Enclosure 3A - Project Summary Form
NATIONAL FIRE PLAN COMMUNITY ASSISTANCE AND WILDLAND URBAN INTERFACE PROJECTS
Application for Wildland Urban Interface Fuels / Education and
Prevention / Community Planning for Fire Protection Projects
Applicant
Applicant/Organization:
Washington State Department of Natural Resources
Phone: (360) 902-1114
FAX: (360) 902-1757
Email: sandy.Williams@wadnr.gov
Address (Street or P. O. Box, City, State, Zip): 1111 Washington St. SE, Olympia, WA 98504-7037
Project Coordinator
Project Coordinator (Name and Title):
Sandy Williams, Fire Prevention Program Manager
Organization/Jurisdiction:
Phone:
FAX:
Email:
Project Information
Project Title: Wildfire Awareness Week
Proposed Project Start Date:
January 2004
Proposed Project End Date:
July 2005
Federal Funding Request:
$100,000
Total Project Funding:
$200,000
Are you submitting multiple projects? If so, please explain and prioritize:
This funding would cover Wildfire Awareness Week for 2 years
Brief Project Description:
Washington State will continue to expand and develop partnerships with California, Oregon and
Canada for the purpose of reducing fire hazard risks by uniting and celebrating Wildfire Awareness
Week together. Wildfire Awareness Week is a reminder to homeowners and communities we are
about to enter wildfire season and encourages activities that will reduce the risk of fires to
communities and natural landscapes. Building such a partnership will reduce fire hazard risks
throughout all landownerships and landscapes. Furthermore, partnerships: 1) increase capacity
with the limited funds and staffing resources each entity has to offer in reaching out and working
with local communities and businesses to be able to respond quickly and effectively to fire hazards
and risk situations in their communities; 2) better increase the opportunities for corporate
sponsorship contributions for mass marketing to reach the public with our message as well as to
reduce program costs; and 3) increase public awareness of fire safety and the prevention of
wildfire-related deaths and property damage by promoting wildfire prevention strategies.
Project Location (latitude/longitude if applicable):
County:
Congressional District:
Washington State – statewide
All
All
Project Type: Check appropriate project type. More than one type may be checked. If only Box (4) is checked, use Enclosure 4.
(1)
Wildland Urban Interface Fuels Project
(2) Xx Wildland Urban Interface Education and Prevention Project
(3)
(4)
Community Planning for Fire Protection Project
Fuels Utilization and Marketing Project
If the applicant is an unincorporated area, define the geographic area being represented:
Enclosure 3B (Page 1 of 3) – Project Narrative Description
Applications for funding must include a narrative response that describes the proposal. Please do not submit responses longer than one page,
single space, 12-pitch font.
Describe project including, but not limited to:
 project location
Address these
 project implementation
items as
 anticipated outcomes
applicable:
 measures and reporting
 interagency partners





project relationship to community or natural landscape fire plans
project time frames and income
specify types of activities and equipment used
amount or extent of actions (acres, number of homes, etc)
environmental, cultural and historical resource requirements
Wildfire Awareness Week is a reminder to homeowners and communities we are about to enter
wildfire season and encourages activities that will reduce the risk of fires to homeowners, communities and
natural landscapes.
Response:
Wildfire Awareness Week will be carried out statewide throughout both Washington and California. With grant funds provided,
Washington State would include Oregon and British Columbia in our marketing effort to get the Wildfire Awareness Week
message spread to the more critical locations identified by Oregon and British Columbia. (This does not preclude Washington’s
efforts in seeking out other state partners to join us in Wildfire Awareness Week. Washington will continue to strive toward the
long-term goal of having all western states and Canada partnering during a single week to carry out this educational campaign.)
Wildfire Awareness Week is advertised a couple of weeks prior to the event to raise public awareness about the purpose and intent
of the actual week. Additionally, Wildfire Awareness Week is really the beginning of the prevention education period to remind
folks about fire dangers and what they can do to prevent wildfires.
