60 YEARS OF SOCIAL SURVEY 1941–2001 © Crown copyright 2001 Contacts and further information Published with the permission of the Controller of Her Majesty’s Stationery Office (HMSO) The National Statistics website can be found at www.statistics.gov.uk If you have any data queries please contact the National Statistics Information and Library Service: Tel: Applications for reproduction should be submitted to HMSO under HMSO’s Class Licence www.clickanduse.hmso.gov.uk 0845 601 3034 E-mail: info@statistics.gov.uk Alternatively applications can be made in writing to HMSO Licensing Division, St. Clement’s House, 2-16 Colegate, Norwich NR3 1BQ Acknowledgements Fonts: Frutiger Frutiger Condensed Minion Paper: Consort Royal Satin, 135g/m2 Inks: cmyk 2 Art Director: Designer: Fred Pollnitz Michelle Franco Picture Research: Frances Riddelle © Crown Copyright Imperial War Museum: TR 1543 Navigate through this document by using Bookmarks, Thumbnails, or Links from the Contents listing below. There are more sub-categories in the Bookmarks than there are in the Contents listing. Prevent the printing of these instructions by unchecking 'Annotations' in the print dialogue box. Survey interviewer talking to an ATS Corporal about ATS recruitment. Wartime Social Survey. 1944 CONTENTS FOREWORD 5 SOCIAL SURVEY IN THE 1940s 7 SOCIAL SURVEY IN THE 1950s 21 SOCIAL SURVEY IN THE 1960s 33 SOCIAL SURVEY IN THE 1970s 47 SOCIAL SURVEY IN THE 1980s 61 SOCIAL SURVEY IN THE 1990s AND BEYOND 73 60 YEARS OF SOCIAL SURVEY 3 This is a blank page. 4 60 YEARS OF SOCIAL SURVEY Foreword This book commemorates the 60th Anniversary of the founding of the Government Social Survey, part of the Office for National Statistics. It is not intended as an official record, as that has been amply covered for the period 1941–1981 in The Government Social Survey A History by Louis Moss. Rather, it is intended as a miscellany of those elements that appealed to us as we delved in the archive. Some of the earlier surveys seem remarkably familiar to staff working in Social Survey today. Others, particularly those conducted early on, may appear rather quirky. The diversity of the subjects covered in the 60 years of the Survey’s existence is breathtaking, and we hope the surveys mentioned will stir memories and show the continuity of policy issues in the post-war period. While some of our predecessors’ specific concerns may not be identical to our own, we still share those about nutrition, housing, health, employment, education, transport and crime. Looking at the practice of taking social surveys, it has been quite interesting to observe that there was remarkably little development in the mechanics of survey production during the first few decades. The use of information technology in social surveys marks a clear watershed in the history of survey-taking, and has resulted in rapid change in the survey process through the use of computer-assisted interviewing. Many thanks to all those who contributed. 6 SOCIAL SURVEY IN THE 1940s Social Survey began life in the spring of 1941 as the Wartime Social Survey. It was originally part of the Ministry of Information’s Home Intelligence Division and consisted of a handful of researchers, mostly recruited from the new field of market research, and 50 interviewers, who were split into two groups. One group was based in selected towns and carried out short studies, the second was mobile and was sent to work in areas regarded as specially relevant to particular topics. SOCIAL SURVEY 1940s IN THE IN THE Reports 1941 to 1949 Report Title Author Year Price (£) MOI Films and the Public - 1941 The Kitchen Front Broadcast Programme 1941 - ATS The Survey’s first task was to gain public acceptance of its work. In fact, this wasn’t a problem: social surveys were still a novelty and most people were happy to support the war effort in any way possible. Despite a media campaign attacking surveys, with interviewers nicknamed ‘Cooper’s Snoopers’ after the Ministry of Information Minister Duff Cooper, less than 1 per cent of respondents refused to co-operate with government survey staff. 1941 Foundation Garments - 1941 Feeding of Young Workers 14–18 Years of Age in Factories, Shops, Offices 1942 - Publicity Media Enquiry 1942 - 1942 - 1942 - 1942 - Sanitary Towels Salvage Heating of Dwellings Inquiry Clothing Needs in 15 Occupational Groups 1942 - Pottery, Holloware and Gas Lighter enguiry 1942 - Food during the War G Wagner 1942 - 1942 - Diphtheria Immunisation enquiry 1942 - Dig For Victory Credit Buying 1942 - 1942 - Lighting of Dwellings Manufactured foods, an investigation G Wagner, A H Reynolds 1942 - Investigation into Houshold Cooking habits for certain vegetables G Wagner, A H Reynolds 1942 - Food shortages were one of the government’s most pressing problems during the early war years. The range and volume of food on sale was very limited, and the government was concerned that public tastes acquired during peacetime would prevent people from making the best of what was now available. For example, the government knew it would have to stop millers making white flour because it wasted too much wheat. However, a Social Survey study of 1941 showed that wheatmeal bread was bought by less than a quarter of all households, while another, conducted in 1944, found that just under half of those interviewed said they had developed a taste for it, or had got used to it, and that a quarter actually disliked it. Information gathered from these food surveys also showed the government how it might help the public develop new eating habits. The 1941 study revealed that housewives trusted the radio more than the newspapers for advice on nutrition. Another survey, A Typical Day’s Meals, produced in 1942, examined eating patterns and attitudes to eating in canteens, restaurants and cafes at a time when the government was planning to restrict the amount of food restaurants could serve. The government also used these surveys to find out how nutritious the British diet was. In A Typical Day’s Meals housewives were asked how they prepared and cooked meals so that scientists could replicate these methods and calculate how much nutrition was available from bought food once it had been cooked (a similar survey was carried out specifically on vegetables). 1941 ■ 1942 Wartime Social Survey formed as part of Ministry of Information (MOI) ■ Germany invades the USSR ■ Attack on Pearl Harbor ■ Britain declares war on Japan ■ Central Statistical Office (CSO) established ■ 8 First official estimate of National Income 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s IN THE Women’s Timber Corps Training Camp. Culford, Suffolk. A Land Army girl, on a tractor. © Crown Copyright Imperial War Museum: MH 13417 In 1942, the spread of VD among British troops prompted the government to launch a campaign warning people about the risks of catching the disease. There was much criticism of ministers for sponsoring the campaign and it took a Social Survey enquiry to show that 92 per cent of the 14- to 50-year olds surveyed agreed that the issue should be publicised, while 86 per cent recalled one or more of the adverts. The Ministry of Health was encouraged to place more advertisements and a second survey run soon afterwards showed 90 per cent of respondents supported the campaign. © Crown Copyright Imperial War Museum: TR 909 Consumer goods were also in short supply and, between 1942 and 1945, surveys were carried out to assess the availability of such items as hardware, crockery, clothing and household linens. Almost one in ten households didn’t have the minimum number of cups necessary for essential use, defined as less than one for each member of the family. This extract from the results of another survey, Wartime Shortages of Consumer Goods, gives an interesting insight into the problems of everyday life: ‘The shortage of scrubbing brushes seems to have been extensively felt. From 22% to 30% of housewives tried to buy scrubbing brushes each month but only about 8% succeeded.’ 1942 ■ 1943 The Beveridge Report ■ Casablanca is released ■ Barbara Streisand is born ■ The government sets maximum clothes prices; a suit must cost no more than £4 18s 8d ■ Rose-hip syrup goes on sale nationwide ■ The new Waterloo Bridge is opened 60 YEARS OF SOCIAL SURVEY 9 SOCIAL SURVEY 1940s IN THE Reports 1941 to 1949 (cont.) Report Title Author Year Price (£) Manufactured Food Enquiry 1942 - 1942 - The Battle for Fuel Fuel Stocks 1942 Public Attitudes to Health and the Autumn Health Campaign 1942 - Food Problems 1942 - 1942 - 1943 - 1943 - 1943 - 1943 - 1943 - 1943 - Fuel Rationing Getting to Work K Box Typical Wartime Meals (Food) The Health Ministry was also keen to use surveys to assess the level of health education among mothers with babies. As today, there were concerns about the number of mothers who did not have their children immunised, although in this case against diptheria. Surveys held in 1942 and 1945 showed that despite a ‘considerable amount of ignorance as to the cause of diphtheria’ mothers still had their children immunised against the disease. Although only 13 per cent of parents knew that diptheria was caused by a germ on the throat, in almost half the families interviewed all the children had been vaccinated and in only a third of families had no children been immunised. Research was carried out into other aspects of child health. For example, the government feared that air raids stopped children from getting enough sleep so questions were included in the immunisation survey on the sleeping patterns of children of different ages. Brushes Getting to Work Food Average number of hours children slept a day in 1942 by age Oatmeal and Potato enquiry Location dwellings in Scottish Towns D Chapman 1943 - Salvage G Wagner, V Glover 1943 - MOI Publications L Moss, K Box 1943 - Buying and baking G Wagner 1943 - 20 18 16 The Campaign against Venereal Disease 1943 - 14 Hours 12 10 8 6 4 School Meals in Scotland Newspapers and the public L Moss, K Box 1943 - 1943 - 2 0 Under 1 year 1-2 years 2 -4 years 4-5 years Age of child 5-10 years 10-14 years Source: Diptheria Immunisation Enquiry 1943 ■ 1944 Roger and Hammerstein’s Oklahoma! opens ■ The ‘Wings for Victory’ savings campaign is launched ■ Goebbels declares Berlin the ‘city free of Jews’ ■ The government announces the introduction of ‘pay-as-you-earn’ taxation ■ Polish trade union leader Lech Walesa is born ■ 10 Jazz pianist Thomas ‘Fats’ Waller dies 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s © Crown Copyright Imperial War Museum: TR 2664 IN THE During the latter stages of the war, Social Survey became involved in planning the post-war welfare state set out in the Beveridge Report of 1942. In 1943, with plans for a national health service under way, the General Register Office expressed concerns about a reported increase in the number of people seeking medical attention and the demands this would place on the new service. The Chief Medical Statistician was later to write that ‘The need for some index of the amount of illness, loss of ability for work and demands made on doctors in the civilian population became obvious when alarmist rumours of deterioration in health began to circulate and were difficult to refute. It was unsatisfactory that the Ministry of Health and the Government generally should have no reliable information about the total amount of illness and the effects it was producing.’ By the winter of 1943, pilot surveys had been organised to measure the amount of illness among the British population and, in 1944, the Survey of Sickness was developed, the Social Survey’s first continuous study. The survey was soon being used to estimate demand for specific services, like the supply of hearing aids. Royal Air Force resettlement training. A class of Women’s Royal Air Force personnel studying child welfare visits a clinic and day nursery run by Edmonton Local Authority. Edmonton, London. 1943 Respondents also believed that the school curriculum should be expanded in subjects that might prepare children for adult life. These included current affairs (19 per cent), sex education and hygiene (16 per cent), technical subjects (12 per cent) and manners (8 per cent). Among those who wanted sex education and hygiene taught in school, 56 per cent Mary Evans Picture Library In the wake of the 1944 Education Act, Social Survey also undertook work relating to public attitudes towards the expansion of state education. In 1945, the Ministry of Education wanted to find out whether people shared the government’s views about the purpose of education and would accept a large increase in educational expenditure. Social Survey was commissioned to study public opinion on this matter. The survey showed that most people wanted their children to have a better education than they themselves had received. Two thirds of respondents were dissatisfied with their own education and half of those interviewed supported raising the school leaving age to 15 or 16. Dining hall, Devonshire Hill School, Tottenham. 1944 Mural by Vanessa Bell and Duncan Grant 1944 ■ 1945 Butler’s Education Act raises the school leaving age to 15 ■ Survey of Sickness established as first continuous survey ■ D-Day ■ Dutch artist Piet Mondrian dies ■ MPs vote to give women teachers the same pay as men ■ Troops drive London buses during a drivers’ strike ■ French author and aviator Antoine de Saint-Exupery dies 60 YEARS OF SOCIAL SURVEY 11 SOCIAL SURVEY 1940s IN THE Reports 1941 to 1949 (cont.) Report Title Author Year Cinema Audience L Moss, K Box 1943 - 1943 - 1943 - 1943 - Price (£) Consumption of Milk Vegetables Eat More Potatoes The Attitudes of Women Towards Nursing K Box, E Croft-White 1943 - Sound in Dwellings D Chapman 1943 - Recruitment to Nursing K Box, E Croft-White 1943 - Women at Work G. Thomas 1944 - Agricultural Information and the Farmer D Chapman, K Kidner, G Thomas 1944 - Windows D Chapman - 1944 Supply and Comsumption of NAMPCO G Wagner 1944 - National Wheatmeal Bread G Wagner 1944 - 1944 - 1944 - thought it would improve moral standards. Sixty-one per cent of those who wanted lessons in manners thought it would improve children’s behaviour, which they thought was very bad. Housing design was another area to which Social Survey turned it attention. As early as 1942, it worked with the Building Research Station on studies of heating, lighting and noise in domestic buildings. Interviews were conducted with people living in the kind of dwellings likely to be built in large numbers after the war. A third of respondents said they had their sleep disturbed by noise, such as that from road and rail traffic and from domestic animals. In 1943, the Department for Health in Scotland asked Social Survey to examine the attitudes of slum dwellers to being housed in new towns. Over the next few years similar planning studies were undertaken in places like Glasgow, Middlesbrough and London. The government also measured public reaction to other social changes that would occur in peacetime. During the war, large numbers of women Household size 1942 Bicycles 30 Social Survey of Middlesborough (Part I, Part II and Part III) D Chapman 1945 Domestic Food Production S Thomas 1945 - Vegetable Consumption in four selected towns G Wagner 1945 Furniture 1945 - Attitudes to road accidents and the Highway code L Moss 1945 25 20 Percentage Food Supplements G Wagner, A H Reynolds 15 10 5 0 - One Two Three Four Household size Five Six Seven or more Source: British Household Survey 1945 ■ 1946 Clement Attlee elected Prime Minister after a Labour landslide ■ Hiroshima Bomb ■ World War II ends ■ Film adaptation of Bernard Shaw’s Caesar and Cleopatra is released ■ Anne Frank, author of the ‘Diary’, dies at Bergen-Belsen ■ 12 Animal Farm published 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s IN THE The gradual return of troops to civilian life after the war led to an increase in marriage and the post war ‘baby bulge’ which, in turn, caused a dramatic increase in the demand for housing. However, because the 1941 Census had been cancelled, Britain lacked even the most basic information on household composition so, in 1945, a survey based on a sample of 11,000 households was used to produce household composition tables. A similar report on The British Household was produced in 1947. © Crown Copyright Imperial War Museum: TR 660 had entered the workplace to fill in for the men away on service. When the war ended, those jobs would once more be taken by men. However, a survey carried out for the Office of Reconstruction in 1943 showed that 60 per cent of women in wartime civilian employment wanted to continue working after the war. The main reason for this was economic, although women in the professions preferred to stay on because they found their jobs fulfilling. Women checking 25 pdr shells at a small arms factory in the West Country. 1943 A determination to avoid the economic problems that had dogged the inter-war period led the Attlee government to pursue a more interventionist economic strategy. Its policies in support of full employment and fair wages led to the commissioning of numerous surveys on the movement of women into the labour market, recruitment to certain industries and labour mobility. In the mining industry, for example, some pits had been exhausted by the war effort and the miners needed to move to where new ones were being sunk. The Scottish Mining © Crown Copyright Imperial War Museum: TR 1312 Neither of these studies was done at the request of the authorities responsible for housing. The post-war shortage of building materials made the Ministry of Housing cautious about promising any new construction and even in 1948 it was still refusing to carry out housing surveys. The following spring, when an urgent survey was undertaken on housing waiting lists, it was commissioned by the Ministry of Health rather than Housing. About 1.5 million households turned out to be registered on local authority waiting lists, although 80 per cent of them had been on the list for three years or less. The wardrobe mistress of the Shakespeare Memorial Theatre of Stratford-on-Avon curling a wig. 1943 1946 United Nations is founded ■ Social Survey transferred to new Central Office of Information ■ Free School Milk Act ■ ©Hulton Archive ■ 1947 The first GI brides arrive in the US from Britain ■ The first post-war bananas arrive in Britain ■ A United Nations flag. Footballers threaten to strike for a minimum wage of £7 60 YEARS OF SOCIAL SURVEY 13 SOCIAL SURVEY 1940s IN THE Communities Survey examined the attitudes of miners and their families and revealed the disconcerting fact that they were willing to relocate but mainly to find alternative employment for themselves or their sons. Reports 1941 to 1949 (cont.) Report Title Author (£) Year Diphtheria Immunisation K Box - 1945 Food Facts G Wagner, M Gentles - 1945 Demobilisation Coupons K Freemantle Price 1945 Improving the measurement of the cost of living was a priority and the Social Survey developed rigorous methods for gauging household spending which later evolved into the Family Expenditure Survey. Although the decision to spend or save was a luxury for many, macroeconomists at the Treasury had begun to take an interest in the savings ratio and, in 1946, the Social Survey started a series of surveys with the Oxford Institute of Statistics to study personal savings. - Stoke and Salford Dietary Survey (School Children) G Wagner 1945 - Education and the People L Moss 1945 - Betting habits W F F Kemsley, W Oswald 1945 - Wartime Shortages of Consumer goods K Box 1945 Despite the austerity measures in place during the late 1940s, after six years of conflict people had begun to expect a better life that included a greater amount of leisure time. The Demand for Holidays in 1946 and 1947 showed that 50 per cent more people wanted holidays in 1947 than had had them in 1946. Foreign holidays weren’t a realistic aspiration for the majority of the population – in fact, people generally didn’t want to make long journeys and only 2 per cent planned to go abroad. What most people wanted was more choice in the timing of their holidays. - Scottish Mining Communities Cot Bedding K Box 1946 - 1946 - Employment of men with Pneumokoniosis G Thomas 1946 - Recruitment of boys to the mining industry G Thomas 1946 - The Defence Medal P Slater 1946 - Recruitment to the Civil Service K Box 1946 - A test of carpet use L Moss 1946 - Demand for Holidays in 1946/47 P Slater 1946 - The Cinema and the Public K Box - 1946 Recruitment to the Territorial Army L Wilkins 1946 - Road Safety Campaign L Moss, K Box - 1946 1947 ■ 1948 Coal mines nationalised ■ India becomes independent ■ Princess Elizabeth marries Philip Mountbatten ■ The Biro is launched ■ Al Capone dies ■ Car maker Henry Ford dies ■ 14 18 die in a train crash in Yorkshire 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s IN THE When Social Survey was set up the methods and infrastructure to take true random samples were still in their infancy. Where suitable registers were available random sampling was used but often other methods such as quota samples had to be used despite their limitations. In the years up to 1946 about a quarter of the surveys conducted included an element of non-probability sampling. By 1948 only 3 per cent of surveys relied on these methods and had almost disappeared as a method by the end of the decade. © Crown Copyright Imperial War Museum: TR 1546 Working Methods This new activity of taking social surveys to support policy was starting from only the most tenuous of foundations drawing on what expertise and experience existed in conducting sample surveys. Compared with today, the early surveys seem very narrow in focus and sought to answer clearly defined research questions. Wartime Social Survey. 1944 A survey interviewer talking to a family While within the Division there was much effort invested in developing and improving survey methods there was little interest in the outside world in the mechanics or theory of survey-taking. The desirability of covering the whole population using probability methods did not seem to generate much interest compared with the results from the surveys © Crown Copyright Imperial War Museum: TR 1305 The small fieldforce of just 50 interviewers and the need for information quickly meant that many of the surveys did not attempt to take nationally representative samples but rather focused on particular cities or regions. Samples were typically 2000 to 5000 respondents, small by today’s standards. The professionalisation of the discipline as the Survey became more established was evidenced by the growing specialisation within the various functions. In the field area for example, by the end of the decade the fulltime fieldforce had been supplemented by part-timers to provide increased flexibility and responsiveness, recruitment tests for interviewers were introduced and the first interviewer handbook was produced in 1948. Peeling potatoes for a meal in a Young People’s Summer Camp. Summer 1943 1948 National Health Service established ■ Gandhi is assassinated ■ Release of Hamlet, starring Laurence Olivier ■ The Olympics are held in London (Britain wins 45 medals including 6 Golds) ■ Gerard Depardieu is born ■ Prince Charles is born 60 YEARS OF SOCIAL SURVEY ©Hulton Archive ■ 1949 Picture Post cover. ‘US Strains for Olympic Victory’. Published 1948 15 SOCIAL SURVEY 1940s IN THE Reports 1941 to 1949 (cont.) Report Title Author Year Price (£) Population and Housing in England and Wales G Thomas 1947 Water Heating Appliances 1947 themselves. What engagement there was with the external research community was mainly on the statistical front with detailed technical papers presented to the Royal Statistical Society on various aspects of sampling. - Some factors effecting design of small dwellings P G Gray 1947 - Shopping Hours D Ginburgh 1947 - Fill the Ships L Moss, K Box 1947 - Willesden and the New Towns By the end of the decade the range of topics covered had been greatly extended, the Social Survey’s budget had doubled and the staff had risen to 90, although the organisation was still much smaller than it was to become. There were now dedicated staff (14) concerned with the organisation, recruitment and training of interviewers and 38 in the design and reporting of surveys. 