Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 Strategic Shift - A Model for Rare Earth Self-Sufficiency for Japanese Industries S.N. Jehan Japanese automobile as well a large number of high tech industries use rare earth (REs) elements are feeling the crunch lately as China, a traditional as well largest supplier of REs for Japanese industry occasionally threatens to restrict RE supply to Japan, that in the backdrop of lingering historical and political disputes that two countries still harbor. For Japan strategic dependencies of such nature, however, pose a serious threat. Lately, it has become obvious that Japan cannot remain dependent for its RE supplies onsuch conventional but shaky sources. However China, producing more than 90% of the world REs, is a source Japan can neither totally divorce nor completely embrace unless more reliable and sustainable alternatives are developed. Present state of affairs is unsustainable in the long run, as it compromises the country’s strategic and commercial independence. A large number of Japanese industries, like automobiles, computers, electronics, energy etc. use REs for manufacturing of high-tech products. Japan imports close to 2/3rd of its REs from China. On the other hand, some 40% of China’s RE exports go to Japan. Tactically, it seems important to engage in the development and acquisition of REs from both conventional as well as new resources around the world. However, on a strategic level, Japan will need to have a greater investment in RE R&D and supply chain development. Investment in RE R&D will promote development of novel supply chains and technologies to address three important areas i.e. greater efficiencies in RE use, alternatives for REs, and recycling of REs. Last but not least, the tactical and strategic policies thus required would not be possible without being integrated into a proper policy framework that brings together private-public partnership. The paper addresses all these issues in an ex-ante and ex-post perspective to delineate and demarcate the strategic and policy alternatives suitable to Japanese businesses. Key words: Rare Earth Strategy, R&D Investment, Neural Networks, Dream Value Introduction The paper is about rare earth elements (REs) policies,alternative strategies, and a workable RE investmentmodel for Japan. It is an important and challenging paper that investigates tactical, strategic, and policy alternatives available to Japan in the acquisition and usage of REs. In this paper we also attempt to lay down a design and theoretical framework for investment into R&D of REs to allow a viable privatepublic partnership. An attempt has been made to lay out a workable model leading to achieve short-term and long-term self-sufficiency. Furthermore, we point out potential business model and policy changes necessary to ensure long-term survival of the Japanese high-tech industry in the face of the challenges that it faces today. The paper proposes that Japan can withstand these challenges making the best of possible choices ahead. A Historical Perspective: In September 2010, a Chinese boat collides with Japanese patrol ships in South China Sea near Senkaku Islands. Apparently a benign event, the outcome _______________ Dr. S.N. Jehan, Associate Professor, Graduate School, Tohoku Koeki University, Japan Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 reverberates through a wide range of Japanese industries. Japanese automobile as well a large number of high-tech and green technology industries that use rare earth elements (RE) felt the chill as China immediately threatened to restrict RE supply to Japan. China wanted that the detained captain of the Chinese boat not is indicted in Japan. Japan faced a dilemma about choosing between political pragmatism and upholding its claim on the Senkaku islands. Eventually, Japan let the diplomatic racket to calm down by releasing the Chinese captain; nonetheless, this served as an eye opener for Japan. An ostensiblytrifling political rumpusmade apparent that Japan cannot remain reliant for its RE supplies on China, then producing almost 97% of the world REs. This is situation untenable in the long run, as it compromises the country’s strategic independence. Japan, on the other hand, is one of the largerRE consumers in the world. A vast majority of Japanese industries, like automobiles, computers, electronics, energy etc. use REs for their basic manufacturing of high-tech products. Since the maritime incident with China, there is a sense of urgency in Japan to diversify and strengthen its RE supply chain. Then, Japan imported more than 80% of its REs from China. Japan’s prime end-use applications of REs include polishing (20%), metal alloys (18%), magnets (14%), and catalysts (12%).See Table I for RE applications. On the other hand, 40% of China’s RE exports go to Japan.Tactically, it seems important to