Enclosure 3C - Project Summary Form
38
NATIONAL FIRE PLAN COMMUNITY ASSISTANCE AND WILDLAND URBAN INTERFACE PROJECTS
Application for Prevention & Education Projects
Applicant
Applicant/Organization:
Keep Oregon Green Association, Inc.
Phone:
Type of Applicant: (enter appropriate letter in box)
L
503-945-7499
FAX:
A. State
B. County
C. Municipal
D. Township
E. Interstate
F. Intermunicipal
G. Special District
503-945-3719
Email:
mholly@odf.state.or.us
H. Independent School District
I. State-Controlled Institution of Higher Learning
J. Private University
K. Indian Tribe
L. Nonprofit Organization
M. Other (Specify) _______________________
Address (Street or P. O. Box, City, State, Zip):
P.O. Box 12365, Salem, OR 97309-0365
Project Coordinator
Project Coordinator (Name and Title):
Mary Ellen Holly, President/CEO
Organization/Jurisdiction:
Keep Oregon Green Association, Inc.
Phone:
FAX:
Email:
503-945-7499
503-945-7319
mholly@odf.state.or.us
Project Information
Project Title:
Wildland/urban Interface Survivable Space Awareness and Education
Proposed Project Start Date:
October 2005
Proposed Project End Date:
October 2006
Federal Funding Request:
Total Project Cost:
$136,000
Are you submitting multiple projects? If so, please prioritize, and explain if the projects are stand alone, sequential, or other:
No
Brief Project Summary: Who, What, Where, Desired Outcomes in relation to NFP Goals and Community Risk Assessment and
Mitigation Plans (This should summarize page 2).

A syndicated radio station and a cable TV news station will be the umbrella stations for airing Governor Kulongoski’s
FireWise messages. Air time will also be purchased from major television stations to promote the messages and the KOG
President will do talk radio shows to discuss the issues.

Billboards will be strategically located in the targeted areas giving messages about protecting property in the interface.

FireWise community workshops will be presented at six high-risk areas around the state as determined by ODF; the first
will be within three months of the advertising campaign.

By presenting a very complete advertising campaign and following up with workshops, there will be much more
survivable space within communities. By involving all stakeholders, the knowledge given at the trainings will enhance
the efforts of all interested parties by the sharing of information at community or neighborhood association meetings.
Project Location (latitude/longitude of project):
County:
Congressional District:
KOG is located in Salem, OR
Marion
Name of Federal, State or Tribal contact with whom you coordinated this proposal:
Telephone number of Contact:
USFS/BLM, Lauren Maloney
503-808-6587
Enclosure 3C (Page 1 of 3) - Project Narrative Description
Applications for funding must include a narrative response that describes the proposal. Please do not submit responses longer than
one page, single space, and 12-pitch font.
Describe project, including, but not limited to:
 type of project to be delivered
 project location
 method of delivery
 project relationship to community or natural
landscape fire plans
 target audience
 timeliness
 tools and/or skills needed to complete project
 projected timelines and cost estimation
 monitoring and evaluation procedures
For this project, explain the level of cooperation, coordination or strategic planning, through a “Local Coordination
Group.” If you haven’t worked with a local coordination group, why not?
Response:
Type of Project: Wildland/Urban Interface Survivable Space Awareness and Education
Method of Delivery:
 Television and Radio Media Spots delivered by the Governor of the State of Oregon
 These spots will be aired over syndicated television (Northwest Cable News Network) and radio (The Lars Larson Show)
stations that reach all areas of the state.
 In addition, airtime will be purchased from stations in each of the six targeted areas to promote the same messages. The
KOG President will also promote survivable space on radio talk shows across the state.
 Billboards giving pertinent information about clearing of dead and dying vegitation, fire-resistant planting, and
maintenance of landscape will be strategically placed along major highways near the six targeted areas.
 FireWise Community Workshops will be given in the six targeted high-risk areas and will be presented by private
contractors who have been trained to do so.
Target Audience: Residents who live in or near the wildland/urban interface, firefighters, insurance agents, county/city planners,
contractors (including those who deal with biomass), and other interested stakeholders.
Timeliness: This marketing campaign would begin in early spring 2006. This is important because many residents are beginning
to prepare their properties for summer enjoyment. After three months of intense advertising, the community workshops
will begin. The project may be completed by the fall of 2008.
