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Customer-oriented networked car :
Results from the observatories of
cluster « Pôle Véhicule du Futur »
Bruno Grandjean
Programs Manager
Pôle Véhicule du Futur
The Fully Networked Car
Geneva, 3-4 March 2010
Pôle Véhicule du Futur
o French cluster created in
2005
o Main activity :
collaborative R&D projects
for urban and periurban
mobility solutions, ITS,
vehicles
o To date 60 active projects
for 132 M€
The Fully Networked Car
Geneva, 3-4 March 2010
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Customer studies
2 observatories to study market trends and
expectations of the end-users :
o DEC'AUTEX (vehicle interior and its
interactions with the humans on board)
o Les Mobilistes (mobility issues seen
through the end-user's eyes)
The Fully Networked Car
Geneva, 3-4 March 2010
3
Spontaneous statements
Based on qualitative studies :« normal »
people do not spontaneously state
networking among the improvements
they are waiting for in their cars
o As usual, there are exceptions :
o
• a direct link between home and car to
download data
• Free parking lots
• …
The Fully Networked Car
Geneva, 3-4 March 2010
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Spontaneous statements (2)
No (few) spontaneously-stated
requirements do not mean that there are
no latent needs or unconscious wishes
o The iPod did not correspond to a stated
need, but it has a tremendous impact
because
o
1. It addresses a way of life (mobility)
2. It fits into daily activities (weight, size,
capacity, ease of use, look, trend…) in
various (all ?) situations.
The Fully Networked Car
Geneva, 3-4 March 2010
5
“Directed” statements
People are generally not able to
understand the differences between
applications that require networking and
those using « simple » on-board
telematics
o The most cited applications are :
o
1. Anti-collision systems
2. Traffic jams info
3. Radar warning (police) : a growing flow
of ever-cheaper applications
The Fully Networked Car
Geneva, 3-4 March 2010
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Emerging needs
o
On board :
1. communication with the driver in front or
behind in a line (Facebook of the road !)
2. web 2.0 (“I like it”, tips sharing...)
o
Intermodality
1. Intermodal spots in the area
2. Real-time information (train late, parking
lots full…)
The Fully Networked Car
Geneva, 3-4 March 2010
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Emerging needs (2)
o
Around me :
1. Things to do in the area
2. Previsualization of an unknown location
o
Informations about different possibilities
and their impact on me
1.
2.
3.
4.
5.
time,
cost,
CO2,
consumption,
comfort…
The Fully Networked Car
Geneva, 3-4 March 2010
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Emerging needs (3)
… many more currently being invented
thanks to the smartphone revolution
o The border between real life and games
is becoming increasingly thin.
o Two key points are
o
1. the ability of the new products to be as
« transparent » as possible, without any
additional annoyance for the driver / the user,
2. and the pre-existence of a real latent need
(not as simple to detect as it sounds).
The Fully Networked Car
Geneva, 3-4 March 2010
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Public authorities vs individuals
Moreover, expectations of
public autorities and these
of the public are not
always in line : the
example of traffic
information highlights the
subtle balance that
sometimes has to be
achieved.
o Drivers : find alternative
routes to avoid traffic
jams
o Authorities : keep the
vehicles on the highway
to avoid breakdown of the
system
The Fully Networked Car
Geneva, 3-4 March 2010
Test sites
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Thank you for your attention
bg@vehiculedufutur.com
The Fully Networked Car
Geneva, 3-4 March 2010