engage in the development and acquisition of REs from both conventional as well as new resources around the world. However, on a strategic level, Japan will need to have a greater investment in RE R&D.Investment in RE R&D will promote development of novel technologies to address three important areas i.e. greater efficiencies in RE use, alternatives for REs, and recycling of REs.Last but not least, the tactical and strategic policies thus required would not be possible without being integrated into a proper policy framework that brings together private-public partnership. Table 1 REE Cerium Dysprosium Erbium Europium Gadolinium Holmium Lanthanum Lutetium Neodymium Praseodymium Promethium Samarium Scandium Terbium Thulium Ytterbium Yttrium Major Applications Chemical oxidizing agent, polishing powder, glass and ceramics, catalyst for ovens, fluid catalytic crackers,ferrocerium flints Rare-earth magnets, lasers, magnetostrictive alloys such as Terfenol-D Infrared lasers, vanadium steel, fiber-optic technology Red and blue phosphors, lasers, mercury-vapor lamps, fluorescent lamps, NMR relaxation agent Computer memories, X-ray tubes, MRI contrast agent, magnets, high refractive index glass, lasers, neutron capture, NMR relaxation agent, magnetostrictive alloys such as Galfenol, steel additive Lasers, wavelength calibration standards for optical spectrophotometers, magnets High refractive index and alkali-resistant glass, flint, hydrogen storage, battery-electrodes, camera lenses, fluid catalytic cracking catalyst Positron emission tomography – PET scan detectors, high refractive index glass,lutetium tantalate hosts for phosphors Rare-earth magnets, lasers, violet colors in glass and ceramics, didymium glass,ceramic capacitors Rare-earth magnets, lasers, core material for carbon arc lighting, colorant inglasses and enamels, additive in didymium glass used in welding goggles, ferrocerium firesteel (flint) products. Nuclear batteries Rare-earth magnets, lasers, neutron capture, masers Alloys for aerospace components, metal-halide and mercury-vapor lamps, radioactive tracing agent Green phosphors, lasers, fluorescent lamps, magnetostrictive alloys such as Terfenol-D Portable X-ray machines, metal-halide lamps, lasers Infrared lasers, chemical reducing agent, decoy flares, stainless steel, stress gauges, nuclear medicine TV red phosphor, high-temperature superconductors, microwave filters, energy-efficient light bulbs, spark plugs, gas mantles, additive to steel Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 Literature There are 17 rare earth elements (REs), 15 within the chemical group called lanthanides, plus yttrium and scandium (Figure 1). The lanthanides consist of the following: lanthanum, cerium, praseodymium, neodymium, promethium, samarium, europium, gadolinium, terbium, dysprosium, holmium, erbium, thulium, ytterbium, and lutetium. Principal end uses for REs are for automobile catalysts and petroleum refining catalysts, color television and flat panel displays (cell phones, portable DVDs, and laptops), permanent magnets, and rechargeable batteries for hybrid and electric vehicles, and many medical devices. REs are also needed for defense applications such as jet fighter engines, missile guidance systems, antimissile defense systems, and satellite and communication systems. Permanent magnets containing neodymium, gadolinium, dysprosium, and terbium are used in numerous electrical and electronic components, and in new-generation generators for wind turbines. In this sense, for Japan, REs are crucial not only commercially, but also for its national security. Under these circumstances, certainly Japan would find a dream value attached to investing into REs. Otherwise its long-term commercial and national security interests are at stake. REs’ uses for lasers, fiber optics, and medical applications which include MRI contrast agents, PET scintillation detectors, medical isotopes, and dental and surgical lasers is certainly going to rise in the coming days. These are the industries where Japan has highly competitive technical advantage, and secure RE supplies would be needed to ensure a smooth economic growth. Mountain Pass, California, was the earliest place where REs were explored seriously in 1953 by Molybdenum Corporation of America, producing the first mineral concentrate, bastnaesite (Honan 2007). In China, in March 1986, Deng Xiaoping approved the National High Technology Research and Development Program, Program 863, meant to narrow the gap in technology especially in new materials and is regarded as the most important step towards RE development (Wang Minggin and Dou Xuehong 1996). RE mineral concentrates and intermediate compounds had relatively steady price and production increases from the 1960s through the 1980s (Castor 1994). Despite a total annual production increase by as much as 300% since the early 1980s, the overall dollar value of the RE market has probably remained static or even decreased (Hedrick 1999). Prices for REs were generally lower in the late 1990s and early 2000s than in the 1960s, 1970s, and 1980s. The most expensive RE being the heaviest—lutetium (Hedrick 1997) declined to a low of $2,400/kg in 2003.However, despite all these recent trends in prices and occasional oversupply of REs, the future use of REs is to rise especially for Japan in automotive pollution catalysts, FCCs, and permanent magnets (Hurst 2010). Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069 922069-86-3 Conventional mining and refining of REs s is not very environmentally friendly, hence recycling REs s will certainly help keep environment a bit more cleanly,, if not entirely clean (Mariano 1989a and Kingsnorth 2002). Professor Hiroshi Kitagawa of Kyoto University and his team of researchers have artificially produced a metal similar to palladium, a material commonly used in catalytic converters. Prof. Kitagawa used a heating method to produce ultramicroscopic metal particles, ultimately mixing the usually resistant rhodium and silver to create the palladium-like palladium like metal (Finley 2011). Similarly the work of Prof. Atsushi Muramatsu of Tohoku University and of Prof. Yasushi Watanabe of National Institute of Advanced Industrial Science and Technology (AIST) is also something to be seen with interest. According to Akihiro Ohata of Japan’s Ministry of Economy, Trade and Industry (METI), “government intends to develop evelop within a year an alternative to the use of cerium as an abrasive for polishing glass hard disks (2010). Rare Earth Strategy Investment in REs s has long been left out by most developed countries including Japan just because of economic non-viability. non viability. Drilling, mining, and refining of REs have never been very lucrative investment at the outset; the output of REs is too small and refining effort too tedious. Consequently, countries like US and Japan did not invest much in R&D of REs. RE On the other hand, China was able to produce and supply needed REs s at much cheaper prices due to a deliberate policy adopted at the highest national level. China seems to have realized early-on on the importance and dream value of REs.. Hence, we are in a predicament that that seems threatening the commercial and national security of Japan whose who industries use a lot of REs and produces almost none. However, if we can consider the dream value involved i.e. commercial and national self-sufficiency sufficiency attached to the R&D into REs,, we can easily make a case for investing into it. The finamatics approach h to capture dream value that was introduced by the author (Jehan 2008) would go a long way in helping to lay down a private privatepublic RE related R&D investment policy framework needed at at the moment in Japan. The RE investment model that is presented later in this paper makes use of finamatics approach to capture all RE value components including dream value thereof. Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 In the light of above-stated, it is imperative bringing together all-important tactical, strategic, and policy initiatives required to ensure a sustainable supply of REs for Japanese industries that are vital to its economic growth. The possible course of action seems to carry out a detailed analysis of the current RE situation in Japan, the present REs acquisition models in Japanese industry, the state of public policies, and the possibility of a public-private partnership in RE R&D. Further, we needto analyze usage efficiency, alternatives and recycling possibilities in a private-public partnership framework. An investment model that will allow capturing dream value attached to the concept of self-sufficiency in REs, leading to commercial and national security of the nation will beneeded to encourage greater investment in REs, both tactically and strategically. The minimum policy and strategic components required to work out a working model for RE supplies for Japan can be described as: A complete shift and description of RE policies in Japan Revision and statement of RE usage efficiency standards; as with rising RE prices, question of improving usage efficiency becomes important Development of alternatives to REswill have to be intensified The economics of recyclingand policy arrangements needed for efficient and environmental friendly recycling Public private partnership in all RE development, usage and recycling A model to combine policy and strategic action The revision and restatement of above-stated measures will ensure that Japan and her industries can reach a sustainable and self-sufficient RE supply chain. REs Strategic Shift A detailed assessment and redesigning of the present RE acquisition and usage practices in Japan will have a positive impact on both the demand and supply side