Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Entrepreneurial quality among graduate entrepreneurs Shamsul Huda Binti Abd Rani and Siohong Tih The originality of this study is mainly in terms of the identification of the dimension in entrepreneurial quality in graduate entrepreneur context which is less in receiving attention in the previous studies. A qualitative study was conducted to identify the entrepreneurial quality among graduate entrepreneurs. Seven semi-structure interviews were conducted with successful graduate entrepreneurs. The findings of the study indicated that there are seven dimensions of entrepreneurial quality among graduate entrepreneurs. Finally it is hoped that by the presence of this study, there will more successful graduate entrepreneurs in the future. Keywords: Graduate entrepreneurs, entrepreneurial quality,qualitative studies Entrepreneurship is critical for the economy as entrepreneurship is an engine of economic progress, job creation as well as social adjustment (Gurol & Atsan, 2006). The growing need to hasten economic development by generating new ideas and to translate into profitable ventures makes entrepreneurship an attention for the scholars as well as the policy makers (Turker & Selcuk , 2008). Parallel with the developing interest in entrepreneurship, many countries as diversed as Austria, Brazil, India, Malaysia, Singapore and the United Kingdom have promoted entrepreneurship education programmes into the education system since 1990 (Dana ,2001). In Malaysian context, the role of entrepreneurship is critical as Malaysia has envisioned being a fully developed country by the year 2020 (Saeed & Jain, 2000). Entrepreneurial Quality Research on entrepreneurial quality has become an interest in the field of entrepreneurship. Entrepreneurial quality has been defined in many ways by the previous researchers. In defining the concept of entrepreneurial quality, the previous researchers looked at entrepreneurial quality from various perspectives. As the studies on entrepreneurial quality are growing, the term also has also been defined from various perspectives. Most of the previous studies defined entrepreneurial quality as any good and important value and characteristics possessed by the entrepreneurs (Frederick ,1931; Yusuf ,1995; Guzman and Santos ,2001; Cumplido & Alcalde ,2002; Cumplido & Linan, 2007; Shuhairimi et. al., 2009; Hvide, 2009). In addition, other researchers have looked at the entrepreneurial quality from the psychological perspectives (Valtonen, 2007; Krauss, Frese, Friedrich & Unger ,2005; Shamsul Huda Binti Abd Rani, National University of Malaysia, Malaysia dieda1211@yahoo.com Siohong Tih, National University of Malaysia, Malaysia Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Darroch & Clover ,2005) and skills and competency perspective ( Bath, Smith, Stein & Swann, 2001). In brief, in the past studies, most of the researchers defined entrepreneurial quality as good and important characteristics possessed by the entrepreneurs. Thus, with the consideration of the definitions by the previous researchers, this paper defined entrepreneurial quality as essential characteristics that lead to entrepreneurial success. Studies on entrepreneurial quality are increasingly needed since entrepreneurship is associated with diversity among individuals having different interests, opinions and qualities and with creating opportunities from an uncertain environment (Alam, Islam, Khan & Obaidullah, 2011; K u i p & Verheul, 2003). Entrepreneurial quality also enables individuals to cope with and contribute to rapid social and economic change (Cotton & Gibb, 1998). In addition, the development of entrepreneurial quality will be the basis for fostering any type of future entrepreneurial behavior as personality influences attitudes and the way in which an individual perceives and reacts to the environment (Kuip & Verheul ,2003). To date, there are studies conducted on entrepreneurial quality (Darroch & Clover, 2005; Shuhairimi, Azizi, Ku Halim & Saaodah, 2009; Cumplido & Linan, 2007; Valtonen, 2007;Litunen ,2000, Cumplido & Alcalde, 2002; Sambasivan, Yusop & Mohani, 2009; Valtonen ,2007; Gurol & Atsan ,2006; Kuip & Verheul ,2003; Koh 1996 ). Most of the previous research on entrepreneurial quality focused on Small Medium Enterprise (SME) and Small Medium and Micro Enterprise (SMME) (Darroch & Clover ,2005; Cumplido & Alcalde, 2002; Sambasivan et. al ,2009). Based on past research on entrepreneurial quality, limited attention has been given to understanding the e nt rep re neu ria l quality in graduate entrepreneurs (Dodd, Anderson &Jack , 2005; Kuip & Verheul, 2003). Studies on entrepreneurial quality among graduate entrepreneurs are important particularly in Malaysia to encourage and to provide knowledge for individuals, societies as well as the institutions in the development of entrepreneurial quality among graduate Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 entrepreneurs. Thus, looking at the importance of entrepreneurial quality among graduate entrepreneurs in contributing to entrepreneurial success, the presence of this paper is hoped not just to increase the number of graduate entrepreneurs but also to increase the number of successful graduate entrepreneurs in the future.. Therefore, to answer the question, there is important to study on the entrepreneurial quality among graduate entrepreneurs in developing and producing successful entrepreneurs for the future. Graduate Entrepreneurs Graduate entrepreneurs in this paper were defined as graduates who have graduated from higher education institutions and are currently running their own business. Realizing the important of having more graduate entrepreneurs in Malaysia, Malaysian government has put efforts in encouraging graduates to become entrepreneurs (Utusan Malaysia 2009). Botha (2006) claimed that graduate entrepreneurs are more into international ventures, intellectual as well as involved in services which deals with advanced knowledge. Due to the advantage of being graduates, graduate entrepreneurs are more likely to have received beneficial business advice from informal networks, government business services, friends and family, customer and suppliers, and thus have public procurement customers at the national or international level. Sample Sample size for the study was not determined earlier as in the quantitative study. The researcher collected the information and analyzed the data to the level of no more new information gained from the interviews. Sampling was considered sufficient when the themes or category from the data are saturated which means that there are Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 no new themes gained from the new respondent in the interview session conducted (Strauss & Corbin 1998). Method Interviews were conducted to get the real and natural information from the respondents before the survey is done. The findings of the study were used in identifying the dimensions and explaining the concept of entrepreneurial quality in graduate entrepreneurs. Semi structured interview protocol was used as an instrument to ask and record the answers given by the respondents in this study. Researcher asked questions based on the interview protocol, listen to the answers or make observation and record the answers (Creswell 2005). Interviewing people who are involved in the context to be studied is a direct way to seek for information (Tuckman, 1999). Seven interviews have been conducted with successful graduate entrepreneurs in developing dimensions for entrepreneurial quality in graduate entrepreneurs. Table 1 presents the profile of the interviewees (graduate entrepreneurs). From the table, it shows that the all interviewees are above 30 years old and have more than five years experience in running their business. Table 1: Profile of the interviewees Number Code Age Business operation (in years) Sector Interviewee 1 GE1 34 years 6 years Product and services Interviewee 2 GE2 36 years 8 years Legal services Interviewee 3 GE3 40 years 15 years Property and Development Interviewee 4 GE4 46 years 20 years Hotel and Tourism Interviewee 5 GE5 49 years 23 years Manufacturing Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Interviewee 6 GE6 49 years 20 years Cosmetic Industry Interviewee 7 GE7 38 years 10 years Construction During each interview, the researcher opened the discussion by briefing the graduate entrepreneurs on the purpose of the interview by highlighting the issues related to graduate entrepreneurs. Findings from the interviews The interviews were recorded and fully transcribed. Based on the themes, the entrepreneurial quality among graduate entrepreneurs have been identified. Nine dimensions of entrepreneurial quality among graduates are need for achievement, locus of control, risk taking propensity, innovative, creative, independent, opportunist, knowledgeable and perseverance. Below is the explanation of each entrepreneurial quality among graduate entrepreneurs. Need For Achievement The interviews with graduate entrepreneurs revealed that need for achievement is one of the entrepreneurial quality among graduate entrepreneurs. Need for achievement is the most popular entrepreneurial quality from the literature reviewed as well as from the preliminary qualitative interviews with graduate entrepreneurs. The terms need for achievement, intrinsic motivation as well as intrinsic motivations are used interchangeably and they carry similar meaning (Lumpkin & Dess 1996). Mc Clelland (1961) proposed that need for achievement, risk taking, and locus of control are important qualities for entrepreneurs (Rasheed 2001). Need for achievement expresses the motivation of entrepreneurs to search for new and better decision than those given in the actual environment (Lumpkin & Dess 1996). The following statements from the interviews highlight this theme. Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 “…to be an entrepreneur, I think a certain sets of quality have to be present. I think, first and foremost is the desire to want or achieve standard of living...I think probably the drive, the drive to want to better yourself…” (Graduate entrepreneur 4) “...The main thing that graduate entrepreneurs should possess is the motivation to achieve their target...” (Graduate entrepreneur 7) Risk Taking Propensity Risk taking propensity was identified as another one of the essential characteristics which refers to entrepreneurial quality in graduate entrepreneurs. Several scholars have emphasized risk taking propensity as one of the most quality features of an entrepreneur (Valtonen 2007). Risk taking propensity has long been associated with entrepreneurs in both large and small ventures (Stewart et. al 1998). According to the definition of entrepreneurship, entrepreneurs are perceived as having risk taking propensity than others (Macko & Tyszka 2009). Based on the interview, the following statements highlighted this theme. “…graduate entrepreneurs must be smart to create something new and have the courage, courage to take risk because as for me risks is high risk high return but don’t take excessive risk …”. (Graduate entrepreneur 5) “...Courage to take risk is the most important thing. If we want to succeed we must have the courage to take risk. As graduate entrepreneur i apply this in my business...” (Graduate entrepreneur 6) Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Locus of Control Another entrepreneurial quality identified as entrepreneurial quality among graduate entrepreneurs was locus of control. Locus of control has been identified as another popular entrepreneurial quality based on the literature reviewed and the preliminary qualitative interviews with graduate entrepreneurs. Locus of control represents an individual’s perceptions about the rewards and punishments in life (Koh 1996). An individual who believes that the achievement of an end or goal is dependent upon his/her own ability is characterized by an internal locus of control. Individuals with internal locus of control also believe that they are able to control life’s events. In contrast, individuals with external locus of control believe that life events are the result of external factors, such as, luck, fate or chance. Generally, entrepreneurs prefer to take and hold the situation instead of leaving things to external factors. Rotter (1990) claimed that entrepreneurs with an internal locus of control strive more for achievement compared to entrepreneurs with external locus of control. Based on the interviews conducted, the following statements highlight this theme. “...You have to have the determination and the willingness to work hard. Then you will succeed....” (Graduate entrepreneur 4) “.... It also believing that i guess that if you take care of your people well enough, maybe one day you know something might turn around and change your fortune...” (Graduate 5) Innovative entrepreneur Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 The interviews conducted also revealed innovative as an entrepreneurial quality among graduate entrepreneurs. According to Butler & Ko (2007), innovativeness is what separates humans from other species. Innovative is defined as the practical implementation of the idea concept to ensure that the set aims on a commercial, profitable basis are met, in line with a specific opportunity in the market environment. Kourilsky (1995) and Robinson et. al (1991) proposed that innovativeness is an important variables . Innovative reflects an entrepreneur’s creative desire in engaging with new ideas, seek novelty, and create innovative processes (Guzman et. al 2006). In fact, according to Flynn et. al. (2003), the ability of an organization to grow is depends on the capability to generate new ideas and to utilize them effectively for long term benefits of the organization. Based on the interviews, being