Through electronic mediums and conference calls, all four partners would agree upon a date and theme each year to declare and
carry out Wildfire Awareness Week. Due to fiscal and staffing challenges and international commerce laws, the federal funding
would enhance the partnership by enabling Washington, through marketing techniques and media purchasing, to reach beyond its
own border and include the more critical wildfire locations defined by, and within British Columbia and Oregon. Establishing and
building such partnerships gives greater potential for national media attention to the wildfire situation in the west and encourage
actions from residents that minimize the loss of life and property. Additionally, such a partnership strengthens the ability to secure
sponsorship from national chains such as Home Depot, Lowe’s, etc. Strong sponsorships are critical in reaching out to the public
and also offer the opportunity to explore substantial funding contributions to this campaign. Washington State will continue to seek
out professional marketing and advertising assistance to ensure we reach the targeted audiences through the appropriate medium to
get the best outcome possible. Washington typically requires reports generated to measure campaign effectiveness and allow for
adjustment to marketing activities. Additionally, a follow up survey is conducted with the people who request information to
provide documentation of the results of the campaign. For outcome measurement purposes, some of the items tracked are: budget,
consumer response total, which media sourced the response, the effectiveness of each medium, the type of information requested by
respondents, the actions taken by them and the results of their actions.
The anticipated outcome of partnering for Wildfire Awareness Week is to motivate and entice homeowners to take action of
reducing fuel loads around their home and communities and implement the defensible space strategy to minimize the risk loss of
life and property to wildland fires. Research has clearly demonstrated that such pre-fire activities save lives and property. The
high-risk communities within our individual states and provinces are known and will be targeted by utilizing the our individual
resources, e.g., city forester, fire marshal, fire departments, fire prevention staff, etc.
The exact timeframe for this project would be decided among the partners. However, it would occur during a period of cooler
weather when the potential threat of starting a wildfire is significantly reduced .
Enclosure 3B (Page 2 of 3) - Project Evaluation Criteria
Applications for funding must include narrative responses that address the following four criteria. Within each criterion, subcriteria are listed in descending order of importance. Limit your responses to the areas provided.
1. Reducing Fire Risk. (40 points))
A. Describe how the proposal promotes reduction of risk in high hazard areas or communities, or natural landscapes.
B. Describe how the proposed project benefits resources on federal land or adjacent non-federal land, or how it protects the safety
of communities.
C. To what extent does the project implement or create a cooperative (1) fuels treatment plan or (2) community fire strategy
(include evidence of the plan if it already exists)?
D. Explain to what extent the affected community or proponent has been involved or plans to involve the affected community in a
qualified fuels education program (e.g., FIREWISE).
E. Explain how the proposal (1) leads to, enhances or restores a local fire-adapted ecosystem, and/or (2) mitigates or leads to the
mitigation of hazardous fuel conditions.
F. How will the proposed treatments or programs be maintained in future years?
Response: Intergovernmental cooperation agreements are already in place for wildfire suppression activities. This fire prevention
proposal is merely a proactive approach – working together to reduce the risk of wildfire. In our individual locations of
responsibility we are aware of the high hazard areas, locations and natural landscapes (all landownerships). This proposal promotes
the discussions of those locations, regardless of landownership and especially where they border other states or provinces, where
we can focus the fire prevention messages. Additionally, by working together we can take advantage of each others resources,
areas of expertise, and strengths.
Each year we are faced with fires burned in urban-wildland interface areas that quickly exceed the fire suppression capability of
those regions. A Wildfire Awareness Week Campaign empowers homeowners to take a leadership role in protecting their homes
and communities against wildland/urban interface fire. Through a marketing mix we are able to reach out to homeowners and
communities to give them the information they need to take action in reducing fuel loads e.g., fire prevention staff doing “How-To
Clinics on defensible space in hardware stores; having Smokey Bear at events and handing out publications like Living with Fire
and Risk Assessment Maps to parents, paid advertising on locations where some financial or other assistance might be available.
We also target City Foresters, or like positions, Fire Marshals, and Fire Departments who are better acquainted with high risk
communities and have built the relationship to encourage entire communities to take advantage of whatever is being offered to
reduce and maintain low fuel loads.
