Proceedings of 10th Annual London Business Research Conference

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Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
Ethics Practices of Malaysian Public Listed Companies –
Empirical Evidence
Ahmad Saiful Azlin Puteh Salin* and Zubaidah Ismail**
The Malaysian Code of Corporate Governance (MCCG) was revised for the
third time in 2012. One of the new requirements under this revision is the
need for public listed companies to formalize ethical standards in a code and
ensure its compliance. Based on this, the study attempted to examine the
level of ethics practices disclosure among the companies in their Annual
Report 2013. A disclosure index based on MCCG requirements was
developed to analyse the disclosure. This study found that a majority of the
companies did not have or formalized the code of ethics in their company.
However, those who have a formal code of ethics, appeared to have a lack of
commitment and did not have any systematic way to promote, support, and
ensure compliance with the code.
JEL Codes: M41 and G34
1. Introduction
Malaysia, Hong Kong, and Singapore are among the South East Asian countries that were
seriously shaken by the East Asian financial crisis in 1997. Since that time, these countries
have taken continuous and substantial efforts to enhance their corporate governance
mechanism and practices (Sawicki, 2009; Hamid et al., 2011; Manan et al., 2013). This is
because poor corporate governance was identified to worsen the crisis (Mitton, 2002).
However, although many studies were conducted in the field and discipline of corporate
governance, there are very few studies conducted on developing markets such as the
Malaysian market. This study examines the Malaysian corporate governance mechanism
and its effects on ethics practices.
Besides, recently Malaysia has been plagued with many corporate scandals. Although much
effort has been made by the government to prevent these scandals from occurring, they still
continue. For example, the KPMG Malaysia Fraud Survey Report 2009 revealed that a total
of 61% of the respondents believe fraud in the private sector will continue to increase in the
future. In addition, more than three-quarter of the respondents agree that financial statement
frauds will continue. The survey also reported that the major factors that contributed to the
frauds include poor internal control, collusion with external parties and unethical practices
(KPMG, 2009).
Many studies have been conducted on ethics practices previously. Some ethics studies have
been conducted on the code of business ethics. Gaumnitz and Lere (2004) and Schwartz
(2002) are examples of studies conducted to assess and evaluate the content, the
construction, and the evolution of code of ethics over the years. However, this kind of
research is not so valuable because the effectiveness of the application of the code in
*Ahmad Saiful Azlin Puteh Salin, Faculty of Business and Law, Edith Cowan University, Western Australia,
Australia. Email: [email protected]
Faculty of Accountancy, Universiti Teknologi MARA (Perak), Malaysia. Email:[email protected]
** Faculty of Business and Law, Edith Cowan University, Western Australia, Australia. Email:
[email protected]
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
organizations such as the operations of the code, how the code communicates across the
organization, and how it blends with an organization‟s environment remain questionable
(Helin & Sandstrom (2007).
Specific attention is also given to the implication of the code of ethics at different levels of
employment and various professions such as manager (Marquardt & Hoeger, 2009),
employees (Kaptein, 2004), and auditor (Dedoulis, 2006).
Many examples of corporate malpractices and mismanagement have indicated that immoral
attitude and behaviour among the employees will contribute to the occurrence of fraud,
financial crime, and financial loss to the company. At worst, the company will collapse and
go into insolvency due to the unprecedented loss and damage of reputation that cannot be
repaired and recovered. The failure of many prominent international companies such as
Enron, Parmalat, Tyco, Polly Peck, HIH Insurance, WorldCom, Adelphia Communications,
Arthur Andersen, Satyam, and many others shows that poor ethical conduct of its
employees, particularly the top management will lead to the destruction of the company
(Sims & Brinkman, 2003). Malaysia also has its own scandals like Transmile, Megan Media
Holdings, MEMS Technology, Fountain View Development, and FTEC Resources (Salin et
al., 2011).