a graduate entrepreneur, someone has to be innovative by producing unique product/services to the market. The following statement highlights this theme. “…graduate entrepreneurs must be smart to create something new …”. (Graduate entrepreneur 3) “...Innovative is another quality that graduate entrepreneur should possess as they have extra knowledge than others. (Graduate entrepreneur 2) Creative Based on the interviews conducted, creative appears to be one of the entrepreneurial quality among the graduate entrepreneurs. Creative is defined as the generation of novel and appropriate solutions to open-ended problems in any field of human activities (Teresa 1997). In many entrepreneurs’ autobiographies and memoirs, innovative and creative are among the most discussed qualities (Valtonen 2007). Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 According to Ko and Butler (2007), creative is a quality that separates humans from other species. Creative is also known as the essential aspect of entrepreneurship. Therefore most entrepreneurs possess this quality in running the business (Koh 1996). Other than that, creative is also seen as important to entrepreneurial behaviour as it is linked with the identification of business opportunities. Based on the interviews, the following statement highlights this theme. “…As I told just now, creative, are some of the qualities that graduate entrepreneurs should have…”. (Graduate entrepreneur 7) “… As an entrepreneur, you must always think out of box. So must think something that sometimes ordinary people are not thinking of. So this is important and for me, graduate entrepreneurs should have this quality…” (Graduate entrepreneur 5) Independent Independent has been referred to as the desire to be in control (Kuip & Verheul 2003). Tajeddini and Mueller (2008) pointed that, people with high independent prefer self-directed work, care less about other’s opinions and rules, and prefer to make decision alone. According to Kirby (2003), people with a high independent, consider individualism and freedom important, and averse to rules, procedures and social norms. Prior studies (Koh 1996; Tajeddini & Mueller 2008) claimed that entrepreneurs have a higher need for independent than the general population. Furthermore, people who are independent controls those who wish neither lead nor Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 to be led, those who want to go their own way, uninfluenced and coerced by others (Lee 1997). The following statements highlight this theme. “…Graduate entrepreneurs are more independent because we have experienced university life, we have at least something in 3 to 5 years in campus. We don’t depend on others…” (Graduate entrepreneur 5) Opportunist Based on the interviews with graduate entrepreneurs, this quality has been identified among graduate entrepreneurs. Opportunist refers to the degree to which an individual attempts to gain and manipulate power (Hisrich 2000). Opportunity is essential for entrepreneurship. If an entrepreneur can recognize opportunities for development, this will affect the future growth potential (Chuang et. al 2012). Opportunistic behaviour in the entrepreneurial field includes behaviour such as intensive bargaining and commanding premium prices for newly developed products. The following statements highlight this theme. “…I started doing my research in cosmetic in 2003 to 2004. At that time, Malaysian entrepreneurs generally, malay entrepreneurs particularly have started exploring in skin care. But when I study, they focused on skin care industry that have been monopolized by outsiders whether from Europe or US, if the products are branded, or, from China, if the products are cheap items. There are still no products made in Malaysia. So, from there I see the short fall in Malaysia market. So, the first phase is cosmetic color because it has not been produced by malay entrepreneurs…” (Graduate entrepreneur 5) “…I try to create something that can be grabbed by others and not only to grab the existing opportunities…” (Graduate entrepreneur 3) Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Perseverance Markman and Baron (2003) claimed that under challenging circumstances, individuals high in perseverance perform better whereas individuals who fail to persevere experience increased anxiety and negative effect. Another quality mentioned in the preliminary interview and literature on entrepreneurial quality was perseverance. Graduate entrepreneurs describe themselves as individuals who never give up, regardless of the situation or possible impact (Valtonen 2007). A persevered entrepreneur will