ZTE SDP Introduction
Wang Rui
SDP International Marketing Supervisor
ZTE SDP Product Line
ITU-T SDP Workshop 2011
ZTE SDP total Solution
SMS
MMS
Web
User Portal & Society
Contents
Devices
Services
Partner Portal & Community
SP
Developer
ODP
WAP
Shop in
Shop
Goods
OSS
Operator Portal
CP
Advertiser
Admin
Application Exposure Domain
Payment GW
Customer
Care Center
Customer Care
Center
Management Domain
Security
Mgmt
Policy
Mgmt
SLA
Mgnt
SCE/STE/SEE
Partners
Mgmt
Content
Mgmt
Settlement
& Payment
Security, Governance & Monitoring
Service
Mgmt
Content
Charging
Campaign
Service Orchestration & Broking
Subscriptio
n Mgmt
Content
Adaption
Reporting
& Alarm
Policy
Engine
AAA
BSS
SLA
Advertisement
Interface
Applications
USSD
IVR
Call
Media
Presence
SMS
LBS
DM
Game Platform
Device
Management
SOA (ESB)
Network Protocol Adaptor
(Fixed/Mobile/IMS/IPTV/M2M)
Enterprise
Service
IT & Internet Resource API
User Profile
MMS
Ecosystem
(WAC/Apple)
Payment
Profile
Service Enable
Domain
2
SDP integration with future proof business domains
With Store
Store
IPTV


Factory behind store mode
Successful Case: China Unicom
WoStore, China Telecom eSurfing
With IPTV


SDP
IPTV content management and shop
portal
Successful Case: CCTV tri-screen CMP,
China Unicom tri-screen CMP
With IMS/M2M


IMS/M2M services access & openness,
like RCS, web VOIP (CTD) with Internet
resource, M2M applications
Successful Case: China Mobile IMS CTD
and M2M Home Security
With Cloud

IMS/M2M
Cloud

Upload, storage and download the
apps/contents with cloud computing,
cloud storage and network cloud
Successful Case: China Telecom
SDPaaS
3
SDP with Application and Content Store
Only in 9 Month
3M Wo Users
2010.7.15
WoStore Commercial
5K Developers
Launch and Brighten in
15K App/Content
Hong Kong GSMA
20M Download Time
Congress
4M RMB Revenue
2010.11.10
2010.12.16
ZTE Won WoStore Project
China Unicom and ZTE
to build the cross-sales
Cooperate WoStore
2011.9.15
digital store for multidevices
4
SDP with IPTV Content Management and Portal
Content
Management
Promotion
VOD
Stock Market
Online Game
TV Reading
Online Music
Channel
TV Internet
5
SDP with M2M/IMS
Telecom Services (IMS)
CTD
Internet/Mobile Internet
MMS
Video
News
RCS
IPTV
M2M Applications
Diary
Mobile
search
eHealth
Blog
Video
surf
Home
Secur
ity
Book
Map
City
Emerg
ency
eTraffic
Agriculture
monitoring
Smart
Grid
SDP platform for convergent services
Telecom App Engines
Telecom
Internet/Web App Engines
Internet
M2M App Engines
M2M
6
SDP with Cloud: SDP as a Service (SDPaaS)
Virtualization Delivery
Scalability and Elasticity
Reliability and Security
Mass Storage
SDP
Similar to Dept Store –
Build and own every app.
SDPaaS
Similar to Shopping Mall – Rent
out capabilities and host
applications built by others
7
ZTE SDP Footprints
Telenor Montenegro
SFR France
France Telecom
China
(China Unicom,
China Mobile，
China Telecom,
CCTV)
ZTE Experience
Center in France
MTN Sudan
Etisalat Egypt
Personal Argentina
Smart Indonesia
DiGi Malaysia
Telenor Pakistan
StarHub Singapore
8
ZTE tailored SDP in Telenor Montenegro
THE 1ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT 2010.
 Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/
SM GW
 Geo-redundancy within 2 sites
 MVNO support
 SOA architecture
 Rich swap experience
9
ZTE whole SDP in Argentina Telecom Personal
Arquitectura SDP con Service Exposure
.....
ADS
AppX
3ros
Basic Services
Service Exposure
Orchestration
User
Profile
Governance
Registry
Network Service
.....
ADS
Execution AppX
Policy control
Life Cycle
Interaction
Service Bus
Adaptation
Xml/http (SOAP)
OSS/BSS Gateway
Network Gateway
WAP
Mensajería
SMPP/MM7
MSC/IMS
SMSC/
FDA
MMSC
Location
Presencia
LBP
ISC
LBS
PRE
OSS/
BSS
SMS
MMS
USSD
WAP
Location
Streaming
E-mail
…
Enablers
Elementos
de Red
 In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability
 This commercial used platform is quickly delivering more new applications and services , like
Alerts( transform the urgent e-mail into SMS for enterprise users)
 Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list
 SDP hosting solution for Paraguay Branch in the future
10
ZTE multi-countries SDP in France Telecom/Orange
 Service enablement layers
 SMS,MMS, USSD, WAP, HTTP proxy for third party IVR
 OSS/BSS
 CDR management and Diameter interface
 Billing API exposure
 Monitoring & Net-backup
 Countries integration
 Integration with each local billing system in the affiliates
(prepaid and postpaid)
 Multilanguage web (French and English, Spanish,
Portuguese and Arabic)
 Operational tasks and workflows
 Availability, Quality of service, Network constraints
 Statistics, reporting
 Customer support
 Standardization, intellectual property rights
 Security constraints
 Customers activity logs have to be protected (MSISDN
known).
 Data confidentiality between affiliates
 Embedded encryption (TLS) to be supported for sensitive
Data (MSISDN, billing, ..) in SMPP and Diameter protocols
 In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS
western Africa Cluster (9 countries branch at Phase1) of France Telecom Group/Orange.
 2 layer structure for multi-countries solution
 Support Multi-language, Multi-currency, Multi-business mode
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Future SDP Standardization Requirements
 Standardize the interfaces between different SDP subsystems
(e.g. Unified Access Gateway (UAG), Unified Management
Platform (UMP), Operator Portal (UPortal) )
 Standardize the mechanisms to support distributed
deployment of SDP subsystems; Standardize the
mechanisms to leverage the resources across SDPs deployed
in different administrative domains
 API enhancement in support of 3rd parties application (e.g.
group management and payment aspects)
 API enhancement in support of access IT & Internet
Resource ( e.g. map, search, social network )
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THANKS!