UNIVERSAL SERVICE WIRELESS BROADBAND POLICY IN SERBIA Prof.dr Nataša Gospić, MSc Divna Vučković Abstract: Universal service policy is a crucial part of telecommunication development policy. Today, traditional approach to universal service/access is obsolete and broadband services are more and more considered as a part of Universal service definition. Strategy for telecommunications development in Serbia plans broadband solutions as a part of US. The presentation deals with methodology for implementation of wireless broadband solutions in rural areas. It shows the research on settlements without telephones, their demands for telecommunications, the type of US policy that should be implemented, the way to involved 3G mobile operators in the broadband solutions for rural areas and what other broadband wireless technologies can be competitive solutions. In the presentation example of broadband wireless solution for specific rural area in Serbia is discussed.