face the obstacle upon having decided what he/she wants and won’t withdraw from his/her position. Markman and Baron (2003) concluded that this quality may be more important than the idea or the opportunities. The following statements highlight this theme. “…Other than that, perseverance is something that I was also somewhat lucky to have…” (Graduate entrepreneur 3) “...As graduate entrepreneur, i think perseverance helps me very-very much...” (Graduate entrepreneur 4) Knowledgeable Knowledgeable was another entrepreneurial quality among graduate entrepreneurs that was identified from the interviews conducted with graduate entrepreneurs. Being an entrepreneur, having knowledge on ways to serve markets, customer problems and knowledge on market is important. Knowledge on how to serve markets helps the entrepreneurs to understand how technologies can be applied to meet the needs Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 of a business market. Other than that, having knowledge on customer problems generates information about customers. An accurate understanding of customer needs is essential to produce successful new products. Knowledge on market on the other hand, involves information about how particular markets operate. Based on the interviews, the following statements highlight this theme. “…Graduateentrepreneurs have bonus because they are knowledgeable compared to non-graduate entrepreneurs who only have experience... (Graduate entrepreneur 2) “…If we are given high IQ, we have more advantages compared to others, then if we involve in business, why must we just follow the way people who have lack of knowledge that we had learnt in University?...” (Graduate entrepreneur 3) “…Graduateentrepreneurs have bonus because they have knowledge compared to other entrepreneurs who only depends on experiences. Then the internal of the entrepreneurs could be contributed since the university’s life…” (Graduate entrepreneur 1) Reliability and Validity According to Creswell (2007), reliability in qualitative study is more referred to the reliability of the data obtained. Coding of the themes must be approved by other coders. Creswell and Clark (2007) claimed that reliability can be obtained by comparing the coding done by several persons or lecturers in the same field of study and the persons are familiar with qualitative study. For this purpose, the researcher discussed the findings by preparing a coding table to two academicians in entrepreneurship who are expert in qualitative studies. Coding refers to the data transcription in the table and the rater put the consent with the coding done by the Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 researcher. The researcher then counts the score and found that the level of agreeableness is 100 percent. Basically, this procedure is called inter-rater reliability or intercoder agreement. Exploratory Factor analysis Exploratory factor analysis was conducted in order to determine the construct validity as well as the sub-constructs for the entrepreneurial quality among graduate entrepreneurs. This factor analysis has been carried out after the data screening and fulfilled other assumptions (Coakes & Steed, 2007). In this study, the factor loading is 0.50. According to Cavana et. al (2000) and Hair et.al (2006), the minimum value for factor loadings is 0.5. This analysis has been carried out several times. The first time is to choose items which have more than 0.5 value, while other items which are less than 0.5 are removed. The examination of significant factor loadings was based on the suggestion from the literature. In this paper, loadings above 0.5 are all reported.In the initial stage, there are 46 items for entrepreneurial quality among graduate entrepreneurs. After the factor analysis, the accepted items are 27. Finally, the results showed that the entrepreneurial quality among graduate entrepreneurs was categorized under seven sub-constructs. There are need for achievement (5 items), risk taking propensity (3 items), creative (6 items), independent (4 items), locus of control (3 items), perseverance (3 items) and knowledgeable (3 items). The result of factor analysis had produced a multi-dimensional scale of entrepreneurial quality among graduate entrepreneurs. Thus, these scales have been tested in terms of the reliability and validity. The purpose is to ensure that the scale possesses an acceptable level of internal consistency and is perceived to measure the concept it supposes to measure. Table 1: The factor loading for Entrepreneurial quality among graduate entrepreneurs Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Items