Basically, the employees are collectively responsible for continuous profitability and
sustainability of the company. This can be accomplished if all of the workforce both at the
top and lower levels together responsibly manage and operate the company, have a sense
of accountability in their entire tasks and activities, and uphold moral conduct to the highest
value. However, poor ethics practices will lead to the decline of business activities and
ultimately business performance (Ali & Falcone, 1995).
Based on this premise, the study attempts to examine the level of ethics practices among
the companies listed in the Malaysian stock exchange. This study is important and
significant because it is time for the business players in the business world to adopt good
moral practices in their daily business.
This study will contribute in several ways. Firstly, this study develops an instrument that
reflects the ethical practices of a company. A checklist and measurement will be developed
from MCCG 2012 to determine or capture what are the responsibilities of the employees
towards ethical conduct and ethical practices of a company. The instrument will be beneficial
for the companies and researchers of business ethics to assess the compliance of the
company in relation to the ethical practices of the company in Malaysia.
Secondly, this study will highlight to the relevant regulatory bodies in Malaysia where more
effort is warranted and emphasize more in protecting and preventing the collapse companies
in Malaysia. Briefly, the results from this research will give a sign to these agencies that they
should focus on promoting the right ethical culture and ethical framework in companies to
complement their corporate governance structure.
Thirdly, this study will add to the body of the literature regarding the importance of ethics and
the current ethical practices of a company particularly in the developing countries. Many
prior studies to date have focused on the companies listed in the capital markets in
developed countries.
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
2. Literature Review
Ethics can be simply described as a concern with right or wrong behaviour. It deals with
what is good and what is bad, moral duty, obligation, moral principles, and values (Duska,
2007). Hosmer (1994) and Luo and Bhattacharya (2006), found that good ethical practices
promote trust between companies and their customers, hence enhances the reputation of
these companies (Roberts & Dowling, 2002). Long and Driscoll (2008) argued that a firm‟s
code of ethics leads to its legitimacy in the eyes of the public and help the company to
survive in the business world. When companies incorporate good ethical practices,
companies can satisfy their stakeholders which in turn affect their performance (Chun, Shin,
Choi & Kim, 2013).
Internally, all the efforts taken to implement ethics within an organization will affect the
internal stakeholders such as employees and managers. Baker, Hunt, and Andrews (2006)
suggested that by implementing a code of ethics, job satisfaction among the employees and
their commitment to organizations will increase. Eventually, the employees will have higher
productivity, less absenteeism and low turnover which will increase individual job
performance. When ethical practices are positively associated with internal processes and
involve employees, it will increase corporate performance (Chun et al., 2013). As suggested
by Becker, Huselid, Pickus, and Spratt (1997), good human resource practices are expected
to shape employees‟ attitudes and behaviours properly. Indirectly, this will influence the
operational and financial performance of the organization.
The company also needs to inform all the external stakeholders of the company that the
company is committed to implement good ethical practices by disclosing sufficient
information about those practices in the annual report. These practices are much easier
nowadays due to internet technology that enables businesses to disclose their corporate
information efficiently (Hashim et al., 2014). Healy and Palepu (2001) argued that the
information about a company, irrespective whether it is required to be disclosed under laws
and regulations or not, will reduce information asymmetry and lessen the divergence
between owner (principal) and manager (agent). Empirical findings showed that the
disclosure of positive information is associated with superior accounting quality (Francis,
Nanda & Olsson, 2008), decreases stakeholder concerns and uncertainty (Hirst, Koonce &
Venkataraman, 2007), has stronger market response (Hutton, Miller & Skinner, 2003),
results in cheaper capital cost (Easley & O‟Hara, 2004), and lowers the premium of nonequity financing (Mazumdar & Sengupta, 2005). In contrast, poor information disclosure
indicates low of quality of accounting (Francis et al., 2008). According to Leuz and Wysocki
(2006), a company with low minimum disclosure of information to the outsiders may indicate
an intention to hide and cover up the company‟s bad condition and manipulate the
information for its own advantage only.
