Turkish NLIA Experience Koray Kocagöncü Native Language Internet Consortium Joint UNESCO and ITU

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Joint UNESCO and ITU

Global Symposium on Promoting the Multilingual Internet

Koray Kocagöncü

Native Language Internet Consortium

Geneva, 9-11 May 2006

ITU-T

Where east meets the west

Geneva, 9-11 May 2006

2

Demographics

ITU-T o o

Over 70 million people

• 25% 0-14 ages,

• 68% 15-64 ages

GDP $550 billion

• 30% Industry,

• 60% Services,

• 10% Agriculture

Geneva, 9-11 May 2006

3

Demographics

ITU-T o o

Languages

• Turkish (official)

• 15% English (secondary), 5% Kurdish

(secondary)

Alphabet

• 22 characters from English alphabet

• 7 additional Turkish characters (çÇ, ğĞ , ı I, i İ ,

öÖ, şŞ , üÜ)

Geneva, 9-11 May 2006

4

Market

ITU-T o o o o

58 million Telephone subscribers

• 67% Mobile

5 million Personal computers

1.8 million Broadband subscribers

• 2% Households

Over 400,000 domain names

• 80% gTLD

• 40% Annual growth

Geneva, 9-11 May 2006

5

Market

ITU-T o o

10 million Internet users

• 52% Workplace,

• 37% Internet Cafes

• 11% Homes

8.7% Households connected to Internret

Geneva, 9-11 May 2006

6

Background

ITU-T

Project

Development

Test

Ops

S u n r i s e

On-going Infrastructure Development

Geneva, 9-11 May 2006

Landrush

7

Developments

ITU-T o o o o o

13th anniversary of internet access in Turkey

Recent pick-up on broadband deployment ccTLD registrar Middle East Technical

University

• Over 85,000 ccTLD’s

• Might change with the new

Telecommunications Law pTLD efforts

IDN attempts

Geneva, 9-11 May 2006

8

ITU-T

Domain

Names

Confusion

Keyword

Look-up

Search

Engines ccTLD new registrar pTLD efforts

UNITD

Unified Root

IDN attempts

I-DNS

Turkish

Domain

Name?

NLIA

Turkish

Internet

Address!

Geneva, 9-11 May 2006

MSN

Google

Yahoo

Name Search

I Feel Lucky

Finding sites?

9

But

ITU-T o o o

NLIA is not a domain name

• Mapping service

• Bottom-up resolution approach

NLIA is not a search engine

• 1-to-1 keyword lookup

• No intermediate interfaces

• Direct entry from the adress bar

It is more than just a convenience

Geneva, 9-11 May 2006

10

Benefits

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True multilingual representation

Local governence of the address space

Global integration

• Non-hierarchical federation of countries

Preservation of the language and the culture

Embracing non-users of the internet

• Eliminates language barrier and facilitates easier access

Increased internet activity

• Vitalizes e-commerce and e-government

Geneva, 9-11 May 2006

11

Critical success factors

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Infrastructure

• Server (coverage takes time)

• Complementary client infrastructure

Quality of service

• Dynamic, functional and informative web site

• Unregistered NLIA (Landing page)

• Easy and quick registration procedure

• Complementary services

• Help desk

• Multiple payment methods

Geneva, 9-11 May 2006

12

Critical success factors

ITU-T o Database work

• Reserved words

— Government and academic institutions

— Offensive words

• Provisional linking

— Popular sites (during sunrise)

— Government & Academic institutions (for a certain period)

Geneva, 9-11 May 2006

13

Critical success factors

ITU-T o Promotions

• Newspapers, Internet, Printed media, TV

• Interviews, Press releases, Advertisement,

City visits

• Word of mouth

Geneva, 9-11 May 2006

14

Going forward

ITU-T o o o

Establishment of external committees

Dispute resolution commitee

• Improve on the current policy based on local legislation

• Need internet and business focus

Consultation committee

• Generic words

• New policies

Geneva, 9-11 May 2006

15

Going forward

ITU-T o Local governence of the address space

• Potential stakeholders

— Consumer rights groups,

— Regulatory authorities,

— Patent lawyers,

— Trade and industry chambers

Geneva, 9-11 May 2006

16

Joint UNESCO and ITU

Global Symposium on Promoting the Multilingual Internet kocagoncu@nliconsortium.org

Geneva, 9-11 May 2006

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