of the RE realm. As it appears that Japanuntil recently had no official RE related policies and legislation that would ensure a stable and sustainable supply of RE for its industry. The field was largely left in large measure to the businesses that were RE users. More recently, however, Japanese government seems to have realized the importance of laying out medium and long term policy measures to address the issue. These policy measures largely hinge on (1) Alternative supply sources and (2) Decreasing dependency on REs by developing alternative materials. Still this is a major breakthrough in a strategic sense, as it can have long term effect upon both on the demand as well as supply side of REs for Japan. It is important that REs demand and supply sideshave been given an official policy review and long term policy alternatives have been laid out. Further, itwill be important to carefully designa business model integrated with policy framework that can allow for a privatepublic partnership in R&D of the REs.The integrated business model should allow incorporatingindustrial usage efficiency, global and local alternative development scenarios and finally an investment model, allowing for capturing the dream-value Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069 922069-86-3 associated with achieving REself-sufficiency RE for Japan. This policy initiative has already shown a shift in the demand for REs s in Japan as we look at the projected demand for REs in 2016. (Table able 2) Now as we understandpolicies policies (or lack thereof) and practices to understand the process of growth, demise, and then a concentrated growth process of REs from early on to this time,, we can move on towards pointing out a way forward. Empirical review of the relevant data helps us to ascertain the desirability and impact of policies upon the industry’s practices and business models. We have also now understood thecauses causes of atrophy or disconcert in and policy directed effort in Japan to promote the e exploration of such a key industrial industri resource. What could have been amiss in this regard, not only in Japan but also worldwide?Policy Policy framework should accommodate tactical as well as strategic necessities, in order to incubate and nurture a self-sustaining rare--earths supply industry in Japan. On a practical side, a geo-spatial spatial assessment of research and development activities needs to be carried out in various research laboratories in universities and at businesses around the nation. In addition to developing alternative materials, efforts are required to diversifyREsupply sources. Presently, companies like Toshiba, Toshiba Sojitz and Sumitomo have propelled rare-earth joint projects in Kazakhstan. Japan shall attempt to register as many alternative materials as well as source development attempts as are out there by this stage of the paper. REs s recycling regime has been added as one important element of the Japanese Japanese public policy on this issue issue. The paper proposes to incorporate recycling as an integral component of investment model, in addition to being a part of the overall RE policy initiatives. After having explained the tactical tactic and strategic and policy alternatives that will ensure sustainable and smooth supply of REs for Japanese industries,next welaydown RE R&D investment model capable of incorporating all value components. The model will be using the finamatics approach laid out in my earlier work on capturing the dream value for R&D investment. This approach, though reliable in capturing innovative potential of R&D investment, will be applied for the first time into capturing the dream value of a policy related outcome. Assigning dream weight and capturing uring all the dream value components will be an important Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 part of the model. Using neural network-based finamatics investment evaluation model (Jehan 2011), we shall be able to further eliminate the uncertainty inherent in such an investment. We should, however, not underestimate the importance of right type and amount of data required to apply the proposed investment model. The model is capable of taking into consideration three key areas of RE strategy that will be important to allow a sustainable self-sufficient state of RE supply for Japan. Those three key areas are; RE usage efficiency, RE alternatives development, and Recycling of REs Finally, we move to lay down the proposed model in the next section with all its nuts and bolts attached. New RE Development Model It should by now be abundantly clear that we propose in this paper is to stress the need of continued investment into the R&D of REand renewed development, alternative supply sources, alternative material development and usage efficiency and recycling of REs. The RE development model laid down here (Figure 