1947 The British Household P G Gray 1947 - Survey on the prevelance of deafness L Wilkins 1947 - Domestic Fuel Survey 1947 - Re-enlistment in the Royal Air Force L T Wilkins 1947 - Domestic Crockery Survey D Ginburgh 1947 - Meter reading and the Fuel Target D Ginburgh 1947 - Children out of School J Ward - 1947 ‘Come and Make it’ (Leicester exhibition) A Beltram 1947 The Employment of Older Persons G Thomas 1947 - The second stage of the production campaign 1947 - The tabulation of survey results was a slow process and reporting of results was primitive by modern standards. Data were coded by a team of clerical staff and then processed mechanically. Although tables were usually simple their production was generally a bottleneck in the reporting process. Data was hand punched on to cards, sorted and tabulated. The tabulation process described in the methodological section of Food During the War gives an insight into the practical problems of analysing the data once collected. Reports, which were typically about 30 pages long with the questionnaire and field instructions attached were handwritten and then transcribed by specialist typists. Charts where they were included were hand drawn. In the wartime context the Home Intelligence Division were not predisposed to publish any reports though by 1942 The Times was saying that ‘some at least’ should be published. Attitudes to Road Safety and the Road Safety Campaign H G Willcoc 1948 Glasgow and North Lanarkshire Housing and new towns Survey B M Osbourne 1948 - 1949 ■ 1950 NATO is formed ■ Republic of Eire is established ■ Britain’s first ‘launderette’ is opened ■ Meryl Streep is born ■ RCA announces a system for broadcasting colour television ■ 16 The Second Sex is published 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s IN THE From the coded form for each informant ... some 105 cards are punched for each individual – a total of about 50,000 detail cards for 500 informants..... The 50,000 detail cards are mechanically sorted with the ready reckoner cards on foodstuffs and the quantity within each foodstuff group. Nutrient values on the ready reckoner cards are then mechanically reproduced on to the appropriate detail cards. The next operation is to sort the detail cards on a sorting machine to each person’s number, after which two tabulations are prepared which give (a) a list of total quantities of every foodstuff eaten by each informant during the week of seven days and 9b) the total daily nutrient intake of each individual. Finally, the summary cards are sorted and tabulated to give the total nutrient intake... A table is made by had from tabulation (a)... The Hollerith machines used are: Hand Punches, Gang Punches, Reproducing Punch, Sorting Machine, Rolling Total Tabulator. Mary Evans Picture Library Comptometer totals from the forms are checked against tabulation (a). Tabulation (b) consists of 3,500 lines (500 persons x 7 days) and a summary card is hand punched for every line of this tabulation. Thus these summary cards contain the sociological information relating to each person in the sample and his/her total daily nutrient intake. Advertisement in Britannia magazine, 1944 Food During the War, p25 60 YEARS OF SOCIAL SURVEY 17 SOCIAL SURVEY 1940s IN THE Reports 1941 to 1949 (cont.) Reports 1941 to 1949 (cont.) Report Title Author Year Women and Industry G Thomas 1948 Price (£) Men and Mining G Thomas 1948 - Lighting of Office Buildings P G Gray, T Corlett 1948 - Pilot Census of Distribution in High Wycombe D Ginburgh 1948 Demand for Holidays in 1947 and 1948 P Slater 1948 - Public Opinion on Colonial Affairs G K Evens 1948 - - Public Opinion in Lancashire Cotton Towns G Thomas 1948 - Expenditure on Social Insurance 1948 - COI Health of the People Exhibition at Marble Arch H D Willcock 1948 Audience Reaction to the Film A Yank comes back H D Willcock 1948 - The Survey of knowledge and the opinion about the Economic Situation (10 Reports) 1948 - 1948 Demand for House coals L T Wilkins Price (£) - 1948 - 1948 - An estimate of the demand for domestic house coal L T Wilkins 1948 Expenditure on household textiles,furnishing fabric and household repairs W F F Kemsley, D Ginsburg 1948 Clothes and Coupon Expenditure May–July 1948 W F F Kemsleg, D Ginsbiru 1948 Clothes and Coupon Expenditure May–August 1948 1948 Recruitment to Agriculture B M Osborne The Family Guide to the National Insurance Scheme H G Willcock 1948 18 Year Childrens Clothing Coupons - Prediction of the demand for campaign stars and medals L Wilkins 1948 - Economic Publicity Surveys G K Evens Report Title Author 1949 - Depopulation and rural life in the Solway Counties B Hutchingson 1949-Children and the Cinema J C Ward 1949 Mobility of Labour G Thomas 1949 Recruitment of Hospital nursing Staff by advertisement G Thomas 1949 - Schoolboys Diets A Beltram - 1949 Housing Waiting Lists (England and Wales) P G Gray 1949 - Housing Waiting Lists (Scotland) P G Gray 1949 - 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1940s IN THE Reports 1941 to 1949 (cont.) Reports 1941 to 1949 (cont.) Report Title Author Year Investigation G Kevens 1949 Price (£) - The Touring ‘On Our Way’ Exhibition at Dudley and Neath M D Willcock 1949 A Second Survey of Public Opinion in Lanarkshire cotton towns A Beltram 1949 - The Electoral Register 1949 The Survey of knowledge and the opinion about the Economic Situation (5 Reports) K Box 1949 Depopulation and rural life in the Tweed Valley B Hutchingson 1949 - - - Depopulation and rural life in Aberdeen and Banff B Hutchingson 1949 Depopulation and rural life in Scotland B Hutchingson 1949 - Domestic utilization of heating appliances and expenditures of fuels in 1948/49 L T Wilkins 1949 Expenditure on household textiles, furnishing fabric and household repairs W F F Kemsley, D Ginsburg 1949 Expenditure on laundries, dyeing and cleaning mending and alterations and shoe repairing services W F F Kemsley, D Ginsburg 1949 - 60 YEARS OF SOCIAL SURVEY Report Title Author Year Price (£) Expenditure on laundries, dyeing and cleaning mending and alterations and shoe repairing services W F F Kemsley, D Ginsburg 1949 Expenditure on repairs and alterations to domestic service and pets (3 Reports) W F F Kemsley, D Ginsburg 1949 - Expenditure on medicines and allied pharmacetical products W F F Kemsley, D Ginsburg 1949 - Expenditure on meals in catering establishments W F F Kemsley, D Ginsburg 1949 - Expenditure on meals in catering establishments W F F Kemsley, D Ginsburg 1949 - Expenditure on cosmetics and soap W F F Kemsley, D Ginsburg 1949 - Expenditure on hairdressing, cosmetics and toilet necessities W F F Kemsley, D Ginsburg 1949 - Holiday and Holiday expenditure W F F Kemsley, D Ginsburg 1949 - Holiday and Holiday expenditure W F F Kemsley, D Ginsburg 1949 - Betting habits W F F Kemsley, D Ginsburg 1949 - Betting in Britain W F F Kemsley, D Ginsburg 1949 - 19 This is a blank page. 20 SOCIAL SURVEY IN THE 1950s Despite Social Survey’s success in the 1940s, there were difficult times ahead. An economic crisis in the early 50s led to cuts in government spending, and Social Survey Division suffered worse than most public bodies. In 1952, its budget was reduced by 16 per cent and 20 per cent of its posts were lost. SOCIAL SURVEY 1950s IN THE Reports 1950 to 1959 Report Title Author Year Price (£) Sampling for the Social Survey P G Gray, T Corlett 1950 - The nutrition of older people B M Osborno 1950 - Recruitment to the Civil Defence Services J E Fothergill, D L Lamberth 1950 - The employment of elderly workers G Thomas, B Osborne 1950 - Civil Defence publicity in Paisley and Dumbarton Council K Evens 1950 - General Publicity Surveys 1950 - 1950 - Festival of Britain The Mendresco Hearing Aid P G Gray, A Cartwright 1950 - Monthly Release of COI Films J Ward 1950 - Utility and the Public K Box - 1950 The Housing Requirements of special groups (older people) P G Gray, A Betham 1950 Audience Reaction to the Film “The undefeated” B Hutchinson 1950 One of the early casualties was the Survey of Sickness. The Treasury pressured the Ministry of Health to cancel the Survey, resulting in a further loss of jobs at SSD. By October 1952 the Division had lost 40 per cent of its staff. The Treasury also insisted that SSD should seek its agreement before starting any new projects, and this veto was used to stop many proposals for survey work. Career prospects in the Division diminished rapidly and many of SSD’s most promising staff left to find jobs elsewhere. Yet there were countervailing forces at work to rebuild Social Survey. There was a great need for information to help formulate welfare policies and measure their impact once they were in place. Furthermore, SSD was now widely recognised as a centre of excellence and it had taken over the technical development of surveys begun in other government departments. Percentage of energy from carbohydrate, fat and protein 60 - The Survey of knowledge and opinion about the Economic Situation (3 Reports) H D Willcock 1950 1950 - Tipping in catering establishments W F F Kemsley, D Ginsburg 1950 - Betting in Britain W F F Kemsley, D Ginsburg - 1950 Expenditure on durable goods, including hire purchase maintenance & decorating of domestic property & on purchases, sales and maintenance of private motor vehicles (3 Reports) W F F Kemsley, D Ginsburg 1950 - 40 Percentage Employment of Adolescents L T Wilkins Energy from carbohydrate 50 Energy from fat 30 20 Energy from protein 10 0 1940 1945 1950 1955 1960 1965 1970 Year 1975 1980 1985 1990 1995 2000 Source: National Food Survey 1950 ■ 1951 Korean War breaks out ■ Petrol rationing ends ■ First overseas TV broadcast ■ George Bernard Shaw dies ■ 22 First kidney transplant operation performed in US 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1950s IN THE Most notable of these studies was the National Food Survey, the government’s oldest continuous survey, which had started life as the Ministry of Food’s Wartime Food Survey. The Survey, which was transferred to SSD in 1953, was the only way of gathering information on diet at a time when rationing was still in place and the risk of malnutrition was a major government concern. Another survey in which SSD became involved in 1953 was the Household Expenditure Survey, which was designed to provide up-to-date weights for the Retail Price Index. The government wanted to expand the Survey’s coverage, so that spending could be related to family circumstances and income. The Ministry of Labour wanted to use its local office staff for the fieldwork, but the Treasury decided that Social Survey’s trained researchers would provide more reliable data. The Division subsequently played a large part in developing the Survey and, in 1957, it was relaunched as the Family Expenditure Survey (FES). Mary Evans Picture Library Over the years, the NFS has reflected the considerable changes in Britons’ diets and the way they cook and serve food, as well as recording long-term nutritional trends. People now eat far fewer carbohydrates, while the amount of fat consumed, after rising sharply for some time, stabilised as the health risks became known. The NFS, which adopted a truly national sample in 1950, was the longest-running continuous survey until its recent 60th anniversary, when it merged with the Family Expenditure Survey to become the Expenditure and Food Survey. Britain is still being rationed – eight years after the end of the war! Since then, the non-expenditure parts of the FES have expanded to the point where many departments analyse the database with little reference to its spending data. Nevertheless, this information is still important and the diagram overleaf, which examines household expenditure, shows that as incomes have risen people have spent proportionally less on basic necessities and more on services and leisure activities. 1951 ■ 1952 Winston Churchill elected Prime Minister (Conservative) ■ Festival of Britain opens ■ First H-bomb is tested ■ Cereal tycoon William Kellogg dies 60 YEARS OF SOCIAL SURVEY 23 SOCIAL SURVEY 1950s IN THE Reports 1950 to 1959 (cont.) Price (£) Expenditure on durable goods, including ownership of domestic appliances W F F Kemsley, D Ginsburg 1950 - Expenditure on clothing (3 Reports) W F F Kemsley, D Ginsburg 1950 - Expenditure on clothing at different types of shops W F F Kemsley 1950 Diets of Young Children - 1951 - Recruitment to Civil Defence Services part 2 D L Lamberth 1951 - Some aspects of the Use and Supply of Stationery in Government Offices L T Wilkins 1951 - Some estimates of the proportion of Local Authority tenants prepared to buy a house P G Gray, A Betham 1951 - Public Knowledge of Colonial Affairs and the public B M Osborne, H D Willcock 1951 - 40 - 1997-98 1999-2000 1993 1991 1989 1987 1985 1983 1995-962 Year - 1981 1979 0 1977 The Survey of knowledge and the opinion about the Economic Situation (5 Reports) H D Willcock 1951 5 1975 An acturial approach to the problem of Borstal treatment of male offenders 1951 - 10 1973 - 15 1971 The uptake of welfare foods J E Fothergill 1951 20 1969 - 25 1967 Diphtheria Immunisation in 1951 P G Gray, A Cartwright 1951 30 1965 - The Effects of a Local Road Safety campaign on behaviour of road users H D Willcock 1951 - 35 1963 The puchase of new bread 1951 Percentage of total expenditure on selected categories 1957 to 1999–2000 1961 The audience at a Productivity Exhibition in Birmingham H D Willcock 1951 At a time of high immigration, the British government became increasingly concerned about ignorance of, and prejudice towards, ‘coloured’ people. Although most Britons had grown up thinking the Empire was a great achievement and that the colonies had supported the UK during the war, the government was unsure how they would receive the growing numbers of colonial immigrants coming to take up unfilled vacancies. In 1951, the Colonial Office organised a series of public 1959 Domestic Storage Space G Thomas 1951 1957 Year The NFS and FES provided a regular supply of work that kept the Division in business while the demand for ad hoc surveys grew. In the early 50s, many surveys were done for COI, SSD’s parent department, to evaluate the impact of the Office’s public information and advertising campaigns. There were other COI surveys, including one about recruitment advertisements for the Civil Defence Services and another on attitudes to war and the atom bomb. % of total household expenditure Report Title Author Housing Fuel and power Clothing and footwear Food Motoring and fares Leisure goods and services Source: Family Expenditure Survey 1952 ■ 1953 George VI dies ■ Survey of Sickness dropped after new government halves the size of Social Survey Division ■ National Food Survey transferred to Social Survey ■ The British Standards Institution Kite Mark is introduced ■ The cheese ration is cut to an ounce a week ■ 24 Anne Frank’s Diary is published 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1950s IN THE The study confirmed the Colonial Office’s suspicions. Nearly 60 per cent of respondents couldn’t name a British colony. Although three quarters of the sample thought Britain would be worse off without the colonies, there was clear evidence of prejudice, particularly among older people. One in three respondents said they disliked coloured colonials, though most claimed that while other people were prejudiced, their feelings were perfectly legitimate – justified by immigrants’ allegedly unpleasant habits. The report was marked confidential and remained in the files until the classification was lifted 30 years later. Stockwave/COI exhibitions to promote positive images of coloured people and commissioned ‘a study of public knowledge of the Colonies and of attitudes toward coloured people’. West Indians arrive in Britain. Circa 1950s More work was done on the use of the welfare state, much of it focused on testing politicians’ fears that the public might abuse the system. In 1953, SSD designed a survey for the Ministry of Pensions and National Insurance, to be conducted by Ministry staff among people becoming eligible for retirement pensions during a particular four-week period. The Reasons for Retirement Survey showed that people were more likely to stop work because of ill-health and employers’ compulsory retirement rules rather than a desire to rely on a state income. ©Hulton Archive SSD’s continuing work with the Building Research Station was far less controversial. Studies were conducted on domestic heating, domestic storage space and sound insulation in flats. In 1952, the Sound in Flats Survey asked the residents of three blocks, each with a different type of party wall, what noises they could hear from their neighbours and which sounds annoyed them. The noises that could be heard were measured and compared with respondents’ reactions. The survey showed that the physical level of noise did not correlate with what people said they heard or how much it annoyed them. Atomic cloud. US atom bomb tests at Yucca Flat, Nevada. 1952 1953 Coronation of Elizabeth II ■ Hanging of Derek Bentley, who was found guilty of killing a policeman, a crime of which he was posthumously cleared ■ ©Hulton Archive ■ 1954 Stalin dies ■ Hillary and Tensing climb Everest ■ John F Kennedy marries Jacqueline Bouvier 60 YEARS OF SOCIAL SURVEY Coronation of Queen Elizabeth II in Westminster Abbey, London. June 1953 25 SOCIAL SURVEY 1950s IN THE Reports 1950 to 1959 (cont.) Report Title Author Year Price (£) National service and enlistment in the armed forces L T Wilkins 1951 Night Baking in canteens 1951 - Expenditure on meals in catering establishments W F F Kemsley, D Ginsburg 1951 - Expenditure on durable goods, including hire purchase maintenance & decorating of domestic property & on purchases, sales and maintenance of private motor vehicles W F F Kemsley, D Ginsburg 1951 Beer prices and consumer expenditure on Beer W F F Kemsley, D Ginsburg 1951 Consumer’s Expenditure on Cigarettes and Tobacco W F F Kemsley, D Ginsburg 1951 - Consumer’s Expenditure on Entertainment W F F Kemsley, D Ginsburg 1951 - Noise in three groups of flats with different floor insulations P G Gray, A Cartwright 1952 - By the mid-50s there was increasing demand for research about the National Health Service. Among the surveys done by SSD were studies of hearing-aid users conducted on behalf of the manufacturers of these devices. The surveys were almost like market research and showed that some people would rather manage without an aid than use one that didn’t work very well. One of the most unusual NHS surveys involved observing nurses at work in hospitals. Under proposed new working methods, nurses would be assigned to particular patients rather than performing particular tasks for all the occupants of a ward. ‘Before and after’ measures, involving observations every 15 seconds of sample half-hour periods, were used to compare the two styles of nursing. The results showed the effectiveness of the new approach, which seemed to generate fewer complaints. In 1957, the Royal Commission on the Remuneration of Doctors and Nurses asked Social Survey to measure doctors’ and dentists’ pay. It was one of the largest-ever postal surveys and, with over 30,000 replies, proved a very efficient method of collecting data. Scientific Manpower 1952 - Use of heating appliances and expenditure on fuel P G Gray 1952 Dissemination and Technical information in Industry H D Willcock 1952 - British Industries Fairs H D Willcock - 1952 General practice under the National Health Service P G Gray, A Cartwright 1952 - Older people and their employment parts 1, 2 and 3 G Thomas, B Osborne 1952 Ascorbic acid in young children’s diets J G Fothergill 1952 - The diets of young children J G Fothergill - 1952 Then as now, the welfare state was supplemented by voluntary work and there was a tendency to overestimate the contribution of this sector. The Meals on Wheels Survey (1958) was commissioned to examine the service’s scope and operation and the extent to which it met customers’ needs. It also identified the sorts of people likely to use the service. The sample included current recipients over retirement age and a general population sample of the same age. The survey revealed that only 3 per cent of customers received a daily meal from the service and 40 per cent had just one a week. The number wanting more meals was far larger than that currently being served and only 4 per cent of recipients had their meals free. 1954 End of rationing ■ Bannister breaks the four minute mile barrier ■ First colour televisions were introduced ■ Lord of the Flies first published ■ 26 Artist Henri Matisse dies 60 YEARS OF SOCIAL SURVEY ©Hulton Archive ■ 1955 Family relax in front of their colour television. Circa 1954 SOCIAL SURVEY 1950s IN THE The late 1950s gave Social Survey one of the best opportunities it had ever had to show the value of survey research. The government was planning to start deregulating rents that had been controlled since World War One. The 1956 White Paper that paved the way for the Rent Act was largely based on administrative records, not an ideal source. The Ministry had made educated guesses about the current level of rents and the number of tenancies likely to be affected by the legislation, so a survey was conducted to gauge the legislation’s impact. The research was repeated 20 months after the Act was passed in 1957. ©Hulton Archive The survey showed that about 380,000 accommodation units would be affected by the legislation, roughly half what the Ministry had estimated. More importantly, the measure of rents before and after the Act was passed showed that tenants moving on caused bigger rent rises than deregulation. The Survey’s success in providing data that couldn’t be found elsewhere transformed the Ministry’s attitude to commissioning surveys from SSD and it became a regular client. Preparing boxes for the Meals On Wheels programme. By the end of the 50s, the need for Social Survey’s work far outstripped its capacity to deliver. The Division was allowed to recruit more staff, and senior posts were upgraded to reflect the increased level of responsibility associated with them. But this modest expansion was to prove far too small for the growth in demand that was to occur in the 1960s. 1955 ■ 1956 Anthony Eden elected Prime Minister (Conservative Party) ■ Blue jeans first arrived in Britain ■ Ruth Ellis is hanged, the last woman sentenced to death in Britain ■ ITV launched 60 YEARS OF SOCIAL SURVEY 27 SOCIAL SURVEY 1950s IN THE Reports 1950 to 1959 (cont.) Report Title Author Year Incentives and Industry G Thomas Working methods New topics meant that there