OUR IDENTITY: SOARING TO NEW HEIGHTS
Whether zipping through to make a connection, stopping for a visit, or settling in to work, over 60,000 people
pass through Charlotte Douglas International Airport (CLT) every day. It is an access point to the world, and
often serves as the sole ambassador to a host of guests from every nation.
CLT is many things to many people. It’s a regional center for global transportation and trade. It’s home to scores
of businesses. It’s the workplace for thousands of people. And it’s a swirling hub of energy: connected to the
world and soaring to new heights of opportunity. Our corporate mark, or logo, is designed to encompass and
communicate these concepts.
GUIDELINES FOR USING
THE LOGO
These graphic standards have been developed to ensure that a professional, high
quality image is projected for Charlotte
Douglas International Airport (CLT).
From a legal perspective and to protect
ownership and exclusive rights to its use, it
is important that our logo image be consistent and properly executed. To assist
you in promoting these quality standards,
we have established a number of simple
guidelines to follow when using our logo.
The logo is the official property of CLT and
may not be used without authorization
from the Director of Communications of
the airport.
Please adhere to the following guidelines:
• The logo is comprised of two basic
elements: the text, and the symbol.
These two elements are to be used
together whenever possible. The text is
never to be used without the symbol.
The symbol may be used as a separate
design element, provided the complete
logo is prominently used elsewhere
on the same piece and the relation
between the two elements is obvious.
• Logo is used on the front of any piece
CLT produces
• Logo is used with the return address
portion of any piece CLT produces
• On printed matter, the logo symbol
should appear no smaller than 5/8” in
width, and the logo text should appear
no smaller than 1-1/4” in width.
• On web based pages, the logo symbol
should appear no smaller than 7/8” in
width, and the logo text should appear
no smaller than 1-3/4” in width.
• Neither symbol nor text should ever
appear closer than 1/2” to the edge of
the printed piece.
• The CLT logo is to be used no smaller
than other logos included in the same
design. For example, if sharing equal
sponsorship with another entity, CLT
logo is to be equal in size to other logos.
• Do not place the CLT logo on a color
background other than black. If used on
a photographic background, the image
area directly surrounding the logo
MUST be relatively simple in color and
texture and allow for very good contrast
for legibility.
• No additional elements may be added
to the logo.
• Do not put the logo in a box or other
shape.
• Whenever possible, the two-color version
is preferred. Attached are examples of
the approved color usages for the logo.
• When using the CLT logo in conjunction
with other elements such as other
logos, text, and graphics, keep these
other elements a minimum distance
from the CLT logo. This distance should
equal the capital letter height of the
words “Charlotte Douglas”.
To request a copy of the logo
CLT logos are available as paper hard
copies, or in both PC and Macintosh
digital formats. To request logos, please
contact the airport Public Affairs Manager.
Phone: 704.359.4000
Fax: 704.359.4030
MULTI-COLOR USAGE
PMS Ink Version:
Swirl prints PMS 3145
Text and jet prints black
Process Ink Version:
Swirl prints 100C/0M/18Y/18K
Text and jet prints black
Note: Whenever possible, use the
color version of the logo.
SINGLE-COLOR USAGE
1-Color Version:
All elements print PMS 3145, or all
black, or all reversed out of field.
Note: Do not put logo into a shape.
This reversed logo is for example only.
SYMBOL USAGE
Symbol may be printed in 2-color
version, 1-color version or tint of
1-color version.
Note: Do not use this symbol
separately without proper consent
by airport’s Public Affairs Manager.
ALTERNATE LOGO USAGE
Alternate logo for special uses only.
This version is to be printed in
2-color PMS inks only. They are
PMS 3145 and PMS Cool Grey 1.
Note: Do not use this version
without proper consent by the
airport’s Public Affairs Manager.
To request a copy of the logo
CLT logos are available as paper hard
copies, or in both PC and Macintosh
digital formats. To request logos, please
contact the airport Public Affairs Manager.
Phone: 704.359.4000
Fax: 704.359.4030