HSN is not a company – it is an Innovation
HSN is services innovations company– concept that will
create a new benchmark in the Services Delivery Industry
HSN is a company created by professionals to deliver
seamless customer service delivery
Our unique service concept is designed in a way to deliver:
◦ Seamless customer delivery services
◦ Low costs to everyone in value chain – e.g. FREE PICK & DROP
Service to end consumers
Customer Satisfaction & Innovations are two benchmark
that we measure ourselves with
After some initial market survey, we found that Mobile
Services (Repair) market is poorly served
Market had small companies that were run like grocery
shop – when they start and when they stop is anyone’s
guess
Insurance companies in this domain functioned only till
they get immense profits
Customer was not the key for the market – money was!
We started the company – Customer Centric
Company started in April 2014 in a rented basement.
We started with approx $2500 (INR 100,000) and we
took a loan for this
Started with 2 employees on day 1.
ISO 9001 certification process on-going.
By Oct End – we were generating INR900,000 (USD15,000) per
month
We decided to go for market in BIG way…BUT..HOW?
Hired services of IM4i (International Markets for Innovations)
Changes:
◦ We started clocking INR 2,000,000 ( more than US$ 33000) per month
◦ Employee strength grew from 02 in April 2013 to 17 in Jan 2014
◦ We are currently in process of hiring New Delhi & North India Sales head
Like all innovators we had great idea – but market
needed time to believe in us – TIME is the key/ keep
working patiently & spend MONEY diligently
Innovators (generally) do not understand market
expansion – so good to have experts. We got IM4i to
help us
Marketing money is less – its always – should we
invest in marketing or market expansion (that includes
travel costs etc) – Make your base solid and then
take decisions with inputs from experts
Go for PAN – INDIA expansion in 2014
We expect the revenues to touch a $1M by end of
financial year 2014-2015
We are looking to go into franchise mode in 2014 in
developing markets
ANY INTEREST from TUNISIA?