Theoretical Framework – Signalling Theory
Signalling theory is based on the work by Spence (1973). The problem with agent-principal
relationship is the information gap, well known as information asymmetry. The agent knows
more information about the company‟s operation and management than the principal
because they are involved in day to day business affairs. Hence, to reduce this problem,
agent or managers of a company will provide more and higher quality information to the
external parties. This will portray a good image of the company. Hence, investors will be
interested to invest in the company while the existing owners or shareholders will increase
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
their current holdings. A lender will provide money to be lent at a discount rate which will
reduce the capital cost of the company. Suppliers and consumers have more confidence to
continue their relationships with the company, thus increasing the sales and revenue of the
company. The government also will not place this company under their radar for close
monitoring which lead to the disappearance of unnecessary regulatory costs.
In the context of this study, some companies may wish to signal their quality by adapting and
implementing good ethics practices in their operation and management. These practices are
then disclosed in the annual report as their commitment to engage in morally responsible
conduct in their daily business transactions. For example, the company will formalize the
code of ethics that bind the work of the employees and top management of the company.
The code, either in full or summary is then disclosed in the annual report. These disclosures
will also highlight to the stakeholders the company‟s intolerance for any misconducts and
malpractices such as fraud and corruptions.
3. Research Methodology
Data Collection
Content analysis was used to collect the data to examine all the hypotheses of the study.
This type of data collection is common for corporate governance research because data can
be collected in a large quantity from many companies and for several years. Furthermore,
much information about ethics including its changes can be easily examined through the
annual report of the companies. This primary data collection related to ethics was extracted
from the annual reports of companies, which are posted on the Bursa Malaysia‟s website
(http://www.bursamalaysia.com) and are readily downloadable.
Assessment Instrument
To evaluate the disclosure of ethics practices, an index was developed from the MCCG
2012. The information disclosed for the index were measured using a 3-point Likert scale.
“2-point” score represents beyond level of disclosure (more information), “1-point” score
represents a minimum disclosure (as required by MCCG code), while “0-point” score
represents no disclosure (no information). Based on this, a formatted checklist was
developed comprising of numerous items. The accumulated score for each item was used to
measure sub-indices and ultimately the index. To avoid subjectivity and bias, all items were
considered as equal in importance, hence they were equal in weight (Barros, Boubaker &
Hamrouni, 2013).
Sample
This study included the biggest 500 companies by market capitalization that were listed
under Bursa Malaysia (formerly known as Kuala Lumpur Stock Exchange) in the year 2013.
However, 33 companies from financial and banking institutions industries were eliminated
because this sector is subjected to different laws and regulations and have different
accounting and business treatments. Five (5) companies that were just listed in the stock
exchange were also excluded because the annual reports were not available. Finally, eight
(8) companies that were currently restructured were also eliminated because they have
financial statements that were based on periods of either more or less than 12 months. The
final sample used in this study comprised of 454 companies, as in Table 1 below.
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
Table 1: Sample selections
Base sample (by highest market capitalization at 31 Dec)
Elimination:
1. Finance
2. Newly listed company (annual report not available)
3. Company with FYE more/less than 12 months
Final sample
No of Firms
500
(33)
(5)
(8)
454
The MCCG 2012 was issued by the Securities Commission of Malaysia on March 2012 and
applied to all companies with the financial year ending on 31 December 2012 onwards. The
current study considers 2012 as the transition year for the company to adopt the new MCCG
2012. Thus, collecting data for this period will be subjected to bias and uncontrollable
factors. Due to this reason, the study will not collect the data for the financial year ending in
2012.
4. Findings and Discussion
Table 2 shows the descriptive statistics on the industry of the firms that were selected for this
study. A majority of the firms are operating in trade and services industry (144 companies or
27.3%) followed by industrial product industry (111 companies or 24.4%) and plantation
industry (106 companies or 23.3%). Only a few firms are operating in the technology industry
and mining industry.
