Shaping the Future Mobile
Information Society:
The Case of the Japanese Keitai
ITU/MIC Workshop on “Shaping the Future Mobile Information Society”
Seoul, 4-5 March 2004
Note:
The views expressed in this presentation are those of the author and do not necessarily reflect
the opinions of the ITU or its membership. Lara Srivastava can be contacted at lara.srivastava@itu.int
International Telecommunication Union
The “Keitai” Calculation
Total mobile subscribers, top 10, 2002, millions
China
206.6
United States
140.8
Japan
Germany
81.1
59.2
Italy
52.3
United Kingdom
49.9
France
38.6
Brazil
34.9
Spain
33.5
Korea (Rep.)
32.3
Mobile
Internet subscribers
as a percentage
Subscribers
to Fixed and Mobile
Services in
of totalJapan,
mobile1996-2002
subscribers
(2002)
(millions)
90
80
Japan
79.2%
Korea (Rep.)
74.9%
70
China
33.9%
Argentina
33.0%
60
50
Finland
29.1%
40
Canada
20.0%
30
Germany
13.8%
20
Singapore
12.0%
10
France 11.7%
0
2
Source: ITU
MPHPT
United States
1996
8.9%
1997
1998
2000
2001
2002
International Telecommunication Union
The “Keitai” Context
•
•
•
•
Success of mobile Internet
Operator-led mobile sector
Revenue-sharing for content
Early introduction of IMT-2000/3G
services, including e.g. video services
• Recent introduction of flat-rate 3G
billing
• Ubiquitous network society
– Active governmental programmes and
policy
3
International Telecommunication Union
Mobile: not only for ‘on the move’
Location when using mobile browser (2002)
63.2%
Location when making mobile calls (2002)
31.7%
23.9%
21.1%
46.2%
12.7%
9.4%
38.3%
At home
In transit Workplace
(train, bus) or school
Station or
bus stop
Public
In transit (in
place (e.g.
a car)
shop)
33.7%
30.4%
23.8%
11.7%
At home
4
Workplace
Public
Station or In transit (in In transit
or school place (e.g. bus stop
a car)
(train, bus)
shop)
International Telecommunication Union
New applications and services
•
•
•
•
Audio and video
Location-based services
Mobile gaming
Multimedia
home
• In-vehicular
applications
• Vending
and ticketing
Top reasons for using the Mobile Internet in
Japan (2002)
E-mail
83.3%
Music
45.8%
Paid content
37.3%
Wallpapers
etc..
34.8%
News/Weather
Shopping
Info search
5
31.5%
19.9%
18.1%
Source: MPHPT, 2002
International Telecommunication Union
The case of chips and codes
• RFID
– Roppongi Hills trial – read or shop or…
– Eat: RFID and sushi
– Implications
• The DoCoMo 2D Code
6
– With this, mobile can read data from a
simple code
– May eventually embed hyperlinks
– A first step to the T-Engine Forum’s
“Ubiquitous Communicator”?
International Telecommunication Union
Keitai Device Evolution
DoCoMo SO504iC
With Felica card for payment/transport
DoCoMo SH2101V
PDA-style terminal with
detachable pen-sized
handset
TU-KA TS41
First “sonic speaker” handset with
bone conduction technology
7
Vodafone V601N
With built-in TV tuner
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Protecting Data and Consumers
• Camera phones and privacy
• Chat rooms and dating sites
• Enhanced personal ID
functions
– and accessories
8
DoCoMo F505i
With fingerprint sensor
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The Japanese mobile “etiquette”
• A time and a place?
• Industry self-regulation
– Restaurants
– JR Railway
– Shinkansen
• Individuals
– Awareness
– Etiquette
9
Strategy and Policy Unit
International Telecommunication Union
Thanks!
www.itu.int/futuremobile
Vision without action is a daydream.
Action without vision is a nightmare
- Japanese poem
lara.srivastava@itu.int