was ongoing development of methodologies and procedures. Work continued on improving sampling methods including the development of the ‘J Index’ as a stratifier (the proportion of the electorate who were jurors, for which there was a property qualification) which would make fieldwork cheaper by allowing greater clustering. Continuing clerical shortages meant that the Survey had to demonstrate the ability to cope with the demanding clerical tasks created by some of the surveys. One solution was to allow Social Survey to use part-time staff at times of particular pressure. Field staff began to work at headquarters but the practice soon ran in to problems. At a time when staff numbers were being cut the Civil Service unions were suspicious of the use of fieldworkers for work which in other circumstances would have been done by clerical staff. The practice was allowed to continue for a short period which allowed the completion of large projects such as the Household Budget Survey and the National Food Survey. Price (£) 1952 - Domestic pig and poultry keeping P G Gray, T Corlett 1954 - Consumers expenditure on repairs, decorations, improvements to domestic property and removals 1954 - The adolesents in Britain 1955 L T Wilkins 1955 - Scientific and Engineering Manpower in Great Britain 1955 - Domestic Heating P G Gray - 1955 The Slough experiment and road safety H D Willcock 1955 - The Mendresco Hearing Service P G Gray, E Parr 1955 - The take up of welfare foods J E Fothergill 1955 - Post office services G Thomas - 1955 Tabulation and analysis of data were still problematic. When the Ministry of Labour took greater control over the Family Expenditure Survey, it insisted on processing the data itself, even though it faced the same technical restrictions as SSD and most other government departments. The following extract from the FES report for 1957–59 shows that mechanical tabulators were still the main method used and that computers were only just being introduced. Expenditure on laundries, dyeing and cleaning mending and alterations and shoe repairing services 1955 Consumer expenditure surveys in 1955 1955 - Consumers expenditure on repairs, decorations, improvements to domestic property and removals 1955 - Studies in the causes of deliquencies and the treatment of offenders L T Wilkins 1956 Medical Services in the Armed Forces M Harris 1956 - Car parking generation and frustration L T Wilkins 1956 - Technical Assistance facts and figures on mission organisation 1956 - 1956 ■ 1957 Suez Crisis ■ John Osbourne’s Look back in Anger is first shown. Osbourne is one of a generation of playwrights nicknamed ‘angry young men’ ■ Family Expenditure Survey started on behalf of the Department of Employment ■ Grace Kelly marries Prince Rainier of Monaco ■ Artist Jackson Pollock dies ■ Britain’s first full-scale nuclear power station is opened at Calder Hill ■ 28 Playwright Bertolt Brecht dies 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1950s IN THE ‘The machine capacity necessary to produce most of the requirements of the Central Statistical Office was not available from the sorting and tabulating resources of the Ministry of Labour, which were already heavily committed, and the arrangements mentioned in the Introduction to this report were therefore made to produce the required tables on an electronic computer. Table 10 and the standard errors given in Appendix VII were produced by this means. The Ministry of Labour now has its own electronic computer, which will be used to process the results of the Family Expenditure Survey from 1961 onwards. The experience gained in writing the programme (the detailed instructions for the computer) for the processing of material for the Central Statistical Office has been of considerable value in connection with the programming of the Ministry of Labour’s computer. An electronic computer is very necessary to produce analyses of the variety and complexity required from a multi-purpose survey of this nature.’ 1957 Harold Macmillan becomes Prime Minister (Conservative Party) ■ Treaty of Rome establishes the European Community (EC) ■ Women are admitted to the House of Lords ■ The first artificial satellite, Sputnik, is launched ■ Life Peerages Act is passed ■ First Eurovision song contest (Switzerland won) ■ The Seventh Seal is released 60 YEARS OF SOCIAL SURVEY ©Hulton Archive ■ 1958 Sputnik I,the first satellite to enter Earth’s orbit. October 1957 29 SOCIAL SURVEY 1950s IN THE Reports 1950 to 1959 (cont.) Report Title Author Reports 1950 to 1959 (cont.) Year Price (£) The promotion prospects of manual workers in selected manufacturing industries 1956 The use of technical literature by industrial technologists C Scott 1956 A consumer survey of the telegraph services C Scott 1956 Consumers’ expenditure on meals and other food eaten outside the home 1956 Consumers’ expenditure on domestic service and purchases of cleaning material such as soap, soapless detergents and polishes 1956 Year Price (£) Consumers expenditure on repairs, decorations, improvements to domestic property and removals 1957 - The Housewife and the Garchey system of refuse disposal M Harris 1958 - - The higher national certificate of 1952 G Thomas 1958 - - Formal training and agriculture D Sheppard 1958 - Meals on wheels services A Harris - - Hospital nursing 1956 Report Title Author - - Survey into consumers’ expenditure on durable goods hire purchase 1956 - Food Retailing and the Housewife L Moss 1957 - 1958 Postal services and the business user C Scott 1958 - Postal services and the general public C Scott 1958 - The 1957 internal recruiting survey 1958 - Consumers’ expenditure on repairs, decorations, improvements to domestic property and removals 1958 - Children in care and recruitment of foster parents P G Gray, E A Parr 1957 - Nursing Methods in a General Hospital H D Willcock 1957 - Domestic pig and poultry keeping 1957 - The Employment of Women Scientists in Industry G Thomas,R Morton Williams 1959 Further Education M Harris 1957 - Access arrangement in high blocks of flats D Sheppard 1959 - Services Recruitment H D Willcock 1957 - Public behaviour under the influence of alcohol H D Willcock 1959 - Consumers’ expenditure on entertainment and betting on football, horses and dogs 1958 - Young men’s attitudes towards the regular army H D Willcock 1957 - Play spaces for children on estates D Sheppard 1959 Survey among grassland farmers D Sheppard 1957 - A survey of residential caravan life P G Gray,E Parr 1959 - Some effects of 1957 Rent Act P G Gray,E Parr 1957 - Subscribers opinion of the telephone service S Jackson,C Scott,G Thomas 1959 - Accidents to young motorcyclists C Scott,S Jackson 1957 - Consumers’ expenditure on entertainment and betting, on football, horses and dogs 1959 - 1958 Seven members of Manchester United are killed in a Munich air crash ■ First motorway is built ■ Campaign for Nuclear Disarmament (CND) formed ■ European Economic Community (EEC) established ■ 30 Stockwave/COI ■ 1959 A BMA article associates cigarette smoking with lung cancer 60 YEARS OF SOCIAL SURVEY The M6, Britain’s first motorway. Howgill Fells, Cumbria. Circa 1961 Scroll to bottom of page. 1959 ■ 1960 North Sea oil discovered ■ Vietnam War begins ■ Fidel Castro takes power in Cuba ■ Buddy Holly dies in plane crash ■ The Mini, a compact four-seater car is launched on the market ■ 31 Monkeys become first animals in space 60 YEARS OF SOCIAL SURVEY 31 This is a blank page. 32 SOCIAL SURVEY IN THE 1960s The 1960s were very fruitful years for the Social Survey. The Division expanded and, for a short while at least, became a government department in its own right. SSD’s position as the focus of British social research was bolstered by the findings of the Heyworth Committee, set up in 1963, which advocated better co-ordination of work in this field. SOCIAL SURVEY 1960s IN THE Reports 1960 to 1969 Report Title Author Year Price (£) Domestic pig and poultry keeping C Scott 1960 - Housing for old people in urban redevelopment A I Harris 1960 - The Housing Situation in 1960 P J Gray,R Russell 1960 - Attitudes to Greeting Cards 1960 - Relations Between the Police and the Public 1960 - Motives in the timing of holidays A C McKennell 1960 - Composite working in Post offices C Scott 1960 - Business Telephone services G Thomas - 1960 Consumers’ expenditure on entertainment and betting, on football, horses and dogs 1960 Consumers’ expenditure on accomodation while away from home 1960 - Parliament Past and Present Exhibition H Orlansky 1961 - Technical Information in light engineering industry Birmingham G Thomas 1961 - Origin and Destination survey of commercial traffic in greater London 1961 Accommodation in post war blocks in Central London E Fisher, C Scott 1961 Recruitment of aircrew officers G Thomas,H D Willcock 1961 - Health and welfare of older people in Lewisham A Harris 1961 - Heating methods in dwelling after the introduction of smoke control D Sheppard 1961 - One of the most important events for SSD during this decade was the launch of the International Passenger Survey (IPS) in 1961 - a study that’s still running today. It was begun in response to a huge rise in overseas tourism and growing public concern about immigration. The IPS gathered information that would be used to assess the impact of foreign tourism on the UK’s Balance of Payments and provided data to supplement population estimates. At first, information was collected from passengers at points of entry and departure on just a few air routes, but the Survey was later extended to all the principal sea and air routes. The location and nature of the survey population caused a number of problems. Access to the sample had to be negotiated to ensure as little interference as possible with the normal workings of the ports and airports. The sheer size of the survey (between 200 and 250 thousand interviews), and the hours and locations that had to be covered, meant that a dedicated team of IPS interviewers had to be established and a special SSD branch set up to organise and manage this new undertaking. The government was concerned with other aspects of travel during this period. A phenomenal rise in private motoring led to worries about increased risk of road accidents and the strain on Britain’s transport infrastructure. Between 1961 and 1964, a series of surveys was conducted to investigate these concerns. The surveys were household-based but since only about a third of households owned a car, interviewers first had to sift for eligible candidates. Information was collected using driving diaries and mileometer readings, gathered over a week. The surveys’ primary focus was road safety, so data were collected on the availability and use of seat belts, a rather new invention at the time. The proportion of cars fitted with seat belts increased very slowly: only one in five of the cars first registered in 1963 had belts. Even where seat belts were available they often weren’t used, particularly on short journeys. Passengers in cars equipped with belts didn’t wear them on three quarters 1960 Lady Chatterley’s Lover ruled not obscene ■ European Free Trade Association (EFTA) established ■ First episode of Coronation Street broadcast ■ Building of Thames Barrier announced ■ 34 ©Hulton Archive ■ 1961 First NHS hearing aids are issued 60 YEARS OF SOCIAL SURVEY Test for seat belts at the British Standards Institution, Hemel Hempstead. 31 May 1962 SOCIAL SURVEY 1960s IN THE of journeys of five miles or less, although they were worn on 88 per cent of journeys of 51 miles or more. The demand for information on travelling increased, and eventually the National Travel Survey (NTS) was launched in 1965. In the 1950s, Social Survey had started some research on the criminal justice and legal systems, and this work continued throughout the 60s. Much of this work was done to provide evidence of how young offenders were treated for a review undertaken by the Home Office Standing Committee on Penal Matters. Between 1950 and 1967, more than 50 projects were conducted under this research programme. Mary Evans Picture Library In 1960, the Royal Commission of the Police asked Social Survey to study relations between the police and the public. The survey found that 40 per cent of people aged under 21 had had an unsatisfactory experience with the police, as had 44 per cent of motorists. Meanwhile, two thirds of the police officers interviewed thought the public’s opinion of them had changed for the worse in the previous ten years. Proportion of household cars with safety belts 25 20 15 10 5 0 1955 1956 1957 1958 1959 1960 1961 1962 1963 ©Hulton Archive Pre 1954 1954 Source: Private Motoring Survey Circa 1960 1961 Berlin wall erected International Passenger Survey began ■ Contraceptive pill goes on sale ■ South Africa leaves Commonwealth ■ First man in space (Yuri Gagarin) Soviet tanks at the Checkpoint Charlie sector crossing point in the Friederichstrasse, Berlin. 28th October 1961 60 YEARS OF SOCIAL SURVEY ©Hulton Archive ■ PA Photos ■ 1962 The Pill. 31st December 1965 35 SOCIAL SURVEY 1960s IN THE Reports 1960 to 1969 (cont.) Report Title Author Year Price (£) Private motoring in England and Wales P G Gray 1961 - The holiday maker in Wales M Horton - 1961 Results of an advisory campaign among dairy farmers D Sheppard 1961 Staffing of local authority Residential Homes for Children S Monsky 1961 Aircraft noise annoyance around London Airport A C McKennell 1961 - The wearing of crash helmets by motorcyclists C Scott 1961 Committee on Higher Education: Students in universities undergraduates and PostGraduates 1962 - Post Office Services and the General Public H D Willcock 1962 - Drivers Understanding of the Road Traffic signs P G Gray, R Russell 1962 - “No reply” Calls M Horton 1962 - Gift cards for postal orders H D Willcock 1962 - Stamp buying habits H D Willcock 1962 - Motor Transaction survey W F F Kemsley 1962 15s od Attitudes towards a career in the regular army K K Sillitoe 1963 Higher education (Appendix one) 1963 An important piece of research, the Young Offenders Study, was undertaken in 1960 with the help of psychologists from University College London and the Prison Commission. It focused on the social and family background of young people in prison. In 1963, Social Survey produced Deterrents and Incentives to Crime amongst Boys and Young Men aged 15 to 21 on behalf of the Home Office. Among other things, it studied the penalties for nine offences and examined for each one the perceived chance of ‘getting away with it’. When respondents were asked to rank eight things that worried them about getting caught, the three most important were what their families would think, the chance of losing their jobs, and the shame or publicity associated with having to appear in court. 18s od Higher education (Appendix two(A)) 1963 £1. 0s. 0d Higher education (Appendix two(B)) 1963 £1. 7s. 0d Attitudes towards a career in the regular army amongst young men aged 15-21 K K Sillitoe 1963 - Following the 1957 Rent Act, and with a growing demand for housing, SSD undertook a significant amount of work on housing. In 1960, it conducted the Housing Survey, the first major study covering the whole national stock of dwellings. The study focused on overcrowding and under-occupation, patterns of tenure and the distribution of amenities. In 1962, a ministerial review recognised the value of data from the survey in policy-making, and suggested repeating the study every few years to supplement information from the census. It was repeated and extended in 1964, while a Scottish housing survey was conducted the year after, followed by further regional surveys. There was particular concern about rented housing, especially in London. Reports of ‘Rachmanism’ – overcrowding, poor conditions and steep rent rises, sometimes two or threefold – led to surveys of tenants and landlords. The results were heavily used in the deliberations of the 1963 Milner Holland Committee and in the formulation of the 1965 White Paper on housing. The relatively poor quality of London’s privately-rented accommodation in 1963 and 1964 is shown in this table, which compares the capital’s rented housing with the entire housing stock. 1962 ■ 1963 Night of Long Knives (seven cabinet ministers sacked) ■ New cathedral built in Coventry ■ Cuban Missile Crisis ■ Death of Marilyn Monroe ■ Lawrence of Arabia released ■ 36 That was the week that was is broadcast 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1960s IN THE Among the ad hoc work carried out at this time was the 1963 survey Attitudes to Greetings Cards. This revealed that people sent an average of 35 Christmas cards a year – an early indicator of social capital, perhaps? There were also surveys about holidays in Wales and in Scotland, the use of postal services and mothers’ concerns about their children’s safety on the road. Slum at Kirklea Terrace, East Kilbride, Scotland, which is falling apart after being occupied for only 52 years. Circa 1963 Stockwave/COI Noise pollution was a growing problem and one that Social Survey continued to monitor. In some areas, sound from traffic and neighbouring houses was exacerbated by the increase in air travel and, in 1962, Social Survey conducted a survey of noise around London airport. As in previous surveys, this study compared physical noise levels with the number of complaints it generated. The survey highlighted the variability in the perception of noise and the reporting of noise as a nuisance, but it also allowed for the identification of areas where soundproofing grants should be given. The cautious comments made by the Ministry of Health (MoH) in the mid-50s about associations between smoking and lung cancer were followed, in 1964, by a government decision to sponsor major publicity campaigns to alter the public’s attitude to smoking. The design of these campaigns was influenced by the findings of surveys carried out by SSD for the MoH. These examined smoking behaviour, and attitudes to smoking, among different population groups, such as men, boys and medical students. The surveys provided information on the reasons for starting smoking and why some smokers gave up while others did not. Comparison of amenities in private rented accommodation in London with all types of accommodation No fixed bath or shower No WC in or attached to building No ventilated food storage facilities All types of accommodation in England & Wales 39% 3% 69% Mary Evans Picture Library Privately rented in London 17% 1% 39% Dancing in the Swinging Sixties. Source: 1964 Housing Survey for England and Wales 1963 ■ 1964 First Beatles’ number one (‘From Me to You’) ■ Profumo Affair ■ Heyworth Committee on social studies established ■ Beeching Report recommends the closure of about 5000 miles of railway track and 2128 stations ■ John F Kennedy assassinated ■ Sir Alec Douglas-Home is elected Prime Minister (Conservative) ■ Doctor Who is first broadcast 60 YEARS OF SOCIAL SURVEY 37 SOCIAL SURVEY 1960s IN THE Reports 1960 to 1969 (cont.) Report Title Author Year Price (£) Deterrants and incentives to crime among youth aged 15–21yrs H D Willcock,J Stokes 1963 - Results of campaigns to improve oral hygiene D Sheppard 1964 Higher education (Report) 1964 15s 0d Postal Services and the Business Users M Horton 1964 - Privatly rented accommodation in London P G Gray,J Todd 1964 - The number of men and women marked for jury service on the electoral register P Gray 1964 - Survey of Scottish Tourism A Hunt - 1964 Housing Survey in England and Wales 1964 M Woolf 1964 Expenditure on accommodation while away from home 1964 W F F Kemsley 1964 - 1965 - Survey of Women’s Employment A Hunt 1965 - The Clydebank anti-smoking campaign F Martin,G Stanley 1965 - Medical Student’s attitudes towards smoking J Bynner 1965 Mobility and reading habits of the blind P Gray, J Todd 1965 Planning for leisure K K Sillitoe - 1965 £1. 15s. 0d Management of Local Government (Vol 1 Report of the Committee) 1965 15s od Noise annoyance in Central London A C McKennell, E A Hunt 1966 The election of a Labour government in 1964 resulted in a raft of reforms and liberal legislation, and led to SSD’s dramatic expansion to accommodate an increasing demand for social research. In 1965, the Division received a 40 per cent increase in its funding and 28 new posts. A graduated scale for interviewers, recognising and rewarding their experience with Social Survey, was introduced in the same year. - Survey on the use of Radiosotopes in British Industry DFO. Stuart, F Birch 1965 Gambling 1964 W F F Kemsley The survey report Adult and Adolescent Smoking, published in 1964, looked at how people started smoking and how the habit grew among different groups, and examined the effect of social and parental influences. The analyses led to suggestions for various deterrents targeted at different groups of smokers, a strategy that was considered more effective than general appeals. The 1967 Young Smoker survey, conducted among 11- to 15-year-old schoolboys, revealed that the main appeal of smoking to this group was ‘the toughness that it represents’. - On 1 April 1967, the Government Social Survey Department was created, reporting to HM Treasury and with Louis Moss at its head. By 1967, it had 72 research posts and 158 staff – double its capacity in 1961. In 1969, Moss’s vision for the Government Statistical Service was realised when, in response to a parliamentary question it was announced that the Social Survey and the General Register Office would be merged to form the Office for Population, Census and Surveys (OPCS) as a centre for population statistics. The new office would start in May 1970 although the details still remained rather vague. The increase in resources allowed the expansion of existing surveys and the development of new areas of research. In 1967, the sample size of the Family Expenditure Survey (FES) doubled from 5,000 to over 10,000 household interviews a year. Although the FES originally focused on expenditure, at a time of rapid wage and price increases there was pressure to provide more detailed income data. The larger sample size allowed more research to be conducted on low-income households, an important policy concern at a time of high inflation. 1964 ■ 1965 Harold Wilson becomes Prime Minister (Labour) ■ BBC2 launched ■ Radio Caroline first broadcast ■ ITV launched ■ Beatlemania grips the US ■ 38 Indian Prime Minister Nehru dies 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1960s IN THE Further evidence of changes in family spending and consumption was provided in the Household Food Consumption & Expenditure surveys of 1962 and 1969. The index of food and retail prices showed a 22 per cent increase between 1964 and 1969, compared with a 6 per cent increase between 1958 and 1962. The biggest changes in British diets between 1962 and 1969 were the decrease in the amount of potato and bread eaten, and a rise in vegetable consumption (other than fresh, green veg). In 1969, an increase in drinking prompted the Ministry of Health to commission surveys on alcohol and its effects. The MoH wasn’t the only department interested in this subject and, in 1968, the Home Office asked Social Survey to investigate the social factors behind the substantial increase in offences of drunkenness. But other areas of SSD’s work showed that the 60s weren’t as libertine or as revolutionary as is generally thought. During a period of so-called sexual liberation, women’s primary roles were still seen as wife and mother, with paid work fitting in around these. In 1968, 34 per cent of women said their husbands minded – or would mind – their working outside the home. The general attitude to women working is illustrated by a mid-sixties nursing recruitment advertisement, headed by the question ‘You’d like to have lots of dates wouldn’t you?’ The ad then went on to explain that a job in nursing provided endless opportunities to meet people. Percentage increase in earnings and prices % Increase between 1958 and 1962 % Increase between 1964 and 1969 Average weekly earnings 22 42 Index of retail food prices 6 22 Source Household Food Consumption & Expenditure 1965 ■ 1966 Death Penalty abolished ■ Winston Churchill dies ■ First space walk ■ Edward Heath elected as leader of the Conservatives ■ Author William Somerset Maugham dies 60 YEARS OF SOCIAL SURVEY 39 SOCIAL SURVEY 1960s IN THE Reports 1960 to 1969 (cont.) Report Title Author Year Price (£) Undergraduates’ attitudes to school teaching as a career R Williams,S Finch,C Poll 1966 UGC Survey on undergraduate use of Libraries 1966 Workplace Industrial Relations 1966 - Schools Council Sixth Form Enquiry: Phase 1 – Sixth form Pupils and Teachers 1966 Labour movility in Great Britain A Harris,R Clausen 1966 - Scottish Housing Survey 1965 J B Cullingworth 1967 15s d Electoral registration for parliamentary elections P Gray,F Gee 1967 - Regional Weather Centres 1967 - Secondary school teachers’ attitudes towards service overseas 1967 Information for the Prescriber J Todd,P Gray 1967 - Home Help Service in England and Wales A Hunt 1967 £2.00 Family Intentions M Woolf 1967 £1.70 Adults and Adolescents Smoking habits and attitudes A C McKennell,R K Thomas 1967 - Management of Local Government (Vol 2 The Local Government Councillor) 1967 £1. 5s. od Management of Local Government (Vol 3 The Government Elector) 1967 15s od Management of Local Government (Vol 4 Local Government Administration Abroad) 1967 12s od Even during this period of peace and prosperity, there were problems with Britain’s economy. Industrial relations were fraught in the late 60s. In the first nine months of 1968, 3,874,000 working days were lost through strikes – almost three times the figure for the whole of the previous year. While there was a boom in consumer spending, there were also wage and price restraints imposed by the Wilson government. Relatively few people took part in the hedonism normally associated with the sixties – rock and roll and ‘free love’. A survey of leisure activities in 1969 showed that most people’s free time was dominated by the television. Both men and women spent 23 per cent of their leisure time watching the box, with the second most common leisure pursuits among men being gardening and sport. Women enjoyed reading, crafts, hobbies and socialising. There were some distinct changes in Britons’ social mores, although it was a while before they were reflected in government surveys. Despite the public debate attending the introduction of the pill in 1961, contraception wasn’t covered in surveys until the late 60s. In 1966, the General Register Office (GRO) asked SSD to devise a survey to help improve demographic projections based on historic data. The Family Intentions Survey collected information about the population’s behaviour and attitudes with regard to pregnancy, births, contraception, marriage and plans for their families. This research was continued in studies conducted between 1966 and 1975. One noticeable feature of these surveys was the change in sample definition as contraceptive services became available to wider sections of the population. There was another shift in government attitudes to family planning in 1968, when the DHSS’s Chief Medical Officer emphasised the importance of family planning for family well-being. This was a distinct shift from earlier government opinion, which held that the need for family planning related solely to women’s health. Changes in sexual attitudes led to an increase in illegitimate births and a big rise in the number of adoptions, from 16,000 in 1961 to almost 24,000 by 1969. The 1958 Adoption Act was unsatisfactory in many respects for 1966 Barclay’s introduces first British credit card ■ England wins the World Cup ■ First Census Quality Check carried out by SSD ■ Aberfan disaster (116 children and 28 adults are killed when a coal waste tip slides onto the village of Aberfan) ■ 40 ©Hulton Archive ■ 1967 Chairman Mao’s Cultural Revolution in China 60 YEARS OF SOCIAL SURVEY The Barclaycard. Circa 1966 SOCIAL SURVEY 1960s IN THE Social Survey also continued its research on the National Health Service, and carried out some pioneering work in this field. Two studies in particular stand out: one on dental health and another on impairment and disability. The first National Dental Health Survey was carried out in 1968, a series that still continues today. The Survey involved an interview followed by a dental examination and required close collaboration with dental schools. The Survey showed that 37 per cent of adults were edentate (had no natural teeth), and established a baseline for monitoring future trends in dental health. By the time the survey was repeated in 1978 the proportion of adults with no natural teeth had decreased to 29 per cent, and was to fall again in subsequent surveys. In 1988, 20 per cent of respondents were recorded as edentate and 12 per cent in 1998. © Hulton Archive dealing with the more varied situations that now arose. Prior to the departmental committee review of adoption law, policy, and procedures, the Home Office commissioned the Survey of Adoption in Great Britain. Tooth loss by age 1968–1998, percentage edentate, adults England and Wales 100 Percentage 80 60 40 0 1968 1978 1988 1998 Year 16–24 25–34 35–44 45–54 55–64 65–74 75 and over All Mary Evans Picture Library 20 Source: Adult Dental Health Survey 1967 ■ 1968 Abortion is legalised ■ Social Survey created as a separate department responsible to the Treasury ■ Woburn Rock Festival heralds the era of Flower Power ■ First human heart transplant ■ Sterling is devalued ■ Six-Day Arab Israeli War ■ Cuban leader Che Guevara shot ■ Sexual Offences Act legalises male homosexuality 60 YEARS OF SOCIAL SURVEY 41 SOCIAL SURVEY 1960s IN THE The Survey of the Handicapped and Impaired in Great Britain, also conducted in 1968, set out to produce national estimates of the incidence of impairment, disablement and handicap. Since the survey was mainly concerned with service provision and the living conditions of people who needed help, it was necessary to distinguish between degrees of handicap. The survey, which was methodologically innovative, measured physical ability using devices developed by Professor Jeffreys at Bedford College. Methods were devised to measure the movements needed to perform the activities of daily life – bathing and getting in and out of bed, for example. A feasibility study showed that with some modification the tests were suitable for use in household surveys, and a reliability study was conducted on samples in private households and clinical settings. Reports 1960 to 1969 (cont.) Report Title Author Year Price (£) Management of Local Government (Vol 5 Local Government Administration in England and Wales) 1967 £2.2s. od Social Welfare for the Elderly (Vol 1 Comparison of Areas and Summary) A Harris,R Clausen 1968 19s od Social Welfare for the Elderly (Vol 2 Area Reports) A Harris,R Clausen 1968 £3.17s.od Operatives in the Building Industry G Thomas 1968 - Adult Dental Health in England and Wales in 1968 P Gary,J Todd,G Slack,J Bulman 1968 £2.25 Aid and overseas Development I Rauta 1968 £2.00 Looking Forward to Work R Thomas,Wetherell 1968 £4.60 The young smoker J Bynner 1969 £1. 15s. 0d There were difficulties in conducting the tests in private households. It was important that standardised equipment be used, so Bedford College designed a plastic case, 16 inches by 17 inches and 5 inches high, and weighing approximately 16 pounds. The case also formed a platform that could be used to find out whether informants could mount a step. However, the tests and equipment were unpopular with interviewers. The survey report mentions that despite assurances from doctors, interviewers were ‘unreasonably not convinced’ that the actions involved in the tests could not provoke a seizure in a respondent or exacerbate a condition. The report also notes that ‘about half of interviewers used public transport and to carry 16 pounds of equipment along with their questionnaires, instructions and other official papers, as well as their handbags would not be practical.’ In the end, the equipment for one of the tests was abandoned in response to interviewers’ objections. Factors associated with the movement of qualified men teachers from maintained schools P Sharp,S Finch 1969 Disciplinary and Dismissal Practices and procedures 1969 - An Evaluation of early CAS courses J Moss,J Bynner 1969 1968 ■ 1969 Enoch Powell’s ‘Rivers of Blood’ speech ■ Commonwealth Immigration Act is passed ■ Martin Luther King assassinated ■ First Adult Dental Health Survey ■ Student riots in Paris ■ 2001: A Space Odyssey is released ■ 42 A Handbook for Interviewers first published 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1960s IN THE The report determined that just over three million adults aged 16 and over had some physical impairment, and about 25,000 were so severely handicapped they needed care or supervision night and day. A further 133,000 required constant day care. Almost two million were impaired, but needed little or no support for everyday life. More than one quarter of those defined as ‘handicapped’ were women aged 75 and over. Despite the sheer variety of the information gathered by SSD, by the end of the 1960s it became clear that a large, continuous survey, covering topics like health, housing and education, was needed to provide data for a number of government departments. Preparations were made and pilot work was undertaken for what, in 1971, would be launched as the General Household Survey. 1969 Kray twins jailed ■ Concorde launched ■ Prince Charles becomes Prince of Wales ■ National Aeronautics and Space Administration ■ 1970 Start of current ‘Troubles’ in Ulster ■ Neil Armstrong becomes first man to walk on the moon ■ Knox-Johnston becomes the first man to sail non-stop round the world single-handed ■ Charter given to Open University ■ Woodstock Festival 60 YEARS OF SOCIAL SURVEY 43 SOCIAL SURVEY 1960s IN THE Working methods Although the production of survey reports largely relied on the same processes and raw material used since the 40s, computerised dataprocessing of some sort was being used more widely. In the introduction to the 1969 Planning for Leisure, the author notes that the report was delayed ‘by protracted difficulties experienced with the computer and the agency used for processing the data’. Some of the large new surveys also required very different methods to those used in household surveys. The IPS instead of asking a small number of people lots of questions, asked a large number of people a small number of questions. A special fieldforce was set up based at points of entry to the country. Interviewing on IPS was a rather different experience to today. International travel was still a novelty and flying was a special event for which passengers would dress their best. Without uniforms the interviewers were required to do likewise so as to blend into the crowd. The IPS also offered an occasional peek into some of the luxuries of life, interviewing passengers on board luxury liners such as the QE2. The IPS interviewers were also the first to welcome the new National Statistician Len Cook when he was sampled for the survey on arrival here from New Zealand in 2000 to take up his new post. He did of course agree to take part. Surveys were becoming more varied and placed new demands on the interviewer. New features were being introduced all the time: diaries for the travel surveys, dental examinations by dentists and physical measures of functioning in the survey of physical handicap, impairment and disability. In the 1968 Adult Dental Health Survey the second interview included a dental examination. Interviewers accompanied the dentists and made notes of the dental exam on dental charts. The briefings included 44 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1960s IN THE training in the vocabulary and dental terminology necessary to be able to complete the dental records accurately. In the same year the Survey of Impairment, Handicap and Disability required interviewers to conduct physical examinations of respondents. Since the tests had to be standarised some of the pieces of equipment the interviewers had in their bag were a nylon bag and packet of washing powder as a weight for respondents to lift, a set of nuts and bolts for respondents to put together and a cardigan for respondents to put on to do and undo the buttons. The interviewer’s job had become so much more complex that the Handbook for Interviewers was published in 1968 and would soon be made available on public sale. Most interviewers were married women. The introduction of contraception as a topic in surveys raised concerns about whether unmarried interviewers would be acceptable to respondents on such a delicate topic or would be able to able to discuss the issues adequately. Briefings were rather formal affairs. Interviewers were seated in strict alphabetical order and came properly dressed for the occasion with both hat and gloves. Interviewers had to pay for their own tea and coffee during breaks at 2d a cup. People were generally much more available to interviewers than today. Most women with children did not work outside the home so making initial contact with households was easier. There was a more regular pattern to many people’s lives with people returning home for lunch and evening meals at fixed times. 60 YEARS OF SOCIAL SURVEY 45 This is a blank page. 46 SOCIAL SURVEY IN THE 1970s The 1970s were a period of expansion for Social Survey. After the Plowden Report was published, government departments were urged to plan their spending more carefully and to use social research to shape policies and assess their impact. More funding and a growing pool of social science graduates allowed Social Survey to meet increased demand for its services. SOCIAL SURVEY 1970s IN THE The relationship between Social Survey and the government departments it worked for was rather complex. SSD had its own budget for carrying out surveys, so that departments that wanted a survey only took nominal responsibility for the expense, provided SSD agreed to include the research in its programme. Some departments also set up their own research units, which generated further demand for surveys. Reports 1970 to 1979 Report Title Author Year Price (£) General Household Survey – Introductory Report L Moss 1970 1.80 Children and Alcohol G Yahoda, Y Crammond 1.20 1970 The West Indian School Leaver (Vol 2 The next five years) K Sillitoe, H Meltzer 1970 One of the most important events in Social Survey’s history was the launch of the General Household Survey (GHS) in 1971, following a successful pilot in the late 1960s and an extensive trial in 1970. This multi-topic survey, which served a number of government departments, was designed to provide data on the economic and social characteristics of the British population, particularly in the periods between censuses, and met ‘the growing need for more information than was available from administrative statistics on many aspects of public policies and services in this country’. 13.95 Famillies and their needs (Vol 1) A Hunt, J Fox, M Morgan 1970 8.60 Famillies and their needs (Vol 2) A Hunt, J Fox, M Morgan 1970 10.45 Family Planning Services in England and Wales M Bone 1970 4.00 Second survey of Noise Annoyance around London (Heathrow) airport 1971 2.20 Handicapped and impaired in Great Britain (Part I) A Harris, E Cox, C Smith 1971 5.00 In its first ten years the GHS dealt with a wide range of topics, including burglaries and thefts from private households, car ownership, smoking and drinking, and education and employment. Family formation and fertility, health, household composition, housing, income, leisure, Work and Housing of Impaired People in Great Britain (Part II) J Buckle 1971 2.25 Effects of the Redundancy Payments Act S Parker, C Thomas, N Ellis, W McCarthy 1971 2.20 Car Driving at Night E J Jenkins 1971 - Matrimonial Property J E Todd, L M Jones 1971 1.75 Sample Surveys in Local Authority Areas A Harris, E Head 1971 The General Household Survey represents a welcome attempt to provide an integrated portrait of the country and a basis for comparing the changes in it year by year. Evening Standard The publication of the first General Household Survey is an event of some importance in British social research. It provides a wider range of information with greater speed than the official Census could hope to do and is therefore a valuable contribution both to a clearer understanding of the kind of society we are and to rational policy making. The Times - Public attitudes to privacy 1971 - 1971 1.80 Motor Transaction survey 1971 A K Sirker 1971 2.60 Reserves of Nurses J Sadler, T Whitworth Some aspects of man management in the Police service J Stokes 1971 The latest governmental brainchild for keeping statistical tabs on the British between decennial censuses. The enormous range of questions and the almost limitless range of opportunities it provides for showing how any one social indicator affects any other make it a new and amazingly productive statistical tool, an immensely rich mine of social statistics. The Economist - 1970 ■ 1971 Edward Heath is elected Prime Minister (Conservative) ■ General Household Survey started ■ GRO and Social Survey combined to form Office of Population Censuses and Surveys (OPCS) ■ Geoffrey Thomas appointed Head of Social Survey ■ First Jumbo lands at Heathrow ■ Army uses rubber bullets for the first time in Belfast ■ 48 Janis Joplin dies 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1970s IN THE Mean household size: Great Britain, 1971–1998 3.0 Mean household size 2.9 2.8 2.7 2.6 2.5 2.4 0.0 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1996 1998 Source: 1998 General Household Survey Percentage of households 100 ©Hulton Archive Percentage of households with consumer durables: Great Britain, 1972–1998 Kitchen appliances 93 92 Washing machine 80 79 60 52 Deep freezer 40 Tumble drier Microwave oven 20 Two visitors examine a diagram depicting the effect of smoking on the lungs, at the 2nd World Conference on Smoking and Health, held at the Imperial College of Science and Technology in London. 21 September 1971 24 Dishwasher 0 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 Other consumer durables and central heating 98 96 90 85 Percentage of households 100 Colour TV 80 68 60 Telephone CD Player Central heating 40 34 Video recorder 20 Home computer 0 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 Source: 1998 General Household Survey 1971 ■ 1972 Decimal Currency introduced ■ Industrial Relations Act is passed ■ Release of the film A Clockwork Orange ■ Garbielle ‘Coco’ Chanel dies ■ In Switzerland a referendum gives women the vote in national elections 60 YEARS OF SOCIAL SURVEY 49 SOCIAL SURVEY 1970s IN THE Reports 1970 to 1979 (cont.) Report Title Author Year Price (£) Fire service and its personnel M Thomas 1971 - The Electoral Register Sheila Gray - 1971 The drunkeness offender in Britain H D Willcock 1972 - A Quality Check on the 1966 Census/the 1966 Ten per cent Sample Census of England and Wales) P Gray, F Gee 1972 2.30 Crime, Criminals and the Law M Durant, M Thomas, H D Willcock 1972 - Parental Attitudes to Education J M Bynner 1972 1.75 Income and Entitlement to Supplementary Benefit of Impaired People in Great Britain (Part III) A Harris, C Smith, E Head 1972 85p Post training careers of Government training centre trainees A Hunt, J Fox, M Bradley 1972 3.00 The Youth Service and Similar Provision for Young People M Bone, E Ross 1972 3.00 Visitors to three London Museums P Wingfield Digby 1972 90p Employment of Art College Leavers J Ritchie, C Frost, S Dight 1972 3.00 Children and Road Safety: A survey amongst mothers 1972 1.15 Homes and jobs for Londoners in New and Expanding towns 1972 1.30 Workplace Industrial Relations S Parker 1972 Prison Officer Recruitment R Morton-Williams, P Wilson 1.45 1972 - Hostels and Lodgings for Single People P Wingfield Digby 1972 6.50 Adult Dental Health in Scotland 1972 J Todd 1972 2.95 migration and voluntary work were among the other topics covered. It provided for the first time a ‘means of examining relationships between some of the main areas of social statistics’. By the end of the decade the GHS had become one of the most extensively used sources for government and academic research, which it remains today. The GHS was launched at the start of a period of rapid social and economic change. Inflation rose from 5.4 per cent in 1972 to 15.8 per cent three years later, while the rate at which weekly earnings rose increased from 16 per cent in 1972 to 26 per cent in 1974. This, combined with rising unemployment and the Oil Crisis of 1973, led to the introduction of a three-day working week in the same year. Miners’ strikes in 1974 and two general elections led the government to apply to the International Monetary Fund for assistance in 1976. Major cuts in public expenditure and more unemployment followed. During this volatile economic period, SSD was asked to study the relationship between workers and managers. A survey, Industrial Relations, was carried out in 1973 and examined workforce behaviour following the passage of the Industrial Relations Act in 1971. Three years later, SSD conducted Company Organisation and Worker Participation, which was designed to find out more about existing practices and attitudes, to explore the main forms of industrial democracy and to seek the views of key workers, including board members, managers, foremen and union representatives. However, it had become clear that a specialist survey was needed to collect information about the labour market and, in 1973, the EEC biennial Labour Force Survey (LFS) was started. Within ten years, this study had evolved into the UK’s largest household survey and covered 80,000 households. Because the LFS was so big and was conducted in just one month a year, special arrangements were made for interviewing, with much of the work carried out by the Census Division. Social Survey 1972 ■ 1973 Duties of Northern Irish Parliament taken over by Westminster ■ Bloody Sunday (13 civilians killed in Londonderry) ■ OPCS moved to St Catherine’s House ■ Unemployment reaches a million ■ 50 Government introduces a freeze on wages and prices 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1970s IN THE There was also growing interest in men’s and women’s roles within the labour market. In 1973, Social Survey was asked by the Department of Employment to conduct a survey of employers to ‘find out in what field differences in conditions and opportunities exist between men and women and to define those differences’. The findings, published in the report Management Attitudes and Practices towards Women at Work, illustrate the prevailing attitudes of the time. Sixty-two per cent of people who formulated personnel policy thought there were jobs that no woman could do, while 14 per cent thought there were jobs no man could do. The report stated: ‘the application of the principle of equal opportunities is likely to meet with considerable opposition in practice’. Despite this pessimistic conclusion, the Sex Discrimination Act and the Equal Pay Act were both passed in 1976. ©Hulton Archive played an important part in controlling the quality of the LFS and for some years did a substantial part of the fieldwork. People in London using candles to read newspaper headlines about the continuing miners’ strike. 