Project Timelines and Cost Estimates:
 March 2006
Governor’s messages will be aired on umbrella radio and television stations.
 April 2006
Media time will be purchased from individual television stations in the targeted areas to further promote
the Governor’s messages
 May 2006
KOG President will talk about the importance of survivable space on radio stations in targeted areas
 October 2006 and continuing:
FireWise Community Workshops will begin
Cost Estimation: $136,000
Project Location: Throughout Oregon, but specifically in six high-risk areas.
Project Relationship to community or natural landscape fire plans:
It is my understanding from the Director of the Oregon Natural Hazard Mitigation Team that these areas will have their
landscape planning completed by the time this project commences.
Tools and/or skills needed to complete project:
KOG Director and her Marketing Manger will direct the advertising.
Contractors are trained to give FireWise workshops
Dollars have been requested for computer software or other educational items needed for the workshops.
Monitoring and Evaluation Procedures:
The Components of our evaluation will be the
 Number of institutional changes made (policies, resources, etc., within ODF; and partnerships formed);
 Educational gains (numbers of participants in workshops);
 Risk Reduction (fuel removed; fire-resistant plants planted; access roads and bridges improved; crowns and limbs of trees
pruned, etc.); and
 Loss Reduction (numbers of homes and/or lives).
2
Enclosure 3C (Page 2 of 3) - Project Evaluation Criteria
1. Prevention of Wildland Urban Interface Fire (40 points)
Describe how the proposal will lead to:
A. Reduction of wildland urban interface fire
B. Reduction of structural losses
C. Homeowner action and personal responsibility to reduce fire loss of private land.
Response:
Reduction of wildland/urban interface fire:
Teachers are taught to educate their students with visual, listening, and hands-on experiences. The television spots give
visual, the radio spots give listening, and the workshops give hands-on opportunities. These methods will lead to the
knowledge necessary to help individuals, neighborhoods, and communities to build survivable space and protect their
properties from a wildfire should one occur.
Reduction of structural losses:
Fire intensity is greatest in those areas that have more fine fuels on the ground. The fuels are not only smaller but also
drier and carry the fire very quickly through an area. By removing the dead and dying and trimming ladder fuels; by clearing
at least a 30-foot perimeter around the home with a mosaic layout of planting; by replacing plants that are less fire resistive
with those that are more fire resistive; and by maintaining that space as well as the exterior of the home, the threat of fire to a
home or the threat of a structure fire to the wildland will be reduced.
Homeowner action and personal responsibility to reduce fire loss of private land:
One of the reasons we are including high school forestry students in this project is to carry the word home to their parents.
They can also help those less fortunate who wish to have someone else work for them to protect their homes. Firefighters are
being included because they carry a lot of credibility with the members of their jurisdictions. Insurance agents are being
included because many of them are starting to deny insurance to those who live in the interface without survivable space.
Contractors are being included because they are the ones who will offer their services to help create the desired effect.
The advertising that is being developed will contain the message that wildfire prevention is everyone’s responsibility.
Through word of mouth and peer pressure through the neighborhoods, more and more residents will realize that they would be
responsible for loss to other properties if a fire should start on their property and spread to others. (Oregon Senate Bill 360)
3
Enclosure 3C (Page 3 of 3) - Project Evaluation Criteria
2.
Community Participation (30 points)
Detail the community participation and collaboration for this project. Define clearly why you believe your group will
be successful in delivering the proposal to the target audience. How will the project be sustained or carried forward
beyond project timelines? How will the project be monitored and evaluated?
Response:
1. This project began at the request of volunteer fire departments and forestry education instructors. Having insurance agents
involved will help all participants understand the consequences of not having survivable space around their homes. The
workshops are very successful at teaching the most efficient way of developing a risk evaluation plan and then turning it into a
mitigation plan. With the community involvement, the instruction from contractors who have already experienced success by
their students, the support of the Oregon Department of Forestry and Keep Oregon Green Association, these groups will be
highly successful in their implementation of survivable space.
2.
In addition, we will be working with the University of Oregon’s Natural Hazard Mitigation Team who will keep us informed of
all planning that is being done, who those planners are and the outcome of their studies; what is being done in other areas and
who is doing it; and who can supply experts in the field of GIS (geographic information systems) and other technical fields.
