The Electric Vehicle (EV) Ready Company
Ignacio Dizy
EVTF Co-founder
The Fully Networked Car
Geneva, 2-3 March 2011
1
Content
01
Energy Efficiency and EV strategy of Telefónica
02
The challenge
03
ICT solutions focus for EV penetration
The Fully Networked Car
Geneva, 2-3 March 2011
Energy Efficiency and
Electric Vehicle (EV) Strategy
of Telefónica
The Fully Networked Car
Geneva, 2-3 March 2011
Telefónica overview
Mexico y
Centro
America
Brazil
UK &
Ireland
Andean
Region
Industry leader
Dow Jones
Sustainability
Index, 2010
Central
Europe
Region
Sur
281 Million
Clients
Notes:
- Central America includes Guatemala, Panama, El Salvador and Nicaragua
- Total accesses figure includes Narrowband Internet accesses of Terra Brazil
and Terra Colombia, and Broadband Internet accesses of Terra Brazil,
Telefónica de Argentina, Terra Guatemala and Terra Mexico
The Fully Networked Car
Geneva, 2-3 March 2011
Spain
Energy efficiency and climate change strategy
Telefónica, as an ICT company leader in the field of
climate change abatement, spreads the energy
efficiency culture
To find new
income
opportunities
To reduce
energy
comsumption
by the development
of new products and
services for energy
efficiency.
through internal
efficiency practices
The Fully Networked Car
Geneva, 2-3 March 2011
ICTs for energy efficiency and climate change
Identification of ICTs potential to reduce
emissions in other sectors
2008
Communication of benefits and
identification of existent services
2009
2010
Initial methodology development to asses
benefits.
2011
2016
Apps
Green
2011
Development
of new P&S
The Fully Networked Car
Geneva, 2-3 March 2011
Electric
Vehicles
2012
Climate
Change
Information
2013
Smart
Grids
2014
Smart
Connected
Smart
Cities
Cities &
users
Electric Vehicle Task Force of Telefónica (EVTF)
o To bring new EV ICT service innovation
o
o
o
o
closer to the core business.
To help all business areas to acknowledge
that EV is a reality.
To encourage EV ICT services innovation
from research to sales and vice versa.
To foster an end to end EV service
development approach.
To promote the delivery of in house
services for EV owner employees.
The Fully Networked Car
Geneva, 2-3 March 2011
2010-2011 Services and Projects
Telefónica ICT Services
Projects
o Phone booths with EV
o Santander Smart
o
o
o
o
o
charging stations.
Payment methods.
Content Delivery
Networks.
Automotive Fleet
Management and M2M
Global Platform.
Virtual EV application*.
City traffic information.
* Under development
The Fully Networked Car
Geneva, 2-3 March 2011
City.
o MARTA Project.
o Electric demand
message.
o Mobility pattern
recognition.
The Challenge
The Fully Networked Car
Geneva, 2-3 March 2011
EVTF to capture innovation stars/glitters
o It looks like a great business but…
• How much per car/driver/passenger?
• How many years from now?
• Look at some history…
Vehicles sold in Spain
1.200.000
Gasoline
1.000.000
Diesel
800.000
600.000
400.000
200.000
0
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
o Is crucial to have a full vision on the EV business,
based on usage monitoring information, to guide and
glue ICT services innovation projects.
The Fully Networked Car
Geneva, 2-3 March 2011
Environmental & health impacts
o The results obtained (on the study) demonstrate the need
to implement measures to reduce PM 2.5 concentrations
in the atmosphere in large cities
Impact of particulate matter within diameter of less than 2.5 microns [PM 2.5] on daily hospital admissions in 0 to 10
years old in Madrid (2003-2005)
(1)
Cristina Linares y Julio Díaz, Instituto de Salud Carlos III, Madrid.
The Fully Networked Car
Geneva, 2-3 March 2011
ICT solutions impact on EV penetration
The Fully Networked Car
Geneva, 2-3 March 2011
Forecast and EV adoption growth
o Spain’s Department of Industry and Transport
Forecasts 254.000 EVs by 2014.
EV market growth
120
100
MITyC forecast
80
60
40
20
2010
The Fully Networked Car
Geneva, 2-3 March 2011
2011
2012
2013
2014
0
x1000
EVs
Working toward critical mass
o The Automotive and ICT industries are making
great efforts oriented to connect the car to the
Infrastructure and vice versa.
o But… Infrastructures and cars do not decide
what to pay for or how much, people do.
o We have to help EVs to become connected to
their future owner and the occupants.
o So far choosing a car it has been quite
emotional, if not fully.
The Fully Networked Car
Geneva, 2-3 March 2011
Focus on EV adoption
2011–2012 EV ICT Service focus
Accept EV as
a possibility
Verify that
it works
for you
2011–2016
Assign
budget
Drive and
recharge
Purchase
Replace
o Rationally, Electric vehicles play an positive roll on environmental
quality in our cities; pollution/odour and noise/vibrations.
o But… There is too much uncertainty in car buyers and users about VE
o We have to demystify the use of VE.
The Fully Networked Car
Geneva, 2-3 March 2011
EV ICT Company: the way forward
o We need EV-Ready companies, governments,
institutions to foster EV users.
o Embed EV culture across organizations
(campus, fleet migration, employees).
o Extend in place innovation programs to handle
end to end EV process services.
o Promote public-private ICT partnerships to
accelerate EV penetration, as we do with
connected car projects.
The Fully Networked Car
Geneva, 2-3 March 2011
The Fully Networked Car
Geneva, 2-3 March 2011