The fact is, Defensible Space is not a new concept. There are many reasons why people have not implemented defensible space,
e.g., denial, lack of awareness, inability, lack of ownership, etc. Therefore, this needs to be an annual event to urge our citizens to
action.
2. Increasing local capacity. (30 points)
A. How would the proposal improve or lead to the improvement of the local economy in terms of jobs and sustainable economic
activity? How many jobs are expected to be created or retained and for how long (please distinguish between essentially yearround and seasonal jobs)? How will this proposal link to her projects (or proposed projects) to create year-round jobs?
B. To what extent will this project be offered to serve as a model for other communities or natural landscapes?
C. Will biomass or forest fuels be utilized; if so, in what manner and how much?
Response: This proposal would have a minimal impact on improving a local economy. There is a one-time investment in the
tools to do the work or at least an annual investment to have the basic services performed. Defensible space projects encourage
people to look at alternative to burning such as chipping. Those businesses providing defensible space work are in a position to
further entice community members to take advantage of their services due to the threat of wildfire.
Washington will continue to strive toward the long-term goal of having all western states and Canada partnering during a single
week to carry out this educational campaign. Wildfire Awareness Week is advertised a couple of weeks prior to the event to raise
public awareness about the purpose and intent of the actual week. Additionally, Wildfire Awareness Week is really the beginning
of the prevention education period to remind folks about fire dangers and what they can do to prevent wildfires.
The purpose and intent of fire prevention education activities such as Wildfire Awareness Week is not to eliminate wildfires, but to
help ensure we only have fires where we as firefighting agencies want them to promote a healthy ecosystem.
Enclosure 3B (Page 3 of 3) - Project Evaluation Criteria
3. Increasing interagency and intergovernmental coordination. (15 Points)
A. Describe how this project implements a local intergovernmental strategy or plan, or creates such a plan. Describe the plan if it
already exists.
B. Explain the level of cooperation, coordination or strategic planning through a “Local Coordination Group” for wildland fire
activities, or among federal, state, tribal, local government and community organizations. List the cooperators (a detailed list
of cooperators will be required for projects that are funded).
Building this partnership furthers Washington’s prevention plan by investing in activities that
reduce the number and acres of wildfire. Attached are letters of interest in partnership. California will partner
but is not seeking any funding. Due to the fiscal and staffing constraints in British Columbia and Oregon no
funding has been sought from either of these entities. However their contribution will be their participation in
the decision making processes as well as mobilizing and coordinating with others within their departments
and with their cooperators as needed. California Department of Forestry works very closely with their Fire
Safe Council Members. (See www.firesafecouncil.org or the attached Fire Safe Council brochure.)
Washington Department of Natural Resources fire prevention staff will continue to work with their local Coops and fire districts to carry out Wildfire Awareness Week. Here is a partial list of cooperators from E. WA:
Response:
Agency Name
Attendee Name
Position
Airway Heights FD / Lincoln Co FPD 4
Bonstrom, Doug
Secertary
American Red Cross
Van Sant, John
Colville BIA
McCuen, Chris
Emergency Services
Donahue, Pegi
Spokane County FPD 10
Gumminger, Joe
Spokane County FPD 11
Archer, Melissa
Spokane County FPD 8
Archer, Tim
Chair
Spokane County FPD 9
Walsh, Dan
Spokane Fire Department
Doherty, Jan
Spokane Valley Fire
Crawford, Scott
Stevens County FPD 1
Armstong, Russ
Stevens County FPD 1
Phaff, Yolanda
4. Expanding Community Participation. (15 Points)
WA DNR
Broderson, Len
A. To what extent have interested individuals, groups, and communities been provided an opportunity to become informed and
WAinvolved
DNR in this proposal?
Harris, Steve
B. Describe the extent of local support or opposition for the project, including any cost-sharing arrangements.
C. What are the environmental, social and educational benefits or concerns of the project?
Response: For the 2003 Washington has joined the state of California in declaring May 4 th – 10th as Wildfire Awareness Week
under the theme: Defensible Space is Your Responsibility. Washington is currently building a foundation of corporate sponsors
which we hope to get on board this year and continue the relationship into future years.
