
to whatever is embedded in the code.
cards, product displays or just about any other visual media.
Mobile tagging with QR codes is the fastest way to link physical
objects to the digital world. Information has never been easier to
engage with or share.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
6
QR code framing is a unique way to incorporate into your advertising
to enhance engagement and curiosity of your QR code while
separating the code from the ad’s artwork. By putting a frame
QR code manipulation.
Framing the QR code also offers a creative way to integrate
instructions and call to actions for scanning the code. They can give
the viewer added information to behind what they are going to be
scanning.
QR code “Frames” could be a big step forward in the evolution of QR
possibilities of code usage in print advertising.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
7
Custom QR codes are a way to separate QR codes from all others.
By manipulating a QR code, eye-catching artwork can be created to
grab the attention of smartphone users. People may be more inclined
to scan a QR code that illustrates what’s behind it.
Placing the company logo inside the QR codes or changing the color,
can separate the custom QR codes from the thousands that are
genarated.
By creating custom QR codes, companies can create recognition so
users will remember the QR codes and scan them again.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
8
Campaign
TAG Heuer Watches
Sector: Watches
QR Code Touch Points: Magazines, Newspapers,
Direct Mail, In-Store
Signage
browse the entire collection.
A series of landing pages were created to provide context to
information show in ads using QR codes.
All information is available within 3 clicks.
The mobile content was constructed so as to be able to copy
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
14
Campaign
Marriott Courtyard
Sector: Hotels
QR Code Touch Points: Signage, Magazines, TV,
Direct Mail, Business
Cards, Billboards
individual property.
The local property uses QR codes in its adverting materials and
provides a quick portal to information about their hotel and
links to contact information, maps and reservations.
All information is available in 3 clicks or less.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
17
Campaign
Hendrick Cary Auto Mall
Sector: Automotive
QR Code Touch Points: Newspaper, Signage, Car
Stickers
to more information about different car models.
All information is within 2 clicks of the landing page.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
23
Campaign
Couture Jewelry Show
Sector: Trade Shows
QR Code Touch Points: Event Signage, Mobile
Show Guide
Couture is the premium jewelry trade show in the industry.
each exhibitor for easy contact and product info.
All information within 3 clicks.
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
24
Campaign
Pretty Young Thing
Sector: Hair Styling Products
QR Code Touch Points: Packaging
enable consumers in being able to engage with the brand from
its product packaging.
QR codes placed directly on product packaging helps
styling trends, watch “how to” videos and interact thru social
media.
Using different QR codes for each product packaging used
lets the PYT marketing team track the different product
engagements with analytics that can make future marketing
decisions more effective
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
27
A professional QR code mobile tagging advertising campaign
analytic results. Tracking QR codes and mobile websites from
a QR code management software platform makes this process
simple.
With the right mobile tagging analytics program, you
should be able to track:
and more...
Future of Mobile Tagging
Custom QR Codes
QR - Top 10 Things to Know
Mobile with NFC
What is a QR Code?
Mobile Tagging Site Studies
Framing QR Codes
29
How to improve response rates?
• Step 1 - Basic Personalization - Attract the interest of
the reader
– (Personalization) – Design the marketing collateral as
though it were sent only to the addressee using specific
reference to something you already know about the
individual.
– E.g. names, personal facts and graphics within the piece.
• Step 2 - Personalized URLs - Obtain a response
– (Purl) – Response channel that is printed on the marketing
collateral that drives the recipient to their personalized
landing page.
Marketing: Pick Someone, Anyone
Boomers
47 – 65
Respond well
to print
Print drives
them online
Newspaper
and Email
Gen X
Gen Y
Gen Z
31 – 46
Multichannel
marketing
Buying online
Online news
16 – 30
Viral
marketing
Peer
recommend
Social media
Texting
1 – 15
Very diverse
Technology
savvy
Mobile
Social media
Marketing: Pick Someone, Anyone