11 February 1972 Social Survey continued its research into Britain’s health. Although the General Household Survey provided a rich seam of information on health trends, and included various measures of sickness, and data on the use of GPs and hospitals, smoking and drinking, it did not afford the level of detail required for some policy issues. A series of ad hoc surveys were carried out to supplement its findings. In 1974, the Committee of Medical Aspects of Food Policy at the DHSS conducted a review of infant feeding Economic activity rates for people aged 16 and over: Great Britain 1973, 1975, 1977 Labour Force Survey Men Married Women Other Women* 1973 80.3 45 41 1975 81.8 48.2 42.4 1977 79.7 50.5 40.8 ©Hulton Archive Year of Survey Two men stand on the steps of the Employment Office in Ipswich, Suffolk. 1972 * Single, widowed, divorced and legally separated Source: Labour Force Survey 1973, 1975 and 1977 1973 ■ 1974 Britain joins European Economic Community (EEC) ■ Labour Force Survey (LFS) started on a biennial basis ■ VAT introduced ■ Three-day week due to fuel shortages ■ Watergate scandal ■ Princess Anne marries Captain Mark Philips 60 YEARS OF SOCIAL SURVEY 51 SOCIAL SURVEY 1970s IN THE Reports 1970 to 1979 (cont.) Report Title Author Year Price (£) Employment Services: Attitudes to Possible Change E Head, A Harris 1972 - Naval Welfare Committee Report 1972 - Workplace Industrial Relations 1973 S Parker 1972 4.30 Teenagers and Alcohol J Davies, B Stacey 2.10 1972 Children’s Dental Health in England and Wales 1973 J Todd 1973 4.60 Attitudes to the Employment Service J Gregory, E Head 1973 1.85 Employers and Employment Services K Dunnell, E Head 1973 1.00 Labour in the Construction Industry M Wilders 1973 - and concluded that human milk was the best food for babies. The first Infant Feeding Survey was conducted in 1975, a survey SSD was to run every five years until 1995. The survey established a baseline against which the success of policies to encourage breast-feeding could be measured. In 1975, 51 per cent of mothers breast-fed their babies (a result that was higher than expected). By 1980, it had risen to 67 per cent and has shown little change since. In 1973, a survey was conducted to examine schoolchildren’s dental health. The study followed a similar survey of adults done in 1968 and established a baseline for monitoring the health of children’s teeth and the extent of dental decay. The sampling was done through schools and over 12,000 children took part – a 95 per cent response rate. The survey included dental examinations carried out in school, followed by an interview with each child’s mother. By the time the survey was repeated in 1983, there had been a marked improvement in schoolchildren’s dental health. Management Attitudes and Practices Towards Women at Work A Hunt 1973 5.00 - Young People’s Employment Study Preliminary Report No. 2 1974 Research into methods of anti-smoking education amongst professional groups ORC 1974 - Existing and potential readership of the DE Gazette M Wilders 1974 - Mean number of permanent teeth which are actively decayed, filled or missing due to decay (England and Wales 1973, 1983, 1993) 10 8 1973 Pre-school children and the need for Day Care M Bone 1974 4.00 6 Mean Postal Survey of Long Distance Travel 1973 1983 4 Assisted Labour Mobility S Parker 1974 - Swansea Social Security Office: Survey of Customers 1974 2 1993 - Fifth Form Girls: Their hopes for the future I Rauta, A Hunt 1975 3.30 0 6 7 8 9 10 11 10 13 14 15 Age Source: Children’s Dental Health in the United Kingdom 1993 1974 ■ 1975 Harold Wilson becomes Prime Minister (Labour Party) ■ Earl of Lucan disappears after his nanny’s murder ■ Miners vote for a national strike ■ Heiress Patty Hearst is kidnapped ■ Georges Pompidou dies ■ 52 Richard Nixon resigns 60 YEARS OF SOCIAL SURVEY Sir Harold Wilson SOCIAL SURVEY 1970s IN THE The Division carried out work on a number of other social issues. It studied the impact that legislation had on the availability, cost and condition of unfurnished rented accommodation. It also researched vacant properties and examined whether households that shared Average distance travelled by mode of travel: 1975/1976 – 1998/2000 Walk Bicycle Car only: driver Car only: passenger Motorcycle/ moped Taxi/ minicab 1975/76 255 51 1849 1350 47 13 1985/86 244 44 2271 1525 51 27 1989/91 237 41 2891 1915 37 42 1992/94 199 38 3001 1953 32 38 1995/97 195 39 3231 1956 30 43 1998/2000 186 38 3405 1950 30 62 ©Hulton Archive Miles per person per year Source: National Travel Survey 1998/2000 A mother breast-feeds her child. Circa 1970 Full car driving licence holders by sex: 1975/76 – 1998/2000 100 Percentage 80 60 40 20 0 1975/76 1985/86 1989/91 1992/94 1995/97 1998/2000 Year All Women Men Source: National Travel survey 1998/2000 1975 British EEC Referendum on continuing membership of the EEC ■ Sex Discrimination Act & Equal Pay Act ■ Jaws and Rocky Horror Picture Show are released ■ Margaret Thatcher become first woman leader of a political party ■ ©Hulton Archive ■ 1976 Aristotle Onassis dies Rocky Horror Show cast. 16 January 1975 60 YEARS OF SOCIAL SURVEY 53 SOCIAL SURVEY 1970s IN THE Reports 1970 to 1979 (cont.) Report Title Author Year Price (£) Prolonged Sickness and the Return to Work J Martin, M Morgan 1975 6.00 Scottish Drinking Habits S Dight 1975 10.50 Undergraduate Income and Expenditure S Dight 1975 3.75 Family Planning Services: Changes and Effects M Bone 1975 5.25 Army Welfare M Wilders 1975 2.25 Swansea: An experiment in participation – Survey of Staff Attitudes B Paley and J Ritchie 1975 - Infant Feeding 1975: Attitudes and Practice in England and Wales J Martin 1975 7.00 People as Pedestrians J Todd, A Walker 1975 7.50 Survey of Job Centres I Knight,S Parker 1975 - Ethnic Origins NK 1975 - Ethnic Origins 2 NK 1975 - A trial of surgeon’s latex gloves J Todd, H Green 1975 - Trial of surgeon’s latex gloves – 2 H Green, M Smyth 1975 - Shopping Habits and Attitudes to Shop Hours in Great Britain M Bradley, D Fenwick 1975 2.90 General Household Survey 1972 R Barnes, M Durant, F Birch, R Paley, P Broad 1975 5.00 Families five years on M Woolf, Sue Pegden 1976 7.00 Crown Court or Magistrate Court? J Gregory 1976 6.35 Attitudes to an Anti Dazzle Fence K Dunnell 1976 2.30 accommodation (‘concealed families’, as they were known) did so through choice or because there wasn’t enough housing. Mobility, travel and the effects of increasing road traffic were other subjects to which the Division turned its attention. Social Survey carried out three cycles of the National Travel Survey in 1972/1973, 1975/1976 and 1978/1979. These surveys followed on from the first NTS in 1965/1966 and became continuous in 1988. Although the surveys provided accurate distances for travel by motor vehicle, estimated distances for pedestrian journeys were much less precise. There was particular concern about accidents, and the survey People as Pedestrians was commissioned to help estimate the risk of adult pedestrians being involved in accidents on public roads. After an interview where respondents gave detailed descriptions of journeys they had made on foot on a particular day, the interviewer retraced each journey making detailed observations on the number of roads crossed, the number of safe points and the number of paces the interviewer used to cross the roads. SSD was also heavily involved in developing and testing questions for a possible 1976 Census, in particular questions that would provide information on Britain’s ethnic makeup. Extensive studies were conducted on the feasibility and acceptability of asking respondents about their ethnic origin, at a time when race relations were still affected by Enoch Powell’s 1968 ‘Rivers of Blood’ speech. The Census was cancelled, but work continued following the 1976 Race Relations Act. A 1978 White Paper stated that there was a ‘need for authoritative and reliable information about the main ethnic minorities . . . in order that the Government and Local Authorities could carry out their responsibilities under the Race Relations Act’. However, when a question on race was tested in 1979, prior to its inclusion in the 1981 Census, a campaign was mounted urging people not to reply because of fears over how the information would be used. Although the General Household Survey had been publishing information on ethnicity since it was launched, it wasn’t until 1979 that direct questions on the subject were included on an SSD 1976 ■ 1977 Race Relations Act ■ Concorde makes its first passenger flight ■ James Callaghan becomes Prime Minister (Labour) ■ Oil tycoon Jean Paul Getty dies ■ Author Dame Agatha Christie dies ■ 54 Bjorn Borg wins his first Wimbledon title 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1970s IN THE survey, when a question was added to the LFS. Nevertheless, the new government under Margaret Thatcher announced that the 1981 Census would not include questions on ethnicity and that the data needed for monitoring the social and economic characteristics of the ethnic minority population would be collected through voluntary surveys. Other surveys carried out by the Division measured the impact that family planning and divorce legislation had had on the population. The Divorce Reform Act and the Family Law Reform Act, both passed in 1969, had resulted in more divorce and remarriage. Women had gained greater control of their fertility following the Family Planning Services Act of 1969, the Abortion Act of 1967 and the provision of family planning on the NHS in 1974. By the mid-1970s, conception and live birth rates had dropped and the proportion of women having large families had fallen. Notified abortion rates and the proportion of childlessness during early marriage had increased. ©Hulton Archive The government was also concerned with how Britain’s European inhabitants should be classified. The description used in the National Dwelling and Housing Survey for people of European origin was simply ‘white’ but this term was considered unacceptable for use in the LFS, when the question on ethnicity was added to it in 1979. As a result, four categories of European descent were listed – English, Welsh, Scottish or Irish; Polish; Italian; and Other European. An Austin Mini motor car with a bodywork customised with old penny coins. 7 May 1976 The Family Formation Survey of 1976 was conducted to monitor these shifting demographic patterns. The Survey assessed people’s attitudes and behaviour regarding family formation and child-bearing. It looked at the histories of a sample of women and examined, in the context of their lives, the pregnancies, live births, stillbirths and abortions they’d had, and whether they used contraception. The Survey, which contained questions on pre-marital sex and cohabitation, included single women in the sample for the first time ever in Britain. They had previously been excluded 1977 ■ 1978 Queen’s Silver Jubilee ■ Elvis Presley dies ■ Frank Whitehead appointed Head of Social Survey ■ Star Wars is released ■ Punk hits Britain 60 YEARS OF SOCIAL SURVEY 55 SOCIAL SURVEY 1970s IN THE Reports 1970 to 1979 (cont.) Report Title Author Year The Elderly at Home A Hunt 1976 Price (£) 7.00 The Elderly at Home: Supplementary Report A Hunt 1976 Family Formation 1976 K Dunnell 1976 - 7.50 Company Organisation and Worker Participation I Knight 1976 8.25 National Health surgical footwear S Bainbridge 1976 4.25 Attitudes to Letting in 1976 B Paley 1976 4.75 General Household Survey 1973 1976 4.00 Wheelchairs and their Users D Fenwick 1977 3.65 Smoking and Professional People 1977 1.00 Pensioners and their needs P Broad 1977 - Older Workers and Retirement S Parker 1977 7.00 Access to Primary Health Care J Richie, A Jacoby, M Bone 1977 12.50 Empty Housing in England M Bone 1977 9.00 General Household Survey 1974 1977 7.00 Adult Dental Health: Volume 1 J Todd 1978 8.00 Adult Dental Health: Volume 2 J Todd 1978 14.50 Restrictions at Stonehenge S Bainbridge 1978 2.25 Drinking in England and Wales P Wilson 1978 8.00 because ‘the public, informants and interviewers would find it inappropriate for single women to be asked about behaviour that deviated from what was conventionally regarded as acceptable’. The Survey found that three-quarters of women who married between 1970 and 1975 had had sex with their future husband and that one in ten had lived with him prior to marriage. Despite these trends virtually all the single women aged under 30 believed they would eventually marry. Towards the end of the decade, and particularly after the 1979 election, Social Survey found itself under attack, perhaps more seriously than at any time since 1951. As part of the general cutbacks within the Civil Service, Social Survey lost a significant proportion of its staff and had to reduce the amount of fieldwork it undertook. An overall reduction in staff of 11 per cent was envisaged, with most to be achieved by 1981/1982. There were no cuts to the FES, but a reduction in the GHS sample size was accepted, while it was also agreed that this Survey would be used more often to replace ad hoc surveys. Other recommendations included reducing the sample size of the IPS and merging the NFS and FES. It was also suggested that Social Survey should contract out all ad hoc surveys that private companies could conduct more cheaply – a recommendation that was to have a significant impact on the Division’s work in the decades to come. Ethnic Origins 4 1978 - 1978 ■ 1979 First test tube baby is born ■ Karol Wojtyla becomes Pope John Paul II ■ Inflation falls to single figures for the first time in 5 years ■ Princess Margaret seeks divorce from the Earl of Snowdon ■ 56 A strike by bakers sparks panic buying of bread 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1970s IN THE Working methods By the beginning of the 1970s the Division’s budget was over £1 million and it had a staff of 177, divided into five branches – research, sampling, field, coding and computing. Staff shortages continued to be a problem and almost jeopardised the launch of the GHS. Later in the decade, the Methods Design and Analysis Group was established as a separate methodology unit to advise on techniques and design, and assist other government departments. A major task early in the decade was to make arrangements for the introduction of decimalisation on all surveys in 1971. For those surveys that collected very detailed income and expenditure data this was a major undertaking. Similar adjustments had to be made in 1973 to take account of the introduction of VAT. Continuing high inflation and policy interest in people on low incomes brought increased pressure to expand the scope of the Family Expenditure Survey. However, the Survey’s critical role in the Retail Price Index (RPI), and concerns over respondent burden, meant that the income section of the GHS was widened to supplement FES data. The income sections of the GHS and the FES were subsequently harmonised, although the FES continued to be the main source of information on income used for official economic statistics. The practicalities of conducting surveys had changed very little in the 30 years since Social Survey was founded. Questionnaires were still drafted by hand on foolscap paper and were redrafted by cutting up the originals and sticking them together until the routing and continuity were right. This process may have been repeated several times, so that when the text was sent to the typing pool it was several layers thick with sellotape or Cow Gum. Corrections were marked on the typed copy and sent back. Once the master was ready it was copied for the interviewers. 1979 ■ 1980 Margaret Thatcher becomes Prime Minister (Conservative) ■ Lord Mountbatten assassinated by IRA ■ Alien released ■ Shah of Persia flees and Ayatollah Khomeini heads Iran ■ Khmer Rouge overthrown in Cambodia ■ Monty Python’s Life of Brian released 60 YEARS OF SOCIAL SURVEY 57 SOCIAL SURVEY 1970s IN THE Reports 1970 to 1979 (cont.) Report Title Author Year Price (£) General Household Survey 1975 1978 7.50 General Household Survey 1976 1978 10.00 Social Security Claimants J Ritchie and P Wilson 1979 - Postgraduate Income and Expenditure S Dight, P Bush 1979 5.25 Women and Shiftwork A Marsh 1979 5.50 Free School Meals P Wilson 1979 2.00 Family Property in Scotland T Manners, I Rauta 1979 8.50 General Household Survey 1977 1979 7.25 Samples were drawn by hand using the Electoral Register. Although this was fairly straightforward in towns and cities, in rural areas the Register tended to be in surname order and, to ensure that every address had an equal chance of being selected, only the first person listed at an address could be chosen. To ensure that this happened, staff (often interviewers) had to go through the Electoral Register to see if anyone was registered at the address before their chosen respondent. Address lists were written out by hand, so neat handwriting was a much-valued skill. From today’s perspective, the practices followed by interviewers seem on the one hand rather casual, and very formal on the other. No advance letters were sent, and interviewers weren’t provided with official stationery. Interviewers were trained to introduce themselves as Mrs or Mr in accordance with normal Civil Service practice. There were many more open-ended questions and the interviewer’s most valued piece of equipment was a pencil because ink was strictly forbidden. There was more flexibility about the number of days or hours interviewers could spend in the field to get the job done. The management of the fieldforce was highly centralised. All the briefings were held in London and interviewers weren’t necessarily aware of other interviewers living nearby. Survey response rarely featured in any discussion with interviewers. SSD’s involvement in the biennial LFS demanded special arrangements for interviewer recruitment and training. For the 1977 survey, 55 field controllers were recruited and trained how to recruit interviewers (1.5 days) and on interviewing techniques, fieldwork monitoring and control (3.5 days). Controllers were then required to recruit and train between 14 and 23 interviewers each. A review of sampling frames, conducted in 1977/8, was one of the biggest changes to survey methods. The review found that using postcodes from the Post Office’s computerised Postcode Address File 58 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1970s IN THE (PAF) would make drawing and listing samples much easier. The PAF gradually replaced the Electoral Register for many purposes and remains the preferred sampling frame for household surveys to this day. A key document at this time was the ‘Master Schedule’, prepared by the Research Officer, and the coding and punch-room supervisors. This Schedule was a copy of the questionnaire containing additional routing, extra codes and depth of multicoding, missing values, and the card letter and column number. Once checked, the questionnaires would be taken to the punch room where they would be keyed onto punch cards. Each card had 80 columns and most surveys needed several cards per case to accommodate the data. Once all the data was punched it was sent to the machine room where the punch cards were put through card sorters. Failure to stack the cards neatly in the card hopper resulted in a ‘wreck’, and the individual responsible then had to piece together the wrecked cards. ICL computer room. 1971 The methods used for tabulation, analysis and reporting remained much the same as ever. The data were still coded and edited manually and then keyed onto cards by the punch-room operators. Staff used holorith punchers, card sorters and ancient calculating machines that had carriages like typewriters and sounded like sewing machines. For small surveys, knitting needles were sometimes used to count the number of cards containing a particular answer. The needle was used to spear the appropriate hole and so pick up all the cards with that code. Because Social Survey didn’t have its own mainframe computer the cards were taken in boxes to the IBM datacentre on Berners Street in central London. Great care was taken not to drop the boxes on the way but, since the cards took about an hour to process, the courier could relax on a jaunt to nearby Oxford Street. Sometimes the processing failed and the job had to be resubmitted, thereby providing another opportunity to shop for that must-have Mary Quant mascara! 60 YEARS OF SOCIAL SURVEY 59 SOCIAL SURVEY 1970s IN THE One of the promised benefits of a merger between GRO and Social Survey had been an improved computer capacity. Despite this, technological difficulties in the early 1970s were responsible for a number of embarrassing delays in completing projects, and the first two General Household Surveys were only delivered when outside contractors were brought in to do the data processing. Significant improvements to the Division’s computing facilities took several years to achieve and caused a log jam in the processing of surveys. OPCS later acquired a large ICL computer for the census and it was agreed that Social Survey’s work would be put onto it, although without direct processing capability. The output was on paper tape that could tangle if it wasn’t watched carefully. At this time research staff still didn’t do their own computing, but wrote down which tables or derived variables they wanted. A computing officer then carried out this work. The process took a long time and provided endless opportunities for misinterpretation. Magnetic tape storage. 1971 60 The GHS was processed differently, and involved a package called FILAN, which needed specialist programmers. In FILAN, the cells, and the column and row totals were all programmed independently. The outputs were then subjected to an extensive checking process to ensure that the cells added up to the totals. 