For 2003, the Washington Insurance Council is providing $2,000 plus any staffing needs for upcoming events. Home Depot in
Vancouver, WA is providing materials and building a defensible space home for the SW Co-op. Home Depot will be allowing us
to host “How-To Clinics on May 4th and 10th as well as having Smokey Bear, Wildfire Engine and fire prevention staff in their
parking lot talking with folks about defensible space, as well as a local radio station broadcasting the event from the parking lot.
(We are working to arrange this same scenario at the Home Depot in Wenatchee, WA.) The Columbia Gorge Interpretive Center is
hosting the Yacolt Burn Museum Exhibit on May 3rd which will include a ribbon cutting, panel discussion and events with Smokey
Bear. Negotiations are currently going on with Ziggy’s Hardware in Eastern Washington, McClendans Hardware in Puyallup, State
Farm; Applebees’s is providing balloons, free desert coupons and we are negotiating for some cash, the Seattle Mariners have been
approached to host Smokey Bear at one of their home games in April, the USFS, Fire and Aviation Management was approached
for one-third of the $100,000 budget as well.
Enclosure 3C - Project Work Form
Tasks
Time Frame
Responsible Party
Determine specific week for Wildfire
Awareness Week and what the theme will be
Completed by October 2003
Wildfire Awareness Week (WAW)
Team
(Washington, California, Oregon, and
British Columbia fire prevention staff)
Have a Advertising & Marketing Firm under
contract
November 2003
Washington (California will handle its
own)
Determine corporate sponsors
Jan – Mar. 2004
Washington, (California will handle
their own, but is open to corporate
sponsors that cross our regional
boundaries)
-Identify appropriate media vehicles for
each marketing partner and geographic area;
- Create & communicate timelines to all
marketing and scheduling teams
February 2004
WAW Team with Advertising &
Marketing Consultant
-Create & Produce one 30 second PSA
-Create & Produce one 60 second PSA
-Create & produce one newspaper ad
-Create , produce & distribute press kits to
newspapers, TV and radio stations
Starting in late January 2004
WAW Team with Advertising &
Marketing Consultant
-Write and distribute press materials. Followup with media representatives
Starting in late March 2004
Advertising & Marketing Consultant
Organize and implement all on-site events,
coordinate with media and marketing partners,
staff event as needed
April/May – (Whenever events will be
held)
WAW Team with Advertising &
Marketing Consultant
-Place ads in programming that reaches target
audiences at a significant frequency level
-Place ads in high reach/frequency time slots
to assure message delivery to target
consumers
-Place ads in community newspapers to reach
additional target consumers
April/May – (Just prior to WAW and any
events)
WAW Team with Advertising &
Marketing Consultant
Enclosure 3D Project Budget
Cost Category
Description
Federal
Agency
Personnel
Subtotal
Applicant
Partner 1
Partner 2
Total
Washington
California 2003Private Partners in-kind
16,000
Applebee’s
5,000
Fringe Benefits
WA Insurance Council
Subtotal
6,800
2,000
Travel
Home Depot
4,000
Subtotal
Equipment
McClendans Hardware
$2,000
Subtotal
Supplies
Subtotal
2,000
Ziggy’s Hardware
Asked for $30,000 in cash
150,000
State Farm
Asked for $30,000 cash
Contractual
Subtotal
82,000
Other
Indirect Costs
Subtotal
18,000
Total Costs
100,000
174,800
50,000
$73,000
Project (Program) Income1
(using deductive alternative)
1
Program income is the gross revenue generated by a grant or cooperative agreement supported activity during the life of
the grant. Program income can be made by recipients from fees charged for conference or workshop attendance, from rental
fees earned from renting out real property or equipment acquired with grant or cooperative agreement funds, or from the sale
of commodities or items developed under the grant or cooperative agreement. The use of Program Income during the
project period may require prior approval by the granting agency.
STATE OF CALIFORNIA
THE RESOURCES AGENCY
DEPARTMENT OF FORESTRY AND FIRE PROTECTION
GRAY DAVIS, Governor
P.O.