for Need For Achievement Item numbers Factor loadings EQ1 0.583 EQ2 0.613 EQ3 0.689 EQ4 0.658 EQ5 0.705 Items for Risk taking Propensity EQ6 0.650 EQ7 0.747 EQ8 0.741 Items for Creative EQ9 0.576 EQ10 0.741 EQ11 0.664 EQ12 0.602 EQ13 0.843 EQ14 0.854 Items for Independent EQ15 0.721 EQ16 0.756 EQ17 0.707 EQ18 0.625 Items for Locus of control EQ19 0.717 EQ20 0.588 EQ21 0.782 Items for Perseverance Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 EQ22 0.726 EQ23 0.759 EQ24 0.787 Items for knowledgeable EQ25 0.780 EQ26 0.764 EQ27 0.799 Discussion The analysis showed that entrepreneurial quality among graduate entrepreneurs is a multidimensional construct, which is consistent with previous findings. In this study, there are seven dimensions namely need for achievement, risk taking propensity, locus of control, independent, creative, perseverance and knowledgeable which have been identified as the dimensions of entrepreneurial quality among graduate entrepreneurs. Need For Achievement Need for achievement has been identified as the famous entrepreneurial quality in the previous literature. This study indicates that all graduate entrepreneurs have this quality in running and operating their own business. This entrepreneurial quality has been fostered in graduate entrepreneurs since there are a group of educated people and they were always concerned with their achievement during studies. In fact, the reason of their admission to university was based on their successful achievement in academic as well as the co-curriculum. In total, it shows that graduate entrepreneurs have the quality of need for achievement that will help them to succeed in their life. Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Risk Taking Propensity Risk taking propensity has also identified as another dimension in entrepreneurial quality among graduate entrepreneurs. Same as need for achievement, several scholars have emphasized risk taking propensity as one of the most famous quality features of an entrepreneur (Valtonen, 2007). In doing business, entrepreneurs cannot avoid the risk. Additionally, Stewart et. al (1998) concluded that entrepreneurs, who have achieved a higher profit and growth, are more likely to show a greater risk taking propensity. Therefore risk taking is an important factor in developing strong entrepreneurial personality, which is useful for business activities (Zafir & Fazilah, 2011). Based on the interviews, all graduate entrepreneurs possess this quality and claimed that this quality is very important in order to survive and achieve entrepreneurial success in business. Locus of Control Locus of control is another dimension in entrepreneurial quality among graduate entrepreneurs. Locus of control represents an individual’s perceptions about the rewards and punishments in life (Koh, 1996). From the interview conducted, the graduate entrepreneurs believe that, their hard work and their effort lead to their entrepreneurial success. This quality can be categorized as the internal locus of control. Koh (1996) claimed that an individual who believes that the achievement of an end or goal is dependent upon his/her own ability is characterized by an internal locus of control. Additionally, the graduate entrepreneurs who have been interviewed claimed that they have high internal locus of control. Independent Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Another entrepreneurial quality among graduate entrepreneurs identified in this study is independent. Tajeddini and Mueller (2008) claimed that, people with high independent prefer self-directed work, care less about other’s opinions and rules, and prefer to make decision alone. Based on the interview conducted in this study, graduate entrepreneurs believe that their university experience helped them to be more independent since they manage themselves throughout their study duration of 3 to 4 years in campus. Thus, this quality makes them to be more independent in making decisions for business. Creative Other than that, creative also has been identified as another entrepreneurial quality among graduate entrepreneurs. Creative is known as the essential aspect of entrepreneurship and most entrepreneurs possess this quality in running the business (Koh ,1996). Creative is also seen as important to entrepreneurial behaviour as it is linked with the identification of business opportunities. As for graduate entrepreneurs, their exposure in university with the presence of friends, colleagues, lecturers and successful entrepreneurs help them to increase the level of their creativity which can lead to entrepreneurial success. The creativity