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GSC13-PLEN-51
Presentation
TTC
6.6
（ plenary ）
Shinji Ishii (ishii.shinji@lab.ntt.co.jp)
Submission Date:
July 4, 2008

• Japanese business background for IPTV Services
– High penetration rate of Fiber-to-the-home: over 10 million subs. (20% household)
– All digital broadcasting media: go to digital including Cable retransmission
– In May 2008, IP re-transmission of Terrestrial Digital Broadcasting started as commercial service .
• MIC Japan (Ministry of Internal Affairs and Communications)
– Launch, March 2008: IPTV special committee
• Equivalent to ITU-T Study Group deliberation council framework
• Responsible for IPTV-related standardization in both ITU-T IPTV-GSI and specific SGs
• TTC IPTV Working Group activities
– Member:
• Telecom, Broadcaster, Cable, Manufacture (network equipments and TV devices)
– Mainly ITU-T IPTV-GSI upstream
• Involving 6 Rapporteurs (SG16, SG9, SG13)
– 4 Sub Working Groups
• Network Architecture
• QoE (and QoS)
• Contents protection
• End system (IPTV terminal and its home network)
– Collaboration
• ARIB and JCTEA (Cable standardization)
2

Highlight of Current Activities (2)
MIC
IPTV deliberation council framework
March 2008 ~
Contribution
ITU
Standardization phase
Jan. 2008 ~
IPTV GSI
~ Dec. 2007 Discussion phase
FG-IPTV
IPTV special
Committee
For SG 9
Committee
For SG 11,13
Committee
For SG 16
Committee
Contribution
TTC
IPTV joint Working Group
~ Dec. 2007
Relationship
IPTV Working Group
•Network Architecture SWG
•QoE SWG
•Contents protection SWG
•End system SWG
3

• Start of full-fledged IPTV business
– NGN: trial to commercial
– full digital,
– HDTV,
– VoD
– including digital retransmission of Terrestrial Digital
Broadcasting
• Near future IPTV services
– Download services
• Collaboration with TV Manufacturer
– Mobile multimedia broadcasting
• Collaboration with ARIB
4

• Early Standardization
– Keep progression of IPTV business
– Making fundamental business model
• Smooth IPTV Contents procurement
• Detailed Standardization
– More interoperability
• Roaming service between IPTV service operators
• Linkage service between Mobile services, Broadcasting services
– Reduce system procurement cost and operation cost
– Reduce retail price Terminal device and keep Manufacture revenue
5

6

IPTV Service Provider (ISP)
IPTV Service (
Platformer
)
Broadcaster on telecommunications services
( Law Concerning Broadcast on Telecommunications Services )
BB Cable
Corporation
Network Provider
(Telecommunications Business Law)
7

• IPTV Forum was formed in October 2006
• Member: Broadcaster (8), Teleco (5) TV equipment manufacture
(9), Cable (2) and other ｓ (2)
• Specification documents (will be open)
Spec.
Content delivery service
VOD Download
IP broadcasting
IP
Re-transmission
Spec.
Scope of
Service measures
Broadcast link
Services
Internet scope
CDN scope
8

• A goal of IPTV
Seamless
– Broadcast and
IPTV
– Subscriber can easily select
IPTV operators only by using remote controller.
STB less model (TV integrated model)
Broadband button
Direct change form
Terrestrial to IPTV
Only push
Broadband button
Easy
&
Simple
9