BJA Technical Assistance Webinar Series: Budget Advocacy in 21st Century
Session Three: Persuasive Budget Advocacy Thursday, July 30, 2015 at 2:00 p.m. EDT
ABA Ten Principles Of A Public Defense Delivery System 1. The public defense function, including the selection, funding, and payment of
defense counsel, is independent. 2. Where the caseload is sufficiently high, the public defense delivery system consists of both a defender office and the active participation of the private bar. 3. Clients are screened for eligibility, and defense counsel is assigned and notified of appointment, as soon as feasible after clients’ arrest, detention, or request for counsel. 4. Defense counsel is provided sufficient time and a confidential space within which
to meet with the client. 5. Defense counsel’s workload is controlled to permit the rendering of quality representation. 6. Defense counsel’s ability, training, and experience match the complexity of the case. 7. The same attorney continuously represents the client until completion of the case. 8. There is parity between defense counsel and the prosecution with respect to resources and defense counsel is included as an equal partner in the justice system. 9. Defense counsel is provided with and required to attend continuing legal education. 10. Defense counsel is supervised and systematically reviewed for quality and efficiency according to nationally and locally adopted standards. BJA Technical Assistance Webinar Series: Budget Advocacy in 21st Century
About this series:
American University Justice Programs Office and National Legal Aid & Defender Association (NLADA), with support from the Bureau of Justice Assistance (BJA), have launched the project, “Answering Gideon’s Call,” to provide technical assistance and information to help indigent defenders adhere to the ABA Ten Principles of a Public Defense Delivery System. The project’s 2014 survey of defender offices revealed that overwhelmingly offices desired more information to assist with budget advocacy strategies. In response to this repeated request, American University and NLADA designed this three‐part webinar series to provide tools and information for defender offices to use during budget season and throughout the year. • Session One: Cultivating Relationships – January 29, 2015 at 2:00 p.m. EST
• Session Two: Data Collection and Analysis for Budget Advocacy – April 30, 2015 at 2 p.m. EDT
• Session Three: Persuasive Budget Advocacy – July 30, 2015 at 2:00 p.m. EDT
Budget Advocacy: Persuasive Budget Advocacy • You’ve cultivated relationships and analyzed data, now how do you use these to advocate persuasively?
• What are some tools and tips for persuasive advocacy? • How has persuasive budget advocacy benefited other offices?
Persuasive Budget Advocacy : Panelists
Adam Plotkin
Legislative Liaison, Wisconsin State Public Defender
Monisha Som,
Vice President
Spitfire Strategies
Facilitated by: Michelle Bonner, Chief Counsel, NLADA
WISCONSIN STATE PUBLIC DEFENDER
Persuasive Budget Advocacy
BJA Technical Assistance Webinar Series
Adam Plotkin, Legislative Liaison, Wisconsin Public Defender’s Office
plotkina@opd.wi.gov
608-264-8572
6
History of the SPD & Advocacy
❖ Created in 1977
❖ 9 member Public Defender Board
❖ Establishing a statewide presence
❖ Legislative Liaison position
➢
➢
Where it came from
Role prior my tenure
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Successes from Act 164 to Present
❖ What is Act 164?
❖ Other successes since Act 164
➢
Still issues to work on
❖ General Approach to Advocacy
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Five Tips for Effective Advocacy
❖ Common Themes throughout the tips
➢
Preparation
➢
Lawmaking
➢
Government agency v. law firm
➢
“Everything Relates”
➢
Non-partisan advocacy, bipartisan issues
practice of law
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Tip #1 - Build & Maintain Relationships
❖ Prepare prepare prepare
❖ Building
➢
Meeting new policymakers and partners
❖ Maintaining
➢
Stay in touch to stay involved
❖ Importance of legislative staff
❖ Collaboration with system partners
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Tip #2 - Approach/Messaging
❖ Accentuate the positive
❖ Wisconsin’s 2015 biennial budget
➢
Additional staff attorney positions
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Tip #3 - Responsivity
❖ Prioritize legislative contacts
❖ Brevity...wit
❖ “I don’t know”
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Tip #4 - Credibility
❖ Non-renewable resource
❖ Links to other keys to successful
advocacy
➢
Relationships
➢
Messaging
➢
Responsivity
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Tip #5 - Strategy
❖ Long Term outlook
❖ Short Term process
❖ Triage
❖ Political capital
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Case in point - 2013 v. 2015
❖ Overview of Wisconsin budget process
➢
18 months from start to finish!
❖ 2013 budget - B&E is a path to success??
❖ 2015 budget - Let the good times roll
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How to apply the tips to your agency
❖ Get a me!
❖ Assess your current situation
➢
Relationships?
➢
Messaging?
➢
Strategy?
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Audience Targeting
and
Messaging
Monisha Som
Vice President
July 30, 2015
Audience Targeting
Let’s Get Strategic!
Identify Your Objective
S pecific
M easurable
A ttainable
R ealistic
T ime‐bound
Behavior Change
Policy Change
Fundraising
Audience Targeting
Influencer
Influencer
Decision Maker
Assessing Audiences
Senate Judiciary Chair
Who does your decision maker listen to?
Assessing Audiences
Association of Counties
Committee Member (R)
Senate Judiciary Chair
Who do you have access to?
Who cares about and is likely to engage on your issue?
Audience Targeting
?
Audience Targeting
Audience Targeting
 Who’s your audience?
 What do you want?
 What do they value?
 What’s their best reason to say no?
Values
• Tap existing values
• Consider “big” vs. “small” values
Barriers
• Emotional vs. rational
• Read between the lines
Messenger
Message Box
Value
Vision
Make your audience nod back
at you in agreement
Barrier
“So, what?”
This is what the world will
look like if your audience
does what you want
them to do.
(a.k.a. Overcome the Barrier)
Your response when your
audience says, “Yeah, but…”
Ask
What one, specific thing do you
want them to do?
Don’t repeat the barrier
"Lots of people think that the benefit of funding the public defenders is for the bad guys and nobody wants to help the bad guys," Kelly said. "The problem with that theory is that it helps all of us to put the bad guys in jail. This is America. We do have a constitution, and we have to follow it. And if we want to keep the bad guys in jail, we have to do it legally."
Missouri Lawyers Weekly
Message Box
Innocent people should not be wrongfully convicted and sentenced to die.
Then we’ll have a more fair justice system.
More than 100 have since 1976.
Provide DNA testing to all accused of a capital crime.
Four Sins of Messaging
MEGO
Too Much Info
Math Problem
Lack of Narrative
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More questions?
Contact Contact Preeti Menon, Sr. Policy Associate, Justice Programs Office, School of Public Affairs, American University, at pmenon@american.edu
Watch other webinars in this series at http://www.american.edu/spa/jpo/initiatives/right‐to‐
counsel/ :
• Session One: Cultivating Relationships, featuring Keir Bradford‐Grey (PA) and Derwyn Bunton (LA) – January 28, 2015 at 2:00 p.m. EST
• Session Two: Data Collection and Analysis for Budget Advocacy, featuring Thomas Maher (NC) and Geoffrey Burkhart (ABA) – April 30, 2015 at 2 p.m. EDT
This project was supported by Grant Number 2013‐DB‐BX‐K003 awarded by the Bureau of Justice Assistance, Office of Justice Programs. The opinions, findings, and conclusions or recommendations expressed during this webinar are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Justice.