in this context means that they can think of creating products/services different from other entrepreneurs. Perseverance Baron and Markman (2003) claimed that under challenging circumstances, individuals high in perseverance perform better whereas individuals who fail to persevere experience increased anxiety and negative effect. Graduate entrepreneurs Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 describe themselves as individuals who never give up, regardless of the situation or possible impact (Valtonen, 2007). A persevered entrepreneur will face the obstacle upon having decided what he/she wants and won’t withdraw from his/her position. Baron and Markman (2003) suggested that more studies that include perseverance in the face of business as this quality may be more important than the idea or the opportunity. Knowledgeable Knowledgeable is a unique dimension for entrepreneurial quality among graduate entrepreneurs. There are less studies in entrepreneurship had identified knowledgeable as a dimension in entrepreneurial quality. Since this study involved graduate entrepreneurs, this quality has been identified. This is in line with the nature of graduate who possess this quality after they graduated from their university. Based on the interviews conducted with graduate entrepreneurs in this study, through the lectures, student’s activities as well as their exposure throughout their university life, it helps to develop them to be knowledgeable persons in the future. Implication for research The entrepreneurial quality in graduate entrepreneurs is important to be studied as they can help in the survival as well as the success of a business (Guzman & Santos ,2001). The scientific contribution is the new construct of entrepreneurial quality which helps to understand better graduate entrepreneurs. With the identification of entrepreneurial quality in graduate entrepreneurs, this will contribute to the methodological part of the validation of entrepreneurial quality model in the context of graduate entrepreneurs. Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Implication for practice Kuip and Verheul (2003) claimed that more studies in entrepreneurial quality are needed as a starting point to design entrepreneurial educational program in educational field. Other than that, Bierbaum (2007) claimed that widening the range of feedback on graduate qualities will significantly assist higher education institutions in enhancing the graduate qualities. Specifically, being a graduate entrepreneur, someone has to possess certain qualities in him/her as the entrepreneurial quality is very important as it is the basis of fostering any types of future behaviour of an entrepreneur (Kuip & Verheul ,2003). Conclusion This study reveals that entrepreneurial quality among graduate entrepreneurs is a multidimensional construct namely need for achievement, risk taking propensity, locus of control, independent, creative, perseverance and knowledgeable. Kwong et. al (2006) believed that knowledge on entrepreneurial quality may overcome the issues of the higher level of business closure among graduate entrepreneurs. Therefore the study on entrepreneurial quality among graduate entrepreneurs should be conducted to produce more successful graduate entrepreneurs in the future. Due to the importance of the existence of more graduate entrepreneurs, studies in entrepreneurial quality are needed by academics as this quality will increase the ability to generate future income that will ensure entrepreneurial success (Barreira, 2004). References Alam, Islam, K ha n, Obaidullah. 2011. Effect on entrepreneur and firm characteristics on the Business success of Small and Medium Entreprises (SMEs) in Bangladesh. International Journal of Business and Management 6(3) :289-299. Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Baron,R.A & Markman,G.D .2003. Person-entrepreneurship fit: why some people are more successful as entrepreneur than others. Human Resource Management Review.13: 281-301. Barreira, J.C.D. 2004. The influence of business knowledge and work experience, as Antecedents of entrepreneurial success. Thesis o f Doctor Philosophy faculty of Economic and Management Science. University of Pretoria. Bath,D., Smith, C., Stein,S. & Swann, R. 2001. Beyond mapping and embedding graduate attributes: Bringing together quality assurance and action learning to create a validated and living curriculum. Higher Education Research and Development 23(3):313-328. Bierbaum,R. 2007. University of South Australia graduate qualities and learning outcomes. Employer feedback. Discussion paper, Carrick Institute for Learning and Teaching in Higher Education, University of South Australia. Cavana,R., Delahaye,B.L. & Sekaran,U. 2000.Applied Business Research. Coakes, S.J. & Steed,L.2007. SPSS Version 14 for windows: Analysis without anguish. Milton, Australia: John Wiley & Sons. Cotton,J. & Gibb, A.A. 1998. Entrepreneurship in schools and college education – Creating the leading edge. In: Proceedings of the Conference on Work Futures and the role of entrepreneurship and enterprise in schools and Further Education, London, 4-6 December:5-25. Cumplido, F.J.S. & Alcalde, F.L. 2002. Towards an empirical methodology for the measurement of the quality entrepreneur: the case of Sevillian entrepreneurs. 