Table 2: Firms and Industry of the Sample
Industry
Trade and services
Industrial product
Plantation
Consumer product
Construction
Technology
Mining
Total
Number of Firms
124
111
106
65
32
15
1
454
Table 3 shows the main results of this study. There are eight (8) items requiring disclosure
by the company about their ethical practices. These items were developed and modified
from the Recommendation 1.3 under Principle 1 – Establish Clear roles and Responsibilities
of MCCG 2012.
Almost half of the sample (217 companies or 47.8%) did not disclose whether the company
has a formal code of ethics or not. The remaining companies (237 companies or 52.2%)
clearly stated that they have formal code of ethics or have formalized the code of ethics, with
152 companies or 33.5% providing further information on the code. This is considered as
unsatisfactory because it indicates that nearly half of the companies operate without any
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
formal guideline of ethical practices. It is unclear what is the reference used by the company
when it faces ethical issues. These include making a decision that possibly has the impact
on the and behaviour to other people internally and externally, process and procedures of
investigation if the employees are accused of alleged misconducts, and type of punishment
meted out for an employee‟s misbehaviour.
From the 237 companies that have formalized the code of ethics, only 206 companies made
a clear commitment to the code with merely 49 companies stating how or in what ways the
companies have committed to the code, such as, understanding the content and formally
sign the formal undertakings to comply with the code. The results indicate that the company
may not be serious enough to implement the ethics practices in the company and just
establish a document without specific power and authority.
Items number 3, 4, and 5 support the results of item 2. Only 22 companies (4.8%) have
indicated that they have implemented a system to support the code and a slightly higher
percentage of companies have a system to promote the code and ensure the compliance to
the code (32 companies or 7.0% each for item 4 and item 5). These findings indicate that the
companies do not have any plan or intention to make ethics practices meaningful and a part
of the business environment in the companies. Having code of ethics without proper support
mechanism will impair the effectiveness of the code. This support can include dedicated
employees who monitor the implementation of the code, goods, services, money, and other
resources that are specifically provided to implement the code. Likewise, without
communication of the code within the company, employees will forget about the existence of
the code and without a mechanism to ensure the code compliance, employees will have
poor perceptions on ethics; for example, may regard violating the code of ethics as
acceptable and tolerable since no action will be taken.
In terms of whistleblowing provision, more than half of the companies (253 companies or
55.7%) do not indicate whether a whistleblowing channel exist or not in their company. This
is quite surprising as whistleblowing is not a new issue. The Malaysian government had
enacted Act 711 of Whistleblower Protection Act in 2010. After four years of implementation,
many companies still do not have a proper and formal mechanism for the reporting of
sensitive information.
After the code is established, it needs to be reviewed so that it will keep pace with the
changes in the business environment. Only 64 companies or 14% of the companies
indicated they re-assess the code. Without a systematic review and evaluation, the code
provision can be outdated and difficult to enforce.
The final item in this checklist is the availability of a summary of the code on the company‟s
website. Only 116 companies indicated that their code of conduct is available on their
website with 71 companies giving a specific link or address for the code in their website.
Making the code available to the public is important because it will show the transparency of
the company and show their commitment to have a noble conduct in the workplace. As
described by Signalling Theory, this positive information will benefit the company greatly in
the long term.
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
Table 3: Company’s Score on Ethics Practices Items
No.
1.
2.
3.
4.
5.
6.
7.
8.
Disclosure items
Formalize the code (for the
company/general)
Commit to code
Implement system to support code
Implement system to promote code
Implement system to ensure code
compliance
Establish whistleblowing
channel/provision
Periodically review the code
Summary of code available on the
website
No
disclosure
Frq.
%
217
47.8
Meet
disclosure
Frq.
%
85
18.7
Beyond
disclosure
Frq.