3.
Partnerships (40 points)
Detail the level of involvement of any local multi-agency, emergency services, non-profit coordination group, and
provide a list of partners for this project with their current and expected level of involvement, including any kind of
contributions or matching funds. What is the project relationship to a community risk assessment or mitigation plan?
Include the name of the plan, date it was prepared, and local contact to get a copy of the plan if requested.
Response: The Oregon Department of Forestry contracts to Keep Oregon Green Association, a private, non-profit organization that
promotes wildfire prevention. Keep Oregon Green will be responsible for all coordination of the project as well as the budgeting
and financial statements.
The Department of Forestry will be responsible for prevention and preparedness information as well as some instruction.
They will also participate in helping residents to design their mosaic landscape. Their main focus, however, will be supporting
the efforts of all those involved with encouragement, engineering, and enforcement.
City or county planners and building officials will assist with the fire hazard assessment plans and with future planned
subdivisions that will be built and the requirements for them.
The Oregon Hazard Mitigation team will be responsible for all geographic information system training that is given in the
workshops and updating the President of Keep Oregon Green on the status of community planning.
Community fire departments, paid and/or volunteer, will be instrumental in promoting the community workshops and
assisting with the hazard assessment. As well, many of the volunteers are willing to help those who are less able in developing
their survivable space.
Nursery owners will assist with the planting of fire-resistive plants and shrubs, the timeliness of pruning in the different
areas, and any other landscaping planning that the community wishes to accomplish.
Forestry instructors and students can help others realize the face that they can still live in the environment in which they
choose to live even with survivable space. The students, as well, will have a major responsibility for helping others in their
efforts.
Residents will better understand their risks, their responsibilities, and their need to promote survivable space throughout
their communities. Through word of mouth and through completed efforts, others will be encouraged to complete their own
survivable space.
Other grants are being requested to help with some funding. The Forest Service and Bureau of Land Management, as well
as some member of the KOG Association may assist with the marketing efforts in some manner.
The FireWise workshops will teach the participants how to do a community risk assessment; however, many of these may
have already been started by the county or city planning departments. Even if this has been accomplished, the groups will still
need to prioritize the risk areas and determine the best way to be effective and efficient in building their mitigation plans.
4
Enclosure 3C - Project Work Form
Tasks
Time Frame
Responsible Party
Television and radio media spots with the
Governor of Oregon
1. Syndicated
2. Private
January 2006
Mary Ellen Holly, President of KOG
Radio spots with Governor of Oregon
1. Syndicated
2. Private
January 2006
Mary Ellen Holly, President of KOG
Billboards
1. Vinyls
2. Strategic Locations
November 2005
Mary Ellen Holly, President of KOG
Radio talk shows
 6 cities
May – June 2006
Mary Ellen Holly, President of KOG
Community Workshops
 6 cities
October 2006 and continuing
Rick Gibson, ODF
Mary Ellen Holly, KOG
Andre LaDuke, U of O
Jim Wolfe, ODF
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Enclosure 3D Project Budget
Cost Category
Description
Federal
Agency
Applicant
Personnel
Mary Ellen Holly
Subtotal
Partner 1
Partner 2
Coops
Media
Total
5,000
5,000
5,000
5,000
700
700
5,700
5,700
2,500
2,500
8,200
8,200
Fringe Benefits
Subtotal
Travel
Across OR for radio talk shows
Subtotal
Equipment
Computers, etc., for
Community workshops
Subtotal
Billboards
Billboards
16,300
5,000
10,000
31,300
Subtotal
16,300
8,200
5,000
10,000
39,500
Subtotal
35,000
20,000
71,300
5,000
5,000
18,200
5,000
5,000
15,000
11,500
10,000
31,500
56,500
40,000
136,000
Subtotal
71,300
18,200
15,000
31,500
136,000
Contractual
Television Media
Radio Media
Other
Total Costs
Project (Program) Income1
(using deductive alternative)
1
Program income is the gross revenue generated by a grant or cooperative agreement supported activity during the life of
the grant. Program income can be made by recipients from fees charged for conference or workshop attendance, from rental
fees earned from renting out real property or equipment acquired with grant or cooperative agreement funds, or from the sale
of commodities or items developed under the grant or cooperative agreement. The use of Program Income during the
project period may require prior approval by the granting agency.
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136,000