Global
Standards
Strategy and Education
October 8-9, 2012
Prof. Young Kyun Kim
ITU-GISFI-DS-CTIF
Scientific Director
Addis Ababa Institute of Technology
Ethiopia
youngkyunkim@aait.edu.et
Standards Education Workshop
Aalborg, Denmark
Contents
Global Standards Driving Force
Future ICT Vision
Global Standards Progress
Global Standards Strategy
Discussions
2/26
Global Standards Driving Force
Standard: Success Factors of Emerging Business
–
–
–
–
Global Market
Technology Trend
Business Strategy
Future
Technology
Applications
Strategic Alliance
Standardization
3/26
Concept and Form of Standards
 Concept of Standard
- Mandatory or Optional Rules for physical, functional and
electrical compatibility and interoperability of equipments
 Form of Standards
- De jure standards – International Standards
Developed through formal Global Standards
Organizations (ISO, ITU, IEEE)
- De facto standards - Forum (or Consortium) Standards
(3GPP/2, IETF, WiMAX Forum,..)
Widely used in the real market, same effect as formal
global standards
4/25
Importance of Global Standards
 Global Technology Leadership – Brand Image
 Technology Innovation for Industry Growth
 Strategy for Global Market Creation
 Low Cost Products for Users’ Convenience
 Secure interoperability among Products
 Speedy Products Development the same cycle as
Standards Development
 Profit to Business with Better IPR Position
5/26
Future IT Vision
6/26
Golden Triangle & Growth Engines
Golden Triangle
Growth Engines
Converged
Industry
Industry
Innovation
Globalization
Creation
Young
Leaders
Education/
Content
Standard
(Prof. BG Lee, IEEE ComSoc President)
7/26
IT Trends
Network Convergence
WiFi
Wired BB
4G
PSTN
3G
WiMAX
Service Convergence
Device Convergence
Fixed
Mobile
Broadcasting
Business Domain
Partner or Competitor
Paradigm Shift
Meltdown
Not Clear
in Value Creation
8/26
Mobile/Wireless Device
Communication
Video Phone/ DiCa / Camcorder
Entertainment
DMB / IPTV / MP3
Connectivity
WLAN/BT
Smart Phone
Wellness
m-Commerce
Information
NG PC/PDA
Wellness Health
Game 3D RT Game
LBS
Personal Hub
UCC
Web 2.0 & Blog
9/26
What is M2M?
10/26
The WWRF Vision 2017
7 trillion wireless devices
serving 7 billion people
by 2017
All people will be served with wireless devices
Affordable to purchase and operate
Calm computing: technology invisible to users
Machine to machine communications
–Sensors and tags: e.g. in transport and weather systems,
infrastructure, to provide ambient intelligence and context
sensitivity
All devices are part of the (mobile) internet
11/26
Global Standards Progress
12/26
Global Standard Organizations
Global level
Global
ITU
ISO
ETSI
Regional level
IEC
APT
Nation
al
Regional
IEEE
Technology Proponents
3GPP
3GPP2
Others
OMA (e.g., IETF...)
Standards Development Organizations (SDOs)
ARIB
CCSA
TTA
TIA
National
ANSI
Marketing Organizations
WiMAX
Forum
GSM
Assoc.
GSM Alliance
UMTS
Forum
CDG OMTP
level
OTHERS
13/26
APT Wireless Forum 5th Macao Meeting
© SAMSUNG Electronics Co., Ltd.
14/26
Standards toward IMT-Advanced
Mobility
1995
2000
2005
2010+
IMTAdvanced
(4G)
Path1
3G+
High
Speed
3G
802.16
16m
2G
Medium
Speed
( Digital )
High speed
WLAN
1G
( Analog )
Low
Speed
AMPS
ETACS
JTACS
NMT
~ 14.4 kbps
802.11
5 GHz
WLAN
2.4 GHz
WLAN
144 kbps
New Disruptive
Technologies
802.11b Bluetooth
PAN
384 kbps
<50 Mbps
<100 Mbps
Data
Rates
15/26
IMT-Advanced Standards: Role of ITU
3GPP
LTE-Adv
Role of ITU-R
Evolution
•Basic Principles &
WRC 12
•Requirements for
Spectrum
Global 4G
Standards
4G standards
IEEE 802.16
WMAN-Adv.