2) integrates RE R&D with alternate material and alternative supply source. The model makes use of Neural Network approachto understand impact of alternative policy scenarios upon the RE growth and development paths. With this approach, we suggest that continued investment into RE R&D will move the production possibility vector (PPV) from PPVo to PPV1. This initial shifting of PPV from PPVo to PPV1 will open up two possibilities i.e. (a) decrease in RE development uncertainties (UcSp ) from H to L i.e. Reduction in UcSp= UcSp (H) -UcSp (L) (b) open up the possibility of harvesting Dream Value associated with ensuing self-sufficiency that will arise from the increased RE development and sustainable alternatives come into industrial use. i.e. Dream Value = (αβ x αT2) x ½ & New RE production level will be RE Production (PPV1) = (P1P2 x α P2) – (P1T1 x βT1) x 1/2 Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069 922069-86-3 Adding Dream Value Total Benefits of New Strategy = RE Production (PPV1) + Dream Value OR = (P1P2 x α P2) – (P1T1 x βT1) x ½ + (αβ x αT2) x ½ Also, as (αβ x αT2) x ½ > (P1T1 x βT1) x ½ Hence, we can conclude that both PPV1 production quantum gain and net gain from strategic shift is positive, so it will be gainful to move ahead with the strategic change in the RE policy for Japan. Technological rate of change throughout the product development proce process is akin to the situation in which various bodies move around and change their position with or without some external force being applied through time and space. The Model here seeks to predict the R&D progression as Japan is striving for a certain REproduction RE locale or production possibility tangent namely the dream point where it can develop and create a RE dream value (PD). We call it RE dream value because, if Japan is able to reach that RE development and production level, it carries a dream value. The dream value is the commercial value or the commercial value differential that Japan is willing to forego in terms of present production and supply possibilities in favor of future production and supply levels. PPV1 places Japan significantly ahead in strategic terms and its RE self-sufficiency sufficiency is established for a fairly long period of time. In order to reach the P2 locale, the rare earth R&D process would require a certain magnitude ofenergy – we call it finatic energy (policies, strategies and actions) actions), total 1 of which should always be positive . At this point, Neural networks will be handy in 1Finatic Energy is the financial equivalent of human or physical kinetic energy used in acquiring a desired displacement across time and space. In this paper we use the term Finatic to represent the financial, policy and strategic efforts put together; and andfinatic energy Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069 922069-86-3 order to understand the complexity of the R&D process and various outcomes that it may bring to fore.. For Japan, th the requiredfinatic energy is analogous to the sum total of funds and efforts laid out for the development of P2 instead of P1 (Figure 2) and the consequent payoff from the development process. P1 embodies a redundant production locale which does not lead to a significant improvement over the existing products. Only a break from current policies (or no policy situation) can lead to allow enough finatic energy to break from current inertia and gain sufficient momentum to move from PPV0 to PPV1. Initially PPV takes a downwards shift to allow a greater push towards future development by a surge in fanatic energy in order to tap production possibilities scenarios. Without a downwards shift, the PPV0 will move into no production possibilities arena, though there will be less uncertainty. But at the same time there will be no dream product to be had. For our purpose we are going to call all the force spent and non-cash non cash payoffs (dream position, uncertainty residual and adaptive learning) collectively as Finatic Energy (Fin En). Once desired production locale is materialized, payoffs can be evaluated at an appropriated discount rate. The holistic and innovative approach that is based upon financial kinematics will be called Finamatics in this paper.2 For an ongoing R&D Process, it is not easy to calculate all relevant cash flows with certainty; hence we resort to Neural Finamatics approach that allows precise estimation and consideration of cash as well as non-cash cash payoffs like technical learning (TL), ( ), the magnitude of uncertainty spread (UcSp)3 and dream value (DV)4. is the total R&D efforts and spending at all used over a period of time to move production possibilities from P0 to P1 by allowing PPV (Production Possibilities Vector) to shift from PPV0 to PPV1. 