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY IN THE 1980s The difficult economic climate of the early 1980s, when unemployment rose to more than three million, led to a demand for labour market statistics that lasted throughout the decade. Despite an emphasis on ‘minimum government’ such was policy-makers’ need for good quality data on various issues to supplement estimates from administrative sources that Social Survey was commissioned to do a wide range of national bench-marking surveys. Many of these studies, like the survey of disability, used new concepts and methods. SOCIAL SURVEY 1980s IN THE Reports 1980 to 1989 Report Title Author Year Price (£) A Feasibility Study for a Wealth Survey I Knight 1980 - Nurses working in the community K Dunnell, J Dobbs 1980 11.80 Women and Employment: A Lifetime Perspective J Martin, C Roberts 1980 9.50 Women and Employment: Technical Report J Martin, C Roberts 1980 5.00 Infant Feeding 1980 J Martin, J Monk 1980 3.00 General Household Survey 1978 1980 7.00 Labour Force Survey 1973/1975/1977 1980 5.60 FES Handbook W Kemsley, R Redpath, M Holmes 1980 11.60 Family Finances I Knight 1981 2.00 Public Attitudes to Deafness C Bunting 1981 6.80 Labour Mobility in the Construction Industry A Marsh, P Heady, J Matheson 1981 12.00 Survey of Defenders in Debt Actions in Scotland J Gregory, J Monk 1981 12.80 Smoking Attitudes and Behaviour A Marsh, J Matheson 1981 15.80 1981 Census Post Enumeration Survey M Britton, F Birch 1981 15.50 National Homeworking Survey 1981 - Electoral Registration in 1981 J Todd, B Butcher 1981 3.00 The reasons women gave for working revealed distinct differences in attitudes to work among full-time and part-time employees. Forty-one per cent of full-time employees said they worked because they needed money for essentials such as food, rent and mortgages, a response given only by only 28 per cent of part-timers. Around 15 per cent of female employees, including both full and part-timers, said they worked mainly because they enjoyed it. Women’s main reason for working 1980 Main reason for working Full time Part time Need money for essentials 41 28 Money for extras 13 28 Money of my own 15 13 4 11 Company of other people Changing the definition of a household J Todd, D Griffiths 1981 Women and Drinking E Breeze The labour market was a predominate theme. The number of working women had increased steadily in the 1960s and 1970s, particularly after the Equal Pay, Sex Discrimination and Employment Protection Acts were passed in 1975. Concerns about the impact of recession and rising unemployment on female workers led to the 1980 survey Women and Employment. The survey gathered information about women’s experiences, employment patterns and attitudes to work from 5,500 female respondents and 800 married men. An important and novel feature of this survey was the collection of detailed histories covering women’s entire working lives since leaving full-time education. Some quite clear patterns emerged from this complex data. For example, each successive cohort showed a higher level of workforce participation than the previous one. This confirmed trends that women in their thirties and forties were responsible for growth in the female labour force. 8.50 1981 14.10 General Household Survey 1979 1981 8.75 Enjoy working 15 14 To follow career 7 2 Other reasons 5 4 100 100 All reasons Source: Women and Employment Survey 1980 ■ 1981 Iraq invades Iran ■ JR shot in Dallas ■ French philosopher Jean-Paul Sartre dies ■ Unemployment reaches 2 million ■ The Housing Act allows council tenants to buy their homes ■ 62 John Lennon shot dead 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1980s IN THE In 1983, a survey of unemployment and living standards was conducted to examine the different circumstances in which unemployed people found themselves, and the changes in living standards that occurred during a spell of unemployment. The survey monitored the changes that took place during the first three months of unemployment, and those that occurred during the following 12 months. The survey showed that most families experienced a rapid and substantial decline in living standards but that the degree to which this happened wasn’t the same in all areas of life. In 1984, significant improvements were made to the Labour Force Survey (LFS). First, it became an annual, instead of a biennial, survey – a recommendation of the Rayner Review of the Government Statistical Service (GSS), which acknowledged that the two-year gaps between each Survey limited its usefulness in tracking labour market trends. Secondly, the sample size was increased. The main survey, which was conducted from March to May, covered 60,000 households, including 45,000 in the first quarter alone. A further 15,000 households were interviewed in a new quarterly survey that was carried out throughout the year. The Survey’s increased size meant that estimates could be produced for key population groups, such as the employed, unemployed and the economically inactive, according to standards agreed by the International Labour Office. The LFS became a major source of labour force data, and also provided information on other groups not covered by the ILO categories. For example, it tracked the growth of self-employment year by year and showed that in 1989 there were over one million more self-employed people than in the previous decade. Reported changes in housing and consumption following unemployment, where the head of the family had previously been in full-time work Improvement reported Deterioration reported 26% 11% Condition of dwelling Sampled person’s clothing 5% 33% Amount of food 3% 37% Not applicable 67% Less of some foods Source: Living standards during unemployment 1981 Brixton riots ■ Prince Charles marries Lady Diana Spencer ■ Yorkshire Ripper jailed ■ Attempted assassination of Reagan and John Paul II ■ Chariots of Fire released ■ PA Photos ■ 1982 Unemployment reaches 2.5 million ■ Bob Marley dies 60 YEARS OF SOCIAL SURVEY A police vehicle is overturned at Brixton in South London during race riots. 1981 63 SOCIAL SURVEY 1980s IN THE Many of the key areas of health policy were reviewed during the 1980s. Much of the research focused on lifestyle and risk factors, like obesity, diet, smoking and drinking, which were closely linked with illness and death. As a result, Social Survey had to find ways of measuring aspects of health that hadn’t previously been included in national surveys of the general population. Reports 1980 to 1989 (cont.) Report Title Author Year Price (£) The Privately Rented Sector in 1978 J Todd 1982 The 1979 Christmas Bonus D Lievesley 12.60 1982 3.00 The Electoral Registration Process in the United Kingdom J Todd, P Dodd 1982 In 1980, for the first time ever, a national survey was conducted to measure the height and weight of the adult population. The study, which contributed to research on obesity, was carried out on behalf of DHSS on the advice of the Committee on Medical Aspects (COMA) sub-committee on Nutritional Surveillance. It found that the average height of 16 to 64 yearolds was 173.9cm (5’ 81/2”) for men and 160.9cm (5’ 31/2”) for women. The average weight was 73.6 kilos (11st 8lbs) for men and 62.0 kilos (9st 11lbs) for women. 3.00 Staff Attitudes in the Prison Service A Marsh, J Dodds, J Monk, A White 1982 13.00 Family Planning in Scotland in 1982 M Bone 1982 10.50 Smoking among secondary school children J Dobbs, A Marsh 1982 8.50 The Disabled Unemployed S Parker 1982 - General Household Survey 1980 1982 12.70 Labour Force Survey 1979 1982 7.40 1982 6.20 1983 7.60 1983 - General Household Survey 1981 1983 11.70 Labour Force Survey 1981 J Gregory Structure of labour market (not seasonally adjusted). Spring quarter 1984–2000 Recently Moving Households 35000 Disabled Job Seekers E Goddard 30000 25000 Visiting Museums P Heady 1984 Thousands The heights and weights of adults in Great Britain I Knight 1984 9.70 13.00 Registration with General Medical Practitioner in Inner London M Bone 1984 9.20 The Consequences of Divorce J Gregory, K Foster 1984 Adolescent Drinking A Marsh, J Dobbs, A White 20000 15000 10000 5000 17.50 1984 1984 6.80 General Household Survey 1982 1984 13.70 1986 1988 1990 Employees 1992 Year Self-employed Unemployed Inactive 1994 1996 1998 2000 Total economically active Source: Labour Force Survey 1982 Falklands War ■ Unemployment reaches 3 million ■ Release of Michael Jackson’s album Thriller ■ Channel 4 launched ■ E.T. released ■ The 20p coin is introduced ■ PA Photos ■ 1983 Princess Grace of Monaco is killed in car crash The Falklands War. 1982 64 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1980s IN THE More research was needed to develop policies on smoking. The General Household Survey (GHS) had been used since 1972 to monitor smoking among adults, but in 1982 the first national survey of smoking among secondary-school children was devised, and conducted, for the Department of Health. Originally a one-off, it later became a biennial series and is still running today. Another survey was commissioned in the mid-80s to find out why children smoke. It was particularly concerned with children’s attitudes to smoking, how these attitudes developed and whether particular attitudes could be associated with children’s starting to smoke. The survey contacted the same sample of children three times over a period of two years. A survey was begun in 1983 to examine schoolchildren’s diets and the nutrients they contained. Particular attention was paid to the source of the food children ate. Parents and carers were asked to weigh every item of food and drink children consumed over a week. Before the fieldwork was carried out, there were rigorous tests to ensure that interviewers with no medical training could collect information whose quality was good enough for nutritional analysis. The methods and procedures developed formed the basis for an extensive survey of adults’ diets conducted in 1986 and 1987, and a subsequent programme, the National Diet and Nutrition Surveys (NDNS). To help plan, develop and cost future policies relating to benefits and services for disabled people, the DHSS commissioned a major programme of surveys on disability in 1983 – the last national survey of disability, which was conducted in 1969, was now out of date. A feature of this new programme was the construction of an overall measure of the severity of disability, which could be used to classify people with different numbers and types of impairments. This classification was developed in consultation with experts including doctors, physiotherapists, psychologists and occupational therapists. Surveys of adults and children 1983 ■ 1984 Hitler Diaries Hoax ■ LFS becomes a continuous annual survey ■ Telephone interviewing introduced ■ Roma Morton-Williams appointed Head of Social Survey ■ Cabbage Patch Doll toy craze reaches Britain ■ Beginning of AIDS epidemic ■ Compact Discs introduced 60 YEARS OF SOCIAL SURVEY 65 SOCIAL SURVEY 1980s IN THE were carried out in 1985 and provided information on the prevalence of disability, overall and by type and severity. It also looked at the economic and social consequences of disability, such as its effects on employment, mobility and income, as well as the need for, and use of, various benefits. The survey of children covered other aspects of disability that were relevant to the 1981 Education Act. For example, it was used to examine the provision of special education for disabled pupils. To complement these two surveys, which only covered disabled people in private households, in 1986 similar surveys were carried out in communal establishments. Although they housed only 2 per cent of the population, many of the residents lived there because they were disabled. Reports 1980 to 1989 (cont.) Report Title Author Year Price (£) The West Indian School Leaver (Vol 1 Starting work) K Sillitoe, H Meltzer 1985 13.95 Differences in Drinking Patterns between Selected Regions E Breeze 1985 12.00 Children’s Dental Health in the United Kingdom 1983 J Todd, P Dodd 1985 13.00 Smoking Among Secondary School Children in 1984 A Marsh, J Dobbs 1985 10.50 Visiting the National Maritime Museum M Smyth, B Ayton 1985 7.60 General Household Survey 1983 1985 The surveys estimated that there were just over six million adults in Great Britain with one or more disabilities, of whom around 7 per cent lived in some type of communal establishment. Moreover, although the survey showed that in most cases disability increased with age, the rate at which this happened differed according to the disability. 13.70 Who would prefer separate accommodation I Rauta 1986 13.00 Drinking and Attitudes to Licensing in Scotland E Goddard 1986 9.00 The Diets of British School Children I Knight 1986 4.50 Recent Private Lettings 1982–1984 J Todd 1986 5.80 Recent Lettings in the Private Sector 1982–1984 J Todd, J Foxon 1986 13.00 General Household Survey 1984 I Rauta, H Green, J Matheson, L Clarke, J Dobbs, A White 1986 11.70 Labour Force Survey 1983 and 1984 M Bradley 1986 6.80 Electoral Registration in Inner City Areas, 1983–1984 J Todd, J Eldridge 1987 5.40 Improving Electoral Registration J Todd, J Eldridge 1987 4.60 Estimates of prevalence of disability among adults in Great Britain, by type and age group (rate per thousand), 1985 16-59 Locomotion Reaching and strethching Dexterity Seeing Hearing Personal care Behaviour Intellectual functioning Young People’s Intentions to enter Higher Education R Redpath, B Harvey 1987 11.50 Visiting the National Portrait Gallery B Harvey 1987 8.00 31 9 13 9 17 18 19 20 Age group 60-74 198 54 78 56 110 99 40 40 75 and over 496 149 199 262 328 313 152 109 Source: OPCS surveys of disability 1984 ■ 1985 Coal Miners’ strike ■ Annual Labour Force Survey began ■ Death of the poet John Bentjamin ■ Bob Barnes appointed Head of Social Survey ■ The first untethered space walk takes place ■ Comedian Eric Morecambe dies ■ 66 Discovery of AIDS virus is announced 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1980s IN THE Following a series of ad hoc surveys in the 1970s, studies were carried out to monitor changes in contraceptive practice. Particular attention was paid to the use of the pill, which was thought to be falling following the publication of research that showed links between prolonged use and increased risk of cardiovascular disease. In 1983 the GHS included, for the first time, a module on contraception, sterilisation and infertility, which has been repeated regularly since then. The most significant change identified by the GHS, however, was a marked increase in the proportion of women who had been sterilised – from 4 per cent of married women in 1970 to 13 per cent in 1975 and 24 per cent in 1983. Other studies of Britons’ health included the dietary and nutritional survey of adults, conducted in 1986 and 1987, which was based on methodology developed for the survey of children’s diets. The survey was used to provide a baseline against which changes in nutritional habits could be assessed. It also identified groups of people at risk from heart attacks to help implement the findings of the COMA report on diet and cardiovascular disease. In addition to asking respondents to record the amount of food they ate, a number of other clinical measurements were taken (blood pressure, anthropometric measurements) and respondents were asked to provide blood and urine samples. The survey found that only 12 per cent of men and 15 per cent of women had fat intakes that met the COMA target of 35 per cent or less of food energy from fat. The impact of divorce on British society was the subject of another SSD survey. It was commissioned by the Lord Chancellor’s Department in 1984 to examine the financial and other consequences that divorce had on couples whose decree had been granted before the Matrimonial and Family Proceedings Act was passed that same year. The survey was to provide a baseline against which the effects of the Act could be measured. 1985 Live Aid rock festival ■ Collapse of miners’ strike ■ Mikhail Gorbachev becomes leader of USSR ■ ©Hulton Archive ■ 1986 Eastenders first broadcast ■ Boris Becker wins Wimbledon title aged 17 ■ Poet Philip Larkin dies 60 YEARS OF SOCIAL SURVEY David Bowie (David Jones) holding a copy of the Live Aid programme. 13 July 1985 67 SOCIAL SURVEY 1980s IN THE Reports 1980 to 1989 (cont.) Report Title Author Year Price (£) Developing Questions on Ethnicity and related topics for the Census K Sillitoe 1987 3.50 Census Question Wording Tests 1985/86 – Report on Ethnicity, Religion and Language Questions 1987 - Smoking Among Secondary School Children in 1986 E Goddard, C Ikin 1987 8.20 General Household Survey 1985 I Rauta, J Dobbs, H Green, J Matheson, J Eldridge, A Wilmot 1987 Labour Force Survey 1985 M Bradley 10.70 1987 5.80 Scottish Children’s Dental Health 1983-1986 J Todd 1988 8.20 Infant Feeding 1985 J Martin, A White 1988 9.70 The Provision of Care in supported lodgings and unregistered homes P Young 1988 7.50 Drinking in England and Wales in 1987 E Goddard, C Ikin 1988 9.80 OPCS Disability Survey: Report 1 – The Prevalence of Disability Among Adults J Martin, H Meltzer, D Elliot 1988 10.70 OPCS Disability Survey: Report 2 – The financial circumstances of disabled adults living in private households J Martin, A White 1988 11.50 General Household Survey 1985: Informal Carers H Green 1988 3.75 Labour Force Survey 1986 M Bradley 6.30 1988 Living Standards during Unemployment: Volume 1 – Results P Heady, M Smyth 1989 10.60 Living Standards during Unemployment: Volume 2 – Technical Report P Heady, M Smyth 1989 8.95 Several surveys of leisure time activities were conducted during the 1980s. These included surveys of visitors to the V&A, Science Museum and National Railway Museum, and to the National Maritime Museum and the National Portrait Gallery. The main purpose of these studies was to help improve the presentation of exhibits, the planning of museum services and the promotion and organisation of museums and galleries. In 1987 a study was carried out to examine the number and nature of one-day visits to museums and galleries, and the money spent on them. The main fieldwork was a trailer on the GHS in 1988 and the information gathered was used by the Department of Employment to improve their estimates of the number of jobs in this part of the leisure industry, and by the British Tourism Association and the English Tourist Board to formulate policy on day trips in different parts of the country. A one-off survey carried out in 1987 looked at consumers’ experiences of the funeral industry and, in particular, assessed the funeral directors’ Code of Practice that was introduced in 1979. Several interesting facts were revealed. For example, almost everyone arranging a funeral approached only one firm of funeral directors. Of these, two thirds did so because of personal recommendations or because they had used the firm before, while less than a fifth chose the director because of cost or convenience. The practice of repeating surveys to measure changes over time used in the survey of smoking among schoolchildren, although not unique to the 1980s, became a common feature of survey work in this decade. Repeated studies included the surveys of dental health, which continued a series begun in the 1960s that monitored dental health over a 20-year period, and surveys of infant feeding practices conducted in 1980 and 1985, which followed the first national survey taken in 1975. The practice was also adopted for surveys of drinking habits, which examined the effects of new licensing laws, first in Scotland where legislation changed in 1976/7, and then in England and Wales where it was altered in 1988 1986 Chernobyl disaster ■ Sampling Errors guide first published ■ Films Top Gun and Brazil are released ■ Space shuttle Challenger explodes just after take-off ■ Queen Elizabeth becomes the first British monarch to visit China ■ 68 National Aeronautics and Space Administration ■ 1987 Prince Andrew marries Sarah Ferguson 60 YEARS OF SOCIAL SURVEY Challenger accident. 28 January 1986 SOCIAL SURVEY 1980s ©Hulton Archive IN THE Methods developed for particular studies were being more widely applied. For example, the 1988 survey of retirement plans continued work on the use of life histories that began with the Women in Employment Survey. Lifetime employment histories were collected from 4,000 people aged between 55 and 69, who were also asked about the financial preparations they had made, or were making, for retirement and the factors that influenced when they were going to retire. This survey helped DSS to evaluate the impact of possible changes in pension age and to make a more effective assessment of what future pensioners’ needs might be. The survey collected detailed information on why people retire when they do, about their current financial situation and how this changed when they retired. The survey confirmed that 55- to 64-year-old men were retiring earlier than in the 1970s: one third of men in this age group were retired compared with only a tenth in 1977 (when a similar survey had been carried out). A hearse driving through a derelict street in Stepney for a funeral. Circa 1985 In 1987, SSD carried out a study of care in the community, its first qualitative survey in some years. The survey covered the owners and managers of nursing and residential care homes, and reported their attitudes and approach to their businesses and patients. At the same time, a national postal survey of social services departments was carried out to obtain baseline data about these establishments. A different kind of research project was required for the Maternity Services Survey Handbook. The manual was based on postal surveys carried out in four District Health Authorities and contained model questionnaires and guidance on methods and analysis. Commissioned by the Department of Health, the manual was used by District Health Authorities, which were being encouraged to monitor consumers’ views on maternity services and to help raise levels of satisfaction with the service. This type of model survey development has once more become a feature of Social Survey’s work with the growing demand from local and health authorities to monitor progress against targets. 1987 ■ 1988 Zeebrugge ferry disaster ■ Black Monday stock market crash ■ Hurricane hits south-east England ■ Kings Cross Tube fire ■ Broadcaster Eamonn Andrews dies ■ Fred Astaire dies 60 YEARS OF SOCIAL SURVEY 69 SOCIAL SURVEY 1980s IN THE Reports 1980 to 1989 (cont.) Report Title Author Year Price (£) Women’s Experience of Maternity Care – A Survey Manual V Mason 1989 10.50 Mature Student’s Incomings and Outgoings R Redpath, N Robus 1989 11.50 A Survey of Funeral Arrangements 1987 K Foster 1989 9.80 Smoking among Secondary School Children in England in 1988 E Goddard 1989 9.00 Attitudes to the Public Search Room T Dodd, B Gill 1989 3.50 OPCS Disability Survey: Report 4 – Disabled adults: services, transport and employment J Martin, A White, H Meltzer 1989 15.50 OPCS Disability Surveys Report 3: The prevalence of disability among children M Bone, H Meltzer 1989 The Division itself underwent major change during the 1980s. In 1984 the recommendations of the Rayner Review were introduced and the method of paying for ad hoc surveys switched from the old ‘allied service’ arrangements, where surveys were sponsored by other departments and supported by SSD, to a repayment system. In 1986 the Machinery of Government review of OPCS recommended that a more rigorous system of repayment be introduced for survey work carried out by the department. A full repayment system was introduced in April 1988 covering both continuous and ad hoc surveys. In the financial year 1988/9 Social Survey submitted, for the first time in its history, a competitive tender for survey work. It was for a survey of the information needed and procedures followed by local authorities when preparing statistical returns on the number of gypsies within their jurisdiction. Social Survey’s bid was successful. 