New Disruptive
•Spectrum!
Open To
Any Technologies
Make them together!
Technologies
16/26
Global Standards Strategy
17/26
Standards Strategy (1/2)
Obtain IPRs &
core technologies
Forecast technology trends
based on Market trends
& users’ demands
Tech. Marketing
& Strategy
Support core tech.
R&D
Standards
& Research
Support
Products
Development
Rapid feedback
of global
Standards movement
Tech. Alliances
with overseas
leading
companies
Occupy market shares
through the technology alliances
18/26
Standards Strategy (2/2)
 Applying the Principle in Business
- Balancing general pubic interest in Global
Standards and Inventor’s Rights to reap Competitive
Benefits
Actively Participate in Global Standards Efforts
- Dedicated Standards & Research Team for
Superior Technologies and Framework proposals
- Participate in both de jure (ITU, IEEE) and de facto
standards (3GPP/2, WiMAX)
 Offer Licenses on FRAND terms (e.g., industrywide accepted standard royalties)
19/26
Technology Leadership
World 1st Development and Commercialization
E-DCH/HSUPA
Commercial System
HSDPA System
Deployment
HSDPA Modem
Developed
World 1st
World 1st WCDMA R4
Handset-based HSDPA
Commercial Launch
Commercial Launch
1996
2000
2002
2003
World 1st
2004
CDMA 1xEV-DV
Developed
World 1st CDMA2000 1xEV-DO
Commercial Launch
World 1st CDMA2000 1X
Commercial Launch
World 1st CDMA IS-95
Commercial Launch
2005
2006
World 1st CDMA2000
1xEV-DO Rev. A
Commercial Launch
World 1st
Mobile WiMAX (802.16e)
Commercial Launch
World 1st
LTE-Adv. and 802.16m
Development
20/26
Global 4G Forum
Strategic Global Forum to Discuss 4G services,
enabling technologies and Regulatory Issues
2004
4G Global Strategy & New Air Interface Technology
2005
Migration Path towards 4G Networks
2006
Revolution of Radio Access & Key Technologies for 4G
2007
Service Requirements & Spectrum for 4G
2008
Explore Standard and Technology for 4G Realization
21/25
Global Standards Leadership
Global standards leaderships in wireless
communication (Top-tier in 3GPP and IEEE 802.16)
– Past 10 yrs, a consistent & strong support from CEO
– GSR team has been stable and grown steadily (150 global)
– Total 20 chairs and vice-chairs in ITU, 3GPP, IEEE and OMA
– Major contributor in 3GPP LTE and IEEE 802.16m standards
– Strategic standards coop. with major operators and vendors
22/26
Mid-Term Standards Research
`07~`10
Mobile Comm.
Standards
`10~`12
Mobile App.
Standards
• M-WiMAX & IMT• Lead IMT-Adv. Standards
Device Appli. Standards
(OMA, OMTP, M-BCAST)
Adv. Support
• Lead Device Appli. &
Biz Support
(Bcast, OMA)
• Connectivity Standards
`12 ~
Convergence
& N/W Standards
•Ambient & Ubiquitous
N/W Standards
•Beyond IMT
• Machine-to-machine
• U-health
• cloud Computing
• Smart Grids
• Green ICT
• (VLC, NFC, BAN)
23/26
M2M: Connectivity into CE Devices
24/26
M2M: Connectivity into M2M Devices
25/26
Discussions
Coming 5 Yrs are important for global
standards & future ICT Research !
1. Recommend ICT industry to keep standards
control tower for coherent standards strategy
development
2. Suffering from global economic downturn, ICT
industry have not much room for beyond IMT and
convergence N/W research
3. Now is the time for academia to work
together for global communication and
convergence N/W research !
26/26
Thank you !
youngkyunkim@gmail.com
youngkyunkim@aait.edu.et