ITU-T Kaleidoscope Conference
Innovations in NGN
A User-Centric Service Creation
Approach
for Next Generation Networks
José M. del Álamo
Universidad Politécnica de Madrid
jmdela@dit.upm.es
Geneva, 12-13 May 2008
Motivation
Next Generation Networks
Bring IP to Telecommunications domain
Merging Internet and Telecom worlds
Simpler, more flexible, cost effective,
multi-service
Where are the new sources of revenue?
Where are the killer applications?
Which service provision model to apply?
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
2
Service Creation over NGN nowadays
IMS opens the service creation process to
specialized third parties through AS (SIP,
CAMEL, OSA)
Take advantage of IT tools and
technologies (JSLEE and Java APIs)
SOA allows to offer the network resources
(telecom enablers): ParlayX & OMA
But
(Just) Third parties collaboration limits the
ecosystem
The long tail of users cannot be addressed
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
3
Service Creation in Internet
“Self/Fast service creation”
service creation portals
“Personal view of the web”, “Person of the
Year: You” (2006, source: TIME)
Web2.0 paradigms, user-centric/social
communities, peer-to-peer
user-generated content sharing
User-Centric Service Creation over NGN
Let users create their own services!!!
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
4
Where is OPUCE?
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
5
User-Centric Service Creation
Allow non-expert individuals to create and
share their own services (mashups) and
contents
Benefits
Users have access to the precise service they need
without needing someone else implementing it
Operator reduces development expenses
Operator fulfills customers’ expectations
Operator obtains profit for the use of ancillary services
(location, presence, messaging) and intermediation
(billing)
Third parties can enter the telecommunications market
without deploying their own infrastructure
Adding social networks
Share within a community (Viral marketing)
Promote high value services -> Killer services in the
long tail
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
6
The OPUCE project
Producers control
some aspects of the
service lifecycle
Producers share
their services
Producers compose
their services
Consumers subscribe
to services
Consumers promote
and recommend
services
Catalyst of a dynamic service
ecosystem over the NGN
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
7
OPUCE all-in-1
Device
Server
Creation
PromotesInfrastructure
the social
community, by
managing
Servicethe
User
notification and
sharing of services
Web
Editor
Portal to create
services: social
network, edition,
test, monitoring
etc.
Advertiser
Advertiser
Portal
Service
Deployment
Lifecycle
Manager
Manager
Mobile
Editor
User
Interface
Manager
CUF
Widget
Network
Adaptation and
customization of
Context
Context Awareness
Awareness
services to user’s
ambience conditions
IT
Context
Enabler
Services,
subscriptions,
AAA
IdP
and user personal
information
Manages the
automatic
RSM
deployment and
Widget
withdrawal of
services
Execution
Event
Gateway
Service Execution
Environment
Telco
A BPEL engine
orchestrates base
services. Base
services need to be
wrapped in a WSDL
style
IMS
MOCUF
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
8
OPUCE Web Editor
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
9
Worldwide Results
OPUCE Test-Beds & Pilots
Stuttgart, Germany
Torino, Italy
Aveiro, Portugal
Valladolid, Spain
Shenzhen, China
São Paulo, Brazil
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
10
OPUCE and Standards
Based on international standards…
…and world-wide specifications
And trying to contribute back to them
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
11
Summary & Conclusions
User centricity of Telecom-oriented
services as a catalyst for promoting
future service ecosystems over NGN
Benefits for all actors involved: users,
operators, third parties
2nd iteration of the project improves
business models definition, usability
aspects, security, privacy and billing
(AAA), and third parties involvement
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
12
OPUCE
Open Platform for User-centric service
Creation and Execution
http://www.opuce.eu
Geneva, 12-13 May 2008
First ITU-T Kaleidoscope Conference – Innovations in NGN
13
ITU-T Kaleidoscope Conference
Innovations in NGN
A User-Centric Service Creation
Approach
for Next Generation Networks
José M. del Álamo
Universidad Politécnica de Madrid
jmdela@dit.upm.es
Geneva, 12-13 May 2008