10.60 OPCS Disability Surveys Report 5: The financial circumstances of families with disabled children living in private households M Smyth, N Robus 1989 9.00 OPCS Disability Surveys Report 6: Disabled Children: services, transport and education H Meltzer, M Smyth, N Robus 1989 14.30 Care in Private Homes J Todd 1989 7.40 General Household Survey 1986 I Rauta, H Green, A Milne, J Eldridge, A Wilmot, G Levy 1989 15.00 General Household Survey 1986: Drinking H Green 1989 General Household Survey 1987 J Matheson, G Trevor 1989 Labour Force Survey 1987 M Bradley 1989 5.00 13.90 6.80 1988 ■ 1989 Lockerbie air disaster ■ Turin Shroud declared a mediaeval fake ■ SSD wins first competitive tender ■ 70 George Bush is elected US President 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1980s IN THE Working methods During the 1980s working practices changed rapidly largely due to the increasing power of computers and their wider application to surveytaking. The new systems included those for automated field management, database management and integrated tabulation and analysis packages. While there were many minor improvements in survey organisation and practice, the 1980s also saw work begin on methods that would change the face of the industry completely. An increase in telephone ownership meant that interviewing by phone was now a realistic proposition. A centralised telephone interviewing unit was established, and was first used for the Labour Force Survey and then extended to other surveys. The telephone unit began work on piloting, feasibility, validation, reminders, and carried out probity and accuracy checks. The growing sophistication of the Postcode Address File (PAF) meant that sample design could be improved significantly. PAF was first used as the standard sampling frame in 1983, when it was adopted for the LFS. It was soon introduced on other surveys, such as the FES and GHS. ICL computer room. 1980 The volume of fieldwork undertaken by the Division fluctuated during the decade. Following a few relatively slack years, between 1983 and 1984 the number of face-to-face interviews SSD carried out rose by 150 per cent. Two major changes occurred in relation to fieldwork. In 1986, ‘advance letters’ were introduced telling prospective respondents about the surveys before the interviewer’s first call. This was a major change and interviewers welcomed the move. It also had a positive effect on response rates, raising them by three to five per cent on the GHS and FES. A year later, letters were introduced on the NFS, the LFS and some ad hoc surveys. Interviewers also took on the coding of occupation and industry instead of merely recording job descriptions verbatim and sending them to be coded in the office. This development also improved timeliness and accuracy. 1989 ■ 1990 Hillsborough Stadium disaster ■ Berlin Wall pulled down ■ Tiananmen Square massacre ■ Fatwa placed on author Salman Rushdie ■ Guildford Four are released ■ Comedienne Lucille Ball dies ■ Artist Salvador Dali dies 60 YEARS OF SOCIAL SURVEY 71 SOCIAL SURVEY 1980s IN THE Although computers were being introduced into many survey processes the analysis and tabulation sytems were still not very user friendly. Nineteen eightysix however saw the beginning of the shift to ‘end user’ computing. This was partly in response to difficulties in recruiting and retaining computing staff, when the annual turnover of computing staff reached 50 per cent. Undoubtedly the most significant change was the development of computer-assisted interviewing for major household surveys in the UK. The first small-scale test of portable computers for collecting data in face-to-face interviews was conducted in 1987. Later that year a computer-assisted telephone interviewing (CATI) system was tested. The trials showed that interviewers and the public were happy with the laptop computers, which helped improve data quality and processing efficiency, although later, more extensive use revealed some problems. A major trial, which included the transmission of data back to headquarters, was carried out successfully on the LFS in 1988. The test was conducted to support a business case accepted by the Department of Employment, the LFS customer, and the Treasury. Intensive development of the system in 1989 led to its adoption on the LFS in 1992. During the decade much work was done to improve the production of sampling errors on a wide range of SSD surveys. A computer package called EPSILON was developed to deal with complex sample designs, while a manual on sampling errors, designed as a practical guide for researchers, was published in 1986. Although advances in computing brought significant improvements in the timeliness of delivering survey results there were still inevitable glitches. An unexpected problem arose in 1988 when the discovery of asbestos while installing new computer cables led to severe delays on some projects as the building was repaired. 72 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY IN THE 1990s AND BEYOND During the 1990s Social Survey underwent greater change than at any time in its history. There was a phenomenal growth in the number of surveys launched, and several big, continuous studies began in this period. But by far the greatest changes were the use of information technology in interviewing and the move to the competitive tendering of surveys. SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 Report Title Author Year Price (£) The Dietary and Nutritional Survey of British Adults J Gregory, K Foster, H Tyler, M Wisemen 1990 40.00 Why Children Start Smoking E Goddard 1990 12.85 Compiling the Electoral Register, 1988 and 1987 P Young, J Todd 1990 8.20 Private Renting in 1988 T Dodd 1990 12.40 Trading Down and Moves Out of Owner Occupancy T Dodd, P Hunter 1990 7.25 Customer Satisfaction with the Employment Service N Robus 1990 - Standard Occupational Classification Volume 1 Structure and Definition of Major, Minor and Unit Groups 1990 9.95 Standard Occupational Classification Volume 2 Coding Index 1990 5.50 General Household Survey 1985 and 1986: Report on Sampling Error E Breeze 1990 5.60 General Household Survey 1987: Voluntary Work J Matheson 1990 4.85 General Household Survey 1988 K Foster, A Wilmot, J Dobbs 1990 16.50 Adult Dental Health 1988 J Todd, D Lader 52.00 1991 Leisure Day Visits in Great Britain 1988/1989 T Dodd 1991 40.00 Drinking in England and Wales in the late 1980s E Goddard 1991 12.50 Shared Accommodation in England 1990 H Green, S Holroyd 1991 Counting Gypsies H Green 1991 8.70 10.60 The 90s were a time of change across the whole public sector, with considerable emphasis on the better management and targeting of resources. This affected Social Survey in two key and rather different ways. On one hand, the drive for greater efficiency and cost-effectiveness, and increased use of the private sector changed the way government surveys were commissioned. By 1994 it was usual for household survey work to be put out to tender, and Social Survey competed for it along with other survey organisations in the private and voluntary sectors. There was also intense pressure to cut the price of surveys. On the other hand, new demands for very high quality information led to a substantial increase in the need for surveys. In particular, performance measures and targets were introduced across a whole range of social policies. While information from administrative records could be used in some cases, in others surveys were needed to provide baseline data for devising targets and monitoring progress against them. Both ad hoc and continuous surveys were needed. If research in the 80s was characterised by repeat or serial ad hoc surveys, in the 90s it was marked by the creation or expansion of large continuous surveys that focused on departmental policies. Departments wanted their own continuous surveys, with the flexibility to adjust the content from year to year depending on the policies and targets of most interest and three new continuous surveys were set up, covering health, social security and housing respectively. The Labour Force Survey was expanded substantially to provide more information about employment. In 1991, the Health Survey for England (HSE) was launched on behalf of the Department of Health. Dedicated to monitoring trends in the nation’s health, it initially focused on cardiovascular disease (CVD) and, in particular, on estimating the prevalence of risk factors for CVD, a major cause of illness and premature death. In 1992, the Health of the Nation strategy set out specific CVD targets, two of which were measured by HSE. The targets were that by 2005, the government would have reduced the average blood pressure of the adult population and the proportion of 1990 Nelson Mandela freed ■ Mrs Thatcher resigns and John Major becomes Prime Minister ■ Germany reunited ■ Iraqis invade Kuwait ■ Poll tax riot in London ■ 74 PA Photos ■ 1991 Benazir Bhutto sacked as Pakistan’s PM 60 YEARS OF SOCIAL SURVEY Nelson Mandela SOCIAL SURVEY 1990s IN THE obese adults aged 16 to 64. Social Survey worked with the Department of Health to design the survey. Extensive piloting and development work had been carried out to test the feasibility of the Survey, which involved an interview and a physical examination. The Health of the Nation strategy identified mental illness as one of the five key areas for action. The government wanted to ensure that the health and social functioning of people with mental illness improved significantly. Baseline data were required and so, in 1993, SSD carried out the first nationally representative survey of psychiatric morbidity in Great Britain. Its goals were to estimate the prevalence of mental illness and identify the social disabilities associated with it. In addition, the Survey 1991 ■ www.JohnBirdsall.co.uk The Health Survey began a new data series on health and nutrition that Social Survey managed for the next three years. For the first time, information was collected regularly about the prevalence of the four main CVD risk factors: smoking, high blood pressure, cholesterol, and the lack of physical activity. The 1991 survey showed that 12 per cent of men and 11 per cent of women had none of these four main risk factors. Just over 20 per cent of respondents were found to have high levels on three or more of the risk factors, and 2 to 3 per cent had high levels on all four. The proportion of men and women with high levels on three or four risk factors increased with age. The Survey also provided measures of obesity. Between 1991 and 1993, 13 per cent of men and 16 per cent of women were found to be clinically obese. By 1998 the proportion of people classified as obese had risen to 17 per cent of men and 21 per cent of women. www.JohnBirdsall.co.uk Householders were first visited by an interviewer who asked about their health and lifestyle and took height and weight measurements. The second visit was by a qualified nurse, who measured respondents’ blood pressure, demi span, and waist and hip measurements. Anyone over 18, except pregnant women, was asked to give a blood sample. In the first two years of its existence, the survey covered between 3,000 and 4,000 households, but rose to 16,500 in 1993. 1992 Second Gulf War ■ Omnibus Survey began ■ The Silence of the Lambs is released ■ Health Survey for England began ■ Margaret Thatcher resigns as leader of the Conservative Party ■ Dame Margot Fonteyn dies 60 YEARS OF SOCIAL SURVEY 75 SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) Customer Satisfaction with the Employment Services, 1990 P Hunter 1991 - Smoking Among Secondary School Children in 1990 D Lader, J Matheson 1991 15.50 Compiling the Electoral Register, 1989 P Young 1991 5.00 Compiling the Electoral Register, 1990 M Hickman 1991 9.80 General Household Survey 1987: Participation in Sport J Matheson 1991 6.15 General Household Survey 1989 E Breeze, G Trevor, A Wilmot 1991 18.50 Labour Force Survey 1988 and 1989 M Bradley 1991 8.10 Retirement and Retirement Plans M Bone, J Gregory, D Lader, B Gill 1992 16.00 Infant Feeding 1990 A White, S Freeth, M O’Brien 1992 12.50 Private Renting in England 1990 I Rauta, A Pickering 1992 10.20 The National Prison Survey 1991 T Dodd, P Hunter 1992 10.80 Attitudes to Charitable Giving P Hunter 1992 3.20 Compiling the Electoral Register, 1991 M Hickman 1992 8.00 General Household Survey 1990 M Smyth, F Browne 1992 looked at the use of mental health services and the relationship between care and diagnosis. The links between stressful life events and mental illness, and those between mental illness and smoking, drinking and drug use, were also examined. This study of psychiatric morbidity was the first in what became a major series of surveys, and was a substantial part of the survey programme. Later studies covered specific populations, such as those in institutions, and homeless people who were often excluded from surveys, but were of special interest because of the relatively high levels of mental illness among this group. Since then, Social Survey has carried out surveys on mental health and the well-being of various sub-populations, such as prisoners, children and carers. In 2000, the survey of adults’ mental health and well-being was repeated. It showed that between 1993 and 2000 there was no significant difference in the rates of neurotic disorders among 16- to 64-year-olds. In 1993, 20 per cent of women and 13 per cent of men had a neurotic disorder; in 2000 the equivalent figures were 20 per cent and 14 per cent. Prevalence of neurotic disorders in 1993 and 2000 among adults aged 16 to 64 18.50 Labour Force Survey 1990 and 1991 1992 1993 2000 Percentage reporting each disorder 9.40 Mixed anxiety/depressive disorder 7.8 9.2 Health Expectancy First workshop of the International Healthy Life Expectancy Network J-M Robine, M Blanchet, J E Dowd 1992 14.70 Generalised anxiety disorder 4.6 4.7 Depressive episode 2.3 2.8 Health Survey for England 1991 A White, G Nicolaas, T Browne, S Carey, K Foster 1993 All phobias 1.9 1.9 27.50 Obsessive compulsive disorder 1.7 1.2 Panic disorder 1.0 0.7 National Travel Survey July 1988– December 1991 – Technical Report A Wilmot 1993 - 16.3 17.3 Any neurotic disorder Source: Mental Health and Well Being of Adults Survey 1992 ■ 1993 Earth Summit in Rio ■ Survey of English Housing started ■ Queen declares 1992 her ‘annus horribilis’ following revelations about the royal family and a fire at Windsor Castle ■ Bill Clinton elected US President ■ 76 Eurodisney opens 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s IN THE After the successful Diet and Nutrition Survey of British Adults in the 1980s, a programme of similar surveys was launched as part of the NDNS to cover pre-school children, schoolchildren, adults aged between 16 and 64 and those aged 65 and over. The programme began with a survey of pre-school children in 1992. This survey of children aged 11/2 to 41/2 was the first to collect data on the diet and nutrition of pre-schoolers since 1968. The most common items in children’s diets were biscuits, white bread, non-diet soft drinks, whole milk, savoury snacks such as potato crisps, chips and other types of potato-based snacks, and chocolate. All these things had been eaten by 70 per cent of children during the four-day recording period. The Survey also found that one in twelve children aged 11/2 to 41/2 was anaemic. A survey conducted in 1997 recorded the food eaten by 4- to 18-year-olds over a week. More than half the people in the survey hadn’t eaten any citrus fruits, leafy green vegetables, eggs and raw tomatoes during the seven-day period. Eleven per cent of 11- to 14-year-olds, and 16 per cent of boys and 10 per cent of girls aged 15, had low levels of vitamin D. The Percentage of households with no savings, or savings of £20,000 or more 1994/5 No savings 31 £20,000 or more 15 1995/6 32 14 1996/7 29 15 1997/8 30 14 1998/9 28 14 Source: Family Resources Survey Percentage of people with stocks and shares 1994/5 12 1995/6 12 1996/7 12 1997/8 17 1998/9 16 Source: Family Resources Survey 1993 First survey of Psychiatric Morbidity conducted ■ Maastricht Treaty comes into force ■ Waco Siege ■ Church of England approves appointment of women priests ■ Jurassic Park released 60 YEARS OF SOCIAL SURVEY PA Photos ■ 1994 77 SOCIAL SURVEY 1990s IN THE findings from both surveys have been the main impetus behind school meal policies such as the school fruit scheme. Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) Electoral Registration in 1991 S Smith 1993 6.85 Day visits in Great Britain 1991/92 T Dodd, J Hansbro 1993 7.65 A second continuous survey, the Family Resources Survey (FRS), was launched in October 1992 on behalf of the Department for Social Security. This survey of income and living standards was designed to provide information on the take-up of benefits, to model the impact of changes in taxes and benefits, and to project future social security spending. The Survey has since recorded changes in how people manage their finances, and the impact of privatisation and other policies on the number of shareholders in the UK. Smoking among secondary school children in 1992 M Thomas, S Holroyd, E Goddard 1993 12.70 Older People and Community Care S Carey 1993 3.20 Compiling the Electoral Register, 1992 M Hickman 1993 8.40 General Household Survey 1991 A Bridgwood, D Savage 1993 20.70 The Health Survey for England 1992 E Breeze, S Carey, A Maidment, N Bennett, J Flatley 1994 There was another major development in 1992, when the Labour Force Survey was expanded so that the sample size increased to 60,000 households a quarter. These changes allowed a major redesign of the LFS and were possible partly because of the introduction of Computer Assisted Interviewing (CAI) – the LFS was the first major survey to use CAI. The increase in telephone ownership and the Survey’s panel design meant that some of the interviewing, which was conducted in five sessions over 15 months, could be done by phone. The Telephone Interviewing Unit was expanded to undertake as many of the follow-up interviews as possible. In 2000, the Labour Force Survey was enlarged once more to improve labour market information at a local level for the Department for Education and Employment. 27.50 National Travel Survey 1992 – Technical Report [OPCS] A Wilmot 1994 Public Attitude to Liquor Licensing Laws in Great Britain M Bradley, D Fenwick 1994 4.00 The Prevalence of Back Pain in Great Britain in 1996 V Mason 1994 6.15 OPCS Omnibus Survey Publications Report No.2: National Fire Safety Week and Domestic Fire Safety J Dobbs, A Wilmot 1994 5.55 Day Care Services for Children H Meltzer 1994 27.00 Private Renting in Five Localities M Bone, E Walker 1994 13.70 The third new continuous survey, the Survey of English Housing (SEH), began in April 1993. The Department of the Environment wanted to cover a variety of housing topics and monitor changes over time. The Survey provided key housing data on tenure, owner occupation and council housing, as well as information about private sector housing, which wasn’t particularly well covered by administrative statistics. The Survey was run by SSD until 1999, and collected both factual and qualitative information. It was also used to identify sub-groups for follow-up surveys. In 1996, the Shared Accommodation in Five Localities H Green 1994 12.25 Dental Crowns J Todd, D Lader, T Dodd 1994 6.15 Census Validation Survey: Coverage Report P Heady, S Smith, V Avery 1994 11.60 Children’s Dental Health in the United Kingdom 1993 M O’Brien 1994 12.95 1994 ■ 1995 Mandela becomes president of South Africa ■ Work begins on the Channel Tunnel ■ Death of Labour leader John Smith ■ OJ Simpson trial ■ IRA Ceasefire ■ Schindler’s List released ■ 78 Rwandan Civil War begins 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s IN THE The number of people buying their own homes increased from 13 million to just over 14 million between 1988 and 1999. Homeowners made up 69 per cent of all households in Britain in 1998, compared with 66 per cent in 1988 and 57 per cent in 1981. The number of households renting privately increased slowly over the period, from 1.7m in 1988 (9 per cent of households) to just over 2 million (10 per cent) households in 1988/9. Newcastle Document Services SEH provided samples for studies of private landlords and leaseholders of flats that had previously been rented from a council or housing association. Apart from the many continuous surveys that started in the early part of the decade there was also an expanding portfolio of ad hoc and other surveys. The Survey of Young People and Sport, carried out in 1993, provided the first national statistics on children’s involvement in sport and an important baseline for measuring future change. The Survey, which covered 6- to 16-year-olds, looked at children’s participation in sport and other physical activities, both in and out of school, and their views on sport and leisure. The results of this survey showed that almost all the Trends intenure 1988 to 1999, England 16 14 Owner occupied 12 Millions 10 8 6 Social rented 4 2 Private rented 0 1981 1984 1988 1991 1993/4 1994/5 Year 1995/6 1996/7 1997/8 1998/9 Source: Housing in England 1998/99 1995 ■ 1996 Tony Blair drops Clause IV from Party Manifesto ■ UN 50th anniversary ■ Channel ferry runs aground ■ Oklahoma City bomb 60 YEARS60OF YEARS BRITISH OF SOCIAL SURVEY 79 SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) The Dinamap 8100 Calibration Study K Bolling 1994 6.25 Smoking Among Secondary School children in England 1993 K Bolling 1994 7.85 Visitors to the Public Search Room [OPCS] A Walker 1994 6.