ITU-T
International Telecommunication Union
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006

Content
ITU-T o
• What is IPTV?
• Example – Voice & Text Communication
• IPTV Offerings
• Nortel IPTV architecture
• Nortel IPTV evolution
• Solution Elements o
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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ITU-T
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Is IPTV Just TV?
ITU-T o o o o o o o o o o
SDTV
HDTV
VoD
File sharing
Web enablement
Voice
Music
Home networking
Emergency services
Interactive information o o o o o o o o o o
Interactive advertising
Community services
Gaming
Shopping
Directory services
Video communications
Information services
Wireless integration
Content portability etc, etc…
IPTV is the integrated entertainment and communication medium
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Example: Voice And Text
Communications
ITU-T o Voice services (call back, call to v-mail) o Messaging services (text messaging, IM) o Personal address book
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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What does the right IPTV offer deliver?
ITU-T
The Integrated Future of Broadband Services
Video/ television services
Video phone
Voice services on TV
ICE
Voice services
Web and
PC on TV
Video on
PC
Data services
Integrated Communication &
Entertainment services o The intersection of any of these domains creates new services opportunities
• Increases services value
• Increase customer loyalty
• Increases ARPU
VOIP
MCS
New integrated services represent the real opportunity for service providers to differentiate their offer
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Content and Services
Entering an age of Mass Customization
ITU-T o o o o
Delivery of a wide spectrum of services to any device anywhere on the network or in the home
• Triple play and quadruple play evolving rapidly to multiple services, multiple devices
• Should focus on owning the customer, not a service location
Build service differentiation
Direct revenue from simple services
Dashboard reuse for other offers like home network, Wire line/
Wireless integration
Customer, NOT a service location/device
Hanoi, Vietnam, 15-16 May 2006
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End-to-End Triple Play Solutions
ITU-T
Subscriber
Premises
Access
Infrastructure
& Aggregation
Transport,
Voice, and Core
Voice Services
Content & Video
Headend
Local
Content
VOD /
Middleware
Content
Management
Digital
Content
Internet
Industry-leading
Partnerships
• Residential gateways
• Modems
• Set-top boxes
• IADs
Competitive
Portfolio
• DSLAMs
• UB DLC
• PON
• Access Gateway
Complementary
Nortel products
• Optical Metro
• Ethernet Routing
Switch 8600
• MPE
• Voice
• MCS
Nortel provides the end-to-end solution!
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
Strategic Partners
• Encoders
• Middleware
• VoD servers
• Content Aggregation
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Solution Elements - 1
ITU-T o o o o
• controls service delivery, provides interactivity with on-screen programming guide
• provide VoD capability including pause, fast forward, rewind functions
• encrypt content such that it is only viewable by authorized customers
Video encoders
• digitize, compress and encapsulate video content into IP for broadband delivery
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Solution Elements - 2
ITU-T o o o
• insert content such as ads and overlay graphics into the TV stream
• provide regulator-mandated support for emergency alerts and weather warnings
• reside in the home and provide the primary subscriber interface to the IPTV system and services
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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ITU-T
TV
Nortel IPTV Key elements
VoD EAS
IRD /
Demod
Encode /
Groom
Ad Insert
Real-Time
Encrypt
IRD
EAS
Receive
Groom
Pre-
Encrypt
Groom
1. Content Acquisition
2. Signal Processing
3. Middleware
4. Content Security
5. Ad Insert
6. VoD • 200 Digital Channels
• Premium Channels
• Video on Demand
• Music Channels
• Standard & High Def
Channels
VoD
Store
Ethernet
Switch
Broadband
Network
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
Set-Top
Box
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Key Nortel Differentiators
ITU-T o o o
Enabling services
• Richest set of possible services – selected based on provider ARPU bad differentiation requirements
• Leverage Nortel’s market leading multimedia solutions
• Most scalable and flexible middleware
Modular architecture
• Functional separation for flexibility, scalability, and cost effectiveness
• Independently add solution elements when ready within the realities of existing architectures
Security, reliability, and quality of experience
• Security – leverage Nortel best-in-class products built for the most security intensive environments
• Reliability –solution level availability and device and network level redundancy based on Nortel aggregation and routing switch
• QoE – analyze video subscriber’s quality of experience requirements and translate to end-to-end architecture and network element performance and QoS requirements to insure best-in-class video experience
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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ITU-T
Getting Competitive Fast
Single contact for complex IPTV ecosystems
Operate &
Maintain
Resell IPTV partner product support
& manage network
Consult &
Design
DSL & IP core audit for video, E2E IPTV network design
Interoperate
& Validate
Multi-vendor, system level T/V, & acceptance test
Integrate
Video Head End component
OSS/BSS integration
Deploy &
Turn-up
IPTV component engineering, install
& config
Nortel turns challenges into opportunities: o MSO / CLEC competitors stealing customers o o
Lack of an IPTV service offering to drive up ARPU / reduce churn
Need to accelerate IPTV /
Triple Play time to revenue o o
Availability of skilled resources to deploy an IPTV solution quickly and cost effectively
Having confidence in a single point of contact to deliver
TIME TO MARKET
Relying on the comprehensive Nortel ecosystem for IPTV services lets you compete sooner and without the headaches
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Nortel VoIP and Multimedia Solutions
ITU-T
Superclass
Softswitch
Multimedia
Communication
Server
Media
Server
MS
2000
Element
Management
IEMS
Universal
Signaling
Point
SS7
Network
MS
ENET
IW
Gateway
TDM
Peripherals
Hybrid Interworking
IP to other carriers
CS 2000
Series
Avici
Router
H.323
SIP
Border
Control
Point
Trunk
Gateway
MG
15000
H.248
TGCP
IP PBX
Key System
H.323 Terminal
(VoIP VPN)
Enterprise
TDM Trunks
Carrier or Enterprise
Class 4
Long Distance
MCS
5200
IP Network
H.248
NCS
H.248
MGCP
SIP
MG
9000
Access
Gateway
Standard Line Interfaces
POTS, xDSL, video
CMTS
MTA
Legacy Peripherals and remotes
TR-08, GR-303, LCM/RLCM
Class 5
Cable
SI
P
MCS Client
(multimedia)
SIP
Unistim IP lines
(Centrex IP)
IP Phones
Integrated
Access Device
IAD
VoBB
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Need more information?
ITU-T
It’s only a few clicks away o
• Nortel Technical Publications (NTPs)
• Bulletins
• Other Technical Documents
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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Acronyms
ITU-T
CLEC Competitive Local Exchange
Carrier
DSL Digital Subscriber Line
DSLAM DSL Access Multiplexer
EAS Emergency Alert System
IAD Integrated Access Device
ICE Integrated Communication and Entertainment
IM Instant Message
IMS IP Multimedia Subsystems
IP Internet Protocol
IPTV IP Television
MCS Multimedia
Communication Server
MSO Multiple Systems
Operator
NTP Nortel Technical
Publication
PON Passive Optical Network
SDTV Standard Definition
Television
SIP Session Initiation
Protocol
STB Set-Top-Box
UBDLC Ultra Broadband Digital
Loop Carrier
V-mail Voice mail
VoBB Voice over Broadband
VoD Video o Demand
VoIP Voice over IP
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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ITU-T
ITU-T Workshop on “Next Generation Networks“
Hanoi, Vietnam, 15-16 May 2006
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