Box 944246
SACRAMENTO, CA 94244-2460
Website: www.fire.ca.gov
(916) 653-7772
February 13, 2003
Sandy Williams
Washington State
Department of Natural Resources
Fire Prevention Manager
Dear Sandy,
This is a letter of support for the concept of western states and Canada regional Wildfire Awareness
Week (WAW). As you know the California Department of Forestry and Fire Protection (CDF) has been
celebrating this special week for years. We have found it is an excellent opportunity to distribute important
fire prevention public education messages to the public. We traditionally schedule WAW in May of each
year. Wildfire awareness is heightened as fuels begin to dry out and residents are more motivated to
provide defensible space around their homes.
WAW has worked well here in California. Your idea to make WAW regional, involving interested
western states and Canada is excellent. CDF is willing partner with anyone that wishes to institute WAW in
their own jurisdiction. CDF normally spends $50,000 each year on WAW. It is unlikely CDF can provide
direct monetary support, but we are willing to share our work product. This can assist partners as
sometimes just getting started can be the most difficult.
We look forward to working with you in the future. Wildfire prevention education is most effective when
it is done on a continual basis. And having a consistent message throughout the region will only enhance all
of our efforts in this cooperative endeavor.
Dick Hayes
Department of Forestry and Fire Protection
Deputy Chief
Public Education
From:
To:
Date:
Subject:
"MacDermid, Erwin FOR:EX" <erwin.macdermid@gems3.gov.bc.ca>
"'sandy.williams@wadnr.gov'" <sandy.williams@wadnr.gov>
2/11/03 1:48PM
National Fire Awareness week
Sandy, I received your package of material, thanks. Unfortunately due to a
number of fiscal year end challenges and last minute public information
requests I have been unable to talk with my group about the initiative. Any
spare time I have at the moment is also tied up in finalizing a Fire Smart
Program, similar to the Fire Wise Program, with Alberta as a partner.
I think your concept and approach is good and worth the effort. Given better
timing and funding availability we would likely be interested. BC is going
though some critical fiscal and staffing challenges at the moment. Needless
to say we are doing what is absolutely necessary and not taking on new in
initiatives.
In Canada we have a National Forestry week on the first week of May. There
are a number of differ rent Forestry type themes, of which we have no
control. We do capitalize on getting some sort of fire prevention message
out wherever possible. There is also a nation fire prevention week in the
Fall. It is tied more to structure fire however. We do take the opportunity
to get some sort of interface fire prevention message in during this
opportunity.
The long and short of it is, good idea wrong timing for us this year.
Perhaps with a little long term planning for next year we may be in a better
position to entre as a partner. I will probably be holding a spring
prevention group meeting some time this spring, I will raise the prospect of
your intention for discussion in planning for next season.
Please keep me posted on how things worked out for you and I will endeavour
to get back to you about any future opportunity.
Erwin MacDermid
Superintendent of Prevention and Detection
Protection Branch, Victoria
250-356-5228
250-387-5685 fax
erwin.macdermid@gems3.gov.bc.ca
February 19, 2003
Sandy Williams
Washington Department of Natural Resources
P. O. Box 47037
Olympia, WA 98504-7037
RE: Wildfire Prevention Week
Dear Ms. Williams,
The Oregon Department of Forestry (ODF) endorses and supports the concept of an annual Wildfire
Prevention Week, during the month of May.
As Oregon's statewide coordinator of wildland fire prevention activities, I am planning to request that the
Governor issue a Wildfire Prevention Week proclamation in 2003 and annually thereafter.
If the Governor does initiate an annual Wildfire Prevention Week proclamation in 2003, ODF plans to
supplement the proclamation with news releases and other general awareness activities. Each year
thereafter, the level of activity devoted to Wildfire Prevention Week will be increased.
In 2004 and beyond, as Oregon's Wildfire Prevention Week activities are increased, ODF would be very
interested in partnering with the Washington Department of Natural Resources, and with other states in the
region, in order to deliver a coordinated awareness campaign to residents and to wildland users.
Sincerely,
Richard Gibson
Fire Policy and Prevention Manager
Protection From Fire Program
RG:rg