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: The Prevalence of psychiatric morbidity among adults aged 16-64, living in private households, in Great Britain H Meltzer, B Gill, M Petticrew 1994 3.00 General Household Survey 1991: People Aged 65 and Over E Goddard, D Savage 1994 8.60 General Household Survey 1992 M Thomas, S Holroyd, E Goddard 1994 15.85 General Household Survey 1992: Voluntary Work E Goddard 1994 5.55 National Travel Survey 1994 – Technical Report A Wilmot 1995 Housing in England 1993/94 H Green, J Hansbro 1995 23.00 Health Survey for England 1993 N Bennett, T Dodd, J Flatley, S Freeth, K Bolling 1995 38.00 Health Survey for England 1993 – Summary of key findings J Flatley 1995 Living in Britain (Preliminary results of the 1994 General Household Survey) [GHS Team] 1995 8.30 OPCS Omnibus Survey Publications Report No. 3: Cooking: Attitudes and Behaviour G Nicolaas 1995 5.45 National Diet and Nutrition Survey: Children aged 1 to 4 Vol 1: Report of the diet and nutrition survey J Gregory, D Collins, P Davies, J Hughes, P Clark 1995 42.00 children did some sport, with just over half playing at least two hours a week as part of the timetable. Just over a third of children were involved in extra-curricular sport organised by their school, and two in five played sport at a club unconnected with school. While the Health Survey for England collected information on health status, other targets set out in the Health of the Nation weren’t so easily measured. In 1995, the Health Education Authority asked Social Survey to carry out a survey designed to measure a series of health promotion indicators based on respondents’ knowledge, attitudes and behaviour relating to health. The interview covered the major areas of health behaviour that increased the risk of disease – smoking, drinking, physical activity, nutrition, sexual behaviour and exposure to sun. The Survey produced some interesting results. Twenty-four per cent of respondents reported sunburn lasting one to two days in the 12 months before the interview. Sixty-eight per cent of smokers wanted to give up. Eighty-three per cent of men and 77 per cent of women had heard of measuring alcohol in units, but only 40 per cent knew how many units were in a glass of wine, a pint of beer and a pub measure of spirits. Thirty per cent of men and 24 per cent of women aged 16 to 54 had changed their sexual behaviour because of concern about AIDS. The Survey was repeated several times over the next few years to provide information on the impact of health promotion policies. In 1996, SSD carried out the British Adult Literacy Survey as part of an international programme of surveys known as the International Adult Literacy Survey (IALS). This was the first literacy survey to be undertaken in Britain using a national random probability sample of adults of working age. The Survey involved an interview and a long literacy assessment, a procedure that sometimes tested interviewers’ endurance. Respondents were allowed to take as long as they wanted to complete the assessment booklet, during which time the interviewers had to remain quiet – quite difficult when it stretched to several hours. The Survey, which found that one in five adults had low levels of literacy, led to SSD 1996 ■ 1997 IRA Docklands and Manchester bombings ■ OPCS and CSO merged to form Office for National Statistics (ONS) as an executive agency accountable to the Chancellor of the Exchequer ■ CJD outbreak ■ Prince and Princess of Wales divorce ■ Prince and Princess Andrew divorce ■ 80 Spice Girls make headlines with their single ‘Wannabe’ and their ‘Girl Power’ slogan 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s In the same year, Social Survey won the tender to carry out the National Food Survey, which had been running since 1941. The Survey, which provides information on household spending on food, and on nutritional intake, overlapped with the Family Expenditure Survey. The possibility of combining the two had been considered in the early 1980s, but didn’t go ahead because of concerns about the risk of low response rates. In the meantime, the Surveys had become even more similar and combining the two was suggested once more in 1997. Field studies were carried out over the next three years to test whether response, data quality and operational demands would be adversely affected, and to check the comparability of the estimates obtained. The exercise was successful and the new Newcastle Document Services IN THE winning a contract from the European Commission to lead a review of the results from the Survey in European countries. SSD continues to be involved in the direct assessment of skills through the school surveys in the OECD PISA programme. Literacy levels by sex, 1996 100 90 80 Percentage 70 60 50 40 30 20 10 0 Men Women Prose Level 4/5 Men Women Document Level 3 Men Women Quantitative Level 1 Level 2 Source: Adult Literacy Survey 1997 ■ 1998 Tony Blair elected Prime Minister (Labour Party) ■ ONS’s London sites move to Drummond Gate, Pimlico ■ Princess Diana killed in Paris ■ Hong Kong given back to China ■ Dolly the Sheep became the first cloned animal ■ Mother Teresa dies 60 YEARS OF SOCIAL SURVEY 81 SOCIAL SURVEY 1990s IN THE Expenditure and Food Survey was launched in April 2001 with a major conference of clients, data users and office staff and interviewers from ONS. Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) National Diet and Nutrition Survey: Children aged 1 to 4 years Volume 2: Report of the dental survey K Hinds, J Gregory 1995 14.50 Qualified Nurses, Midwives and Health Visitors D Lader 1995 While these new studies were being set up, SSD’s existing surveys were being improved all the time. The International Passenger Survey made preparations for incorporating passengers using the Channel Tunnel when it opened in 1994. The new route was an unknown quantity and various eventualities had to be catered for. For example, no one knew whether interviewing would be possible with the noise on board the car shuttle, so other methods were investigated. An experiment was carried out to see if information from self-completion questionnaires was reliable enough to use this means of data-gathering. 11.30 Young People and Sport in England, 1994 – Volume 1: The main report V Mason 1995 25.00 Young People and Sport in England, 1994 Volume 2: The views of teachers and children V Mason 1995 10.00 Health Expectancy and Its Uses M Bone, A Bebbington, C Jagger, K Morgan, G Nicolaas 1995 14.00 In 1999, Social Survey won the contract to evaluate a new service for delivering social security benefits to people of working age. The service, ONE, was introduced in 12 pilot areas and brought together work done by the Employment Service, Benefits Agency and Local Authorities at a single point of contact. Since then Social Survey has gone on to evaluate other important new policies. Survey of the physical health of prisoners 1994 A Bridgwood, G Malbon 1995 24.00 Smoking among secondary school children in 1994 A Diamond, E Goddard 1995 19.00 Standard Occupational Classification Volume 3 Social Classifications and Coding Methodology 1995 3.50 Social Survey also set up a quite different type of continuous survey in 1990, an Omnibus survey. There was a rising demand for accurate information that could be produced fast, and a particular need for data on certain policies that didn’t warrant separate studies. Now, customers could buy just a few questions on a survey that used random sampling at all stages and had a sample size of 1,800 to 2,000 respondents. Results were available within six weeks of the completion of fieldwork. The Survey was a success and over the years has covered everything from contraceptive use, to back pain, residual medicines in the home, Sunday working and mortgage arrears. By the end of the 1990s it had become the only fully random sample omnibus survey available. Ystadegu leahyd Cynru 1995 1995 10.00 1994 British Crime Survey (Technical Report) A White, G Malbon 1995 All Change? (The Health Education Monitoring Survey one year on) 1997 A Bridgwood, L Rainford and A Walker (ONS) with M Hickman and A Morgan (Health Education Authority) 1995 30.00 Parenting Problems Joint OPCS/Family Policy Study Centre C Roberts, N Cronin, T Dodd, M Kelly 1995 Harmonised Questions for Government Social Surveys A Manners 1995 9.00 Private renting in England 1993/94 S Carey 1995 21.00 1998 ■ 1999 Joy Dobbs appointed Head of Social Survey ■ Good Friday agreement in Northern Ireland ■ Channel 5 launched ■ Monica Lewinsky scandal emerges ■ Nelson Mandela marries at age 80 ■ Pol Pot dies ■ 82 The Full Monty released 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s IN THE The practice of putting surveys out to tender had a dramatic effect on the way SSD operated. With less work guaranteed, the planning of fieldwork became more difficult and Social Survey had to decide where it wanted to be in the market place. High standards had always been the hallmark of SSD’s work and there were concerns that tendering, referred to within government as ‘market testing’, would affect statistical and methodological rigour. So, it was decided that SSD would maintain its rigorous survey practices and produce high quality data at competitive prices, with the aim of conducting all the continuous government surveys. New skills had to be developed and savings found to release resources for responding to tenders – a significant cost to all commercial survey organisations. British Tourist Authority As well as a phenomenal growth in the number and complexity of the surveys being conducted, the 1990s saw considerable change in the public sector, with pressure throughout the Civil Service to save money, and particular pressure on Social Survey from competitive tendering. In 1993, as part of this efficiency drive, half the administrative posts from the London site were moved to the Titchfield site, near Southampton. Eurostar In 1995, OPCS merged with the Central Statistics Office to become the Office for National Statistics (ONS), a government department and an executive agency accountable to the Chancellor of the Exchequer. A year later the London sites of the two old agencies moved to Drummond Gate in Pimlico. By the end of the decade Social Survey’s annual turnover had exceeded £26 million, interviewer numbers had grown to almost 1,400 and the Division had 270 staff. The proportion of the Division’s business won through competitive tenders had grown from just three per cent of its turnover in 1991/92 to 36 per cent in 1995/96. By the end of the decade virtually all the Division’s work was won through competition. 1999 ■ 2000 Balkans War ■ Scottish Parliament opens ■ Welsh Assembly opens ■ Prince Edward marries Sophie Rhys-Jones ■ Soho pub bombing ■ Actor Oliver Reed dies 60 YEARS OF SOCIAL SURVEY 83 SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) Compiling the Electoral Register, 1993 S Freeth 1995 7.15 Compiling the Electoral Register, 1994 S Freeth 1995 8.80 OPCS Surveys of Psychiatric Morbidity in Great Britain: The prevalence of psychiatric morbidity among adults living in institiutions H Meltzer, B Gill, M Petticrew, K Hinds 1995 3.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: The prevalence of psychiatric morbidity among adults living in private households H Meltzer, B Gill, M Petticrew, K Hinds 1995 17.00 Survey of the physical health of prisoners 1994: Preliminary findings 1995 General Household Survey 1993 K Foster, B Jackson, M Thomas, P Hunter, N Bennett 1995 18.95 Living in Britain (Preliminary results of the 1995 General Household Survey) [GHS Team] 1996 10.00 Food Safety in the Home A Walker 1996 1991 Census Validation: quality report P Heady, S Smith, V Avery 1996 10.95 20.00 Trends in dependency among older people in England M Bone 1996 5.50 OPCS Omnibus Survey Publications Report No. 4: Residual Medicines M Woolf 1996 7.20 Health in England 1995 – Summary of key findings G Malbon, A Bridgwood, D Lader, J Matheson 1996 - Health in England (HEMS) 1995 A Bridgwood, G Malbon, D Lader, J Matheson 1996 27.95 Young carers and their families A Walker 1996 9.95 84 Working methods The use of portable laptop computers in social survey research was the most important development in the profession’s working methods. The move from paper and pencil surveys to Computer Assisted Personal Interviewing (CAPI) was implemented gradually. The Labour Force Survey was the first to change from paper to electronic questionnaires, which reduced routing errors and meant that more consistency checks could be done in the field. It also cut out the dataentry stage of the survey and allowed the data to be analysed earlier. The transition altered almost every aspect of the survey process, from questionnaire design to post-survey processing, and brought about huge changes in working practices. While feasibility studies had shown that respondents were generally happy with the laptops, the interviewers had problems with these early, rather basic machines. At the beginning of the field period each interviewer received three colour-coded disks. The first disk contained the questionnaire, which was then loaded onto the laptop computer; the second held the interviews and the third was used as a back-up. Interviewers were also supplied with a modem to transmit their completed interviews back to the office, using a fourth disk containing the transmission software. Unfortunately, some interviewers’ telephone connections were so old they couldn’t connect their modems. The entire interviewer field force had to be trained to use the new tools. The first task was to dispel some interviewers’ fears about the computers because they’d never used them before, and didn’t know anything about them. Interviewers also needed to know how to load the software and transmit the completed interviews. Despite extensive preparation and training, there were still some teething problems. The laptops were heavy and the screen was difficult for some interviewers to read. This prompted the introduction of 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s IN THE display-screen eye-tests for people who wanted them. The computers were powered by rechargeable batteries that lasted up to three hours but had a nasty habit of running out mid-interview. The laptops’ internal battery only allowed thirty seconds to remove an empty battery and replace it with a fully charged one, requiring very prompt action on the part of the interviewer. Reports 1990 to 1999 (cont.) At the same time, the Labour Force Survey developed telephone interviewing by computer (CATI). The electronic questionnaire was available for telephone interviewers using office-based PCs. Improvements in communications technology allowed supervisors to monitor interviewers’ phone conversations and their coding. Computer technology has moved on since then, although the system interviewers work with is still based on the original principles. All household surveys are now CAPI or CATI. The laptop computers are now lighter, have larger, colour screens and are far more powerful, allowing for longer and more complicated questionnaires. All movement of questionnaires is carried out electronically, as well as messages and pay claims. Battery-operated computers are rarely used now and most respondents are happy to allow the interviewer to plug their machines into the mains. On a less positive note, falling response rates became a national and international phenomenon during the nineties and Social Survey was not immune to the problem. In common with other survey organisations SSD tried a number of measures to stem the fall, some successful and others less so, and this continues to be the case in 2001. Improvements were also sought in other areas of survey research. A series of seminars on Quality Issues in Social Surveys (QUISS), aimed at the research community as a whole, began in 1994 to broaden the debate about current issues, in particular response. There was also 60 YEARS OF SOCIAL SURVEY Report Title Author Year Price (£) Harmonised Concepts and Questions for Government Social Surveys T Manners, L Murgatroyd 1996 10.00 Compiling the Electoral Register, 1995 S Freeth 1996 15.00 Professions Allied to medicine M Alexander, M Smyth 1996 20.00 Qualified Social Workers and Probation Officers M Smyth 1996 10.25 OPCS Surveys of Psychiatric Morbidity in Great Britain:The Prevalence of psychiatric morbidity among homeless people H Meltzer, B Gill, K Hinds 1996 3.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: The circumstances of adults with a psychotic disorder K Foster, H Meltzer, B Gill, K Hinds 1996 3.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: Physical complaints, service use and treatment of adults with psychiatric disorders H Meltzer, B Gill, M Petticrew, K Hinds 1996 12.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: Economic activity and social functioning of adults with psychiatric disorders H Meltzer, B Gill, M Petticrew, K Hinds 1996 17.00 OPCS Surveys of Psychiatric Morbidity in Great Britain:The Prevalence of psychiatric morbidity among adults living in institutions H Meltzer, B Gill, M Petticrew, K Hinds 1996 16.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: Physical complaints,service use and treatment of residents with psychiatric disorders H Meltzer, B Gill, M Petticrew, K Hinds 1996 15.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: Economic activity and social functioning of residents with psychiatric disorders H Meltzer, B Gill, M Petticrew, K Hinds 1996 15.00 85 SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 (cont.) Report Title Author Year Price (£) OPCS Surveys of Psychiatric Morbidity in Great Britain: Psychiatric morbidity among homeless people H Meltzer, B Gill, M Petticrew, K Hinds 1996 21.00 OPCS Surveys of Psychiatric Morbidity in Great Britain: Adults with a psychotic disorder living in the community K Foster, H Meltzer, B Gill, K Hinds 1996 15.00 Teenage Drinking in 1994 E Goddard 1996 12.95 Living in Britain (Results from the 1994 General Household Survey) N Bennett, L Jarvis, O Rowlands, N Singleton, L Haselden 1996 23.50 Housing in England 1994/95 H Green, M Thomas, N Iles (ONS) D Down (DOE) 1997 30.00 Housing in England 1995/96 H Green, K Deacon, N Iles 1997 37.50 National Travel Survey 1995 – Technical Report A Wilmot 1997 National Travel Survey 1996 – Technical Report S Freeth 1997 7.50 Living in Britain (Results from the 1995 General Household Survey) O Rowlands, N Singleton, J Maher, V Higgins 1997 Scottish Licensing Laws I Knight, P Wilson growing interest in the meaning of survey data and, in particular, the development and testing of survey questions. A qualitative methods unit was formed within the Social Survey Methodology Unit in 1996, mainly to do cognitive question testing and advise on qualitative projects carried out by Social Survey. Cognitive question testing was carried out on a variety of topics such as employment, family relationships, pensions, questions for the new Expenditure and Food Survey and various issues to do with the 2001 Census. During the 90s, there was also a significant decrease in turn-around time, the period between the completion of fieldwork and the production of the survey report. This improvement was possible due to the fall in post-interview processing time made possible by CAI, but also in the improved speed and power of data-analysis tools and in publishing software. In 1991, a typical report would take two years to be published once fieldwork was completed. By the middle of the decade, publication generally took place within a year of the data being collected. 30.00 1997 8.60 Infant Feeding in Asian Families M Thomas, V Avery 1997 40.00 Adult Literacy in Britain S Carey, S Low, J Hansbro 1997 30.00 Infant Feeding 1995 K Foster, D Lader, S Cheesborough 1997 29.95 Health in England (HEMS) 1996 J Hansbro, A Bridgwood, A Morgan, M Hickman 1997 30.00 Health in England (HEMS) 1996 – Summary of Key findings J Hansbro, A Bridgwood, A Morgan, M Hickman 1997 2.50 Computer-assisted interviewing. Circa 1999 86 60 YEARS OF SOCIAL SURVEY SOCIAL SURVEY 1990s IN THE Reports 1990 to 1999 (cont.) Report Title Author Reports 1990 to 1999 (cont.) Year Price (£) Report Title Author Year Price (£) Smoking among secondary school children 1996 – England L Jarvis 1997 19.00 Young teenagers and alcohol in 1996 Volume 2 Scotland E Goddard 1998 19.00 Smoking among secondary school children 1996 – Scotland L Jarvis, J Barton 1997 19.00 Psychiatric morbidity among prisoners: Summary Report N Singleton, H Meltzer and R Gatward with J Coid and D Deasy 1998 Teenage smoking attitudes in 1996 L Jarvis 1997 19.00 Quality Assurance Study on ONS Employment Questions: Qualitative Reserach W Sykes 1997 Compiling the Electoral Register, 1996 D Devore 1997 20.00 Infant Feeding in Asian Families (Summary of Key Findings) M Thomas, V Avery 1997 Young teenagers and smoking in 1996 (Summary of Key Findings) L Jarvis 1997 Young teenagers and alcohol in 1996 Volume 1: England E Goddard 1997 Informal Carers – 1995 General Household Survey (Supplement A) O Rowlands 1998 15.00 Smoking-related behaviour and attitudes 1997 S Freeth 1998 8.00 Living in Britain (Results from the 1996 General Household Survey) M Thomas, A Walker, A Wilmot, N Bennett 1998 39.50 Housing in England 1997/98 H Green, R Bumpstead and M Thomas (ONS) J Grove (DETR) 39.50 1999 National Travel Survey 1998 – Technical Report S Freeth 1999 10.00 19.00 Smoking-related behaviour and attitudes F Dawe, E Goddard 1997 10.95 National Travel Survey 1997 – Technical Report S Freeth, J Barton (ONS), B Noble, C Sullivan and D Williams (DETR) 1999 10.00 Drinking: adults’ behaviour and knowledge E Goddard 1997 10.95 Drinking: adults’ behaviour and knowledge in 1998 E Goddard, M Thomas 1999 8.00 The prevalence of back pain in Great Britain in 1996 T Dodd 1997 12.95 Contraception and Sexual Health, 1997 T Dodd and S Freeth 1999 Living in Britain (Preliminary results of the 1996 General Household Survey) 1997 10.00 Housing in England 1996/97 H Green, K Deacon (ONS) and D Down (DETR) 1998 39.50 1994 General Household Survey: follow-up survey of the health of people aged 65 and over E Goddard 1998 0.00 Psychiatric morbidity among prisoners in England and Wales N Singleton, H Meltzer and R Gatward with J Coid and D Deasy 1998 45.00 Young teenagers and smoking in 1997 J Barton 1998 10.00 Food Safety in the home, 1998 D Lader 1999 Non-fatal suicidal behaviour among prisoners H Meltzer, R Jenkins, N Singleton, J Charlton, M Yar 1999 15.00 Substance misuse among prisoners in England and Wales N Singleton, M Farrell and H Meltzer 1999 15.00 Smoking, drinking and drug use among young teenagers in 1998 – Volume 1: England E Goddard, V Higgins 1999 27.00 Smoking, drinking and drug use among young teenagers in 1998 – Volume 2: Scotland E Goddard, V Higgins 1999 27.00 0.00 60 YEARS OF SOCIAL SURVEY 87 SOCIAL SURVEY 2000s IN THE Reports 2000 to 2001 Report Title Author Reports 2000 to 2001 (cont.) Year Living in Britain (Results from the 1998 General Household Survey) A Bridgwood, R Lilly, M Thomas, J Bacon, W Sykes, S Morris 2000 Report Title Author Price (£) 39.50 2000 Price (£) - Survey of the health and well-being of homeless people in Glasgow (Summary Report) A Kershaw, N Singleton, H Meltzer 2000 - Secondary analysis of data from OPCS surveys of psychiatric morbidity in Great Britain R Gatward 2000 37.50 Measuring Adult Literacy S Carey Year Survey of the health and well-being of homeless people in Glasgow A Kershaw, N Singleton, H Meltzer 2000 National Diet and Nutrition Survey: young people aged 4 to 18 years (Volume 2: Report of the oral health survey) A Walker, J Gregory, G Bradnock, J Nunn, D White 2000 35.00 39.50 Adult Dental Health Survey – Oral Health in the United Kingdom 1998 M Kelly, J Steele, N Nuttall, G Bradnock, J Morris, J Nunn, C Pine, N Pitts, E Treasure, D White 2000 59.00 Housing in England 1998/99 M McConaghy, K Foster, M Thomas, J Grove, R Oliver 2000 39.50 Adult Dental Health Survey – Oral Health in the United Kingdom 1998 (summary) M Kelly, J Steele, N Nuttall, G Bradnock, J Morris, J Nunn, C Pine, N Pitts, E Treasure, D White 2000 National Travel Survey – Technical Report 1999 A Kershaw 2000 10.00 Mental health of children and adolescents in Great Britain H Meltzer, R Gatward, R Goodman, T Ford 2000 35.00 Contraception and Sexual Health, 1998 L Rainford, H Meltzer 2000 Psychiatric Morbidity among Young Offenders in England and Wales D Lader, N Singleton, H Meltzer 2000 15.00 10.00 Smoking Related Behaviour and Attitudes, 1999 D Lader, H Meltzer 2000 10.00 The mental health of children and adolescents in Great Britain (Summary Report) H Meltzer, R Gatward, R Goodman, T Ford 2000 Health in England (HEMS) 1998 L Rainford, V Mason, M Hickman, A Morgan 2000 32.50 Drug use, smoking and drinking among young teenagers in 1999 E Goddard, V Higgins 2000 37.50 Psychiatric Morbidity among Women Prisoners in England and Wales M O’Brien, L Mortimer, N Singleton, H Meltzer 2001 15.00 People aged 65 and over (Results of an independent study carried out on behalf of the Department of Health as part of the 1998 General Household Survey) A Bridgwood 2000 15.00 Drinking: adults’ behaviour and knowledge in 2000 D Lader, H Meltzer 2001 10.00 National Diet and Nutrition Survey: young people aged 4 to 18 years (Volume 1: Report of the diet and nutrition survey) J Gregory, S Lowe 2000 65.00 Contraception and Sexual Health, 1999 F Dawe, H Meltzer 2001 10.00 2000 Greater London Assembly established ■ National Statistics launched ■ Ken Livingstone becomes first London Mayor ■ PA Photos ■ 2001 George W Bush elected Newly elected London Mayor Ken Livingstone ■ Foot and Mouth outbreak ■ 88 60 YEARS OF SOCIAL SURVEY Labour win second term