8/31/2011
Transition to Digital Television Policy And Regulatory Considerations
CORDEL GREEN
ITU DIGITAL SWITCHOVER SEMINAR
BARBADOS, AUG 2011
Managing the Transition to DTV
Why Switch to DTV?
B’Bados National
Strategic Plan 2005-2025Network Convergence
Perspective
Design-Reality Gap
Evidence-Based
Approach
DSO Study
Industry
Forecasts
Path to Seamless
Transition
Championing DSO
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Why Switch to DTV?
B’Bados National
Strategic Plan 2005-2025
-Network Convergence
Perspective
Design-Reality Gap
Evidence-Based
Approach
Good for the region socioeconomically
Enables network integration
(production to consumption)
Allows cross-platform
distribution
One 6MHz channel with
multiple programmes
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Why Switch to DTV?
B’Bados National
Strategic Plan 2005-2025
-Network Convergence
Perspective
Design-Reality Gap
Evidence-Based
Approach
Improved picture quality
Easily adapts with advanced
features
Enables more efficient use of
the spectrum
Richer, more enhanced media
experience
RELEVANT TO B’DOS NATIONAL
DEVELOPMENT ?
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B’Bados National Strategic Plan 2005-2025 Network Convergence Perspective
Design-Reality Gap
Evidence-Based
Approach
“A fully developed society that is
prosperous, socially just and globally
competitive.”
Not possible if we are technology laggards
DSO Study
Transforming business models, leveraging
the convergence of telecoms, broadcasting
and the Internet
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Scheduled Transition Dates
Migration Strategy Needs to be Created and Implemented
In a Timely Manner
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ICT Strategic Plan for B’Bados 20102015: An efficient Network Island Network Convergence Perspective
Design-Reality Gap
Evidence-Based
Approach
DSO Study
“Exploiting the Power of ICTs to Benefit all
Barbadians and Improve the Quality of
Life”
“Transform Barbados into a major
information, communications technologies
and services hub within the region and
international arena.”
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ICT Strategic Plan for B’Bados 20102015: An efficient Network Island Network Convergence Perspective
Design-Reality Gap
Evidence-Based
Approach
DSO Study
Goal 1- Develop an ICT literate society that
enables Barbadians of all segments of
society to participate fully in the
information society.
Goal 2- Utilize ICTs to encourage and
promote a culture of innovation and
entrepreneurship in Barbadian society.
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ICT Strategic Plan for B’Bados 20102015: An efficient Network Island Network Convergence Perspective
Design-Reality Gap
Goal 3- Ensure that ICTs are available to all
Barbadians.
Evidence-Based
Approach
Goal 4- Use ICTs to position Barbados as a
competitive jurisdiction.
DSO Study
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ICT Strategic Plan for B’Bados 20102015: An efficient Network Island Network Convergence Perspective
Design-Reality Gap
ICT Focus Areas include:
Evidence-Based
Approach
DSO Study
Access/Connectivity
Children and Youth
Local Content Development
ICT infrastructure
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BROADBAND
“a central delivery
mechanism for all new
technologies, applications
and services”.
2009 OECD Study
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DEMAND FOR BROADBAND
SERVICES
driven by::
Fast growing popularity of smartphones
and tablet PCs
Insatiable demand for video content
Collaboration, key plank of network
economy
Cloud Computing
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ICT Strategic Plan for B’Bados 2010-2015: An efficient Network Island
DSO can:
Facilitate wireless broadband
Respond to insatiable demand for video
content
‘Interactivity’ dovetails into the “collaborative”
nature of the networked economy.
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Design-Reality Gap
Evidence-Based
Approach
‘There can be a wide gap between
“hard”/technology approach and reality of
“soft”/human factors (Hard(Hard-Soft Gaps) ’
DSO Study
Heeks 2003, p.5
Industry Forecasts
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Design-Reality Gap
Closing the DesignDesign-Reality Gap:
Step 1: Align DSO project requirements with
existing reality
reality.
Step 2: Enlightened Access -innovation
innovation and
creation of digital products and services for
global consumption(Babb
consumption
2003, p.3).
Step 3: What will ultimately empower and
enrich the poor are “content and applications,
not technology” (ADBI 2001, p.9).
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Evidence-Based
Approach
DSO Study
Industry
Forecasts
Path to Seamless
Transition
Championing DSO
Enormous Costs and Risks of DSO
REQUIRE EvidencedEvidenced-Based Approach:
•Investment in new digital transmission technology
•New production equipment to deliver new
technical quality and features
•Simulcasting
Simulcasting// Digital technology trials during the
transition period
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Evidence-Based
Approach
•Inadequate communication (internal and external)
•Inadequately trained staff (e.g. customer service;
aerial installers)
•Unavailable funding or expensive sources of funding
to cover costs
•High receiver prices
•slow customer taketake-up
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DSO Study
Industry
Forecasts
Understanding Key market factors:
• Carrying capacity (rate of growth of traditional
advertising/potential for growth from new services)
Path to Seamless
Transition
• Model for recovery-market costs
• Sharing the digital dividend
Championing DSO
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Industry
Forecasts
Path to Seamless
Transition
DSO Study
Understanding Key market factors:
•Optimal number of providers vs. free planning
(“survival of the fittest” market dynamics)
Championing DSO
• Take-up of the different platforms (new digital
services-substitutes or addition?
