Proceedings of 10th Asian Business Research Conference 6 - 7 October 2014, Novotel Bangkok on Siam Square, Bangkok, Thailand, ISBN: 978-1-922069-62-7 Apollo and Mammon: The Portrayal of Money in Literature John Wallen This is a little off beat, but I want to look at the way the world of business, management and finance has been perceived by imaginative writers through an examination of some seminal literary work s from Dick ens (Gradgrind and Micawb er) through T.S. Eliot (“A lusterless protrusive eye/Stares from the protozoic slime”) to Philip Lark in (“Certainly the Foundation will Bear your Expenses.”). It will be readily seen through an exami nation of these texts that the world of business and finance has always been look ed on with a jaundiced eye by creative writers. I will pose the question why and try to reach a fe w thought-provok ing conclusions. __________________________________________________________ Dr. John Wallen, Assistant Professor, University of Nizwa, Oman.