%
152
33.5
248
432
422
422
54.6
95.2
93.0
93.0
157
11
18
12
34.6
2.4
4.0
2.6
49
11
14
20
10.8
2.4
3.0
4.4
253
55.7
141
31.1
60
13.2
390
338
86.0
74.4
32
45
7.0
10.0
32
71
7.0
15.6
Table 4 shows the score of the items among the companies in relation to ethics practices.
Based on the table, it is clear that only eight companies managed to score more than 10 out
of 16 which are very disappointing results. This indicates that majority of the company do not
foresee the importance of ethical practices and disclosing these items in the annual report.
This is supported by the findings that showed 83 companies do not have any ethical
practices at all which accounted for 18% of the total sample.
Table 4: Total Scores for disclosure
Score
>10
10
9
8
7
6
5
4
3
2
1
0
Total
Number of companies
8
4
4
11
13
23
42
52
63
76
75
83
454
Table 5 shows that only 12 companies (2.6%) managed to score minimum ten (10) marks in
this study. It was led by a business conglomerate Sime Darby which is involved in various
business sectors such as plantation, industrial, motors, property, energy, and utilities. It is
one of the largest companies in Malaysia with a market capitalization more than USD15
billion and has been operating in more than 20 countries. This is the possible reason why the
company has emphasized good ethical practices. As a multinational business player, this
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
company needs to keep up with the international trend that places sustainability and ethics
as a part of the business operation. This is indicated on their website (Figure 1), where all
ethics and governance related documents such as Business Principles, Code of Business
Conducts, Corporate Child Protection Policy, Conflict of Interest, and Whistleblowing are
easily accessible with links provided on the main page.
Table 5 also shows that all companies with a higher score are basically large multinational
and diversified companies that have been operating in multiple countries. This indicates that
exposure of business in many countries can influence the companies to adopt good ethical
practices, especially companies which have been operating in more developed countries.
Two companies, Shell Refining and British American Tobacco are originally from developed
countries, so it is not surprising for these companies to have a higher score.
Table 5: Companies with score 10 and higher
Rank
1.
2.
2.
3.
3.
3.
3.
3.
4.
4.
4.
4.
Company
Sime Darby Bhd
Kulim (M) Berhad
Shell Refining Company
British American Tobacco
ECS ICT
Felda Global Ventures Holdings
Telekom Malaysia / TM
Top Glove Corp
CCM Duopharma
Chemical of Malaysia Co
Malaysian Airline
Maxis
Score
13
12
12
11
11
11
11
11
10
10
10
10
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
Figure 1: Main Page of Sime Darby Website (extract)
5. Summary and Conclusions
The purpose of this study was to examine the level of ethics practices among Malaysian
companies in their Annual Report 2013. It was found that the majority of the company do not
have code of ethics in their company. However, those who have a formal code of ethics
showed a lack of commitment and did not have any systematic way to promote, support, and
ensure the compliance with the code. These poor results showed that business players in
Malaysia mainly do not have the interest to introduce and maintain good ethics practices in
their transactions and day to day business activities. This may be the reason why the
respondents of the KPMG fraud survey indicated that fraud, bribery, and corruptions is a
major business problem in Malaysia and a majority of them believe that business can‟t be
done in Malaysia without paying bribes (KPMG, 2013).
This research has a few limitations that can be used as an extension in future research.
Firstly, it concentrated mainly on Malaysian public listed companies. Thus, the results from
this study may not be generalized to non-listed companies and other countries which have
different political, cultural, and economic factors. Future studies should extend the samples
by including many countries i.e. ASEAN countries so that comparisons can be conducted.
Secondly, data were collected for only one (1) year; i.e. 2013. A longer period of study such
as five (5) years of data analysis may give more accurate results. Thirdly, the disclosure
items selected for ethics practices were solely based on MCCG 2012. Therefore, other
factors or variables may be excluded from this study. Future research should incorporate
international best practices such as Organisation for Economic Co-operation and
Development (OECD), International Corporate Governance Network (ICGN), Global
Reporting Initiative (GRI) report, and many others.
Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
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