• Level of potential consumer interest in new
channels, high definition and/or mobile TV
• Consumer willingness to pay for new services
and/or improved technical quality (expected
adoption rate by end users).
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Industry
Forecasts
Path to Seamless
Transition
DSO Study
Understanding Key market factors:
• Estimation of how many households are in danger
of being directly deprived in respect of :
Championing DSO
-their main TV set;
-secondary sets and recording equipment.
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Industry
Forecasts
Path to Seamless
Transition
DSO Study
Understanding Key market factors:
•Estimation of the value of released spectrum.
Championing DSO
•Cost points and options for funding
•technology selection
• access and usability by persons with disabilities and
other vulnerable groups
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Industry Forecasts: ITU
Jamaica Seminar
Path to Seamless
Transition
1
• Growth in digital STV and
IPTV market share up to 2018
• Estimated 30,840
households will need
subsidy at a cost of
US$1.73 M
Championing DSO
2
3
• The cost of financing public
broadcasting switchover
estimated to be US$5M in 2011,
increasing to US$40M in 2013,
and declining to US$5M in 2015
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Industry Forecasts:
ITU Jamaica Seminar
Path to Seamless
Transition
Championing DSO
• MPEG 4 will be the preferred
video coding standard and not
MPEG 2.
1
• ATSC will be the preferred
transmission standard.
2
• Existing players will share
transmission facilities but want
opportunity to be multiplex
licensees
3
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Path to Seamless
Transition
Championing DSO
Key Decisions:
1
• Policy and regulatory
issues
• Evidence-Based
Decision Making
2
• Financing, Subsidies
3
4
• Communication, Co-operation
and Collaboration
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Championing DSO
ONE GAP IN DSO PROCESS IS THAT THERE
ARE ENOUGH CHAMPIONS WHO HAVE
INFLUENCE,, BUT A SHORTAGE OF
INFLUENCE
CHAMPIONS WHO HAVE POWER
Needed…
…A Powerful Champion who is
Olympian in thought and
Transformational in action!
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Championing THE
ENVIRONMENT
SWITCHOVER FROM ANALOGUE TO DIGITAL
IS LIKELY TO LEAD TO A SPIKE IN E-WASTE
•In the United Kingdom, the number of TVs
dumped at waste and recycling sites in
Cumbria rose by 70% every two years
NEED FOR COMPREHENSIVE POLICY FOR
THE DISPOSAL OF AND PROTECTION
AGAINST DUMPING OF OSOLETE
EQUIPMENT IN THE CARIBBEAN MARKET.
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Linking ICTs to the Environment
THANK YOU
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CONTACT INFO
www.broadcom.org
cgreen@broadcom.org
www.myspace/cordelgreen
www.twitter.com/cordelgreen
Copyright 2010
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References
ADBI. (2001).Information and Communication Technology (ICT) Strategies for Developing Countries. Asian
Development Bank Institute. Available at http://www.adbi.org
Asian Development Bank. (2002).Towards E-Development in Asia and the Pacific: A Strategic Approach for
Information and Communication Technology. Available at http://www.adb.org/documents/policies/ICT/ict310.asp
Asian Development Bank. (2004).Implementing e-Government: Report of the Regional Workshop. Available at
http://www.adb.org/documents/policies/ICT/
Babb, A. (2003). Enabled increased access globally and locally. Keynote address presented at the Jamaica
Internet Forum, Ocho Rios, Jamaica.
BARBADOS NATIONAL DEV PLAN ???????????
BCJ, Jamaica Digital Switch-Over Discussion Paper (2008) ; available at www.broadcom.org
Dunn,H. Environmental Challenges in the Telecommunications and ICTs Sector (2010): available at
www.broadcom.org
Green, C. Planning for the Digital Age. CBA/IIC Caribbean Regional Conference, 2008
Prendergast, D. Transition to Digital Television. BCJ Regional Forum, 2010
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References
Green, C. Final Report. ITU Workshop on “Transitioning from Analogue to Digital Broadcast Systems”
Kingston, Jamaica 2-3 December 2010
Heeks, R. (2003). Most eGovernment-for-Development Projects Fail: How Can Risks be Reduced? Institute for
Development Policy and Management. Available at http://idpm.man.ac.uk/publications/wp/igov/index.shtml
Jones, G. James,D.,Hoffman, H, Williams, E.Digital Television Station and Network Implementation. In
“Proceedings of the IEEE” [2006] (94) (1) IEEE
Ive,J. Is 3D coming to a screen near you? CBA Commonwealth Broadcaster, issue 169, 2010
Prendergast, D. Transition to Digital Television. BCJ Regional Forum, 2010
Starks, M. Switching to Digital Television (UK : Intellect Books, 2007)
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