42nd ERSA Conference. Dortmund. 27-31 August 2002. Cumplido, F.J.S. & Linan,F. 2007. Measuring entrepreneurial quality in Southern Europe. International Entrepreneurial Management Journal 3: 87-10. Dana (2001), The education and training Education+Training 43 8/9: 405-415. of entrepreneurs in Asia. Darroch,M. & Clover,TA. 2005.The effects of entrepreneurial quality on the success of small, medium and micro agri-businesses in Kwazulu-Natal, South Africa. Journal of Agrekon 44(3): 321-338. Dodd, S.D., Anderson, A.R. & Jack, S.L. 2005. The role of family and friends members in entrepreneurial networks: Beyond the Boundries of the family and friends. Business Review 18 (2): 135-154. Frederick, M.L. 1931. Personal qualities requisite for success in business. The Journal of Business of the University of Chicago 4(3):36-44. Gurol, Y. & Atsan,N. 2006. Entrepreneurial characteristics amongst university students. Education & Training 48(1): 25-38. Guzman, E.J. 2004. The booster function and the entrepreneurial quality: an application to the province of Seville. Entrepreneurship and Regional Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 Development. Guzman, J., & Santos, F.J. 2001. The booster function and the entrepreneurial quality: an application to the province of Seville. Entrepreneurship and Regional Development. Hair, J. Samuoel, P., Page, M. & Money, A.2006. Research Methods For Business. England: John Wiley&Sons Ltd. Hvide, H.K. 2009. The quality of entrepreneurs. The Economic Journal 119: 10101035. Koh, H.C. 1996. Testing hypotheses of entrepreneurial characteristics: A study of Hong Kong MBA students. Journal of Managerial Psychology 11(3): 12-25. Krauss, S.I., Frese, M., Friedrich, C. & Unger, J.M. 2005. Small business owners. European Journal of work and Organizational Psychology. 1-42. Kuip, I.V.D.& Verheul,I . 2003. Early Development of Entrepreneurial quality: the Role of Initial Education. Scientific Analysis of Entrepreneurship and SMEs. Kwong,C., Evans,D.J. & Brooksbank, D. 2006. The state of graduate entrepreneurship in the UK-Preliminary Policy Paper Based on GEM 2005 data. GEM Wales Working Paper Series. United Kingdom. Maharati & Nazemi. 2011. The relationship between personal qualities of entrepreneurs and their success in small industries: An impirical study in Iranian culture. China USA Business Review 10(7) :551-572 Saeed, M. & Jain, K.K. 2000. Malaysian model of entrepreneurship development for its indigenous people. Journal of International Business & Entrepreneurship 8: 1-12. Sambasivan,M. & Yusop,Y., & Mohani 2009. The impact of personal qualities and management skills of entrepreneurs on venture performance in Malaysia: Opportunity recognition skills as a mediating factor. Technovation Vol 29: 788-805. Shuhairimi,Ku Halim, Azizi & Saaodah. 2009. Core values in successful entrepreneur: An evaluation of Islamic dimensions towards the formation of ummah tranquillity. Tajeddini, K. & Mueller, S.L. 2008. Entrepreneurial characteristics in Switzerland and the UK: A comparative study of techno-entrepreneurs. Journal of International Entrepreneurship 7: 1-25. Tuckman,B.W. 1999. A tripartite model of motivation Attitude/drive/strategy. The Ohio State University. for achievement: Turker,D.& Selcuk,S.S. 2008. Which factors affect entrepreneurial intention of university students? Journal of European Industrial Training 33(2):142-159. Valtonen,H. 2007. Does culture matter? Entrepreneurial attitudes in the autobiographies of twentieth-century business leaders in Finland and the Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 United State. http://www.thebhc.org/publications/BEHonline/2007/valtonen.pdf. Yusof. 1995. Critical success factors for small business:Perceptions of South Pacific entrepreneurs. Journal of Small Business 33(2) 68-73. Zafir & Fazilah. 2011. Entrepreneurial success: An exploratory study among entrepreneurs. International Journal of Business and Management 6(1): 116125.