Proceedings of Global Business and Finance Research Conference 5-6 May, 2014, Marriott Hotel, Melbourne, Australia, ISBN: 978-1-922069-50-4 Firm Earnings Prediction: External and Internal Drivers Jayantha Wickramasinghe and Ray McNamara This paper proposes a model for predicting firm earnings based upon the intrinsic performance capacity of the firm moderated by macroeconomic influences impacting performance. The intrinsic performance capacity is deemed to reflect the firm’s structural/executional performance drivers. While the methodology is yet in its preliminary stage of development and is subject to the availability of a sufficient sample of time series performance data, using a pooled cross section of performance data provides usable estimators for predicting performance amongst sufficiently homogeneous firms. The predictions could serve as a benchmark for developing a rational performance target for a planning period. On a wider level, the residual derived is a firm and industry specific estimator that can serve as a metric to evaluate the significance of the response coefficient of an earnings innovation. Specifically, if the residuals of firms with a management accounting innovation, such as the balanced scorecard, are compared with the residual of firms without such an innovation, any significant differences can be attributed to the innovation. The paper contributes to the question of the inadequacy of time series models for earnings prediction. It is proposed that the inadequacy of these models vis a vis analysts’ forecasts of firm earnings rests with the use of an earning parameter that factors variables that fail to capture the intrinsic performance level of the firm moderated by exogenous (macroeconomic) factors impacting performance. Keywords: Earnings Prediction, Earnings Innovation, Value Measurement. Field of Research: Accounting ___________________ Jayantha Wickramasinghe, Massey University, New Zealand, Email: j.wickramasinghe@massey.ac.nz, Ph. 64-9-414-0800 x9489 Ray McNamara, Bond University, Australia, Email: rmcnamar@staff.bond.edu.au, Ph. 61-7-5595-2219 1