Proceedings of 32nd International Business Research Conference 23 - 25 November, 2015, Rendezvous Hotel, Melbourne, Australia, ISBN: 978-1-922069-89-4 The Impact of the Personal Profile on the Choice of Leadership Behaviour Fiyad Alenazi*, Nuttawuth Muenjohn**and Adela McMurray*** The relationship between demographic characteristics and leadership behaviour hasn’t received attention and focus in recent research. The current study tried to consider the effect of the demographic characteristics on leadership behaviour in terms of transformational and transactional leadership. The importance of this study stems from the association between the demographic characteristics of the leaders and their leadership behaviour. The data was collected from 438 leaders in the banking industry via a survey. It has been found that the educational level has a greatest influence on leadership behaviour than any other demographic characteristics. Also, the occupational category has a negative correlation with leadership behaviour. Several interesting findings have been presented in the findings section, along with suggestion for future research. Keywords: leadership characteristics. behaviour, transformational leadership, demographic ____________________________________________________________________ *Mr. Fiyad Alenazi, 1/ School of Management, RMIT University, Melbourne, Australia. 2/ King Khalid Military Academy, Riyadh, Saudi Arabia, Email: fiyad.alenazi@rmit.edu.au **Dr. Nuttawuth Muenjohn, School of Management, RMIT University, Melbourne, Australia, Email: nuttawuth.muenjohn@rmit.edu.au ***Prof. Adela McMurray, School of Management, RMIT University, Melbourne, Australia, Email: adela.mcmurray@rmit.edu.au Corresponding Author’s Email: fiyad.alenazi@rmit.edu.au