2 Application of Finamatics to product development scenarios scenarios (PDS) can be of great help. Finamatics is the kinematics replicated for financials involved in PDS. PDS involves moving from a current situation (P0) to a desirable situation i.e. being able to dev develop dream product (PD). This requires displacement (d) ( of PDS through time (t)) and space. The finatic energy involved would allow displacement from P0 to PD. Basic kinematics can be applied to ascertain d, the directional speed i.e. velocity (v)) and time required to achieve that desired displacement. Displacement Displacem (d) can be calculated as: The directional speed i.e. velocity or the rate of R&D (accompanied by decreasing uncertainty and increasing technical learni learning) can be ascertained as: The time needed to achieve that level of ∆ PDS can be ascertained as follows: However if the initial velocity is zero, i.e. the firm is originally at PPVD, instead of PPV0, then time required to achieve that level of ∆ PDS will be simplified as follows: Here, acceleration (a) is: 3UcSp can be measured in different ways for different business e.g. software and system developers assign a certain value to each code/codec in system development process. Successful development of successive codes/codec is measured in terms of reduced uncertainty magnitude towards end product duct development stage, stage in this case REs.. Each product development process will have to define its own product development milestones and will have to assign them an appropriate process value. 4 Dream Value is present value of a future expected (or sometimes sometimes unexpected) value that needs to be captured to allow RE policy refinement and R&D investment.. Sometimes DV can be cashed at present by abandoning in favor of a rival business working on similar product or product line. In that case as the negotiated value would be captured at present not in future, so it is important to deal DV as a separate value in the PVRD model. If DV is to be cashed in future, then obviously it can easily be discounted at an appropriate required rate of return. In that case the model model would be easily adjustable to allow time value discounting of the DV. Same is the case for AL and uncertain outcomes represented by α. Proceedings of Annual Switzerland Business Research Conference 12 - 13 October 2015, Novotel Geneva Centre, Geneva, Switzerland, ISBN: 978-1-922069-86-3 Conclusion In this paper we carried out a quick round up of the RE demand and supply situation for Japan. It is stressed that while REs are important resource for Japanese high tech and green technology based companies, the country as a whole has shown lack of earnest efforts in a coordinated fashion to promote sustainable and self-sufficient path to the supply thereof. This has resulted in putting the RE user industry of Japan in a tight spot and endangered economic and strategic interests of the industry and those of the country in general. The path to the self-sufficiency and sustainability resides on immediate and concrete steps in the policy and strategy areas. The recipe would include alternate sourcing, alternate material development, usage efficiency and recycling of REs. While some policy measures have been adopted recently by Japanese government, after a row with China over the Senkaku Island issue, there is still a wide chasm that needs to be bridged between the policy and strategic action. We propose that a serious effort would be needed to coordinate and align them in a PPP arrangement. In a PPP arrangement government can work as catalyst to highlight the demand-supply scenarios and provide policy support to the businesses who would be ultimate users of the crucial resource. However, the businesses wouldn’t engage whole heartedly without active R&D into the area with an acceptable and viable investment model that can bring out the true value of the investment in REs. We proposed an RE Investment model in this paper that is capable of bringing the policy and strategic outcomes together in one place. The model spells out the financial as well as nonfinancial value of the investment into REs and hence should appeal to the suspecting minds as to underline the significance of investment into this area of industrial material supply without which the dream of a sustainable and self-sufficient supply chain of REs cannot be ensured for the country. The model spells that using a finatic energy that is sum total of policy and strategic measures will allow the country to take a RE production possibility vector that takes an initial hit, but it allows a lateral higher RE production and procurement locale to be attained. The dream value inherent in the model allows the country to acquire a sustainable and self-sufficient supply chain of REs. References 1. Anthony N. Mariano, “Economic geology of rare earth elements”, Reviews in Mineralogy and Geochemistry , January 1989, v. 21, p. 309-337 2. C. 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